Technology NEWS Archives - Augmented reality on demand platform

April 11, 2019April 11, 2019

3 Ways AR is Transforming the Automotive Industry

Generally, the one underlying theme behind this blog has been the unmatched disruptive capacity of AR as a tech. Yet, few as they are, some critics still deny the influence of AR in our daily lives. In some way, they claim that AR is just a marketing gimmick that will fade away in due time. While, sure, AR is a perfect tech for marketing in this age, it’s far more than just that. So the best way to silence those doubters is to highlight the applications of AR in trillion dollar industries. Accordingly, this blogpost aims at just that as we delve into how AR affects the ever-affluent automotive industry.

Now, I have a feeling, dear reader, that your thoughts currently revolve around augmented windshields. Honestly, how could they not? Who doesn’t fantasize about a car with a windshield that displays all relevant data in a Batmobile-esque manner? That’s the stuff of dreams, right? Wrong, that’s the stuff of an imminent reality. In fact, some companies are already working to make sure these windshields arrive before we know it. And no, it’s not WayneTech.

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With that said, I must make one thing crystal clear. AR’s true disruptiveness lies in its dynamicity. In other words, you don’t have to bring innovations out of Sci-fi movies to life to score with AR. Quite contrarily, you can generate significant momentum in the automotive industry using AR for smartphones. That’s exactly what we’re tackling here: simple AR ideas that can lead to huge impacts in the automotive industry.

Seatbelts on! Let’s do this!

1- Teleportation and Simulation in the Automotive Industry

Well, we’ve discussed AR’s teleportation superpowers before. It would make great sense for the automotive industry to capitalize on them. And it does! Using AR, customers can park any car in their own garages. Then, they’re free to do whatever they wish with the ultra-realistic 3D car models. Customers can move around them as they are life-sized and land smoothly on surfaces. They can examine each car part to uncover all of the cars’ special features in detail. Not to mention, they can channel their inner designers and change the cars’ physical appearance, including colors and props.

Just as interesting, brands can allow customers to actually enter AR cars. That way customers get an accurate simulation of the cars while on the road.

This approach to AR in the automotive industry leverages the age of internet. In this age, customers aren’t as likely to wander multiple times between car agencies before making a purchase. They can’t afford the time or the energy for that. Instead, they want all info presented to them in convenient, novel, and interactive ways. And that’s precisely what brands can give them using AR.

2- Full Product Visualization in the Automotive Industry

Of course, it goes without saying that cars are among the most complex products around. There are plenty of essential parts that the drivers don’t get to see. Via the virtue of AR, people of the automotive industry can see all hidden car layers. Most recently, Toyota developed an app to allow showroom customers to visualize everything that makes up their cars.

However, product visualization using AR is also of value to car developers. Ford understands that well. Hence, they partnered with HoloLens to let car creators see what’s under the skin of their creations in AR. When they do so, they can have a deeper understanding of the cars’ functionalities and more efficiently refine them.

3- Product Education in the Automotive Industry; Less Accidents

Unfortunately, a 2017 study revealed that the average reading minutes per American dropped from 23 in 2004 to 17. While this stat affects all industries, it especially and dangerously affects the automotive industry. Since average customers don’t read enough, they also seldom read product manuals. Thus, lots of drivers aren’t sufficiently familiar with the cars they’re driving. This lack of awareness can sadly lead to accidents.

Moreover, this issue intensifies with customers who regularly rent cars for business travel or road trips. In these cases, the drivers take long trips in cars they may have never driven before. Now, imagine this. While on the highway, the driver of the rented car suddenly sees a red lamp turn on. The driver has no idea what the lamp indicates. Consequently, it doesn’t take long for the driver to get overstressed.

With this stress, one of two scenarios can take place. In the first one, the driver pulls over to ask for help which halts his/her travel plans. In the second scenario, an unfortunate accident takes place, hurting the driver and others on the road. At the moment, you may be blaming all that on the driver for not reading the car manual. But it doesn’t matter whose fault it is. That’s a critical case that takes place often and must be prevented as is.

So in hopes of creating safer roads, Augmania has innovated the AR driver’s best friend.

We call it the best friend because drivers can fully rely on it in case of the aforementioned catastrophes. Quite simply, instead of being panicked by the red lamp, the driver can scan it with his/her phone. Immediately, he/she would get instructions on how to respond to this lamp. Moreover, in emergencies, the AR system supplies the driver with important numbers to call in such horrific events.

For car rentals, enabling Augmania’s AR Driver Best Friend can reduce customer accidents and damage to owned cars. Plus, it shows customers that the car rental actually cares for their safety. That goes a long way in building trust in an era where brand trust is at an all-time low.

So if you own a car rental and are looking to collaborate with Augmania to put an end to road accidents, reach out to us right now! You can also sign up to Augmania’s Web AR platform to see the tech itself in action!

April 9, 2019April 9, 2019

Why glTF 2.0 is the AR 3D File Format best friend?

Recently, we covered how 3D content can transform the way your brand communicates with everyone. Plus, we discussed how you can get started with 3D content. A part of that was explaining the different 3D file formats available. Briefly, we shed light on the powers of glTF 2.0 aka the JPEG for 3D. Now, it’s time to give it the attention it deserves.

Microsoft, Google, Facebook, and Oculus are just some of the moguls supporting glTF 2.0 as a 3D file format. Interestingly, a few of them, such as Facebook, even uses it exclusively for 3D. Also, the world’s most renowned source for 3D files, Sketchfab, recommends glTF. For sure, these are massive accomplishments for a format that has existed for less than two years. Right now, you’re probably asking how exactly glTF 2.0 won the hearts of proficient 3D developers everywhere. Well, let’s take a look.

In 2017, Khronos Group, a non-profit that’s almost like the Professor X of 3D, launched glTF 2.0. To make it clear what makes their format special, I’ll leave the mic to the good people of Khronos:

“glTF™ is a royalty-free specification for the efficient transmission and loading of 3D scenes and models by applications. glTF minimizes both the size of 3D assets and the runtime processing needed to unpack and use those assets. glTF defines an extensible, common publishing format for 3D content tools and services that streamline authoring workflows and enables interoperable use of content across the industry.”

Alright, I can tell that didn’t help much. For nontech geeks, I’m half sure it wasn’t fun getting through that definition. But, worry not; for I know the perfect approach to deciphering glTF 2.0’s strengths. We’ll dissect the chunky definition into separate digestible perks and delve into each individual.

– glTF 2.0 is a lightweight champion

Needless to say, for any 3D initiative to be successful, it must be light for users to indulge. A lagging 3D experience can be an instant killer to any budding brand-customer relationship. Fortunately, glTF 2.0 takes that into consideration and facilitates 3D lightness and speed like no other format. It does that by combining node hierarchy, animations, camera angles, textures, and geometry in single files.

Then as a lightweight champion, it knocks out the 3D file’s size to a minimum. Consequently, it delivers that same knockout to runtime (the executed instructions while a program is running) and loading speed. Together, these ensure smooth lightning-fast flow as well as a consistent rendering of models. And that’s just one reason this champion is undefeated.

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– glTF 2.0 promotes physically-based rendering

glTF is the go-to format for physically-based rendering. PBR is a groundbreaking 3D technique. It simulates how light interacts with objects in a mathematically and physically accurate manner. Accordingly, this leads to 3D models, either static or animated, that react to their environments super realistically. glTF adopters establish this by adjusting each object’s metallicness, roughness, and base color.

– glTF 2.0 is highly intuitive

When considering the aforementioned features, it makes perfect sense that glTF is easy to use. Yet, to make this argument more sound, I did some research. It didn’t take me long to come across this great testament. “I don’t have any 3D format implementation experience, and I implemented glTF 2 in a day or less.”

– glTF 2.0 is just getting started

Brilliantly, one aspect Khronos paid attention to while developing glTF was future growth potential. That’s why we’re regularly seeing new features added to the non-proprietary file format. At Khronos, they also maintain a solid line of communication with developers for continuous feedback.

With all that said, glTF 2.0 becomes the ultimate file format for AR and VR projects. These disruptive techs need a format that’s just as disruptive and glTF easily gets that job done. Here at Augmania, we invite our users to use glTF 2.0 for 3D models on the Augmania platform. It makes campaign crafting way easier. Moreover, the campaigns themselves will be all the more fun to experience that way.

What if you already have 3D models of different formats, though? No worries. There’s a bunch of ways you can convert them to glTF. Arguably, the most convenient of these is using Sketchfab. You can upload your models on Sketchfab, then easily download them as glTF.Magic! Alternatively, you can opt for online converters. Examples of these include black thread and Model Converter.

Again, we recommend the use of glTF 2.0 on the Augmania platform. But that doesn’t change the fact that we support a plethora of other formats. In fact, who said you even have to use 3D? You can still create epic campaigns using images, videos, and audio on Augmania. Sign up right now and see for yourself how Augmania changes the game!

March 21, 2019March 21, 2019

4 Extra Ways Marketers Are Using AR

Welcome back to the Augmania blog, lovely folks! Last time, we explored together 4 ways marketers are using AR. In addition, we discussed why Augmented Reality is a solid choice for these uses. Now, let’s dig deeper and uncover 4 more ways marketers are having fun with AR!

1- Packaging

Well, we touched on this a bit during the previous blog post. Without a doubt, today’s consumers are way different than those of the old days. Evidently, another proof of that is how brand trust is at an all-time low now. With the abundance and omnipresence of ads, consumers feel taken advantage of and overwhelmed. As a result, it has become harder for them to trust brands which can affect sales drastically.

To counteract that, some brands aim for transparency and empathy. Accordingly, they try to tell as much as they can to their customers about their products. Some marketers do that innovatively using AR. They turn products into scannable that unlock exclusive content to customers. For example, Nespresso shows customers how to use the device and what they can do with it. By and large, that’s a great example of giving more meaning to packaging and empathizing with customers using AR.

Credit: Nespresso

2- To gamify everything

Who said AR packaging content must be purely informative? It can most definitely be mighty entertaining too. McDonald’s and soccer fans all around the world know that very well. To celebrate the 2014 World Cup, McDonald’s launched the awesome McDonald’s Gol game. It’s a game that took customers to the football pitch to play as soon as they scanned their fries. That was all it took to convert packaging into fun gaming.

Credit: McDonald’s

Gamifying using AR could create magic in lots of other areas. Among these are shopping malls. In 2017, the UK’s County Mall created the magic of its own with its AR gamified campaign “Shrunk the Shoppers”. The Augmania-made campaign was a treasure hunt that spurred shoppers into exploring the mall. All the while, they got to unlock exclusive promotions from all the mall shops. The campaign was a win-win for everyone. It even won an award for best Strategic Marketing Campaign in the UK.

Credit: County Mall

3- To create buzz and achieve virality

At the end of the day, the dream of each and every marketer on Earth is to go viral. Doing so can catapult careers. But, that’s not the most important part. It’s the legacy-cementing that matters most; walking down streets listening to people talking about your campaign. Undoubtedly, nothing in the world would match that feeling for marketers. While Mount Virality is a dangerously difficult one to climb, using AR can make the journey easier.

Namely, that’s owing to the fact that AR imposes no restrictions. There are no restrictions to how, where, when, or at what context it’s used. Hence, utilizing such a freeing medium stimulates marketers and allows them to bring even the craziest ideas to life. For instance, take Pepsi Max’s iconic 2014 AR campaign.

The campaign ran at bus shelters. As commuters sat there waiting for their buses, they got to meet some terrifying creatures. Aliens, monsters, and tigers are examples of the ‘pleasant’ surprises waiting at the bus shelter. The campaign took extensive skill in order to match the shelter’s glass with the outer environment. But, it more than paid off for Pepsi. A video advertising documenting the campaign got 4.7M views in only one week. Plus, I still get freaked out every time I need to take the bus. Do you consider that an accomplishment too, Pepsi?

Credit: Pepsi

4- Teleportation

Teleportation is probably the superpower of choice for most human beings. AR is the closest thing we have to it for now. And for now, it’s doing a great job at it. AR teleportation can take the form of bringing celebrities to readers’ homes ala NY Times. Though marketers using AR for teleportation are doing more than just that.

A recent example of AR teleportation is a brilliant idea by KLM airlines. I say brilliant because it tackles a genuine struggle for most travelers. Oftentimes, travelers worry about whether or not their hand baggage is of the correct size. KLM airlines eliminated that worry via AR teleportation. Using the airlines’ app, travelers can bring a suitcase of the proper carry-on measurements to their homes. Then, they can compare it to their own baggage and determine whether or not it’s of appropriate size.

Credit: KLM

Another brand using AR teleportation is StubHub. Before last year’s Superbowl, the tickets provider let fans teleport the entire US Bank stadium into their homes. The aim was to orient attendees with the stadium. With that, they got to learn the locations of bathrooms and parking spaces as well as nearby shopping centers. Most notably, the AR campaign was helpful for non-Minnesota natives who traveled just for the game.

Credit: Stubhub

So far, we’ve discussed how Augmented Reality teleports objects to users? But, do you think it can teleport the users themselves? It can and it has via AR portals! Brands aplenty have been entertaining their fans and taking them to a variety of different places using AR portals. In fact, AR portals are so popular now that they aren’t limited to just brands. Believe it or not, governments too have started to use them!

Last year, the Scottish government inserted AR portals all around the nation. In doing so, Scotland gave travelers a closer look at what awaits them there. Witness the magic for yourself here!

AR knows no restrictions and neither does Augmania! Augmania is a Web AR platform that lets you execute the wildest AR campaigns without having to worry about coding. Sign up now and start reaping the benefits of using AR!

March 7, 2019March 7, 2019

3D Content: Why and How to Master It

If you wear eyeglasses, you must have been involved in this scenario several times before. You’re trying to play with a toddler and immediately the toddler goes for your glasses. Depending on the toddler in play, what follows could be benign or absolutely catastrophic. Regardless, this ever-occurring situation makes one thing crystal clear. Humans, even at a very young age, love interacting with all their surroundings. I believe this is exactly why humans have been fond of everything 3D since the inception of stereoscopes. And that’s truer than ever with the rise of 3D content in marketing.

3D knocks down boundaries and unlocks new layers of depth for us to inspect. It blurs the lines between real and imaginary. Ultimately, this makes whatever content 3D is acting as a vessel for more familiar to our human brains. When that happens, we can understand the content better and are more inclined to interact with it. For instance, a pharmaceutical company could increase sales of a new drug by using 3D to show its effects.

No matter what products you sell, 3D makes it easier for consumers to grasp how your products benefit them. Many brands are well aware of that and how 3D enhances their content’s chances of success. In addition, 3D ads have been showing stunning statistics. According to Sketchfab, 3D ads increase return on ad spend (ROAS) as well as websites bounce rate.

Last but not least, 3D content is simply epic for storytelling. Think about how some of Hollywood’s most heartwarming stories like Toy Story and the Lion King are 3D. It’s the same in the marketing world. For example, Airbnb’s Wall and Chain is an iconic ad with a storytelling base using 3D.

With all that said, 3D content has become a significant part of each of us’ daily marketing dose. Are you interested in joining the 3D content club too?

Alright then, let’s take a look at what goes into creating 3D content.

First off, you should know the different 3D file formats. That will help you choose the right ones for your 3D content. A universal format is OBJ. It’s mainly used for 3D design. Despite its popularity, it has a few disadvantages, including not allowing animation. Its competitor, FBX, is one of 3D developers’ most notable choices for animation. Also, FBX is regularly used in the movie industry.

The most advanced file format, however, could be glTF. Known as the JPEG for 3D, it’s packed with modern features as allowing multiple animations on a single file. Developers in Google, Microsoft, and Adobe among others use glTF for 3D content. These are just a handful of formats since there are actually hundreds of 3D formats. Other popular ones include JSON, COLLADA, STL, 3DS, and IGES.

Now, let’s get to the platforms which you can publish your 3D content on!

Sketchfab is the most 3D artists’ go-to platform to share their 3D content. It’s an immensely famous heaven where you can find and interact with 3D work of all kinds. If you’re not interested in creating your own 3D models, Sketchfab is the place to buy epic 3D models.

So you have your 3D models and you’ve created your 3D content. What about where to share it? Well, the choices are endless. Obviously, social media and Youtube would be great platforms. But we won’t really discuss those here.

That’s because if you use them, people would engage the same way they would with any other content. It wouldn’t be anything special. Sure, your 3D content could still be amusing, but the interactive edge that it offers would be gone. Therefore, people could easily miss it on their crowded timelines.

Though, I would be remiss if I didn’t mention that there’s one exception among these platforms. One platform noticed that issue and acted on it. Take a moment to guess which one did that. If you guessed Facebook, then my hat’s off to you.

Last year, the social medium renowned for its pioneering initiatives launched Facebook’s 3D posts. The posts provide a brand new way for users to interact with 3D content. Instead of merely observing, users can touch 3D subjects, move them around, and do whatever they wish to them.
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Duly, it didn’t take brands long to hop on the Facebook 3D posts bandwagon. Not only does it allow them to captivate their audiences in a novel way, the feature is Facebook-made.

In other words, Facebook, with its thought leadership, basically commanded brands to create 3D content to get impressive reach.

The larger-than-life brand beloved by people of all ages, LEGO, was one of the first to answer Facebook’s call. Back in February 2018, LEGO introduced a new character using 3D content on Facebook. The character, an adorable parrot, was a major hit with fans and the post blew up rather quickly. More interestingly, in the comments section, many users were asking about how to use Facebook’s 3D content themselves.

Credit: LEGO

Furthermore, furniture retail company Wayfair was one of the big brands ushering in the era of 3D on Facebook. The company posted 3D models of many of its items for people to play with before buying. The campaign was another benchmark for success using Facebook for 3D content.

Other than Facebook, you can also publish 3D content on your website. If prospects go as far as visit your website, you should reward them with something special as 3D content. September 1st is a special day in the Harry Potter universe, for it marks the day of the epilogue. To celebrate the occasion in 2017, Pottermore launched the Welcome to Hogwarts website. The website is a fully interactive 3D experience that allows visitors to explore over 100 locations in legendary Hogwarts.

All of the above 3D content examples are solid. Yet, they do have one drawback. All of them dissociate users from their reality, taking them to a virtual one. That kind of beats the original purpose of 3D content. There must be some way to augment people’s reality using 3D content rather than detach them. Hmmm….augment….augmented…..Augmented Reality. That’s it!

AR is the perfect technology for 3D content!

Using AR for 3D content will bring your content to life right in the environments of your audience. So no dissociation whatsoever. Moreover, you can adjust your 3D content’s proportions to make it fit within your audience’s surroundings. Your content will be more real than ever. Marquee brands have already starting making incredible impressions using AR 3D content.

Fashion mogul Michael Kors was so lucky as to be the first brand to try AR ads on Facebook. The campaign was in the form of a post with a picture that says “tap on me to try”. Tapping allowed users to try on different models of glasses which were overlaid seamlessly over users’ eyes. At the end of the experience, users had the option to buy glasses right through the Facebook app. It may have been the first ever Facebook AR ad, but it was a brilliant one nonetheless.

Over on the website side of things, Spider-Man: Into the Spider-Verse created an outstanding AR experience to celebrate release. The Academy Award winner launched a campaign that brings Spidey to people’s living rooms. They can take photos with him and have all sorts of fun with the all-time great superhero.

Credit: Sony Pictures

Are you ready to create fantastic AR 3D content of your own? Sign up now to Augmania’s Web AR platform to create AR experiences with zero code! The platform supports many 3D formats, including FBX, OBJ, and glTF and is fully integrated with Sketchfab and Flickr! You’ve got all the options; time to put your imagination to the test 🙂

March 5, 2019March 7, 2019

AHA! That’s How to Get How-to’s Right!

Have you ever Googled how to cook pasta? No? Perhaps, you’ve searched for how to apply screen protectors “without bubbles”? What about how to make money? Or how to be more confident? Well, if you’ve never Googled any of those before, you surely have the next one. *wait for it* How to tie a tie? Iconic! No human of any gender, age, or occupation hasn’t Googled that how-to between once and 107 times before.

Simply put, the good folks of the internet love how-to’s.

How to do this and how to do that; they are everywhere. It’s like they are an evolutionary advantage that our generation has (for the most part) used very well. They make our lives much easier. They put us at a few clicks away from our next AHA moments. Beyond the aforementioned general how-to’s, though, brands aplenty have been scoring big by incorporating how-to’s into their content strategies.

This is mainly the case is because how-to’s effectively promote brand awareness. Another reason how-to’s are mighty valuable pieces of content is because they allow brands to establish thought leadership.

Take Hubspot, for instance. Sure, Hubspot is a provider of marketing softwares that help increase brands’ marketing efficiency. Yet, it’s also one of the world’s most reputable platforms for learning all kinds of marketing. In other words, it’s the ultimate source for marketing how-to’s. Even the most well-versed of marketers acknowledge that. Everyone is onboarding the marketing flywheel now that Brian Halligan retired marketing funnels. Ultimately, this powerful brand awareness and thought leadership reflects markedly on Hubspot’s sales.

This image has an empty alt attribute; its file name is hubspot-academy1-640x307.jpg — Hubspot Academy

With all that said, it’s obvious that how-to’s are essential in content marketing.

But, just as essential is getting them right. So let’s examine how you can hook your audiences on your how-to content. First off, take a look at your product and see if there’s any difficulty to using it. If so, there’s nothing wrong with that. Some products can be inherently hard to use; be it an app or an appliance.

Fear not, though, because that’s where your how-to content comes in like a superhero. It easily guides your buyers through using your products.

Case study time! The Instant Pot’s use of this type of how-to content is simply revolutionary. Launching in 2010, the Instant Pot started by sending its cooking pots to a plethora of food experts. The foodies fell in love with their pots. It wasn’t long before they started sharing recipes with their followers which they cooked using the Instant Pot.

Now, this strategy is brilliant for two reasons. First, the Instant Pot people didn’t create the content (the recipes) themselves; the food influencers did that for them. That’s user-generated content at its finest. Secondly, the content didn’t just demonstrate how to use the Instant Pot correctly. It let the target audience know how to use it extraordinarily. 9 years later, The Instant Pot is still reaping the rewards of that marketing master plan.

A different direction to take is to have a look at your ideal prospects’ daily routine. Observe the problems they face and see if you can offer solutions in the form of content. You can create golden how-to content, assuming you’ve conducted thorough target audience research. Furthermore, you should research to find trendy topics in your industry. Knowing what people online are inquiring about your industry is key in creating relevant how-to content.

As for which channels to publish your how-to content on, there are many choices.

Blogs are among brands’ favorite platforms for how-to’s. Ever heard of this website/platform/media company/not even sure what to call it anymore, Buzzfeed? Now, that’s one brand that’s built up the majority of its brand presence using how-to content. This high brand presence has led Buzzfeed to use its content as a main product.

BuzzFeed - Content - How to — *Photo credit NICHOLAS KAMM/AFP*

Youtube is another popular option among brands. How-to videos are the most searched videos on Youtube. Viewers love watching them even if they don’t end up learning the how-to itself. Cosmetics tycoon Lush is renowned for its use of Youtube in showcasing the manufacture of its products. This innovative use of Youtube has rewarded Lush with a loyal fanbase that’d make Katy Perry envious.

Despite their popularity, blogs and Youtube may not be the best place to publish for how-to’s.

For one, no matter how awesome your how-to’s are, they may not achieve the success they deserve. That’s due to the fierce competition you’ll be getting from fellow brands of your industry. Your competitors share the same target audience with you. They want their content to perform better than yours. They may even be able to invest more in content than you can. In a crowded marketing scene, you can’t blame your audience for choosing your competitors’ content over yours.

Aside from being crowded media channels with lots of competition, blogs and Youtube just aren’t right for how-to’s. The name says it all: How to! So the purpose behind it should be to ultimately help people learn new things. We as humans learn best when we get to interact with substances, not by just observing. Thus, blogs and Youtube are on borrowed time because they simply aren’t effective anymore for how-to’s. Now is the time to explore better options. Now is the time to meet the future.

It’s time to meet AR how-to’s!

Augmented reality (AR) is novel, accessible, fun, and super interactive. All that makes AR experiences great for creating guides and tutorials that are actually memorable.

Let’s get back to ‘How to tie a tie’ for a second. Why do people search for it several times? Because they forget how to do it every time; because the results they get aren’t interactive enough.

Now, think of an AR experience for that.

It’ll be as effective and unforgettable as learning how to tie ties from someone face-to-face. You’d get that same level of engagement with virtually any other how-to content.

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Think of car rentals, for example. Car rentals are on the rise due to the increasing popularity of road trips and business travel. AR how-to’s can neutralize a major source of worry for this industry. Car rentals could provide AR manuals for each car to orient drivers with their rented cars. Drivers would be familiar with all car parts and know how to deal with emergencies. That could go a long way in accident prevention.

Dance centers could also have much success with AR how-to’s. How to do the floss is a mainstream subject people are searching for everyday. One dance center could step ahead of the curve and create an AR campaign that teaches users the floss. It could be as simple as having an animated character walking the dancers through the dance move. Ultimately, the center would get tremendous traction and the users would have a blast.

Credit Youtube

Not to mention, maintenance and repair of a myriad of items would be much easier with AR. Repairing your pool will be easier than one two three!

What about AR recipes? It would guide cooks through every single step. People would start treating food right. No food would ever burn in the oven again!

Apart from how to’s in marketing, AR is also ideal for operational how-to’s.

Imagine you’re having a new batch of hires and you prepare AR tutorials for them. Using AR will be an empathetic way to orient them with their new workplace. It will make their first few days at the job a whole lot easier. More importantly, your new hires will see that you’re taking great measures to enhance their working experiences. This will undoubtedly amplify their productivity, efficiency, and loyalty. That’s a great work culture if I’ve ever seen one.

The AHA moment is now an AR moment! The time is now for you to create frictionless interactive how-to’s that stands out from any other content. Sign up now to Augmania’s Web AR platform, the Youtube for interactive experiences, and make the lives of everyone around you easier!