The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

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In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!

Time for ice breakers: Meet Augmania

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You are a digital marketer and you believe that in a time of disruptive technologies you need to step up your game and win your place among competitors?

Or maybe you are an AR enthusiast who is very detail-oriented and loves to explore and create Augmented Reality experiences?

Then you are reading the right blog! Because we are about to introduce ourselves and give you a brief yet accurate description about what is it that we do that mostly relates to you.

First, we are thrilled to tell you that we officially met our early adopters at the AWE 2017 in Santa Clara!

If you don’t know the AWE Augmented World Expo, it is the world’s largest conference and expo dedicated to AR Augmented Reality and VR Virtual Reality with events in the USA, Asia, and Europe.

This year the AWE was very special since we had a booth and we were selected as finalists for the 8th Annual Auggies under the category best publishing and authoring tool.

Now, who are we?

We are an E-content-based digital marketing SaaS platform. We aim for digital marketers to create advertising campaigns using AR and share them online.

why are we so cool?

Creating unforgettable Augmented Reality experiences using Augmania saves you the effort, time and hassle.No Augmented Reality development knowledge is required. No Apps is downloaded to view the content. No time is wasted to brainstorm a catchy use case for your brand.

We take care of the hard work while you focus on the creative creation.

Our Creator is a DIY self-service campaign builder. This means we offer you a rich interactive AR platform from which you choose the features and use your imagination to build from scratch an Augmented story.

Our Viewer leverages the content reach and runs on all web and mobile platforms. This allows you to increase your visibility and widen your reach.

Our Repo is an inventory of best Augmented Reality use cases for brands.

Basically, What you need to remember is:

See what WordPress did for blogs, websites, and apps, we do the same for AR.

We are a CMS platform for AR

You are wondering how? then see for yourself by reading our next blog Augmania’s features: what is so special?

And if you too think Augmania is the solution to better your marketing then subscribe here   https://augmania.typeform.com/to/gUQLrS     and join our very special list of marketers aiming to disrupt their reality!  

Interview with the CEO of Augmania, Rania Reda

augmania,ar, CEO, Founder

 

You have been curious about Augmania and the story behind it? well, here is an exclusive interview with our one and only CEO Rania Reda.

 

1/ Could you give us a brief about yourself?

“I am an engineer and I have been developing Softwares for more than 20 years.

I have worked on different types of technologies and applications but the best and the closest to my heart is Augmented Reality.”

2/ What inspired you to start Augmania?

“I am a very sociable and visionary person and I believe that a picture is worth 1000 words so I have been thinking about the best tool to clearly communicate one’s thoughts in a visual way.”

3/What does Augmania offer?

“Augmania is a new AR content creation and communication tool. It allows people to put their thoughts into a visual interactive AR content and send it directly through different communication channels to have the maximum people possible interact with it”

4/ What makes Augmania different than other AR platforms?

“We believe AR should be the next spoken language. So, we combine all known AR options in one effective tool to unleash the creativity of the AR creator”

5/Who are your target customers?

“Augmania will eventually be for everybody, but there is a huge need for this tool among brand managers, digital agencies, and marketers. These three sectors really need an all inclusive tool to create a highly interactive marketing campaign in no time and share it with as many people as they can”

6/Where do you see Augmania in two years?

“I see Augmania as the tool that everyone is using twice a day. I see it connecting people with the brands they love and bringing visual objects to life”

7/ What is Augmania’s secret?

“Our secret sauce is that our AR viewer very seamlessly integrates with all social media. It can be embedded into websites, published through mail campaigns and sent out via messages. It doesn’t require a specific app to be viewed”

8/ What are the main challenges that Augmania might face?

“With AR, the challenge is always the use case. How you make the best use of the technology. That is why we developed a repository of best practices and use cases that help inspire agencies with concepts and innovative ideas for the campaigns.”

9/What is your next milestone?

“Exhibiting at the Augmented World Expo AWE 2017 in Santa Clara on may 31st is a huge milestone for us because we’re launching our product”

 

know more: Time for Icebreakers: Meet Augmania

Augmania’s features: What is so special?

If you too think Augmania will revolutionize marketing and want to be part of our exclusive list of early adopters, then subscribe to our website: https://www.augmania.com/  and wait for our launch at the AWE 2017! 

Make 3D your daily technology for better marketing

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Remember the big fuss about James Cameron’s Avatar?

When the movie was released it became an instant hit. A tremendous part of the success was its amazing 3D technology. Everyone was crazy about how interactive the technology was. It instantly gained a huge focus and got the world far-seeing about its future impacts.

One wonders though; what is so great about this technology that gets people on their edges each time it has a new update?

The answer is very simple:

3D images look spectacular! They make you feel as if you are part of them. They are very vivid and have a direct effect on your brain which results in making them catchier than regular 2D images.

It is no wonder that people usually stop at the sight of 3-dimensional visuals.  The way our eyes and brains react to it becomes a matter of subconsciousness. We tend to get more attracted to anything that stimulates our senses, which is why the technology got so trendy from the first time it was introduced.

 

If you are a digital marketer then such technology should get you on your toes. Meaning: You need to take advantage of it!  

How?

Easy; we all know that visuals are a pillar for digital marketing. Any content you wish to publish on social media should have an image or a video that will trigger attention and get you more clicks. Knowing that 3D visuals get the most out of people’s attention, it is basic to say that using it for promotional purposes is a must.

Besides competition to make visuals stand out got rough along the way.

Know more: Make your ads stand out 

Every time there is a new campaign, marketers hire designers to make the perfect posters and the most creative 2-dimensional images. What you need to realize though, is that 2D drawing won’t be a standard of communication or expression anymore. it won’t attract the future tech-minded audience any longer. Our social platforms are becoming more interactive by the click. And to cope with that you need to generate more engagement from your viewers.

Now, this is where 3D technology comes handy.

 In matter of fact, after a series of 3-dimensional advertising campaigns, it has been proven that sharing content in graphical 3D visuals highers up your reach and increases your advertising efficiency in 2 basic ways:

  1.   It helps viewers feel a stronger feeling of presence (one of the tricks of the technology: it gives you the feeling that you are physically interacting with the objects you are seeing)
  2.   It helps viewers better remember the displayed products and increases brand awareness by enhancing their perception of it. which is actually a consequence of the first effect of 3D visuals.

Bottom line, 3D visuals are one of the keys to skyrocket your digital marketing

Related:  The key to your marketing success

 

But there is one problem that usually stands in marketers’ way, which is the fact that 3D technology is not very accessible. The creation of 3-dimensional visuals is limited to very skilled designers. The good news though is that emerging technologies such as Augmented Reality (AR) are here to save the day!

Indeed AR platforms such as Augmania are democratizing the 3D feature and allowing digital marketers to overcome technical barriers of advertising in 3 dimensions. At Augmania we have been working on this for years. We have studied the emergence of graphical 3D visualization in advertising and we tried to measure its impact on customer engagement and brand visibility. We then created our 3D animation feature and allowed marketers to bring their products to life by communicating with their audience in a 3D world. No headsets are necessary, no special skills are required! We do the hard work and create 3D visuals that best describes your product to share all over the media.

So, If you are interested in revolutionizing your advertising with the power of 3D then subscribe here and start your demo with an amazing augmented 3D experience!

Oh and stay tuned for more hacks that will skyrocket your marketing!

Make your Ads stand out

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Have you ever watched an ad then replayed it right away?
Yes, that is called good advertising! That is what you want for your business to have and this is how you will master it:

As much as we don’t want it, ” the first impression lasts”, and we can’t deny the effect it has on many people.

Unfortunately, many businesses waste a lot of time and money on ads, yet people drop in the first few seconds. Their ads usually do not reach as many people and when they do, it barely shifts the conversion rate. Why? It is because they lack three basic features: Originality, thrill, and intimacy

  • Originality

Advertising existed for centuries now. We’ve seen campaigns that made history and some that increased ad nausea and encouraged digital ad blocking. People are exposed to thousands of ads per day: visuals, captions, audios etc. They have seen it all which makes them hard to impress.

So one way for your brand to be noticed is to avoid the déja vu feeling and be unique.

You can start by embracing the latest technologies such as Augmented Reality (AR) and taking advantage of innovative tools like Augmania to make customers feel the freshness and the creativity of your product.
Augmented Reality is still considered very recent and it proved itself to be quite appealing, which is why you shouldn’t waste more time and be among the first to surprise your audience with a magical augmented experience.
Click here if you want to be an early adopter:

Know more about Augmented Reality marketing  the key to your marketing success

  • Thrill

Aside from being creative and new, you surely do not want to be short on the thrilling part. If your ad does not catch the viewer’s attention within seconds, then the chances that it will do its job are not going to be high enough. And the only way for it to cease the opportunity is to be catchy and exciting. You can’t expect a dull, lifeless advert to make your target convert.
You want your campaigns to arouse emotions. You want to make your customers see something they haven’t encountered before, and feel the urge of wanting to know more and to discover what you are offering. You can make them visualize your products in a different way, you can tell thrilling stories about your brand and what makes you unique, you can gamify your campaign and make the thrill last. We ourselves definitely work every day to get the essence of that and make people engage with all their senses!

  • Intimacy

Last but not least, after you earn the attention of the audience you want to make them remember you. you want your ad to be spoken about with both excitement and attachment.
Steve Jobs’ marketing lesson “don’t sell products, sell dreams” is not to be forgotten. We all love Nike’s Just do it and apple’s Think different campaign. why? It is because they were not only selling shoes and electronics they were sharing values and goals. Their ads grew personal to people. When you see their logo you immediately recall the feeling they gave you.

Our extensive research about this made us build our dream to not only help people share the content they wish in an exhilarating way but to give them an actual way that will help make their brand memorized. Our goal is to give anyone the chance with the simple scan of their logo, to tell their story. “Don’t just advertise, Create an experience to forge a bond”.

 

Advertising is an art and we are keen on making you master it! If you are curious about seeing that happen then go ahead and hit the subscription button to start your journey with Augmania

See you next time!