Hello folks! Nice of you to drop in. This post is about visual content. Ergo, I won’t talk much here; especially since I have a special guest I’d like you all to meet.
This guest is a dear friend of mine. I’d say he’s a pretty relatable lad. He goes to law school, following in his father’s footsteps. He shares an apartment with three roommates and he commutes via public transportation. He’s got ambition, a lovely dog, and 213 followers on Instagram.
So without further ado, please, allow me to introduce to you the wonderful Neil!
Oh, please, don’t mind him. Meeting new people stresses him out. Neil’s generally a sweet chap. Stress, though, has been sorely bugging him for a while now. The stress attacks began as a minor issue when he joined college, but now Neil’s life looks like this:
All these formidable units of Stress Force are giving him nightmares. He says stress never allows him to be productive. He can’t even do things he used to enjoy. In addition, as you may have already noticed, stress is making him a bit hostile.
However, Neil, like a lot of us, has made a list of new year’s resolutions. On top of this list is learning how to reduce stress. He decided to start Google searching for ways to leverage stress to implement them next year. He made the first search as he waited for the bus one day. It yielded headlines such as “The Secret to Crushing Stress” and “97 Ways to Defeat Stress”. These all sounded appealing. He opened almost all the results from the first page in new tabs.
The first article Neil opened started with stats on how 7 out of 10 adults are stressed out. It then mentioned the diseases associated with stress before moving on to how our bodies synthesize cortisol from cholesterol. Needless to say, it was TMI for Neil. And scary TMI at that. The second article suggested using schedules and lists to deal with stress.This gave Neil even more stress so he zoned out and opted for a nap instead.
He checked the rest of the articles in the following couple of days. The result was the same. He was overwhelmed by all the info present and zoned out yet again. One day, Neil found an article with the headline “Stress Sucks But You Don’t”. He opened it and the first thing he saw was this:
And that was Neil’s reaction:
Neil was amazed at how simply this flowchart presented info. He dug into the article and found out that its creator is someone called the “Ruler of Worlds”. This Ruler of Worlds comes from a parallel dimension where stress is extinct. He offers a program to help others eliminate stress which Neil joined immediately. He didn’t even wait until the new year.
Now, this guy, he’s a Ruler alright, but he’s also a master persuader. He certainly knows the importance of using visual content. Now think of what would have happened had he used written content only. For a piece of content in paragraph form to have that much info, it would take no less than 500 words.
The Neils of this world will definitely have trouble digesting 500 words of such heavy content. Their attention spans wouldn’t bare it. They’re already soaked in too many complexities. Thus, any content targeted at them must be the smoothest it can be. That’s why the use of visual content is brilliant.
So hats off, Mr. Ruler of Worlds (you should probably hire a designer though).
The story doesn’t end here. As part of the program, Ruler sends participants day-to-day checklists that they print as a token of commitment. When Neil printed the first checklist, he found the words “Scan Me” on top. When he scanned the checklist, Ruler popped out in his phone. It turns out Ruler has enabled Augmented Reality in all his checklists. Every day, in AR, he wishes the participants luck as they progress throughout the program.
So not only does Ruler realize the value of visual content
These AR videos will hopefully keep Neil and fellow participants motivated to beat stress. Amen to that.