A brochure is often known as a brand’s silent salesperson. Why so, you ask? Well, simply because it comes with a plenty of perks! So it is important to keep it away from trash bins.
Brochures’ small size drives brands to create a smooth flow of the delivered content. It usually starts with eye-catching identity-reflecting visuals which direct readers to the story of a brand and/or a product before presenting a call to action.
This flow encourages prospects to both read and pass on the brochure. In addition, a brochure is highly versatile. Its means of distribution range from handing out during events to delivering to mailboxes. This versatility grants your brand remarkable opportunities at targeting a variety of interest groups effectively. And last but not least, brochures are relatively economical, especially when produced in bulk.
Now all these lovely perks are certainly conditional. As mentioned, the first step in this cascade is a brochure capturing your prospect’s attention. But what if that never happens? Well, thanks to the era we live in, the chances of your brochure, no matter how exquisite it is, to provoke potential consumers are getting slimmer.
If career and self-improvement thoughts are always bombarding your customers, then expecting them to give your good old brochure even a tiny bit of their time is wishful thinking. These customers already have a plethora of brands other than yours marketing their products to them. Considering all that, you really shouldn’t take it personally if you find your loyal clients throwing your brochures in the ummm trash bin.
Of course, seeing your brochures go to waste is not a fun experience. It’s especially not one if you’ve devoted a sizable chunk of your campaign’s budget to printing. Another issue with brochures is their limited functionality compared to other tools that can provide analytics among other functions. These reasons have caused many brands (perhaps yours included) to rely less on brochures. Said brands have gone even to the point of totally excluding the use of brochures from their marketing strategies.
All that into perspective, it’s not hard to imagine a world where brochures have gone extinct. But not if Augmented Reality has something to say about it!
Using AR, you can make readers unlock exclusive bonus content as they scan your brochure which means that the silent salesperson is silent no more. It’s rather a charismatic rock star who has the power to do all the talking for your brand.
The sheer array of AR content you can utilize is endless. You could use hands-on demos of your products, a tell-all history of your brand, interactive games, and stirring short movies. You could go as creative as you want to. Yet again keep in mind that AR as a tech is regularly amidst exponential growth. So there are no limits to how far you can go with AR to engage your audience. Yes, that same audience that rejects traditional brochures will find itself helpless in front of your AR brochures.
Knowing that you have chosen them to witness this exciting new form of marketing and seeing the modern tech you’re using only to earn a minute of their time, they are much less likely to throw away your brochures because they understand they possess something valuable. They are more likely to give it to people within their circles as well because your brochure will serve as a way for them to brag.
Yet we are only getting started here with the magic powers of AR content when integrated into brochures. So far we have only discussed AR’s role in persuading your prospects to merely check out your brochures. But how about AR’s role in persuading your prospects to convert? That’s when things get mighty interesting.
According to a research published in Psychology Today by Pamela Rutledge from the School of Psychology in Fielding Graduate University, “AR is adept at facilitating the decision-making process”. With its nature, AR merges real with virtual and as the researchers discovered. This greatly influences both our conscious and unconscious cognition. This is a paramount discovery for unconscious thinking has been known by psychology experts to be the determinant of 95% of our daily decisions.
The cherry on top of all this is that augmenting your brochures can offer you incredibly detailed metrics. These metrics allow you to monitor the success of your brochures from knowing how many people scanned them to how many people converted after receiving them. Using this data, you can modify your distributing strategies all you want to develop the perfect marketing model that works best for your brand.