The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

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In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!

The Do’s and Don’ts every marketer should know

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“In marketing, it doesn’t hurt to be obsessed with your business!”

Because if you do, it will naturally show in your marketing. You will care more than everybody else about how to communicate it to the world.

However, you might not be too keen on what you are actually doing. You might not like marketing in the first place, yet here you are reading the Dos and Don’ts every marketer should know. In this case, you are on the right track.

Marketing, more specifically digital marketing has its perks. Some practices might work for a period of time and fail right after it. The domain is always on the swing. Right now, I won’t give you specific “trendy” tactics to integrate within your marketing but I will remind you of some basics to help you along the way.

 

So first let’s start with what not to do!

1.Don’t advertise for the sake of advertising

Some if not many businesses are flooding social media with ads that only accumulate content. They neither display an efficient brand image nor do they convey the right message to customers, which only indicates how clueless they are. Advertising is about promotion but you gotta be smart about it. It is not about invading the social media and having your brand’s logo pop up everywhere. You can drown the internet with ads but they are either too shallow or too confusing to attract anybody. Then, it is time for you to change your advertising perspective.

Put more effort to portray your business in the best way possible. Remember that people love storytelling so tell them a story! Send more heartfelt messages.

Image result for seth godin marketing quotes

Here is a pretty interesting blog about successful marketing campaigns that rounded about storytelling: https://econsultancy.com/blog/63710-telling-stories-five-successful-marketing-examples/

You don’t need to go viral all the time! You don’t need to sponsor your ads on every channel out there. It is a matter of quality, not quantity. 

2.Don’t over-benchmark

Comparing your marketing strategy against others in your field is very important. I could even say it is one of the primary tasks that you should do before setting up your own strategy. But don’t over do it. Some marketers are constantly researching their competitors’ marketing activities to the point where they lose focus on their own marketing. Meaning; they unconsciously start imitating their competitors and end up losing their authenticity. Especially at the beginning, it is so easy to get caught up by the market influence and surrender to the safe competitor style.

  3.Don’t Rush your editorial calendar

The clock is ticking, time pressure gets intenser and your boss is getting impatient. You feel rushed as everyone is expecting your content plan to be delivered and started upon. Don’t panic! If a delay will happen then let it happen. Why? Because convincing your boss to get his patience extended is better than messing up and failing the whole marketing strategy.  Hasting a guide such as the editorial calendar can spoil all of your content strategies, so be careful about it. Always keep in mind the greater good and don’t let momentarily tenseness get in your way of success.

 

Now, what you should do:

1.Create content you actually like

You know how important content marketing is for your business. It is what draws people to your website and basically what triggers your potential customers. Meaning: don’t create lousy content. Put yourself in the shoes of your reach and criticize what you provide online. It is crucial to be somewhat creative and appealing to win over the content market. Create insightful posters, interesting infographics, fun concise videos or any type of content that you enjoy first and prior to anything.

Play on the visual part! Be catchy and trick people to scroll down your pages then leave them the chance to actually like your content.

 

TIP: Exploit technology to your benefit! Don’t miss out on disruptive tech in the field and reach out to the tools that can help you win your crowd.  A breeze of fresh air for content marketing is Augmented Reality. So, go ahead and dive into it to get more attention and differentiate yourself.

Know more: The key to your marketing success

Your way to brand legacy

2.Be strategic

It is crucial to study your niche and be well familiar with your product and its market. Your marketing needs to be accurately aligned with all of that. Successful campaigns are not arbitrary. They are well studied and well executed and they definitely required a long period of time to be finalized.

So Long story short, take your time, grasp your task and dig deeper through the best strategy you can pull to meet the high expectations.

Check out 15 Marketing strategies that inspire strategic thinkers: https://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html

3.Be positive

Last but certainly not least, be cool about it. I know it is hard to be optimistic when your metrics met the pessimistic expectation. But it is not the end of the world. You can’t think strategically and be negative about it at the same time. Have some patience and confidence in what you are doing. You need to believe that it is possible to hack your way through the market in order to actually do it. So, give yourself some time and credit and hang on through the rough patches of the digital world.

 

If you have any question, leave it in the comment section!

See you soon!

AR the new language!

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Do you sometimes get the feeling while sharing a Facebook post or a tweet that you are blocked? as if you can’t speak your mind?  As if your language is failing you to deliver the message you want or maybe the image you wish to portray?!

This might be annoying and can get you renouncing on a great deal of social media engagement. But for digital marketers, when captions are not catchy enough it becomes frustrating and could cause quite the loss.

Digital Marketers’ utmost challenge is to communicate their brand image in the most compelling way. They can’t afford to be short on language especially not when competition over content is at its highest.

See: Your way to brand legacy

Not to worry though! If you are a digital marketer and feel exposed to this burden then meet Augmented Reality (AR): The new language that will never fail you to express yourself.

AR is a technology that superimposes a computer-generated image on your view of the real world and provides you with a composite view.  But what makes it a language is its capability of storytelling and its interactive appeal that tends to get its users hooked from the first try.

How?

here are two features:

1/Storytelling

As mentioned, Augmented Reality blends in the digital world with the real one. It recognizes images and adds on augmented filters to bring them to life. AR enhances everything: videos with 3D visuals give you the feeling that you are physically present in them. With AR you can gamify almost anything: take a picture of a real person and make them interact with an avatar etc, all the while making it seem realistic.

With such high-quality viewer, your only challenge to create high-quality content is your imagination.

Marketers who believe that marketing is about storytelling need to take advantage of AR technology and use it to the utmost.

An example for storytelling created featuring  AR would be Coca-Cola and WWF campaign “Arctic Home” to raise awareness of the danger surrounding polar bears due to climate change. The campaign displayed the Arctic environment to people and showed the bears standing on ice and swimming across the ocean. No words were needed to extract empathy from people, no verbal language was used to make the attendees share the perception of the campaign. AR only worked its magic to sensitize people and make them adhere. How?  It is because AR exploits our senses and gets us engaged to what is being displayed by speaking both to our minds and emotions.

 

2/Interactive

What distinguishes AR is also the fact that it is extremely interactive.

While watching an AR campaign you don’t just stand still, you add and alter everything within it. You can touch an image and information will display. You can use filters and create new characters, you can add any visual and give it a motion. So not only you are exposed to content but you are able to edit it as much as you can in the most creative way.

You’ll be basically creating visuals and animating them in different ways. Everyone can react and understand this type of content. We see this usually with retail ads that feature AR, where people touch-scan products and customize them for example.

See more:  Augmented Commerce: why so important?

Every day a new innovation rises but up to now, AR has proven itself to be among the most effective tools of communication. It engages people within seconds with visuals and sound. It is applicable in almost every field: business, medicine, education etc.

Related: 5 ways AR reshapes your life

It is a language that unifies people everywhere in the world.

If you think you too can speak AR and want to spread messages with augmented features, check out Augmania! Its highly interactive AR platform will help you make countless of stories reach the world.

 

Subscribe here: https://augmania.typeform.com/to/gUQLrS 

See you next time!