5 Projects College Students Are Doing To Embrace AR 

College Students AR projects

Augmented Reality may not have been known to our world for too long, but the rise in its use and the impact it has had on all disciplines of life have been fascinating to watch.

College students, who may very well be the most energetic creatures on Earth have been watching closely the progress of AR and it was only a matter of time before they decided to get their hands on AR and create some magical AR student projects.

At Augmania, we’ve been researching AR for years. We would like to celebrate college students who devoted their diligent efforts to creating special projects using AR. Some of the projects are super exciting hints at what the future holds,  while others we’re sure will serve as an inspiration to fellow content creators reading right now. So here goes:

1- Guiding Astronauts through Spacewalks

Earlier this year, NASA invited students from many universities to apply to its S.U.I.T.S Design Challenge program in which students would design and create space suit information displays within an AR environment. A team of different majors from Bradley University and MIT among other universities was ultimately selected to take the lead. The undergraduates said they couldn’t believe it when NASA asked for their help in developing the AR project.

But that didn’t overwhelm them or stop them from innovating throughout the project. Working on Microsoft’s HoloLens and using input from NASA astronauts, the students came up with many impressive features for the suit. One of them allows astronauts to read instructions and view important diagrams through their facemasks. And if astronauts needed a clear view, an AI assistant could provide them with all the information they need. The astronaut will eventually use The AR program to facilitate communication between them and the ground control as they take spacewalks.

2- Creating An AR Film

Stanford students, Max Korman, and Khoi Lee,  had been observing the proven positive effect AR had on areas such as education. Nevertheless, they wanted to experiment with the use of AR in a narrative so they decided to create the first-ever short film using AR as a medium: Snowbird.

Snowbird tells the story of a bird stuck in a snow globe with an old ill-tempered snowman. The movie debuted at the Stanford Immersive Media Conference to much praise from attendees. However,  anyone who wants to watch it now can simply download the Snowbird app and layer the snow globe over any flat surface to start the viewing experience.

3- Empathizing with High Schoolers

Kiwi is an AR app that makes learning easier for high school students. The School of Visual Arts and Columbia University students recalled how some high schools were lagging behind in terms of tech when they themselves were high schoolers.

They created Kiwi to be a weapon to all bored students. They can use whenever they want to learn in more engaging ways. As students scan their textbooks using Kiwi, they unlock videos and other forms of content that provide extra info. This can make topics more interesting and more fun to learn. The app also allows features such as note-taking and highlighting to encourage sharing among students. The app won the NYC Media Lab Verizon Challenge 2017 in the category of AR/MR.

4- Celebrating History

The Washington College Archives has a rich selection of artifacts from different chapters in the history of USA. Visiting the exhibition is a great opportunity to learn more about the country’s history and remember its past. The problem is with how busy their lives have become today. Some students of The Washington College didn’t find a journey to the Archives too engaging. It didn’t take the people in charge of the Archives long to figure out that solving this problem had to involve new tech. This is why they decided to use AR.

They then left it to a team of students who took it all from there in what they called The Augmented Archives Project. They developed an app that gives users a 3D model of the item scanned. This allows users to interact with it in any way they like. In addition, they added to the experience videos and text to educate them about the history of the item. Other than turning students into history experts, The Augmented Archives Project is also a signal to how students may interact with materials they are researching while working on papers and projects in the future.

5- Bringing Art to Life

In 2017, MIT students Julia Rue, Tara Lee, Jessie Wang, Emma DeSoto, and Iris Fung who used to enjoy doing art before joining college set on to resurrect their passion for art with a series of 200 foot long murals inside tunnels and invited all MIT students to join them in creating the murals; a project they dubbed The Borderline Murals.

The tunnels where the murals were painted had been used before for protection against bad weather. That’s why they were quite useful even if they were bland. The project leaders wanted to change that and make the tunnels a place people anticipate and enjoy going to. To make that happen, they believed that art was not enough so they integrated AR into the project.

Scanning the murals using the BorderlineAR app brought the murals to life. It also unlocked extra content to tell the stories of the murals. Addition of an AR element made the visit to the tunnels a much more engaging experience. This helped the project achieve its goal of increasing the art’s appreciation. 

If you are looking to create cool college projects yourself, sign-up to The Augmania AR platform here.

AR Business Cards: Why and How To Use Them

Business Cards

Business cards. At a particular time,  technology completely overruled them with online tools pushing people to give up using them to introduce themselves.

Is The Business Card Dead? 

However, the same technology that made them outdated once is now revolutionizing them through Augmented Reality (AR). People are no longer exchanging a mere card with a name on it anymore, but rather an entire experience.

Nevertheless, some people still can’t see why or how they should use AR business cards. This makes sense as it is still a very disruptive trend yet to become popular.

Business cards are making a strong comeback for sure; however, we can’t say the same about printing expenses.

In fact, with AR business cards, printing costs will be cut short. This is because the need for printing a vast number of cards will no longer be a necessity.

All you need is a few copies to share with your network and engage them with your augmented card. So, instead of spending a lot on printing, you can augment your card by making it part of an interactive AR experience effortlessly.

Not only will you wow your customers with your AR business card, but you will also have the opportunity to infuse more information into it. You can add videos of previous projects, pictures, audio tapes of past customers testimonies and much more.

Augmania Augmented business cards

Digging more into the reasons for using AR business cards, branding your products, and yourself should come as the top motivation.

Instead of having basic text on a small piece of card, people will now be able to explore your work in an outstanding method. Just imagine holding the card, scanning it with your phone and then suddenly having 3d animations pop up. It could be related to your product, or a cool animation showing off the great achievements you have accomplished.

Over and above leaving a great impression on people with the AR business cards, you will have the power to set aside competition by your original move.  After all, it shows a lot about your personality.

Animated 3d image of a man standing when scanning a business card
Source: Fiverr.com

 So the question now is how can you do that? How can you upgrade your business card and make it an interactive storytelling tool?

The answer is way more straightforward than what you might be imagining right now. The only challenging phase is probably with finding the right tool to do the AR magic. Luckily, we have that covered for you. Instead of wasting time and energy looking for the best AR platform to augment your business card, you can sign-up to Augmania here and achieve more with AR.

You will need to generate a QR code and put it on your card. Using the Augmania AR platform, you can add a different set of digital assets to be displayed when the code is scanned. You can even form a more interactive experience by asking your customers to engage with it. They can do that by taking a specific action like tapping on a picture or following a strong CTA leading to a URL link of your choice.

That’s it. Seriously. You now have a cool AR business card, and you are all set to hand it over to your network. You will enjoy watching their jaw drop while scanning the QR code. What’s even cooler is that you won’t have to make them download an app to engage with your AR card. It is effortless!

So are you ready to stand out from the competition with your awesome AR business card?

Sign-up to our Augmania AR platform and go the extra mile with your business card! If you are interested in the printing industry, here is a chance to get a free consultation on ways to leverage AR for print with Augmania’s Founder and CEO. Click here.

Why Everyone Is Betting On AR And Why Should You Do It Too

Cover image of the blog

Everyone is betting on AR.

After all, Augmented Reality is changing the world of consumer marketing. As a result, marketers need to keep up with the changes through betting on AR to provide their audience with a meaningful experience.

This is important as customers are no longer satisfied by old-fashioned marketing practices. They are looking for immersive experiences to stimulate their attention and purchasing behavior.

Overall, with the huge fuss AR is making, most companies began to see the potential of this disruptive technology and some has already started implementing it for their business.

But, why are these companies betting on AR, investing in it and leveraging it for their work?

To be fair, the right question should be why shouldn’t they bet on AR?

The disruptive technology is already giving us every single reason of why we need to believe in its power in transforming our world..

For the sake of the blog, we are just going to explore three major reasons.

For a starter,  AR could add a new dimension to your business…

This goes back to AR’s capacity for providing creative solutions that solve consumers’ most frequent challenges in an entertaining way. This will add value to the service already offered and eventually stand out from the competition.

A case in point is KLM Royal Dutch Airlines. Recently they addressed a common problem faced by travelers in the most efficient and original way possible. They developed an AR application that allows users to measure the size of their luggage and make sure it fits standards before even heading to the airport. The best part is that it is easy to use, solves the problem and is super engaging. This was guaranteed by the use of augmented reality.

Second reason on why you should implement AR for your business is that it provides a more interesting vision and understanding of complex concepts…

the interactive storytelling. There’s nothing more fascinating than breaking the hardest phenomenon to easy steps and actually interact with it live. This new kind of experiences boosts the audience’s curiosity and engagement with the content presented. The Weather Channel News is already killing it with terrifying yet amazing graphics and virtual representations of Hurricane Florence. The experience was successful as it exceeded people’s expectation and provided a deep explanation of the phenomenon.

Education is also integrating AR as part of its teaching methods to help instructors bring more life into their courses. Once teachers push lessons to AR apps, the whole learning experience will be more fun and attractive to engage with.

Here’s 5 Experiential Learning Augmented Reality Apps for Education

Finally, according to some of the great marketers, AR is going to be CMO’s next tool when it comes to engaging customers.

This applies especially in the retail industry. This explains why the giant retail leaders are using augmented reality campaigns to attract consumers, interact with them and increase their chances of boosting conversion and sales.

Let’s not forget that the AR market is predicted to keep on increasing until 2022.  This makes the technology more attractive to invest in.

So, are you considering betting on AR too?

Here’s a way to start; join our waitlist to get an early VIP access to the Augmania AR platform which will be launched later this week.

How To Create an Augmented Reality Experience In few Minutes

Picture of an iMac

Imagine being able to create memorable Augmented Reality experiences in a matter of minutes… Great, right?

There’s more. Imagine that you won’t be needing any engineering skills to do that.

No way you must be thinking, well, Augmania says Yes way!

The Augmania AR platform allows you to easily build interactive Augmented Reality (AR) experiences in a few clicks with no coding skills required.

You simply sign in to our creator, and the magic AR journey begins!

Sign up now

Now, what makes The Augmania AR platform easy to use is that it is based on drag-and-drop technique.

After creating your campaign, by setting a name and a cover image, you start the fun part! 

Quick Tip: You can either start creating a campaign from a scratch or from the templates the Augmania AR platform will provide. We are preparing some cool templates for you supporting different scenarios and digital assets to help you get started easily. In this case, you will only need to make small changes and you are ready to go!  

You may want your audience to scan an image, a QR code or perhaps you want the campaign to be launched depending on their location.

Then simply upload your items in the Trigger section.

Quick Tip: Make sure your images are of a high-quality by checking our image quality checker.

If you are planning to take things to the next level and add more fun to your experience,  add a video URL, an audio file, 3D object, an animation or even a cool interactive game in the show interaction section, and add as many scenes as you wish! (it’s free, you know)

Quick Tip: To boost the campaign’s engagement, use the show interaction feature to ask your audience to take specific actions like tapping, swiping the content right/left to engage them with your experience.

Well, you are almost there!

Behind each campaign, marketers are seeking to initiate a certain action for the audience to take…

So what’s is it that you want your customers to do after seeing your AR experience?

Besides being easy to use, The Augmania AR platform is extra unique thanks to its WebAR technology.

Now what this means to you, is that you can easily share your campaign URL with your audience with no app downloads needed, independently from the device and the OS.

There’s more, you can even embed the campaign on your website!

It’s not enough to create and launch an AR experience, what you need is to know how well it’s doing, how much visitors did you get, and how often people saw it!

All this data and even more are provided through Augmania’s analytics, and you can even customize it.

Augmania AR Platform

Well, that didn’t seem a very hard thing to do! What are you waiting for then, go on, sign in and start creating your own experience and let us know how it goes.

If you have a question, simply ask us on our chatbot, we love hearing from you!

The Ultimate way to end Adblock

augmania,ar,blog,ad-block

 

Remember when Facebook began its ad inventory and everybody, every business leveraged it for their campaigns? Not to mention the giant Google and its record-beating advertising shares. These companies have gained a huge amount of money from it to until it became a primary revenue source.

 

 

 

 

 

The ad revenue witnessed an even bigger growth when consumers switched PCs to smartphones for surfing the Internet. Since then, mobile ad sales have grown tremendously giving the opportunity to widen the ad market.

 

 

 

 

 

Unfortunately, things are going down the hill nowadays. Studies have revealed that Facebook and Google are having too many ad worries!  Advertising, in general, is becoming a headache. People increasingly find it ANNOYING to the point where an ad-nausea became immersive and ad blocking became a necessity for the majority of internet users.

 

 

 

 

 

The problem is while mobile ad sales are growing, their share of the total revenues has been relatively flat. And there is no true call of action to defeat it.

1: Because there is no new ad inventory since phone use has somehow gotten stable and the platforms are already ad inflated.

2: Because as seen the content is bothersome.

Not to cut the hopes though, there actually is a solution for this: By using the right technology it is possible to boost ad revenues.

How?

The main issue is people’s reaction to ads, right? The more they Adblock the more companies are damaged. So it is only a matter of reversing the situation. What if we can change people’s reactions towards ads? What if we get rid of ad-nausea and flip it to ad-appeal. There won’t be any new ad inventory released anytime soon so the only way to change the facts is by optimizing the existing inventories and basically make people like ads!

 

No way you might think!

Yes way, the right technology does exist for it and it is called Augmented Reality (AR).

Why AR?

You can say AR and spark a non-ending conversation about its emergence and the way it is reshaping our lives!  Read 5 ways AR reshapes our lives.

But AR’s contributions to marketing and advertising are an eye awakening to the fact that it is what we need to be armed with if we want to combat the consistent stubborn war against ads which I happen to fully excuse. Ads can show lousy content, no creativity, and sickeningly repetitive import. AR is a way to fix that!  Check our article: make your ads stand out if you want to discover how.

Augmented Reality pressures you into unleashing your creativity and portrays it in a very high-quality disruptive technology.

Ads with AR are more friendly thus tend to appeal more to people and resist rejection the most.

Facebook has recently taken a step closer towards AR as it released its new augmented platform at F8 and made it mainstream for its acquisitions as well. This is where you can sense the change. Imagine later Facebook’s wall a 3D space and everyone stroll down a virtual media with augmented ads that nobody ever minds. At least that is how I envision the near future. And I say near because of the emergence of AR authoring and publishing tools such as Augmania: an AR content-based digital marketing platform to create compelling campaigns and embed them on all social media.

Everyone is expecting Facebook and Google to deliver stellar ad growth and breaking into AR is an opportunity to be ceased for them to do so.

 

Tell us what you think!

And if you are a digital marketer who wants to overcome Adblock, subscribe here and become one of the early adopters to shift the standards of social media.