Greetings one and all! In case you’re wondering, we went MIA on the blog because we’ve been extra busy in the Augmania lab. As always, refining our creator remains our team’s priority. That way, you can maximize the use of WebAR experiences in your business and do so easily. With that said, expect announcements commemorating the arrival of some pretty cool features to the creator as of today.
And today’s announcement is nothing short of a game-changer (pun intended). Today, we’re proud to tell you that the Augmania creator has added Unity integration!
While games weren’t the simplest kind of content to utilize on the Augmania creator, Unity support rectifies that. Without a doubt, we believe in the power of gamified AR content (further elaboration to follow). Hence, integrating games into AR campaigns was always an option on the creator, albeit a tedious one. It involved some hassle as it was through HTML5 links.
Now, it’s as effortless as uploading a ZIP file of your game on the Augmania creator.
However, that’s not the only reason we choose Unity as the main platform for game development on the creator. Here’s why we think it matches perfectly with Augmania:
Unity Leads with Ambition
Come to think about it, Unity is a vintage ‘started from the bottom, now we’re here’ scenario. In 2004, its three founders started building the game engine in their room in Copenhagen. Fast forward to today, over half of all mobile games are built on Unity as Unity CEO puts it.
Overall, ambition has been a major theme in the story of Unity. It was ambition that helped its team transform web-based gaming with the introduction of the WebGL add-on in 2014. Ambition is why Unity allows development for over 25 gaming platforms and why it’s driving the XR scene.
Plain and simple, the constant innovations from the game engine excite us at Augmania. We can’t wait to see what the future holds for Unity and how that will affect our creator too.
Unity is Easy to Use
Generally, multiple features make Unity fairly easy to use. For instance, you can drag and drop objects into their positions instead of writing code to do so. In addition, Unity includes a Play Mode. The mode allows you to instantly get into your game and try it first-hand to edit efficiently. Then, there is the awesome Asset Store. It contains all sorts of characters, objects, and places for you to create the games of your dreams.
So the aforementioned part was to show you how using Unity to create games would pay off for you. Yet, there is a chance you’re not sold yet on developing games for your AR campaigns. Well, if so, then we need to talk, friend. We did promise above to elaborate on how gamified experiences can level up your communication with customers. It’s time to do just that! Here we go:
Gamification for Better Connection with Younger Demographics
It’s not hard to imagine that gamification boosts engagement. Game elements such as progression, competition, and rewards keep everyone coming back. In a 2012 study, GIGYA confirmed that with these interesting stats:
However, there is a specific age group for which gamification resonates way better. And that’s customers between 16 and 24 years of age. To many marketers, that segment comes off as complex and perhaps rightfully so. But boy do they love gamified content!
To put it in numbers, a study revealed that 91% of said group is open to playing games with brands. And a whopping 84% would buy from said brands if their games were fun.
Hence, a thoughtfully-designed Unity-built gamified campaign could be exactly what tells them that they’re dealing with the right brand.
Gamification for Unmatched Interactivity
The degree of interactivity gamification offers can be quite ridiculous. To celebrate a campaign for Durango featuring none other than Ron Burgundy, Dodge released a killer gamified contest. And that’s how the world got its Hands-on Ron Burgundy (yes that’s the actual name of the game). As you can imagine, the game challenged users to touch the Anchorman. Whoever did it for the longest cumulative time won a Dodge Durango! It sounds like the silliest idea ever. But, we’ll have you know that a total of 2.4 years were spent on this game.
What this campaign shows best is the raw power of gamification. It got massive engagement with no dazzling graphics or thrilling storylines. Now, imagine if you add these elements to your gamified campaign and build it on Unity.
Now, for the final part of the blogpost: the how-to! It won’t take long, promise! Here’s how you can add Unity-powered games to Augmania-powered WebAR campaigns:
Step 1: Create your Unity game
While that’s the hardest part, it actually isn’t that hard. You have two options here. You could either hire someone to develop the game for you. In that case, you’re in luck because there’s a whole lot of Unity developers living on Earth today. In fact, LinkedIn ranked Unity development as the 7th most emerging job in 2017. Your second option would be to DIY. In that case, you’re also in luck because there are tons of resources online to learn Unity. These include programs from Unity itself.
Step 2: Upload your Game onto the Augmania Creator
Not much to do here. Just upload the ZIP file of your game and you’ll be ready to go.
Step 3: Publish your Gamified WebAR Campaign and Wow your Customers
After uploading your Unity game, you could instantly publish! All your customers would need to enjoy your campaign are smart devices with any Android version or iOS 13.2.2 and higher.
And well, that’s it. We did a cool experience for you to try out so access this URL from your mobile browser and enjoy the fresh coffee: augmania.co/costa