As a digital marketer, I often get the question of what exactly I do, how my typical workday looks like, etc, but I never seem to give a straight answer
Consequences? Drowned in the assumption that my everyday life is all fun with no real work.
It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.
So, first things first
Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.
Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!
The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.
So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity, and eventually convert those people into customers.
Now that we both have the same understanding of what digital marketing is,
let us move to my typical workday
In the morning, I head to the office, check my emails, and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.
Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos
Tip: Daily research is an essential part of any digital marketer workday. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems
Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog, and go over the strategy to make sure our work is aligned with our goals.
Tip: Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO), etc.
If you are a digital marketer then you are also concerned with planning campaigns. Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!
At Augmania, We believe that AR is the new language, it is Your way to brand legacy
Late in the day I have meetings with clients, understand their worries, give my recommendations, and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.
Tip: The follow-up is crucial for digital marketers. Getting insights on email marketing campaigns, open rates, traffic, blog visits, and bounce rates is important as it helps in refining the work to stay on top of numbers.
Now we come to the most exciting part of the day: Gym time people!
Yes! Time to burn some calories, reduce the day’s stress, and have a good night’s sleep. Not bad right!
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