Christmas is here ; Time to send some augmented cards!

Christmas cards

Tradition is one word that we get to hear a lot around this time of the year. Ahh yes, it’s Christmas season, folks! ☃️ and we can’t wait for Santa to arrive with some AR magic gifts 🎅 

One of the popular traditions in this season is , of course, sending Christmas cards to loved ones. Yet it’s a tradition that hasn’t necessarily been going strong for the past decade. According to a research by WorldRemit in the UK , 52% prefer to send out Christmas greetings using social media rather than physical cards. Guys, admit it, you were giving up on the traditional Christmas cards lately… 

An obvious cause of this decline is the lifestyle humans abide by today. In spite of that, we still shouldn’t let our lifestyles take a toll on our traditions because they already have survived years for a good reason. On that note, let’s take a look at how and why sending greeting cards became one of the most popular Christmas traditions ever.

It all began in Christmas 1843 when Sir Henry Cole, a man of immense reverence in the art movement in the UK at the time, wanted to show love to his many friends, including those he hadn’t been able to stay in touch with due to how busy he was.

He reached out to renowned artist John Horsley and together they created the first Christmas card in history. The response for Cole’s thoughtful deed was heartwarming as recipients of the card saw the innovation that went into Cole’s way of wishing them a blessed Christmas.

Ever since, as Christmas cards evolved and became more creative, one aspect remained consistent. The purpose behind sending them was always to put in extra effort and time to celebrate the special relationships between the senders and the receivers every Christmas.

If you ask us, there’s nothing more wonderful in the entire world. We believe this is the very reason the tradition has lived on for all these years. One person who agrees with us is dear Santa Claus himself. Last Christmas in an alley near a vintage Christmas bazaar, we stumbled upon a conversation between Santa and someone he called a “not-so-good kid” (who looked to be a 30 year older by the way) that was so nostalgic but took an interesting turn toward the end. It went like this:

Santa: So, not-so-good kid, I see you didn’t send any Christmas cards last year. Are you planning on sending some this year?

Not-so-good kid: Nope. I think I’ll just stick to giving out greetings online again this year. Facebook status and a Whatsapp broadcast message will probably do. Might even pull out an Instagram post as well.

Santa: Care to elabo-Ho-Ho-Ho-rate on why you’ve stopped using actual cards?

Not-so-good kid: Well, Santa, considering how stressful my life has been recently, the last thing I’d go for right now is a trip to the post office. Not to mention, the amount of time and thought that I gave the cards I used to send is a luxury I simply do not have anymore.

Santa: Let me ask you this. Didn’t you have fun creating those cards? Weren’t they a so-Ho-Ho-Ho-urce of happiness for those you care about?

Not-so-good kid: Yeah, I did enjoy creating them and my family and friends really liked my cards.

Santa: Then, don’t you think you owe it to them and to yourself to invest extra time and effort only once every year to sho-Ho-Ho-Ho-w them how much you love them?

Not-so-good kid: Guess you’re right about that. I have been not-so-good, but not anymore!

Santa: Splendid! Here are the Fo-Ho-Ho-Ho-rtnite codes you asked for this year and I’ve got someplace to go now. Take care, my child. *hops onto his sleigh and takes to the sky*

Not-so-good kid: Thanks, Santa!

Oh, wait! Santa last Christmas I sent my mom a video of me using her recipe to make apple pies. She loved it. How can I do that using cards?

Santa: Huh? Sorry, child. Didn’t catch that. I think I’m getting o-Ho-Ho-Ho-ld. Talk next year!

Whoops! That’s some trouble Santa has found himself in. Indeed the one perk of sending Christmas greetings online over using Christmas cards is sharing personal digital content.

Using Augmented Reality, you can craft your special cards, scent them in your favorite perfume, and then overlay all kinds of digital content onto them to amuse your loved ones. You can go as wild as you wish. So, yes, not-so-good kid, now you can send your mother cooking videos in your cards 🥞.  You can also create a 3D Christmas tree, decorate it exactly the way you and your father used to, and then send it to him to interact with it. 🎄

You can definitely send your siblings an audio file containing a karaoke medley of all the Christmas carols you adored singing as kids 🎤. How about that friend of yours who is spending her/his first Christmas as a parent and may be a bit overwhelmed? Augmenting their Christmas card will allow you to send them a nice supportive video to help alleviate any stress. 😄

So that’s a message to all the not-so-good kids or even adults of the world. You are out of excuses. There’s nothing like receiving a Christmas card in your mailbox. It’s a tradition that never fails to draw smiles to people’s faces. Any human being will feel appreciated and loved when special care is put into your way of showing him/her that he/she is in your thoughts. And there’s no better way to show that special care than using AR for your Christmas cards.

So do-Ho-Ho-Ho-n’t mention it, Santa! And from our family to yours, we wish you a very merry Christmas!

Creating magic using AR is in never  limited to Christmas cards only. You can leverage all the perks of using AR for your business and learn how to do so effectively right now through Augmania! Sign up to our AR platform here: https://creator.augmania.com/sign_up 








How to Keep Your Brochures Away From Trash Bins

Brochures in trash bin

A brochure is often known as a brand’s silent salesperson. Why so, you ask? Well, simply because it comes with a plenty of perks! So it is important to keep it away from trash bins.

Brochures’ small size drives brands to create a smooth flow of the delivered content. It usually starts with eye-catching identity-reflecting visuals which direct readers to the story of a brand and/or a product before presenting a call to action.

This flow encourages prospects to both read and pass on the brochure. In addition, a brochure is highly versatile. Its means of distribution range from handing out during events to delivering to mailboxes. This versatility grants your brand remarkable opportunities at targeting a variety of interest groups effectively. And last but not least, brochures are relatively economical, especially when produced in bulk.

Brochure

Now all these lovely perks are certainly conditional. As mentioned, the first step in this cascade is a brochure capturing your prospect’s attention. But what if that never happens? Well, thanks to the era we live in,  the chances of your brochure, no matter how exquisite it is, to provoke potential consumers are getting slimmer.

If career and self-improvement thoughts are always bombarding your customers, then expecting them to give your good old brochure even a tiny bit of their time is wishful thinking. These customers already have a plethora of brands other than yours marketing their products to them. Considering all that, you really shouldn’t take it personally if you find your loyal clients throwing your brochures in the ummm trash bin.

Brochures been thrown in the trash bin

Of course, seeing your brochures go to waste is not a fun experience. It’s especially not one if you’ve devoted a sizable chunk of your campaign’s budget to printing. Another issue with brochures is their limited functionality compared to other tools that can provide analytics among other functions. These reasons have caused many brands (perhaps yours included) to rely less on brochures. Said brands have gone even to the point of totally excluding the use of brochures from their marketing strategies.

All that into perspective, it’s not hard to imagine a world where brochures have gone extinct. But not if Augmented Reality has something to say about it!

Man approaching: AR has something to say about it

Using AR, you can make readers unlock exclusive bonus content as they scan your brochure which means that the silent salesperson is silent no more. It’s rather a charismatic rock star who has the power to do all the talking for your brand.

AR have the power to keep brochures away from trash bins with Augmania

The sheer array of AR content you can utilize is endless. You could use hands-on demos of your products, a tell-all history of your brand, interactive games, and stirring short movies. You could go as creative as you want to. Yet again keep in mind that AR as a tech is regularly amidst exponential growth. So there are no limits to how far you can go with AR to engage your audience. Yes, that same audience that rejects traditional brochures will find itself helpless in front of your AR brochures.

Knowing that you have chosen them to witness this exciting new form of marketing and seeing the modern tech you’re using only to earn a minute of their time, they are much less likely to throw away your brochures because they understand they possess something valuable. They are more likely to give it to people within their circles as well because your brochure will serve as a way for them to brag.

Video Brochure GIF - Find & Share on GIPHY

Yet we are only getting started here with the magic powers of AR content when integrated into brochures. So far we have only discussed AR’s role in persuading your prospects to merely check out your brochures. But how about AR’s role in persuading your prospects to convert? That’s when things get mighty interesting.

According to a research published in Psychology Today by Pamela Rutledge from the School of Psychology in Fielding Graduate University, “AR is adept at facilitating the decision-making process”. With its nature, AR merges real with virtual and as the researchers discovered. This greatly influences both our conscious and unconscious cognition. This is a paramount discovery for unconscious thinking has been known by psychology experts to be the determinant of 95% of our daily decisions.

The cherry on top of all this is that augmenting your brochures can offer you incredibly detailed metrics. These metrics allow you to monitor the success of your brochures from knowing how many people scanned them to how many people converted after receiving them. Using this data, you can modify your distributing strategies all you want to develop the perfect marketing model that works best for your brand.

Learn more about how AR is disrupting the printing industry for brochures, business cards and more here: https://www.augmania.com/arprint/

Top 5 AR experiences of 2018

Build Awesome Experience with Augmania - The first AR platform for marketers,augmented reality

2018 was a year full of interactive AR experiences.

Brands and leading firms have realized the importance of investing in AR and they’ve been doing it intensively lately to stay ahead of the game and secure their customers’ satisfaction.

Here are our selected top 5 AR experiences of 2018

1. Weather Channel – Hurricane Florence AR Experience

What’s the best way to warn residents of an upcoming hurricane and raise awareness about such a dangerous phenomenon in a way people will find entertaining?

Apparently, the Weather Channel has already found answers. So far, it is looking very interesting. This happened last September when the destructive Hurricane Florence made landfall on North Carlonia.

In order to inform people about it, the Weather Channel has created some terrifying yet amazing interactive graphic illustrations of the storms and the water surges that are expected to immerse the city using augmented reality. Besides the powerful AR visuals, the weather reporter appeared to be in the middle of the storm while things were falling and water levels rising around him. This made the whole experience seem too realistic.  The video of the AR experience went viral and it marked the success of the Weather Channel at getting people interested and warned about the real dangers of the Hurricane.

      Credit: The Weather Channel / YouTube

2. Coca-Cola – Scandinavia AR campaign

Augmented reality is not news to a huge brand like Coca-Cola. It has been killing it with AR campaigns already since its Arctic Home Campaign back in 2013 to its recent 2018 World Cup AR experience.  In fact, in 2018 it invested heavily in creating more interactive AR experiences all over the world.

Augmania was part of Coca-Cola’s journey into creating immersive experiences as it was deployed to build a Fanta Flip challenge campaign. The experience succeeded massively at boosting consumers’ engagement.  

Coca-Cola’s recent AR campaign at the Mall of Scandinavia was by far its major 2018 hit. It brought life to the coca-cola cans and bottles that were all over the place in an attempt to persuade people to interact with it by collecting it and disposing of it. The campaign was very engaging and people had a lot of fun tossing the cans in creative gestures into the garbage collector. After all, the campaign ‘s goal aimed at highlighting the importance of recycling and keeping the environment clean. Amazingly, people were more than willing to join the cause and be part of the disruptive experience.

    Credit: Coca-Cola / Youtube

3. New York Times – AR Halloween Edition

New York Times took the Halloween celebrations to a whole new level this year. A more frightening one. It included some scary surprises for its readers when browsing the pages of the magazine. This was ensured by a new feature it added, ‘Monsters That Live on You’ which displays augmented visualizations of the most terrifying parasites that we usually avoid seeing at any cost.

So by scanning the QR code, readers will be face to face with their worst nightmare; A huge spider crawling in the screen, a giant cockroach laying in their house floor, bed bugs in their pillows and much more.

new-york-times-halloween-edition-uses-augmented-reality-bugs-scare-educate.w1456
Image by Palladino / Next Reality

To make the experience more exciting, the New York Times included a fun fact related to each parasite to add a little humor to the petrified scene.

4. Nicorette – Augmented Reality Storytelling Campaign

Nicorette is your one-way ticket to quitting smoking. It is a Swedish brand that is providing a nicotine replacement therapy through a wide range of products. It strives for helping people overcome their cigarette cravings.    

Recently, it showcased the great cause that it is advocating for through an awesome AR campaign. It took place at the Kings Cross station in London. Basically, it told the story of David, a smoking addict that succeed at quitting and acquiring instead a better habit; slacklining.  The storytelling style using AR was so intense to make people feel what’s like to be in David’s shoes. They got to see the life he lived and mainly the challenges he overcame during his battle with the smoking habit.

Through this campaign, Nicorette was trying to influence people to replace their smoking habits with more interesting ones. Let’s face it, what a better way to do it than through an immersive AR experience?

Credit: Nicorette/Youtube

5. National Geographic – Augmented Magazine Cover 

Just like Coca-Cola, National Geographic has been doing AR campaigns for a while now. The good thing is that it is getting better each time.

Just this month, it launched an interactive augmented version of its paper edition. With the 3d visuals and impressive animations, people would be able to see athletes swimming in the cover page and more objects coming to life by simply scanning the images.

It is looking cool and people are liking it. Interactive AR magazines might just be the next trend to engage more readers!

Building a better athlete

What was your favorite AR experience of the year? Leave us a comment below or better, make your own experience using the Augmania AR platform.