The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

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In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!

The Ultimate way to end Adblock

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Remember when Facebook began its ad inventory and everybody, every business leveraged it for their campaigns? Not to mention the giant Google and its record-beating advertising shares. These companies have gained a huge amount of money from it to until it became a primary revenue source.

 

 

 

 

 

The ad revenue witnessed an even bigger growth when consumers switched PCs to smartphones for surfing the Internet. Since then, mobile ad sales have grown tremendously giving the opportunity to widen the ad market.

 

 

 

 

 

Unfortunately, things are going down the hill nowadays. Studies have revealed that Facebook and Google are having too many ad worries!  Advertising, in general, is becoming a headache. People increasingly find it ANNOYING to the point where an ad-nausea became immersive and ad blocking became a necessity for the majority of internet users.

 

 

 

 

 

The problem is while mobile ad sales are growing, their share of the total revenues has been relatively flat. And there is no true call of action to defeat it.

1: Because there is no new ad inventory since phone use has somehow gotten stable and the platforms are already ad inflated.

2: Because as seen the content is bothersome.

Not to cut the hopes though, there actually is a solution for this: By using the right technology it is possible to boost ad revenues.

How?

The main issue is people’s reaction to ads, right? The more they Adblock the more companies are damaged. So it is only a matter of reversing the situation. What if we can change people’s reactions towards ads? What if we get rid of ad-nausea and flip it to ad-appeal. There won’t be any new ad inventory released anytime soon so the only way to change the facts is by optimizing the existing inventories and basically make people like ads!

 

No way you might think!

Yes way, the right technology does exist for it and it is called Augmented Reality (AR).

Why AR?

You can say AR and spark a non-ending conversation about its emergence and the way it is reshaping our lives!  Read 5 ways AR reshapes our lives.

But AR’s contributions to marketing and advertising are an eye awakening to the fact that it is what we need to be armed with if we want to combat the consistent stubborn war against ads which I happen to fully excuse. Ads can show lousy content, no creativity, and sickeningly repetitive import. AR is a way to fix that!  Check our article: make your ads stand out if you want to discover how.

Augmented Reality pressures you into unleashing your creativity and portrays it in a very high-quality disruptive technology.

Ads with AR are more friendly thus tend to appeal more to people and resist rejection the most.

Facebook has recently taken a step closer towards AR as it released its new augmented platform at F8 and made it mainstream for its acquisitions as well. This is where you can sense the change. Imagine later Facebook’s wall a 3D space and everyone stroll down a virtual media with augmented ads that nobody ever minds. At least that is how I envision the near future. And I say near because of the emergence of AR authoring and publishing tools such as Augmania: an AR content-based digital marketing platform to create compelling campaigns and embed them on all social media.

Everyone is expecting Facebook and Google to deliver stellar ad growth and breaking into AR is an opportunity to be ceased for them to do so.

 

Tell us what you think!

And if you are a digital marketer who wants to overcome Adblock, subscribe here and become one of the early adopters to shift the standards of social media.

 

 

Augmented Commerce: why so important?

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Most of us are incapable of imagining a world without internet in general. But for many, a world without e-commerce is the core of the nightmare.

Online shopping has been a blast for us humans of the 21st century. I mean, in a world that counts milliseconds can you imagine having to be physically present at every single purchase you make? Not only is that a huge time waste but a tremendous effort that not everyone is willing to make.

In other words, the emergence of e-commerce has revolutionized our transactions and basically the way we live, and since the 70s it has been the focus of tech engineers and retailers. Today with a simple click from any device, you can make a purchase from across the oceans, which is awesome! But if you thought e-commerce has reached its top, I am delighted to tell you that it is still developing to make life even easier.

I am talking about Augmented Commerce as in the application of the latest technology augmented reality in E-commerce.

Despite all the great facts about online shopping, we can’t deny the inconveniences coming along with it post delivery. For example, products that do not resemble their online photos or clothes that do not much their sizes or defective items that were shipped because oh well they’ve been paid anyways. Products’ info margins and 360 photos do not guarantee customer satisfaction anymore.  

AR, though, changes the equation. By blending virtual layers with our physical reality, AR enhances the visualization of online products and makes distant shopping even more helpful.

It creates an interactive shopping experience

It is hard to imagine how will online products look like in real life especially when it comes to clothes. Many factors are under examination: the color, the material, the size, the shape that is never truly predicted. Trying to imagine all of that and make a decision of purchase is a burden for online shoppers, but AR technology takes it off their shoulders. With its body & face detection and 3D conversion, AR can make you see what your clothes will look like when you wear them. It will help you figure out where to put the new sofa in the living room or where to hang the painting you count on buying for your house.

If you want to go even further, you can also customize the items in your cart. With AR’s digital layers you can make all the modifications that you wish and see how they would turn out.

Those scenarios would have sounded like fantasies a few years ago but today they are real thanks to augmented reality.

See: 5 ways AR reshapes your life

What is in it for retailers?  

Retailers who allow AR experiences for their customers benefit from many advantages:

1/   They are offering a more personal and compelling shopping experience that increases the appeal of their brands, hence widen their reach and increment their conversion rate.

2/  They are providing a benign commercial environment with AR’s effects. For example, triggering descriptive video animations and adding clear graphic 3D visuals help better showcase and understand complex product features. This decreases customer’s uncertainty and reduces return rates. It also leads to more loyalty and engagement and ensures retailers’ credibility.

Related: The key to your marketing success

 

Augmented Reality was envisioned revolutionary and was proven right!

So if you are a retailer or a digital marketer then you better enhance your AR engagement and make it among the pioneers of the new digital era. Start by subscribing to Augmania and discover how promising our augmented reality platform is for your business.

http://www.augmania.com/

See you next time!

Make your Ads stand out

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Have you ever watched an ad then replayed it right away?
Yes, that is called good advertising! That is what you want for your business to have and this is how you will master it:

As much as we don’t want it, ” the first impression lasts”, and we can’t deny the effect it has on many people.

Unfortunately, many businesses waste a lot of time and money on ads, yet people drop in the first few seconds. Their ads usually do not reach as many people and when they do, it barely shifts the conversion rate. Why? It is because they lack three basic features: Originality, thrill, and intimacy

  • Originality

Advertising existed for centuries now. We’ve seen campaigns that made history and some that increased ad nausea and encouraged digital ad blocking. People are exposed to thousands of ads per day: visuals, captions, audios etc. They have seen it all which makes them hard to impress.

So one way for your brand to be noticed is to avoid the déja vu feeling and be unique.

You can start by embracing the latest technologies such as Augmented Reality (AR) and taking advantage of innovative tools like Augmania to make customers feel the freshness and the creativity of your product.
Augmented Reality is still considered very recent and it proved itself to be quite appealing, which is why you shouldn’t waste more time and be among the first to surprise your audience with a magical augmented experience.
Click here if you want to be an early adopter:

Know more about Augmented Reality marketing  the key to your marketing success

  • Thrill

Aside from being creative and new, you surely do not want to be short on the thrilling part. If your ad does not catch the viewer’s attention within seconds, then the chances that it will do its job are not going to be high enough. And the only way for it to cease the opportunity is to be catchy and exciting. You can’t expect a dull, lifeless advert to make your target convert.
You want your campaigns to arouse emotions. You want to make your customers see something they haven’t encountered before, and feel the urge of wanting to know more and to discover what you are offering. You can make them visualize your products in a different way, you can tell thrilling stories about your brand and what makes you unique, you can gamify your campaign and make the thrill last. We ourselves definitely work every day to get the essence of that and make people engage with all their senses!

  • Intimacy

Last but not least, after you earn the attention of the audience you want to make them remember you. you want your ad to be spoken about with both excitement and attachment.
Steve Jobs’ marketing lesson “don’t sell products, sell dreams” is not to be forgotten. We all love Nike’s Just do it and apple’s Think different campaign. why? It is because they were not only selling shoes and electronics they were sharing values and goals. Their ads grew personal to people. When you see their logo you immediately recall the feeling they gave you.

Our extensive research about this made us build our dream to not only help people share the content they wish in an exhilarating way but to give them an actual way that will help make their brand memorized. Our goal is to give anyone the chance with the simple scan of their logo, to tell their story. “Don’t just advertise, Create an experience to forge a bond”.

 

Advertising is an art and we are keen on making you master it! If you are curious about seeing that happen then go ahead and hit the subscription button to start your journey with Augmania

See you next time!

5 ways AR reshapes your life

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I am sure you’ve heard about how top leading companies around the world are increasingly showing their enthusiasm regarding Augmented Reality. A perfect example would be Facebook’s recent announcement.
But, ever wondered what the fuss is all about?
The answer is simple: Augmented reality or simply AR is more than just a new trend or a new obsession. It is a key tool that will make our daily lives a whole lot easier. But how you might ask?
Well, here are 5 ways:

1/ Retail

By overlaying a virtual world on top of the real one, AR helps people visualize and try on products from distance. For example, you can use AR for clothes, accessories and furniture shopping. It’s tiring to wander around stores for hours putting on different items hoping to find what suits you best. Now, you can easily use AR to virtually try on whatever pleases you.

Or, even cooler, if you ever feel the urge to buy new furniture but can’t figure out how to display them around your house, just take their picture and AR will show you the best position.

Augmania spent years researching how AR can enhance the shopping experience. If you are interested in being part of the exclusive list of early adopters, make sure to join the waitlist here:

https://augmania.typeform.com/to/gUQLrS

2/ City Exploration

                                   

AR location detection feature has definitely proven itself a necessity for big city dwellers.

Regular GPS is struggling to give clear orientation because of the architectural complexity of streets and their proliferated buildings. However, augmented reality can better locate addresses and help you visualize your direction. AR can also make your trips and commute a ton more informative. For example, you can point your mobile or tablet at any monument you come across and AR will bring its walls to life, by giving you clues about its history. This could spice up your daily explorations and travels with both a sense of adventure and knowledge.

3/ Marketing

When competition is high, it is imperative for you as a brand manager or a digital marketer to trigger more customer interest and build a stronger brand loyalty. This is possible by applying AR technology for branding. In fact, many companies allowed consumers to try their products before buying them which earned them a huge success. Using tools like Augmania where you can make a creative and informative AR story about your products, will tremendously increase your customers’ engagement and, of course, augment your sales’ rate.

4/ Education

Educating children with boring textbooks and long lectures has resulted in many shortcomings; such as reluctance to go to school with lots of excuses to skip classes. This proves children’s need for more interaction and creativity to stimulate their minds, which is what AR is made for! By intriguing curiosity and making content more fun, AR is an epitome of the recognized educative approach “teach them while they play”.

5/ People with disabilities

By digitizing what surrounds us, AR helps people with autism through offering them an added layer to extend their capability of interaction. Moreover, with its very developed algorithm, you can use AR applications to point out at anything, anywhere, and you’ll hear a voice telling you what it is.
AR technology can detect your environment and basically guide you everywhere you are, which is a huge advantage for people with vision impairments.

Astonished by AR yet? Well, join the family and hit our subscription button for more info about AR’s awesomeness!