AR Business Cards: Why and How To Use Them

Business Cards

Business cards. At a particular time,  technology completely overruled them with online tools pushing people to give up using them to introduce themselves.

Is The Business Card Dead? 

However, the same technology that made them outdated once is now revolutionizing them through Augmented Reality (AR). People are no longer exchanging a mere card with a name on it anymore, but rather an entire experience.

Nevertheless, some people still can’t see why or how they should use AR business cards. This makes sense as it is still a very disruptive trend yet to become popular.

Business cards are making a strong comeback for sure; however, we can’t say the same about printing expenses.

In fact, with AR business cards, printing costs will be cut short. This is because the need for printing a vast number of cards will no longer be a necessity.

All you need is a few copies to share with your network and engage them with your augmented card. So, instead of spending a lot on printing, you can augment your card by making it part of an interactive AR experience effortlessly.

Not only will you wow your customers with your AR business card, but you will also have the opportunity to infuse more information into it. You can add videos of previous projects, pictures, audio tapes of past customers testimonies and much more.

Augmania Augmented business cards

Digging more into the reasons for using AR business cards, branding your products, and yourself should come as the top motivation.

Instead of having basic text on a small piece of card, people will now be able to explore your work in an outstanding method. Just imagine holding the card, scanning it with your phone and then suddenly having 3d animations pop up. It could be related to your product, or a cool animation showing off the great achievements you have accomplished.

Over and above leaving a great impression on people with the AR business cards, you will have the power to set aside competition by your original move.  After all, it shows a lot about your personality.

Animated 3d image of a man standing when scanning a business card
Source: Fiverr.com

 So the question now is how can you do that? How can you upgrade your business card and make it an interactive storytelling tool?

The answer is way more straightforward than what you might be imagining right now. The only challenging phase is probably with finding the right tool to do the AR magic. Luckily, we have that covered for you. Instead of wasting time and energy looking for the best AR platform to augment your business card, you can sign-up to Augmania here and achieve more with AR.

You will need to generate a QR code and put it on your card. Using the Augmania AR platform, you can add a different set of digital assets to be displayed when the code is scanned. You can even form a more interactive experience by asking your customers to engage with it. They can do that by taking a specific action like tapping on a picture or following a strong CTA leading to a URL link of your choice.

That’s it. Seriously. You now have a cool AR business card, and you are all set to hand it over to your network. You will enjoy watching their jaw drop while scanning the QR code. What’s even cooler is that you won’t have to make them download an app to engage with your AR card. It is effortless!

So are you ready to stand out from the competition with your awesome AR business card?

Sign-up to our Augmania AR platform and go the extra mile with your business card! If you are interested in the printing industry, here is a chance to get a free consultation on ways to leverage AR for print with Augmania’s Founder and CEO. Click here.

The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

Share the love

In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!

The Ultimate way to end Adblock

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Remember when Facebook began its ad inventory and everybody, every business leveraged it for their campaigns? Not to mention the giant Google and its record-beating advertising shares. These companies have gained a huge amount of money from it to until it became a primary revenue source.

 

 

 

 

 

The ad revenue witnessed an even bigger growth when consumers switched PCs to smartphones for surfing the Internet. Since then, mobile ad sales have grown tremendously giving the opportunity to widen the ad market.

 

 

 

 

 

Unfortunately, things are going down the hill nowadays. Studies have revealed that Facebook and Google are having too many ad worries!  Advertising, in general, is becoming a headache. People increasingly find it ANNOYING to the point where an ad-nausea became immersive and ad blocking became a necessity for the majority of internet users.

 

 

 

 

 

The problem is while mobile ad sales are growing, their share of the total revenues has been relatively flat. And there is no true call of action to defeat it.

1: Because there is no new ad inventory since phone use has somehow gotten stable and the platforms are already ad inflated.

2: Because as seen the content is bothersome.

Not to cut the hopes though, there actually is a solution for this: By using the right technology it is possible to boost ad revenues.

How?

The main issue is people’s reaction to ads, right? The more they Adblock the more companies are damaged. So it is only a matter of reversing the situation. What if we can change people’s reactions towards ads? What if we get rid of ad-nausea and flip it to ad-appeal. There won’t be any new ad inventory released anytime soon so the only way to change the facts is by optimizing the existing inventories and basically make people like ads!

 

No way you might think!

Yes way, the right technology does exist for it and it is called Augmented Reality (AR).

Why AR?

You can say AR and spark a non-ending conversation about its emergence and the way it is reshaping our lives!  Read 5 ways AR reshapes our lives.

But AR’s contributions to marketing and advertising are an eye awakening to the fact that it is what we need to be armed with if we want to combat the consistent stubborn war against ads which I happen to fully excuse. Ads can show lousy content, no creativity, and sickeningly repetitive import. AR is a way to fix that!  Check our article: make your ads stand out if you want to discover how.

Augmented Reality pressures you into unleashing your creativity and portrays it in a very high-quality disruptive technology.

Ads with AR are more friendly thus tend to appeal more to people and resist rejection the most.

Facebook has recently taken a step closer towards AR as it released its new augmented platform at F8 and made it mainstream for its acquisitions as well. This is where you can sense the change. Imagine later Facebook’s wall a 3D space and everyone stroll down a virtual media with augmented ads that nobody ever minds. At least that is how I envision the near future. And I say near because of the emergence of AR authoring and publishing tools such as Augmania: an AR content-based digital marketing platform to create compelling campaigns and embed them on all social media.

Everyone is expecting Facebook and Google to deliver stellar ad growth and breaking into AR is an opportunity to be ceased for them to do so.

 

Tell us what you think!

And if you are a digital marketer who wants to overcome Adblock, subscribe here and become one of the early adopters to shift the standards of social media.

 

 

AR the new language!

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Do you sometimes get the feeling while sharing a Facebook post or a tweet that you are blocked? as if you can’t speak your mind?  As if your language is failing you to deliver the message you want or maybe the image you wish to portray?!

This might be annoying and can get you renouncing on a great deal of social media engagement. But for digital marketers, when captions are not catchy enough it becomes frustrating and could cause quite the loss.

Digital Marketers’ utmost challenge is to communicate their brand image in the most compelling way. They can’t afford to be short on language especially not when competition over content is at its highest.

See: Your way to brand legacy

Not to worry though! If you are a digital marketer and feel exposed to this burden then meet Augmented Reality (AR): The new language that will never fail you to express yourself.

AR is a technology that superimposes a computer-generated image on your view of the real world and provides you with a composite view.  But what makes it a language is its capability of storytelling and its interactive appeal that tends to get its users hooked from the first try.

How?

here are two features:

1/Storytelling

As mentioned, Augmented Reality blends in the digital world with the real one. It recognizes images and adds on augmented filters to bring them to life. AR enhances everything: videos with 3D visuals give you the feeling that you are physically present in them. With AR you can gamify almost anything: take a picture of a real person and make them interact with an avatar etc, all the while making it seem realistic.

With such high-quality viewer, your only challenge to create high-quality content is your imagination.

Marketers who believe that marketing is about storytelling need to take advantage of AR technology and use it to the utmost.

An example for storytelling created featuring  AR would be Coca-Cola and WWF campaign “Arctic Home” to raise awareness of the danger surrounding polar bears due to climate change. The campaign displayed the Arctic environment to people and showed the bears standing on ice and swimming across the ocean. No words were needed to extract empathy from people, no verbal language was used to make the attendees share the perception of the campaign. AR only worked its magic to sensitize people and make them adhere. How?  It is because AR exploits our senses and gets us engaged to what is being displayed by speaking both to our minds and emotions.

 

2/Interactive

What distinguishes AR is also the fact that it is extremely interactive.

While watching an AR campaign you don’t just stand still, you add and alter everything within it. You can touch an image and information will display. You can use filters and create new characters, you can add any visual and give it a motion. So not only you are exposed to content but you are able to edit it as much as you can in the most creative way.

You’ll be basically creating visuals and animating them in different ways. Everyone can react and understand this type of content. We see this usually with retail ads that feature AR, where people touch-scan products and customize them for example.

See more:  Augmented Commerce: why so important?

Every day a new innovation rises but up to now, AR has proven itself to be among the most effective tools of communication. It engages people within seconds with visuals and sound. It is applicable in almost every field: business, medicine, education etc.

Related: 5 ways AR reshapes your life

It is a language that unifies people everywhere in the world.

If you think you too can speak AR and want to spread messages with augmented features, check out Augmania! Its highly interactive AR platform will help you make countless of stories reach the world.

 

Subscribe here: https://augmania.typeform.com/to/gUQLrS 

See you next time!

Augmania’s Features: What is so special?

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You reading this blog means that you have gone through our brief introduction on who we are and what is it that we do, if not then click here to make sure you are familiar with our company Time for ice breakers: Meet Augmania

Now let’s get deeper and show you step by step how can Augmania revolutionize your life as a digital marketer!

First, take a look at our features

  • Geolocation features.
  • 3D animation features.
  • Face & Body detection features.
  • Image recognition features.
  • QR & Barcode reading features
  • Drag & drop feature

 

These features provide you with all it is that you need to make an interactive AR experience from scratch.

How we operate?

Create an account

One Single account on Augmania allows you to create your own AR content Add your team and review their augmented reality marketing campaigns before launching.  

 

Build a campaign

On a user-friendly AR content creator interface, select your triggers, upload your digital assets, add your call to actions and configure your campaign scenario.

1/ Choose campaign type

2/Upload your assets

Spread it out

Push your created AR content to all your existing social channels, embed it into your website, send it via emails or SMS. Reach more audience

Review your insights

For each campaign review your insights, user engagement, and analytics. Create Augmented Reality campaigns that click with your customer.

 

What makes us different?

We are ahead of our competitors because we have edge over them for:

1- Our campaign builder is a storytelling tool where users can create a full AR experience, not a single AR scene.We are unique in what we offer. Our campaign builder is a storytelling tool where users can create a full platform independent, interactive AR experience

2- Our curated AR experience is interactive whereas others are view only.

3- Our curated AR experience is platform independent whereas others have an App AR browser.

4- Our curated AR storyboard is system based and user based, which gives a new dimension for AR creators.

 

We love

  • Storytelling
  • Democratizing AR
  • Creating accumulated AR experiences

We are

  • Platform independent
  • Open tracking opportunities
  • Interactive
  • Wizard authoring tool

We can’t wait for you to try our features and give us feedback! So don’t waste any time and Subscribe at https://www.augmania.com/