How To Create an Augmented Reality Experience In few Minutes

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Imagine being able to create memorable Augmented Reality experiences in a matter of minutes… Great, right?

There’s more. Imagine that you won’t be needing any engineering skills to do that.

No way you must be thinking, well, Augmania says Yes way!

The Augmania AR platform allows you to easily build interactive Augmented Reality (AR) experiences in a few clicks with no coding skills required.

You simply sign in to our creator, and the magic AR journey begins!

Sign up now

Now, what makes The Augmania AR platform easy to use is that it is based on drag-and-drop technique.

After creating your campaign, by setting a name and a cover image, you start the fun part! 

Quick Tip: You can either start creating a campaign from a scratch or from the templates the Augmania AR platform will provide. We are preparing some cool templates for you supporting different scenarios and digital assets to help you get started easily. In this case, you will only need to make small changes and you are ready to go!  

You may want your audience to scan an image, a QR code or perhaps you want the campaign to be launched depending on their location.

Then simply upload your items in the Trigger section.

Quick Tip: Make sure your images are of a high-quality by checking our image quality checker.

If you are planning to take things to the next level and add more fun to your experience,  add a video URL, an audio file, 3D object, an animation or even a cool interactive game in the show interaction section, and add as many scenes as you wish! (it’s free, you know)

Quick Tip: To boost the campaign’s engagement, use the show interaction feature to ask your audience to take specific actions like tapping, swiping the content right/left to engage them with your experience.

Well, you are almost there!

Behind each campaign, marketers are seeking to initiate a certain action for the audience to take…

So what’s is it that you want your customers to do after seeing your AR experience?

Besides being easy to use, The Augmania AR platform is extra unique thanks to its WebAR technology.

Now what this means to you, is that you can easily share your campaign URL with your audience with no app downloads needed, independently from the device and the OS.

There’s more, you can even embed the campaign on your website!

It’s not enough to create and launch an AR experience, what you need is to know how well it’s doing, how much visitors did you get, and how often people saw it!

All this data and even more are provided through Augmania’s analytics, and you can even customize it.

Augmania AR Platform

Well, that didn’t seem a very hard thing to do! What are you waiting for then, go on, sign in and start creating your own experience and let us know how it goes.

If you have a question, simply ask us on our chatbot, we love hearing from you!

The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

Share the love

In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!

Do emotions drive customer behavior?

augmania,ar,blog,customer behavior

 

In the intro of our blog, Your way to brand legacy, we briefly mentioned brands’ preference and how do people choose their favorite product. As this is a process of a huge importance, we wanted to dig deeper into it and discuss it furthermore.

 

Take a couple of minutes and think about a brand that you like or even love. I don’t expect you to be as crazy about it as Cher Horowitz in Clueless but I am positive there is a brand or two that means a lot to you.

Now think more. What is it that you actually love about this brand?

  • Is it the best in the field? ( maybe, but on the technical part I am pretty sure the market can find you a better product).
  • Is it the cheapest and you feel no burden spending money on it?  Or maybe it is the most expensive which is what you always look for.

These might be factors that make this brand appealing but they are not the reason for which you become a loyal customer.

How come? you may ask.

Well, research has proven that customers who prove brand loyalty are driven by emotional behaviors rather than rational decisions. In other words, brands that can get people emotionally hooked are the ones who generate more reach and a long term profit.

Now, how is that possible? 

First Brands need to deliver a good product to the market. It is undoubtful to say that the very first brand impression is its performance satisfaction. Customers need to approve of what is the brand offering. They cannot blindly opt for it through only an emotional demeanor.  A certain brand differentiation needs to be noticed at the market. However, the turning point that determines a brand’s long-term success is its emotion-driven marketing.

Big brands have seized the opportunity and leveraged it to the most.

Notable examples:

Disney “Where the dreams come true”: this worldwide brand spoke to the inner child of every person. The company’s extremely powerful branding focused on spreading magic all over the world. Disney is the ambassador of happy ever afters. At some point, everybody feels bewitched to buy a Disney product. It is simply unconscious!

Nike “Just Do it”: This brand’s marketing is genius to me. Nike’s tagline resonated everywhere. Why? Because It spoke to everybody. It wasn’t only exclusive to athletes. At the contrary, it spread the love of sports and mostly of determination. It lifted up spirits and thus easily gained the hearts of its target audience.    

Apple’s “Think different”: The brand is not only a pioneer in the tech industry, but it generates a whole mindset to its audience. It celebrates difference. It celebrates creativity and it makes you feel smart and capable. I can’t say the brand worked its tricks on its audience because nothing feels tricky about it. Everything feels simple and genuine.

 

I can go on and on. But I hope you got the point.

If you are a digital marketer or a brand manager, It is crucial to know the emotional motivators of your target audience.

I know that benchmarking on the brands above can get you nervous, but you don’t have to compete with that!

You just need to understand your potential clients and learn how to connect with them both rationally and emotionally. Once you forge a powerful bond with your customers, you will be able to drive their behaviors and retain them.

The process may take a while; I mean a whole “science” was created for the matter.

Companies today hire more data scientists to dig in and fully research their niche’s behavior in order to come up with the best marketing strategy accordingly.

It is not easy! And it is not really scientific. But that is how brands hack their way through the market.

The range of emotional connections that your brand can make is not limited.

It can relate to your product; like generating a feeling of uniqueness or of well-being or of luxury etc. but it can also relate to the culture of the brand. You can be a tech company but you strongly stand for certain values: you can be an environmentalist and a part of your profit is dedicated to environmental causes. You can be a philanthropist and you display your humanitarian affiliation through your campaigns and your activities.

All of this accounts to the emotional connection- driven strategy.

Once you figure out your voice and decide which emotional connection(s) you wish to convey, then it is just a matter of how to convey them.

Hint: Work on your marketing and remember that social media affiliated customers are 3 times more emotionally connected than the rest of your customers. So leverage your social network to the fullest and give it the power to always impress!

A great way to do that is to get them engaged through innovative marketing. We are living in a time of disruptive technology, and it is crucial to ride the wave and use it to drive customers.

Here at Augmania we leverage AR for better marketing. Our DIY self-service AR campaign builder is a tool to help marketers advertise in a way that directly speaks to customers and emotionally connect with them.

So, if you too believe that is what marketing is about, be our guest and join our special list of early adopters: https://augmania.typeform.com/to/gUQLrS

See you soon!

 

The Do’s and Don’ts every marketer should know

augmania,ar,blog,marketing

 

“In marketing, it doesn’t hurt to be obsessed with your business!”

Because if you do, it will naturally show in your marketing. You will care more than everybody else about how to communicate it to the world.

However, you might not be too keen on what you are actually doing. You might not like marketing in the first place, yet here you are reading the Dos and Don’ts every marketer should know. In this case, you are on the right track.

Marketing, more specifically digital marketing has its perks. Some practices might work for a period of time and fail right after it. The domain is always on the swing. Right now, I won’t give you specific “trendy” tactics to integrate within your marketing but I will remind you of some basics to help you along the way.

 

So first let’s start with what not to do!

1.Don’t advertise for the sake of advertising

Some if not many businesses are flooding social media with ads that only accumulate content. They neither display an efficient brand image nor do they convey the right message to customers, which only indicates how clueless they are. Advertising is about promotion but you gotta be smart about it. It is not about invading the social media and having your brand’s logo pop up everywhere. You can drown the internet with ads but they are either too shallow or too confusing to attract anybody. Then, it is time for you to change your advertising perspective.

Put more effort to portray your business in the best way possible. Remember that people love storytelling so tell them a story! Send more heartfelt messages.

Image result for seth godin marketing quotes

Here is a pretty interesting blog about successful marketing campaigns that rounded about storytelling: https://econsultancy.com/blog/63710-telling-stories-five-successful-marketing-examples/

You don’t need to go viral all the time! You don’t need to sponsor your ads on every channel out there. It is a matter of quality, not quantity. 

2.Don’t over-benchmark

Comparing your marketing strategy against others in your field is very important. I could even say it is one of the primary tasks that you should do before setting up your own strategy. But don’t over do it. Some marketers are constantly researching their competitors’ marketing activities to the point where they lose focus on their own marketing. Meaning; they unconsciously start imitating their competitors and end up losing their authenticity. Especially at the beginning, it is so easy to get caught up by the market influence and surrender to the safe competitor style.

  3.Don’t Rush your editorial calendar

The clock is ticking, time pressure gets intenser and your boss is getting impatient. You feel rushed as everyone is expecting your content plan to be delivered and started upon. Don’t panic! If a delay will happen then let it happen. Why? Because convincing your boss to get his patience extended is better than messing up and failing the whole marketing strategy.  Hasting a guide such as the editorial calendar can spoil all of your content strategies, so be careful about it. Always keep in mind the greater good and don’t let momentarily tenseness get in your way of success.

 

Now, what you should do:

1.Create content you actually like

You know how important content marketing is for your business. It is what draws people to your website and basically what triggers your potential customers. Meaning: don’t create lousy content. Put yourself in the shoes of your reach and criticize what you provide online. It is crucial to be somewhat creative and appealing to win over the content market. Create insightful posters, interesting infographics, fun concise videos or any type of content that you enjoy first and prior to anything.

Play on the visual part! Be catchy and trick people to scroll down your pages then leave them the chance to actually like your content.

 

TIP: Exploit technology to your benefit! Don’t miss out on disruptive tech in the field and reach out to the tools that can help you win your crowd.  A breeze of fresh air for content marketing is Augmented Reality. So, go ahead and dive into it to get more attention and differentiate yourself.

Know more: The key to your marketing success

Your way to brand legacy

2.Be strategic

It is crucial to study your niche and be well familiar with your product and its market. Your marketing needs to be accurately aligned with all of that. Successful campaigns are not arbitrary. They are well studied and well executed and they definitely required a long period of time to be finalized.

So Long story short, take your time, grasp your task and dig deeper through the best strategy you can pull to meet the high expectations.

Check out 15 Marketing strategies that inspire strategic thinkers: https://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html

3.Be positive

Last but certainly not least, be cool about it. I know it is hard to be optimistic when your metrics met the pessimistic expectation. But it is not the end of the world. You can’t think strategically and be negative about it at the same time. Have some patience and confidence in what you are doing. You need to believe that it is possible to hack your way through the market in order to actually do it. So, give yourself some time and credit and hang on through the rough patches of the digital world.

 

If you have any question, leave it in the comment section!

See you soon!

Interview with the CEO of Augmania, Rania Reda

augmania,ar, CEO, Founder

 

You have been curious about Augmania and the story behind it? well, here is an exclusive interview with our one and only CEO Rania Reda.

 

1/ Could you give us a brief about yourself?

“I am an engineer and I have been developing Softwares for more than 20 years.

I have worked on different types of technologies and applications but the best and the closest to my heart is Augmented Reality.”

2/ What inspired you to start Augmania?

“I am a very sociable and visionary person and I believe that a picture is worth 1000 words so I have been thinking about the best tool to clearly communicate one’s thoughts in a visual way.”

3/What does Augmania offer?

“Augmania is a new AR content creation and communication tool. It allows people to put their thoughts into a visual interactive AR content and send it directly through different communication channels to have the maximum people possible interact with it”

4/ What makes Augmania different than other AR platforms?

“We believe AR should be the next spoken language. So, we combine all known AR options in one effective tool to unleash the creativity of the AR creator”

5/Who are your target customers?

“Augmania will eventually be for everybody, but there is a huge need for this tool among brand managers, digital agencies, and marketers. These three sectors really need an all inclusive tool to create a highly interactive marketing campaign in no time and share it with as many people as they can”

6/Where do you see Augmania in two years?

“I see Augmania as the tool that everyone is using twice a day. I see it connecting people with the brands they love and bringing visual objects to life”

7/ What is Augmania’s secret?

“Our secret sauce is that our AR viewer very seamlessly integrates with all social media. It can be embedded into websites, published through mail campaigns and sent out via messages. It doesn’t require a specific app to be viewed”

8/ What are the main challenges that Augmania might face?

“With AR, the challenge is always the use case. How you make the best use of the technology. That is why we developed a repository of best practices and use cases that help inspire agencies with concepts and innovative ideas for the campaigns.”

9/What is your next milestone?

“Exhibiting at the Augmented World Expo AWE 2017 in Santa Clara on may 31st is a huge milestone for us because we’re launching our product”

 

know more: Time for Icebreakers: Meet Augmania

Augmania’s features: What is so special?

If you too think Augmania will revolutionize marketing and want to be part of our exclusive list of early adopters, then subscribe to our website: https://www.augmania.com/  and wait for our launch at the AWE 2017!