2018 was a year full of interactive AR experiences.
Brands and leading firms have realized the importance of investing in AR and they’ve been doing it intensively lately to stay ahead of the game and secure their customers’ satisfaction.
Here are our selected top 5 AR experiences of 2018
1. Weather Channel – Hurricane Florence AR Experience
What’s the best way to warn residents of an upcoming hurricane and raise awareness about such a dangerous phenomenon in a way people will find entertaining?
Apparently, the Weather Channel has already found answers. So far, it is looking very interesting. This happened last September when the destructive Hurricane Florence made landfall on North Carlonia.
In order to inform people about it, the Weather Channel has created some terrifying yet amazing interactive graphic illustrations of the storms and the water surges that are expected to immerse the city using augmented reality. Besides the powerful AR visuals, the weather reporter appeared to be in the middle of the storm while things were falling and water levels rising around him. This made the whole experience seem too realistic. The video of the AR experience went viral and it marked the success of the Weather Channel at getting people interested and warned about the real dangers of the Hurricane.
Credit: The Weather Channel / YouTube
2. Coca-Cola – Scandinavia AR campaign
Augmented reality is not news to a huge brand like Coca-Cola. It has been killing it with AR campaigns already since its Arctic Home Campaign back in 2013 to its recent 2018 World Cup AR experience. In fact, in 2018 it invested heavily in creating more interactive AR experiences all over the world.
Augmania was part of Coca-Cola’s journey into creating immersive experiences as it was deployed to build a Fanta Flip challenge campaign. The experience succeeded massively at boosting consumers’ engagement.
Coca-Cola’s recent AR campaign at the Mall of Scandinavia was by far its major 2018 hit. It brought life to the coca-cola cans and bottles that were all over the place in an attempt to persuade people to interact with it by collecting it and disposing of it. The campaign was very engaging and people had a lot of fun tossing the cans in creative gestures into the garbage collector. After all, the campaign ‘s goal aimed at highlighting the importance of recycling and keeping the environment clean. Amazingly, people were more than willing to join the cause and be part of the disruptive experience.
Credit: Coca-Cola / Youtube
3. New York Times – AR Halloween Edition
New York Times took the Halloween celebrations to a whole new level this year. A more frightening one. It included some scary surprises for its readers when browsing the pages of the magazine. This was ensured by a new feature it added, ‘Monsters That Live on You’ which displays augmented visualizations of the most terrifying parasites that we usually avoid seeing at any cost.
So by scanning the QR code, readers will be face to face with their worst nightmare; A huge spider crawling in the screen, a giant cockroach laying in their house floor, bed bugs in their pillows and much more.
To make the experience more exciting, the New York Times included a fun fact related to each parasite to add a little humor to the petrified scene.
4. Nicorette – Augmented Reality Storytelling Campaign
Nicorette is your one-way ticket to quitting smoking. It is a Swedish brand that is providing a nicotine replacement therapy through a wide range of products. It strives for helping people overcome their cigarette cravings.
Recently, it showcased the great cause that it is advocating for through an awesome AR campaign. It took place at the Kings Cross station in London. Basically, it told the story of David, a smoking addict that succeed at quitting and acquiring instead a better habit; slacklining. The storytelling style using AR was so intense to make people feel what’s like to be in David’s shoes. They got to see the life he lived and mainly the challenges he overcame during his battle with the smoking habit.
Through this campaign, Nicorette was trying to influence people to replace their smoking habits with more interesting ones. Let’s face it, what a better way to do it than through an immersive AR experience?
5. National Geographic – Augmented Magazine Cover
Just like Coca-Cola, National Geographic has been doing AR campaigns for a while now. The good thing is that it is getting better each time.
Just this month, it launched an interactive augmented version of its paper edition. With the 3d visuals and impressive animations, people would be able to see athletes swimming in the cover page and more objects coming to life by simply scanning the images.
It is looking cool and people are liking it. Interactive AR magazines might just be the next trend to engage more readers!