AR the new language!

augmania,ar,blog

Do you sometimes get the feeling while sharing a Facebook post or a tweet that you are blocked? as if you can’t speak your mind?  As if your language is failing you to deliver the message you want or maybe the image you wish to portray?!

This might be annoying and can get you renouncing on a great deal of social media engagement. But for digital marketers, when captions are not catchy enough it becomes frustrating and could cause quite the loss.

Digital Marketers’ utmost challenge is to communicate their brand image in the most compelling way. They can’t afford to be short on language especially not when competition over content is at its highest.

See: Your way to brand legacy

Not to worry though! If you are a digital marketer and feel exposed to this burden then meet Augmented Reality (AR): The new language that will never fail you to express yourself.

AR is a technology that superimposes a computer-generated image on your view of the real world and provides you with a composite view.  But what makes it a language is its capability of storytelling and its interactive appeal that tends to get its users hooked from the first try.

How?

here are two features:

1/Storytelling

As mentioned, Augmented Reality blends in the digital world with the real one. It recognizes images and adds on augmented filters to bring them to life. AR enhances everything: videos with 3D visuals give you the feeling that you are physically present in them. With AR you can gamify almost anything: take a picture of a real person and make them interact with an avatar etc, all the while making it seem realistic.

With such high-quality viewer, your only challenge to create high-quality content is your imagination.

Marketers who believe that marketing is about storytelling need to take advantage of AR technology and use it to the utmost.

An example for storytelling created featuring  AR would be Coca-Cola and WWF campaign “Arctic Home” to raise awareness of the danger surrounding polar bears due to climate change. The campaign displayed the Arctic environment to people and showed the bears standing on ice and swimming across the ocean. No words were needed to extract empathy from people, no verbal language was used to make the attendees share the perception of the campaign. AR only worked its magic to sensitize people and make them adhere. How?  It is because AR exploits our senses and gets us engaged to what is being displayed by speaking both to our minds and emotions.

 

2/Interactive

What distinguishes AR is also the fact that it is extremely interactive.

While watching an AR campaign you don’t just stand still, you add and alter everything within it. You can touch an image and information will display. You can use filters and create new characters, you can add any visual and give it a motion. So not only you are exposed to content but you are able to edit it as much as you can in the most creative way.

You’ll be basically creating visuals and animating them in different ways. Everyone can react and understand this type of content. We see this usually with retail ads that feature AR, where people touch-scan products and customize them for example.

See more:  Augmented Commerce: why so important?

Every day a new innovation rises but up to now, AR has proven itself to be among the most effective tools of communication. It engages people within seconds with visuals and sound. It is applicable in almost every field: business, medicine, education etc.

Related: 5 ways AR reshapes your life

It is a language that unifies people everywhere in the world.

If you think you too can speak AR and want to spread messages with augmented features, check out Augmania! Its highly interactive AR platform will help you make countless of stories reach the world.

 

Subscribe here: https://augmania.typeform.com/to/gUQLrS 

See you next time!

Augmania’s Features: What is so special?

augmania, ar, blog , features

You reading this blog means that you have gone through our brief introduction on who we are and what is it that we do, if not then click here to make sure you are familiar with our company Time for ice breakers: Meet Augmania

Now let’s get deeper and show you step by step how can Augmania revolutionize your life as a digital marketer!

First, take a look at our features

  • Geolocation features.
  • 3D animation features.
  • Face & Body detection features.
  • Image recognition features.
  • QR & Barcode reading features
  • Drag & drop feature

 

These features provide you with all it is that you need to make an interactive AR experience from scratch.

How we operate?

Create an account

One Single account on Augmania allows you to create your own AR content Add your team and review their augmented reality marketing campaigns before launching.  

 

Build a campaign

On a user-friendly AR content creator interface, select your triggers, upload your digital assets, add your call to actions and configure your campaign scenario.

1/ Choose campaign type

2/Upload your assets

Spread it out

Push your created AR content to all your existing social channels, embed it into your website, send it via emails or SMS. Reach more audience

Review your insights

For each campaign review your insights, user engagement, and analytics. Create Augmented Reality campaigns that click with your customer.

 

What makes us different?

We are ahead of our competitors because we have edge over them for:

1- Our campaign builder is a storytelling tool where users can create a full AR experience, not a single AR scene.We are unique in what we offer. Our campaign builder is a storytelling tool where users can create a full platform independent, interactive AR experience

2- Our curated AR experience is interactive whereas others are view only.

3- Our curated AR experience is platform independent whereas others have an App AR browser.

4- Our curated AR storyboard is system based and user based, which gives a new dimension for AR creators.

 

We love

  • Storytelling
  • Democratizing AR
  • Creating accumulated AR experiences

We are

  • Platform independent
  • Open tracking opportunities
  • Interactive
  • Wizard authoring tool

We can’t wait for you to try our features and give us feedback! So don’t waste any time and Subscribe at https://www.augmania.com/

Interview with the CEO of Augmania, Rania Reda

augmania,ar, CEO, Founder

 

You have been curious about Augmania and the story behind it? well, here is an exclusive interview with our one and only CEO Rania Reda.

 

1/ Could you give us a brief about yourself?

“I am an engineer and I have been developing Softwares for more than 20 years.

I have worked on different types of technologies and applications but the best and the closest to my heart is Augmented Reality.”

2/ What inspired you to start Augmania?

“I am a very sociable and visionary person and I believe that a picture is worth 1000 words so I have been thinking about the best tool to clearly communicate one’s thoughts in a visual way.”

3/What does Augmania offer?

“Augmania is a new AR content creation and communication tool. It allows people to put their thoughts into a visual interactive AR content and send it directly through different communication channels to have the maximum people possible interact with it”

4/ What makes Augmania different than other AR platforms?

“We believe AR should be the next spoken language. So, we combine all known AR options in one effective tool to unleash the creativity of the AR creator”

5/Who are your target customers?

“Augmania will eventually be for everybody, but there is a huge need for this tool among brand managers, digital agencies, and marketers. These three sectors really need an all inclusive tool to create a highly interactive marketing campaign in no time and share it with as many people as they can”

6/Where do you see Augmania in two years?

“I see Augmania as the tool that everyone is using twice a day. I see it connecting people with the brands they love and bringing visual objects to life”

7/ What is Augmania’s secret?

“Our secret sauce is that our AR viewer very seamlessly integrates with all social media. It can be embedded into websites, published through mail campaigns and sent out via messages. It doesn’t require a specific app to be viewed”

8/ What are the main challenges that Augmania might face?

“With AR, the challenge is always the use case. How you make the best use of the technology. That is why we developed a repository of best practices and use cases that help inspire agencies with concepts and innovative ideas for the campaigns.”

9/What is your next milestone?

“Exhibiting at the Augmented World Expo AWE 2017 in Santa Clara on may 31st is a huge milestone for us because we’re launching our product”

 

know more: Time for Icebreakers: Meet Augmania

Augmania’s features: What is so special?

If you too think Augmania will revolutionize marketing and want to be part of our exclusive list of early adopters, then subscribe to our website: https://www.augmania.com/  and wait for our launch at the AWE 2017! 

Augmented Commerce: why so important?

augmania, blog,ar, commerce

Most of us are incapable of imagining a world without internet in general. But for many, a world without e-commerce is the core of the nightmare.

Online shopping has been a blast for us humans of the 21st century. I mean, in a world that counts milliseconds can you imagine having to be physically present at every single purchase you make? Not only is that a huge time waste but a tremendous effort that not everyone is willing to make.

In other words, the emergence of e-commerce has revolutionized our transactions and basically the way we live, and since the 70s it has been the focus of tech engineers and retailers. Today with a simple click from any device, you can make a purchase from across the oceans, which is awesome! But if you thought e-commerce has reached its top, I am delighted to tell you that it is still developing to make life even easier.

I am talking about Augmented Commerce as in the application of the latest technology augmented reality in E-commerce.

Despite all the great facts about online shopping, we can’t deny the inconveniences coming along with it post delivery. For example, products that do not resemble their online photos or clothes that do not much their sizes or defective items that were shipped because oh well they’ve been paid anyways. Products’ info margins and 360 photos do not guarantee customer satisfaction anymore.  

AR, though, changes the equation. By blending virtual layers with our physical reality, AR enhances the visualization of online products and makes distant shopping even more helpful.

It creates an interactive shopping experience

It is hard to imagine how will online products look like in real life especially when it comes to clothes. Many factors are under examination: the color, the material, the size, the shape that is never truly predicted. Trying to imagine all of that and make a decision of purchase is a burden for online shoppers, but AR technology takes it off their shoulders. With its body & face detection and 3D conversion, AR can make you see what your clothes will look like when you wear them. It will help you figure out where to put the new sofa in the living room or where to hang the painting you count on buying for your house.

If you want to go even further, you can also customize the items in your cart. With AR’s digital layers you can make all the modifications that you wish and see how they would turn out.

Those scenarios would have sounded like fantasies a few years ago but today they are real thanks to augmented reality.

See: 5 ways AR reshapes your life

What is in it for retailers?  

Retailers who allow AR experiences for their customers benefit from many advantages:

1/   They are offering a more personal and compelling shopping experience that increases the appeal of their brands, hence widen their reach and increment their conversion rate.

2/  They are providing a benign commercial environment with AR’s effects. For example, triggering descriptive video animations and adding clear graphic 3D visuals help better showcase and understand complex product features. This decreases customer’s uncertainty and reduces return rates. It also leads to more loyalty and engagement and ensures retailers’ credibility.

Related: The key to your marketing success

 

Augmented Reality was envisioned revolutionary and was proven right!

So if you are a retailer or a digital marketer then you better enhance your AR engagement and make it among the pioneers of the new digital era. Start by subscribing to Augmania and discover how promising our augmented reality platform is for your business.

http://www.augmania.com/

See you next time!

Your way to brand legacy

augmania,blog,ar, branding

Can you tell me one characteristic that made you decide to pick a brand and stick with it? So can I, so can everyone.

When you go Christmas shopping or fetch the best birthday gift, you visualize how perfect it matches the person you are giving it to. You can see what makes the brand special and why would it be the most convenient purchase. But why?

It is because those brands had pulled off an enormous effort into making their customers attached to them. Those efforts resulted in brand loyalty, and if you read along you’ll pull it off as well!

One major step to achieving brand loyalty is to increase your brand awareness.

Brands within the same product range are uncountable but few of them make it to the list of “known”. That is a challenge faced by almost every team launching a new product or service. The likelihood that customers recognize your brand and are able to differentiate it from similar brands is a key factor in ensuring the viability of your brand.

The higher your brand awareness is the higher your chances are to make economic moat that will gain you a level of immunity towards competitors.

At this point, you might be asking yourself how can I do that?
Social media is definitely the way to go especially that we know by 2022 total spend for digital marketing will be $120 billion!

See make your ads stand out
But that is not enough.

Making people see your ads or accidentally read the name of your brand on a label or a Facebook post won’t grant you that they will remember it or actually know a thing about it.

Bummer I know, after all the effort you’ve put in advertising to make the crowd swoon over!

What you need is for people to remember you, your uniqueness and your offer.

At a time of stiff competition, the best way to achieve this mission is to embrace the latest marketing tool a.k.a It is all about creating a unique experience for them. Augmented Reality which is what we master at Augmania and this is how we leverage it:

Image recognition feature

This feature gives you the opportunity of linking your logo or any other visual relevant to your brand to an AR experience. Imagine a customer of yours with his/her smartphone that spotted your logo on a random street poster. You can astonish them by an augmented screen enhanced clip that tells an instant story about your brand.

You will basically make your brand a walking companion whether in the streets or on store shelves, anywhere and anytime.

QR and barcode reading feature

Your QR code is your identifier right! But it is a machine readable label. It contains data that basically nobody can access. AR can make your customers decipher that information. Once your QR code is spotted, you can use augmented technology and create any informative video with virtual layers to make it thrilling and educative.

 

By using AR to enhance your brand awareness, you are literally taking every opportunity there is to make your brand visible. You are fighting oblivion by not leaving a loophole for your brand to go unnoticed.

 

This is not only a chance for you to uprise competitors and make your products reachable but to also leave an impression and higher up your brand familiarity within the masses.

Successful marketers are convinced of the importance of building and maintaining brand awareness. Thus we can see their trials to reach people by optimizing their online search and making big budgets for paid promotion like AdWords or social media paid ads. Which is important, it is an efficient way to be found amongst millions of websites and pages.

 

Engaging prospects with AR experiences, however, is your way out from extremely spendy viewability methods with no guarantee of future memory nor engagement.

All that you need is to unleash your creativity and think of the best way you want people to come across your brand. Make an appealing intro, share your core values and what makes you special. Educate the crowd about your brand while astonishing them with a spectacular reality. You’ll see how fast your 3rd party mentions will climb and how easy recognizing your products will become.

 

If you too believe that building such brand awareness will lead you to customer loyalty and rank you above your competitors, then join

http://www.augmania.com/

By the way, you are most welcome to come to our official launch at the world’s biggest Augmented Reality manifestation the AWE 2017! Come visit and start the demo that will revolutionize your marketing!