The Limitless Wonders of AR Education

For all the resentment we give today’s age, we should be grateful for the current state of education. We’re seeing major strides every day to make education more efficient and more accessible. Without a doubt, technology has immensely contributed to reaching that stance. Nobody can understate the impact of MOOC (Massive Open Online Courses), AI, and augmented reality (AR) education to name a few. Indeed, these technologies are effectively transforming the landscape of education as we know it.

Imagine if the great Richard Feynman got reincarnated in a random contemporary era classroom. In one scenario, his reincarnation could take him to a room with desks and a good ol chalkboard. As such, he wouldn’t be all that unfamiliar with the layout of that room. In another reincarnation, he may struggle to even identify that he’s in a classroom. That would be the room of a student taking a MOOC at home.

Yet the changes in education then versus now are far deeper than how classrooms look. Today institutes armor students with all they need to create the change they want to see in their environments. Whereas back in the day, some educational entities merely focused on helping students secure future ordinary jobs. Professor Feynman would be most proud of modern educational systems, though, for they emphasize critical thinking and fundamental understanding.

However, there’s one thing the Physics icon wouldn’t be fond of.

Richard Feynman Drugs GIF - Find & Share on GIPHY

And that’s how some of today’s educational techniques, including MOOC, limit us physically. Humans learn best by interacting with objects and seeing them from different angles. Thus, our minds are not wired to learn by observing through screens. So there is some sort of dilemma here. Online courses fantastically allow students to enroll in courses offered thousands of miles away from their homes. At the same time, they don’t fully capitalize on our brain’s capabilities. There must be a solution that reaches a common ground.

Well, it’s nothing AR can’t solve. AR application in education can overlay all forms of content in front of users’ fields of vision. In this case, no matter where they are, students will be able to interact with the materials they’re studying. Now while we’re at it, let’s take a look at the limitless perks of AR for education!

1- AR in education helps students lacking imagination

Imagination is defined as the ability to form images of substances not present to the senses at a moment. Sure, imagination is important in education. Albert Einstein even famously deemed it more intelligence-indicating than knowledge. Accordingly, many teachers aim to stimulate their students’ imagination. In spite of that, many over the years have reported not being able to imagine things inside their brains.

Researchers just recently started paying attention to the condition. They haven’t discovered enough about its causality or whether it affects subjects similarly. At this time, all we know is that the condition is called congenital Aphantasia and that it’s real. Still, we also know that we can use AR to aid those suffering from it.

AR educative programs can help students see the tiniest details in objects of study. Not only see but actually, move the objects and interact with them as they wish. For instance, AR anatomy apps are brilliant implementations of AR in education. Med students regard anatomy as one of the toughest medical subjects to study. The apps make studying anatomy easier and more fun and improve students’ dexterity. Funny enough, this is why you’ll see med students always advocating for more use of AR for education.

2- AR EdTech enables personalized education

Many education passionates cite personalization as the ultimate goal for education. Each student has his/her own interests. Linking each student’s individual interests to the course he/she is taking will make him/her eager to study it. Another reason to push for personalization is that not all students have the same pace in learning. It’s an injustice to disregard this fact and it can deter slow-paced students from the learning experience.

AR is one way to personalized education. Using a platform like Augmania, for example, teachers can create customized AR educational experiences for each student. The platform is entirely DIY and users don’t need design or coding skills to create AR magic. Further, teachers can also use AR for education to print AR-enabled worksheets for each student. That way each student will exercise according to his/her own pace. Impressively enough, new studies show that AR can also even accelerate learning paces.

3- AR use for education leverages screen time instead of fighting it

So far, we’ve discussed AR perks for students of all ages. But this perk is especially for children. For a few years now, parents have had concerns over their children’s increased screen time. Screen time is basically the time a human spends staring at a screen; be it a TV, a PC, or a smartphone. Attempting to reduce their children’s screen time, some adults resort to drastic measures. These measures work sometimes. Other times, they lead to conflicts and barriers between parents and children that may last forever.

AR solves the issue of screen time in an unorthodox way. The main problem parents cite with screen time is that kids spend it idly with no physical activity. Thankfully, AR integration with education can turn that upside down. It can combine learning, physical exercise, and entertainment all together in AR games. Think of a Jurassic Park-themed game where players solve a mystery involving a chemical that makes all dinosaurs hostile. Through that game, kids will run, learn about different dinosaurs, and be entertained. Best of all, all of that will be screen time, but actually of the beneficial kind.

4- AR enhances memorization

We’ll keep this one short and sweet. According to a study by Mindshare, researchers discovered that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. In other words, using augmented reality in education can improve memory retention by 70%. With that said, students can now much more easily memorize even the most boring bits of information they study.

So lovely teachers now the chance to put all these wonders of AR to the test. Sign up now to Augmania’s Web AR platform and transform your students’ learning experiences!

Introducing WebAR A.K.A the WordPress for AR

SaaS platform

Sorry, haters, but AR is here to stay. Not just stay, it’s here to thrive, lead, and change the universe. Although you may have succeeded before in dodging the AR movement, be assured that an AR raid is inevitable. In due time, all your competitors will be reaping their AR rewards and you’ll have to watch. So, please, just check your phobia of change out the door. Stick around till the end of this blog. In the end, you’ll learn that sometimes change is good. Yet with AR, change is awesome, especially when we get to WebAR!

Personally, if I was to sell somebody on AR, I’d use two main points. First, I’d elaborate on the mere concept behind AR. While it’s simple, it’s nothing short of rebellious. AR merges real with virtual by overlaying content over users’ field of vision. That is, it makes users’ realities more captivating without completely dissociating them from the real world. The second point is from the science of innovation. If you’re an innovation enthusiast, you know that innovative ideas are those that balance newness and familiarity.

With these two points in mind, it’s obvious that AR is a perfect platform for innovative ideas.

In addition, AR is an eminently versatile technology. Surely, you’ve seen some version of wearable AR in action before. While bulky, expensive, and visually unacceptable, headsets like HoloLens and Meta 2 are still impressive. It’s only a matter of time until they give rise to the AR lenses in Black Mirror’s Nosedive. For better or for worse.

Black Mirror GIF by NETFLIX - Find & Share on GIPHY

In the meantime, brands are generating lots of momentum with mobile AR. It’s way more accessible than wearable AR. We see AR apps accompany big product releases all the time now. Undoubtedly, that is for good reason. AR apps allow brands to engage audiences like never before. IKEA, for instance, has sure mastered the use of AR apps. But, what about people who won’t bother downloading an app to try AR experiences?

That’s where WebAR comes in!

Downloading time may not be an issue facing AR apps. Despite that, other major roadblocks stand in the way of AR apps. For one, you already have prospects on one of your platforms. Why direct them to another with an AR app instead of starting an experience immediately using WebAR? Today’s prospects are not that easy to keep a hold of. There are a plethora of brands other than yours vying for their attention. Hence, you should revere every moment customers are on your deck and not add extra steps to their experience.

Furthermore, another issue WebAR easily evades is storage. Hands down, one of the toughest chores for Earthians are clearing up space on their smartphones. Even if they have external storage devices, the moment of the transfer itself is always a dreaded one. It’s no wonder cloud services are gaining so much steam. Alas, asking your audience to download an app is asking for a hefty commitment. On the other hand, your audience would need only a browser to interact with your WebAR endeavors.

It’s how WebAR swiftly overcomes challenges facing its AR cousins that’s made proponents out of us at Augmania. From the very beginning, we’ve been advocating for more WebAR because of this belief Augmania‘s built upon. We believe that WebAR as a SaaS will be what WordPress has always been to websites.

That’s why at Augmania we pride ourselves on being the WordPress for AR initiatives.

Sure, WebAR has overcome many challenges, but that doesn’t mean it doesn’t have its own perks! At Augmania, we like to make WebAR campaigns as fun for creators as they’d be for customers. So we made our WebAR platform a DIY one. You get to create your AR campaigns yourself without getting your hands messy with the technical stuff. That’s right; you can create WebAR campaigns with no coding or design skills. Ultimately, you’ll enjoy the process which will result in highly creative output.

After that, you can publish your WebAR campaign and share it immediately on all your social media channels. Of course, no marketing campaign of any kind is complete without tracking. It’s a crucial step to ensure that your plan is as sound as it sounds if you will. Duly, WebAR campaigns are easily trackable with ROI and user experience metrics.

Okay, let’s list all the pros of WebAR so far. It’s accessible, it doesn’t take up storage, it’s mighty fun, and it offers solid analytics. Still, there’s one more edge to WebAR that makes it a must-bet on technology. That edge is WebAR’s novelty. Not too many brands have started using WebAR…….YET. Thus, this is your chance to take the ball and run with it. You’ll wow your customers and beat your competitor’s marketing strategies. And when WebAR becomes the norm, history will look at you as one of the first adopters.  

Honestly, if you’re still an AR hater at this point, I think I’ll just have to quit. I’ll just have to doubt my own competence as a blogger. That’s because I can never doubt WebAR as the tech of the future. So there you have it:

I Quit Dave Bautista GIF by WWE - Find & Share on GIPHY

Seriously though, there is no betting against WebAR! You know it and you need to act on it. Sign up now to Augmania’s WebAR Platform and become a part of the future!




Interactive Ideas to Turn Your Next Event into A Memorable Experience

Interactive events

The event management industry is a booming one. In 2016, Statista reported that the industry reached a revenue of 30.3 billion USD. With that said, it’s a no-brainer that the industry is a highly competitive one. Event organizers around the world are always on the hunt for interactive ideas to get users involved in a memorable experience. As a rule of the 21st century, if you’re itching for new ideas, you must bet on technology.

Event management moguls are well aware of that rule and have been applying it neatly. Recently, we’ve seen incredible tech in events that enhanced check-in, security, and attendees engagement. 

To event planners, perhaps no technology is more convenient than Augmented Reality. AR is unique, interactive, versatile, and easily the most accessible tech around.

All these perks make AR the perfect source of interactive event ideas. It really is as if AR and event management are a match made in heaven. Though to be honest, the same could be said about AR and many other industries. Anyway if you’re an event planner and want to master using AR in events, Augmania has you covered!

The following is a compilation of brilliant examples of AR incorporation into different kinds of events:

Corporate Events

Corporate events vary in size, duration, and purpose. Yet AR has already found its way into corporate events aplenty (versatility, remember?). Even the most dull of corporate events have become all the more merrier with AR injections. Take meetings for example. There are some occasions when a virtual meeting will do and these are some awesome occasions. Other occasions, like when a big number of participants needs to be present, call for physical meetings.

These occasions are unavoidable. Likewise, the catastrophe of attendees staring at their phones throughout the meeting is just as unavoidable. However, AR can help meeting planners capitalize on that catastrophe rather than fight it. Gamifying meetings using AR will make attendees use their phones to go through the milestones of the meeting. Theming meetings as treasure hunts, for instance, has become a popular event idea to boost interactivity from attendees.

AR treasure hunts can also be used for events such as conferences, product launches, and trade shows. Such events usually require larger venues. With large venues, organizers devote major effort to making venue navigation smooth. That way attendees can reach their desired destinations easily. Creating an AR venue tour will make navigation even easier.

Surely easier than with the typical printed maps nobody looks at.

Using AR in product display is one surefire event idea to mesmerize attendees. The idea of displaying products in AR is especially handy with sizable products. In an outstanding product showcase, Ford allowed attendees of the 2017 North American International Auto Show to view the insides of 3 Ford cars using Microsoft’s Hololens. Attendees could even leave remarks on what they would change in the cars for Ford designers to review. Now that’s one way to listen to your audience.

 Ford Advanced Reality 2017, Youtube 

You can harness AR to generate interactive ideas for events that feature multiple speakers. Users can scan speakers’ faces to learn whatever info you’d like them to learn about the event guests. Take it a step further and enable the same feature for all attendees. It will make networking a great deal easier.

Finally, what is a good event without a vintage photo booth? Well, AR is a great fit for that too. An AR mirror would work best here. Attendees can add 3D props to their reflections and adjust shots with their hands before taking pictures. They will leave the event with pretty cool unorthodox pictures and memories of an extraordinary event.

                                                         Copyright Boaz via Viemo 

Concerts

Event ideas such as AR venue tours and photo booths work just as fine for concerts as well. Whereas tech is used in corporate events for efficiency, it’s used in concerts rather for flashiness. AR sure can get flashy, folks (versatility, remember?). Look no further than Coachella 2012. Fans couldn’t believe their eyes as they saw the legendary Tupac Shakur take to the stage live once again.

According to MTV , the hologram cost between 100-400K USD and took four months of work. It certainly paid off as the amazingly realistic Pac hologram joined Snoop Dogg for an epic Hail Mary rendition. You can even see Snoop get emotional as he reunites with his friend in all his glory.

It’s truly one of the greatest Coachella moments ever…

Tupac Hologram Snoop Dogg and Dr. Dre, Youtube

Perhaps inspired by the buzz hologram Tupac created, Rob Thomas created an AR experience for his fanbase in 2016. As a part of the VIP package for Thomas’ concerts, fans could perform duets with him. Kind of. Fans stood in front of a display that transported their hologram to a stage where Thomas was performing. After fans got the singalongs of their dreams, they received videos of the performances to brag with online.

Back to Coachella. This year, Eminem showed he was a tech geek as he unveiled Eminem Augmented. The app allows Em concertgoers to unlock exclusive visuals as he performs to complement the experience. Such visuals include a giant Slim knocking off helicopters a la Godzilla and Jason (from Friday the 13th) complete with a butcher knife and a chainsaw floating above the crowd; basically just a little glimpse of what’s going on inside Slim’s noggin. 

Eminem Coachella Live hologram, Youtube

Parties

For organizational parties, a lot of the previous event ideas have hopefully already provided some inspiration. But this next part is not for event organizers. It’s for those who just want to gather their loved ones and have a nice little party. Now if, lovely reader, you reside in Toronto, then you’re in for a special treat. You can hold a party in Battleverse’s gaming facility. The facility provides you with AR headsets and controllers to do battle AR style. The battle will be straight out of your wildest Sci Fi fantasies.

If you don’t live in Toronto, AR can still help you have killer parties. An AR game will be your best friend here. There are tons of AR multiplayer games to download right now on both the App Store and the Play Store. Of course, you could go for Pokemon Go, but that’s just too 2016. New AR games are available now that raise the bar higher.

Apple’s SwiftShot is an AR game that pits teams against each other in a slingshot war. It may sound simple, but it takes strategy and team camaraderie to win in this game. The game will also force you to move around a lot in order to perfect your shots. If your gang is looking for something more classic, you can try AR versions of Jenga and Beer Pong.

Hands-on with Apple’s Swift Shot augmented reality game , Youtube



But if you really want to go AR crazy, check out Night Terrors: Bloody Mary. Paranormal Activity’s Oren Peli is the mastermind behind this horror AR adventure. The goal Peli’s team had in mind with this game was to literally scare people of their own homes. That’s about as evil as it gets, but still pretty ambitious so props, I guess.

Night Terrors: Bloody Mary – Official Tease, Youtube

Ready to turn your next event into a bash? Sign up to our AR platform now and start creating AR experiences that will wow your attendees!



Why Everyone Is Betting On AR And Why Should You Do It Too

Cover image of the blog

Everyone is betting on AR.

After all, Augmented Reality is changing the world of consumer marketing. As a result, marketers need to keep up with the changes through betting on AR to provide their audience with a meaningful experience.

This is important as customers are no longer satisfied by old-fashioned marketing practices. They are looking for immersive experiences to stimulate their attention and purchasing behavior.

Overall, with the huge fuss AR is making, most companies began to see the potential of this disruptive technology and some has already started implementing it for their business.

But, why are these companies betting on AR, investing in it and leveraging it for their work?

To be fair, the right question should be why shouldn’t they bet on AR?

The disruptive technology is already giving us every single reason of why we need to believe in its power in transforming our world..

For the sake of the blog, we are just going to explore three major reasons.

For a starter,  AR could add a new dimension to your business…

This goes back to AR’s capacity for providing creative solutions that solve consumers’ most frequent challenges in an entertaining way. This will add value to the service already offered and eventually stand out from the competition.

A case in point is KLM Royal Dutch Airlines. Recently they addressed a common problem faced by travelers in the most efficient and original way possible. They developed an AR application that allows users to measure the size of their luggage and make sure it fits standards before even heading to the airport. The best part is that it is easy to use, solves the problem and is super engaging. This was guaranteed by the use of augmented reality.

Second reason on why you should implement AR for your business is that it provides a more interesting vision and understanding of complex concepts…

the interactive storytelling. There’s nothing more fascinating than breaking the hardest phenomenon to easy steps and actually interact with it live. This new kind of experiences boosts the audience’s curiosity and engagement with the content presented. The Weather Channel News is already killing it with terrifying yet amazing graphics and virtual representations of Hurricane Florence. The experience was successful as it exceeded people’s expectation and provided a deep explanation of the phenomenon.

Education is also integrating AR as part of its teaching methods to help instructors bring more life into their courses. Once teachers push lessons to AR apps, the whole learning experience will be more fun and attractive to engage with.

Here’s 5 Experiential Learning Augmented Reality Apps for Education

Finally, according to some of the great marketers, AR is going to be CMO’s next tool when it comes to engaging customers.

This applies especially in the retail industry. This explains why the giant retail leaders are using augmented reality campaigns to attract consumers, interact with them and increase their chances of boosting conversion and sales.

Let’s not forget that the AR market is predicted to keep on increasing until 2022.  This makes the technology more attractive to invest in.

So, are you considering betting on AR too?

Here’s a way to start; join our waitlist to get an early VIP access to the Augmania AR platform which will be launched later this week.