Generally, the one underlying theme behind this blog has been the unmatched disruptive capacity of AR as a tech. Yet, few as they are, some critics still deny the influence of AR in our daily lives. In some way, they claim that AR is just a marketing gimmick that will fade away in due time. While, sure, AR is a perfect tech for marketing in this age, it’s far more than just that. So the best way to silence those doubters is to highlight the applications of AR in trillion dollar industries. Accordingly, this blogpost aims at just that as we delve into how AR affects the ever-affluent automotive industry.
Now, I have a feeling, dear reader, that your thoughts currently revolve around augmented windshields. Honestly, how could they not? Who doesn’t fantasize about a car with a windshield that displays all relevant data in a Batmobile-
With that said, I must make one thing crystal clear. AR’s true disruptiveness lies in its dynamicity. In other words, you don’t have to bring innovations out of Sci-fi movies to life to score with AR. Quite contrarily, you can generate significant momentum in the automotive industry using AR for smartphones. That’s exactly what we’re tackling here: simple AR ideas that can lead to huge impacts in the automotive industry.
Seatbelts on! Let’s do this!
1- Teleportation and Simulation in the Automotive Industry
Well, we’ve discussed AR’s teleportation superpowers before. It would make great sense for the automotive industry to capitalize on them. And it does! Using AR, customers can park any car in their own garages. Then, they’re free to do whatever they wish with the ultra-realistic 3D car models. Customers can move around them as they are life-sized and land smoothly on surfaces. They can examine each car part to uncover all of the cars’ special features in detail. Not to mention, they can channel their inner designers and change the cars’ physical appearance, including colors and props.
Just as interesting, brands can allow customers to actually enter AR cars. That way customers get an accurate simulation of the cars while on the road.
This approach to AR in the automotive industry leverages the age of internet. In this age, customers aren’t as likely to wander multiple times between car agencies before making a purchase. They can’t afford the time or the energy for that. Instead, they want all info presented to them in convenient, novel, and interactive ways. And that’s precisely what brands can give them using AR.
2- Full Product Visualization in the Automotive Industry
Of course, it goes without saying that cars are among the most complex products around. There are plenty of essential parts that the drivers don’t get to see. Via the virtue of AR, people of the automotive industry can see all hidden car layers. Most recently, Toyota developed an app to allow showroom customers to visualize everything that makes up their cars.
However, product visualization using AR is also of value to car developers. Ford understands that well. Hence, they partnered with HoloLens to let car creators see what’s under the skin of their creations in AR. When they do so, they can have a deeper understanding of the cars’ functionalities and more efficiently refine them.
3- Product Education in the Automotive Industry; Less Accidents
Unfortunately, a 2017 study revealed that the average reading minutes per American dropped from 23 in 2004 to 17. While this stat affects all industries, it especially and dangerously affects the automotive industry. Since average customers don’t read enough, they also seldom read product manuals. Thus, lots of drivers aren’t sufficiently familiar with the cars they’re driving. This lack of awareness can sadly lead to accidents.
Moreover, this issue intensifies with customers who regularly rent cars for business travel or road trips. In these cases, the drivers take long trips in cars they may have never driven before. Now, imagine this. While on the highway, the driver of the rented car suddenly sees a red lamp turn on. The driver has no idea what the lamp indicates. Consequently, it doesn’t take long for the driver to get overstressed.
With this stress, one of two scenarios can take place. In the first one, the driver pulls over to ask for help which halts his/her travel plans. In the second scenario, an unfortunate accident takes place, hurting the driver and others on the road. At the moment, you may be blaming all that on the driver for not reading the car manual. But it doesn’t matter whose fault it is. That’s a critical case that takes place often and must be prevented as is.
So in hopes of creating safer roads, Augmania has innovated the AR driver’s best friend.
We call it the best friend because drivers can fully rely on it in case of the aforementioned catastrophes. Quite simply, instead of being panicked by the red lamp, the driver can scan it with his/her phone. Immediately, he/she would get instructions on how to respond to this lamp. Moreover, in emergencies, the AR system supplies the driver with important numbers to call in such horrific events.
For car rentals, enabling Augmania’s AR Driver Best Friend can reduce customer accidents and damage to owned cars. Plus, it shows customers that the car rental actually cares for their safety. That goes a long way in building trust in an era where brand trust is at an all-time low.