The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

Share the love

In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!

Do emotions drive customer behavior?

augmania,ar,blog,customer behavior

 

In the intro of our blog, Your way to brand legacy, we briefly mentioned brands’ preference and how do people choose their favorite product. As this is a process of a huge importance, we wanted to dig deeper into it and discuss it furthermore.

 

Take a couple of minutes and think about a brand that you like or even love. I don’t expect you to be as crazy about it as Cher Horowitz in Clueless but I am positive there is a brand or two that means a lot to you.

Now think more. What is it that you actually love about this brand?

  • Is it the best in the field? ( maybe, but on the technical part I am pretty sure the market can find you a better product).
  • Is it the cheapest and you feel no burden spending money on it?  Or maybe it is the most expensive which is what you always look for.

These might be factors that make this brand appealing but they are not the reason for which you become a loyal customer.

How come? you may ask.

Well, research has proven that customers who prove brand loyalty are driven by emotional behaviors rather than rational decisions. In other words, brands that can get people emotionally hooked are the ones who generate more reach and a long term profit.

Now, how is that possible? 

First Brands need to deliver a good product to the market. It is undoubtful to say that the very first brand impression is its performance satisfaction. Customers need to approve of what is the brand offering. They cannot blindly opt for it through only an emotional demeanor.  A certain brand differentiation needs to be noticed at the market. However, the turning point that determines a brand’s long-term success is its emotion-driven marketing.

Big brands have seized the opportunity and leveraged it to the most.

Notable examples:

Disney “Where the dreams come true”: this worldwide brand spoke to the inner child of every person. The company’s extremely powerful branding focused on spreading magic all over the world. Disney is the ambassador of happy ever afters. At some point, everybody feels bewitched to buy a Disney product. It is simply unconscious!

Nike “Just Do it”: This brand’s marketing is genius to me. Nike’s tagline resonated everywhere. Why? Because It spoke to everybody. It wasn’t only exclusive to athletes. At the contrary, it spread the love of sports and mostly of determination. It lifted up spirits and thus easily gained the hearts of its target audience.    

Apple’s “Think different”: The brand is not only a pioneer in the tech industry, but it generates a whole mindset to its audience. It celebrates difference. It celebrates creativity and it makes you feel smart and capable. I can’t say the brand worked its tricks on its audience because nothing feels tricky about it. Everything feels simple and genuine.

 

I can go on and on. But I hope you got the point.

If you are a digital marketer or a brand manager, It is crucial to know the emotional motivators of your target audience.

I know that benchmarking on the brands above can get you nervous, but you don’t have to compete with that!

You just need to understand your potential clients and learn how to connect with them both rationally and emotionally. Once you forge a powerful bond with your customers, you will be able to drive their behaviors and retain them.

The process may take a while; I mean a whole “science” was created for the matter.

Companies today hire more data scientists to dig in and fully research their niche’s behavior in order to come up with the best marketing strategy accordingly.

It is not easy! And it is not really scientific. But that is how brands hack their way through the market.

The range of emotional connections that your brand can make is not limited.

It can relate to your product; like generating a feeling of uniqueness or of well-being or of luxury etc. but it can also relate to the culture of the brand. You can be a tech company but you strongly stand for certain values: you can be an environmentalist and a part of your profit is dedicated to environmental causes. You can be a philanthropist and you display your humanitarian affiliation through your campaigns and your activities.

All of this accounts to the emotional connection- driven strategy.

Once you figure out your voice and decide which emotional connection(s) you wish to convey, then it is just a matter of how to convey them.

Hint: Work on your marketing and remember that social media affiliated customers are 3 times more emotionally connected than the rest of your customers. So leverage your social network to the fullest and give it the power to always impress!

A great way to do that is to get them engaged through innovative marketing. We are living in a time of disruptive technology, and it is crucial to ride the wave and use it to drive customers.

Here at Augmania we leverage AR for better marketing. Our DIY self-service AR campaign builder is a tool to help marketers advertise in a way that directly speaks to customers and emotionally connect with them.

So, if you too believe that is what marketing is about, be our guest and join our special list of early adopters: https://augmania.typeform.com/to/gUQLrS

See you soon!

 

AR the new language!

augmania,ar,blog

Do you sometimes get the feeling while sharing a Facebook post or a tweet that you are blocked? as if you can’t speak your mind?  As if your language is failing you to deliver the message you want or maybe the image you wish to portray?!

This might be annoying and can get you renouncing on a great deal of social media engagement. But for digital marketers, when captions are not catchy enough it becomes frustrating and could cause quite the loss.

Digital Marketers’ utmost challenge is to communicate their brand image in the most compelling way. They can’t afford to be short on language especially not when competition over content is at its highest.

See: Your way to brand legacy

Not to worry though! If you are a digital marketer and feel exposed to this burden then meet Augmented Reality (AR): The new language that will never fail you to express yourself.

AR is a technology that superimposes a computer-generated image on your view of the real world and provides you with a composite view.  But what makes it a language is its capability of storytelling and its interactive appeal that tends to get its users hooked from the first try.

How?

here are two features:

1/Storytelling

As mentioned, Augmented Reality blends in the digital world with the real one. It recognizes images and adds on augmented filters to bring them to life. AR enhances everything: videos with 3D visuals give you the feeling that you are physically present in them. With AR you can gamify almost anything: take a picture of a real person and make them interact with an avatar etc, all the while making it seem realistic.

With such high-quality viewer, your only challenge to create high-quality content is your imagination.

Marketers who believe that marketing is about storytelling need to take advantage of AR technology and use it to the utmost.

An example for storytelling created featuring  AR would be Coca-Cola and WWF campaign “Arctic Home” to raise awareness of the danger surrounding polar bears due to climate change. The campaign displayed the Arctic environment to people and showed the bears standing on ice and swimming across the ocean. No words were needed to extract empathy from people, no verbal language was used to make the attendees share the perception of the campaign. AR only worked its magic to sensitize people and make them adhere. How?  It is because AR exploits our senses and gets us engaged to what is being displayed by speaking both to our minds and emotions.

 

2/Interactive

What distinguishes AR is also the fact that it is extremely interactive.

While watching an AR campaign you don’t just stand still, you add and alter everything within it. You can touch an image and information will display. You can use filters and create new characters, you can add any visual and give it a motion. So not only you are exposed to content but you are able to edit it as much as you can in the most creative way.

You’ll be basically creating visuals and animating them in different ways. Everyone can react and understand this type of content. We see this usually with retail ads that feature AR, where people touch-scan products and customize them for example.

See more:  Augmented Commerce: why so important?

Every day a new innovation rises but up to now, AR has proven itself to be among the most effective tools of communication. It engages people within seconds with visuals and sound. It is applicable in almost every field: business, medicine, education etc.

Related: 5 ways AR reshapes your life

It is a language that unifies people everywhere in the world.

If you think you too can speak AR and want to spread messages with augmented features, check out Augmania! Its highly interactive AR platform will help you make countless of stories reach the world.

 

Subscribe here: https://augmania.typeform.com/to/gUQLrS 

See you next time!