Top 5 AR experiences of 2018

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2018 was a year full of interactive AR experiences.

Brands and leading firms have realized the importance of investing in AR and they’ve been doing it intensively lately to stay ahead of the game and secure their customers’ satisfaction.

Here are our selected top 5 AR experiences of 2018

1. Weather Channel – Hurricane Florence AR Experience

What’s the best way to warn residents of an upcoming hurricane and raise awareness about such a dangerous phenomenon in a way people will find entertaining?

Apparently, the Weather Channel has already found answers. So far, it is looking very interesting. This happened last September when the destructive Hurricane Florence made landfall on North Carlonia.

In order to inform people about it, the Weather Channel has created some terrifying yet amazing interactive graphic illustrations of the storms and the water surges that are expected to immerse the city using augmented reality. Besides the powerful AR visuals, the weather reporter appeared to be in the middle of the storm while things were falling and water levels rising around him. This made the whole experience seem too realistic.  The video of the AR experience went viral and it marked the success of the Weather Channel at getting people interested and warned about the real dangers of the Hurricane.

      Credit: The Weather Channel / YouTube

2. Coca-Cola – Scandinavia AR campaign

Augmented reality is not news to a huge brand like Coca-Cola. It has been killing it with AR campaigns already since its Arctic Home Campaign back in 2013 to its recent 2018 World Cup AR experience.  In fact, in 2018 it invested heavily in creating more interactive AR experiences all over the world.

Augmania was part of Coca-Cola’s journey into creating immersive experiences as it was deployed to build a Fanta Flip challenge campaign. The experience succeeded massively at boosting consumers’ engagement.  

Coca-Cola’s recent AR campaign at the Mall of Scandinavia was by far its major 2018 hit. It brought life to the coca-cola cans and bottles that were all over the place in an attempt to persuade people to interact with it by collecting it and disposing of it. The campaign was very engaging and people had a lot of fun tossing the cans in creative gestures into the garbage collector. After all, the campaign ‘s goal aimed at highlighting the importance of recycling and keeping the environment clean. Amazingly, people were more than willing to join the cause and be part of the disruptive experience.

    Credit: Coca-Cola / Youtube

3. New York Times – AR Halloween Edition

New York Times took the Halloween celebrations to a whole new level this year. A more frightening one. It included some scary surprises for its readers when browsing the pages of the magazine. This was ensured by a new feature it added, ‘Monsters That Live on You’ which displays augmented visualizations of the most terrifying parasites that we usually avoid seeing at any cost.

So by scanning the QR code, readers will be face to face with their worst nightmare; A huge spider crawling in the screen, a giant cockroach laying in their house floor, bed bugs in their pillows and much more.

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Image by Palladino / Next Reality

To make the experience more exciting, the New York Times included a fun fact related to each parasite to add a little humor to the petrified scene.

4. Nicorette – Augmented Reality Storytelling Campaign

Nicorette is your one-way ticket to quitting smoking. It is a Swedish brand that is providing a nicotine replacement therapy through a wide range of products. It strives for helping people overcome their cigarette cravings.    

Recently, it showcased the great cause that it is advocating for through an awesome AR campaign. It took place at the Kings Cross station in London. Basically, it told the story of David, a smoking addict that succeed at quitting and acquiring instead a better habit; slacklining.  The storytelling style using AR was so intense to make people feel what’s like to be in David’s shoes. They got to see the life he lived and mainly the challenges he overcame during his battle with the smoking habit.

Through this campaign, Nicorette was trying to influence people to replace their smoking habits with more interesting ones. Let’s face it, what a better way to do it than through an immersive AR experience?

Credit: Nicorette/Youtube

5. National Geographic – Augmented Magazine Cover 

Just like Coca-Cola, National Geographic has been doing AR campaigns for a while now. The good thing is that it is getting better each time.

Just this month, it launched an interactive augmented version of its paper edition. With the 3d visuals and impressive animations, people would be able to see athletes swimming in the cover page and more objects coming to life by simply scanning the images.

It is looking cool and people are liking it. Interactive AR magazines might just be the next trend to engage more readers!

Building a better athlete

What was your favorite AR experience of the year? Leave us a comment below or better, make your own experience using the Augmania AR platform.

Why Everyone Is Betting On AR And Why Should You Do It Too

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Everyone is betting on AR.

After all, Augmented Reality is changing the world of consumer marketing. As a result, marketers need to keep up with the changes through betting on AR to provide their audience with a meaningful experience.

This is important as customers are no longer satisfied by old-fashioned marketing practices. They are looking for immersive experiences to stimulate their attention and purchasing behavior.

Overall, with the huge fuss AR is making, most companies began to see the potential of this disruptive technology and some has already started implementing it for their business.

But, why are these companies betting on AR, investing in it and leveraging it for their work?

To be fair, the right question should be why shouldn’t they bet on AR?

The disruptive technology is already giving us every single reason of why we need to believe in its power in transforming our world..

For the sake of the blog, we are just going to explore three major reasons.

For a starter,  AR could add a new dimension to your business…

This goes back to AR’s capacity for providing creative solutions that solve consumers’ most frequent challenges in an entertaining way. This will add value to the service already offered and eventually stand out from the competition.

A case in point is KLM Royal Dutch Airlines. Recently they addressed a common problem faced by travelers in the most efficient and original way possible. They developed an AR application that allows users to measure the size of their luggage and make sure it fits standards before even heading to the airport. The best part is that it is easy to use, solves the problem and is super engaging. This was guaranteed by the use of augmented reality.

Second reason on why you should implement AR for your business is that it provides a more interesting vision and understanding of complex concepts…

the interactive storytelling. There’s nothing more fascinating than breaking the hardest phenomenon to easy steps and actually interact with it live. This new kind of experiences boosts the audience’s curiosity and engagement with the content presented. The Weather Channel News is already killing it with terrifying yet amazing graphics and virtual representations of Hurricane Florence. The experience was successful as it exceeded people’s expectation and provided a deep explanation of the phenomenon.

Education is also integrating AR as part of its teaching methods to help instructors bring more life into their courses. Once teachers push lessons to AR apps, the whole learning experience will be more fun and attractive to engage with.

Here’s 5 Experiential Learning Augmented Reality Apps for Education

Finally, according to some of the great marketers, AR is going to be CMO’s next tool when it comes to engaging customers.

This applies especially in the retail industry. This explains why the giant retail leaders are using augmented reality campaigns to attract consumers, interact with them and increase their chances of boosting conversion and sales.

Let’s not forget that the AR market is predicted to keep on increasing until 2022.  This makes the technology more attractive to invest in.

So, are you considering betting on AR too?

Here’s a way to start; join our waitlist to get an early VIP access to the Augmania AR platform which will be launched later this week.