Google Introduces AR Search; Are You Searchable?

google-ar-search

Fun story: I got to pet a tiger in my living room today. Well, it may have been only through Google’s AR search. Still, it was wildly joyful!

It turns out tigers are quite adorable creatures. If you don’t believe me, you can give it a shot yourself. In case you own a smartphone with updated ARCore or ARKit, search Google for “tiger”. Right away, you’ll see a stunning 3D model of a tiger. After touching it, you’ll have the option to “meet a life-sized tiger up close”. And that’s where the fun starts.

What you will have experienced is the current version of Google’s AR Search. Last month, Google introduced the world to AR search at I/O’19. Till now, the feature is limited to animal AR models. However, Google promises to allow support for a much higher variety of AR models very soon.

Still, AR search has got the digital marketing world abuzz and for good reason.

For one, everybody knows how much Google is into AR. For the love of Nick Fury, they even recruited Earth’s Mightiest Heroes to promote AR to the world.

Credit: The Verge

Meanwhile, everybody also knows that Google controls one of the most sought-after infinity stones: SEO. Hence, as Google starts a wider rollout of AR search, SEO algorithms are surely to prioritize AR-compatible pages. In part, this will grant marketers a new mighty weapon to win the SEO wars.

Interested now, aren’t you? Then, we reach the important part; the how to be searchable by AR search part. Assuming you’re still not sure what AR is or got it mixed up with another reality-based tech, here’s AR in a nutshell. By definition, AR is overlaying virtual objects over a user’s view of the real world in real time.

In other more casual words, AR is like putting your smartphone on LSD.

I mean, that wouldn’t be illegal, right? Your phone can then show you all sorts of fun content through its camera. Except none of this content is actually in your real environment. So it’s the perfect merge of the virtual and physical worlds.

To get ready for AR search, you’ll need to prepare 3D models for your AR experiences. After that, according to Google, you’ll need to write “3 lines of code” to make your AR content searchable. And it’s really as simple as that pretty much to get on the AR search train. But, if you’re not fond of coding, stick around till the end of this blog post for a lovely surprise.

Now, you know what it takes to capitalize on Google’s AR search. How about some inspiration for the types of content that you can turn AR searchable. Here are 5 types of content which fit perfectly with AR search:

1- Products

So far, showcasing products in AR has done wonders for brands. For example, revolutionary Michael Kors became the inaugural brand to run an AR ad on Facebook. Last National Sunglasses Day, Facebook users received ads for the Lon Aviators which said: “tap on me to try”.

In quick fashion, tapping initiated users’ front cameras and allowed them to try the aviators on themselves. Further, users were able to move their face around freely and could easily switch between different colors.

Credit: CNet

While the ad is fairly simple, it amassed astounding success. Apart from captivating Facebook users, the ad was the subject of over 30 pieces by major press outlets. Of these, names like the NYTimes, Forbes, and AdWeek praised Kors’ brilliant use of AR. In addition, the ad won multiple awards, including a Shorty Award and Campaign of the Year by Mobile Marketer.

Realistically, we can expect the same kind of impact when Google makes products searchable via AR search.

The only difference, though, would be that the products wouldn’t be in ad form. Essentially, pages with AR products would get all the aforementioned perks without paying a penny via AR search.

Of course, the feature wouldn’t be limited to sunglasses only. All sorts of apparel, as well as cosmetics and furniture, would shine in AR search. Besides, AR is a great medium for how-to content. Thus, AR search could be your way of showing your customers how to install complex products.

2- Brand Mascots

For years and years, marketers have deployed the use of mascots to promote their brands. Literally, this ageless strategy gives their brands faces which customers can identify and remember.

Plus, mascots do an impeccable job of catching kids’ attention. And targeting kids in marketing leaves Mommy and Daddy no choice but to pay for products.

Today, as kids become more entangled in the digital world, showcasing mascots through AR search would be smart. For instance, say a young boy googles McDonald’s. He would then get a result that says “meet Ronald McDonald up close”.

Then, the boy could play with him and have all sorts of fun. Ultimately, this experience would build a strong bond between the boy and McDonald’s.

Credit: Know Your Meme

3- Infographics

Without a doubt, infographics are among the most valuable content marketing tools today. Being visually attractive and concise on the text side, infographics are easily digestible by our brains and memorable.

As a result, infographics usually have solid potential for going viral. Moreover, well-researched and well-presented infographics can help brands establish thought leadership.

But do you know what infographics could really use? Some extra interactivity. And AR can be just the right tech for that job. Imagine an infographic that launches in the readers’ real environment.

To access info, they’d have to interact with it, move it around, and chase it all over the place. That way the experience itself becomes more engaging and promotes learning. Basically, it gives readers a chance to channel their inner Tony Stark.

As infographics become searchable via AR search, everybody will be Tony Stark. And that’s never a bad thing!

Iron Man GIF - Find & Share on GIPHY

4- Short Movies

In an era where ads are absolutely everywhere, brands always search for ways to be more humane. Chiefly, they try to put their brand stories front and center. That includes having brand stories as the first part customers see on websites.

But many brands utilize this tactic now that it may not be as resourceful anymore. Hence, brands should look for more innovative ways to tell their stories. On that note, an AR short movie telling a brand story would be nothing short of epic. Plus, eventually, it would be searchable on Google AR search.

Live Shot of AR Movie Snowbird. Credit: Stanford News

5- Maps

Along with its announcement of AR search, Google announced incoming support for arrow-based AR maps. This means that users could google certain shops and immediately get a map to help them reach their destination.

Also, such a feature would come in handy in exceptionally large shopping malls. Throughout the trip, brands could make use of the navigation experience to promote products or give rewards.

Credit: The Verge

Overall, Google AR integration is promising a lot for the future of technology, search and customer experience. The best thing about it is that it will all be on the web, without having users download an app to see their search results in 3D models or AR, something we’ve been advocating for at Augmania for years now and we are glad to see the huge search engine also opting for the WebAR approach to provide more value to users. Now is the time for brands to implement AR and revolutionize their content, else they’ll be missing out on many opportunities and mostly losing the SEO battle.

Remember the aforementioned lovely surprise? You can now create the AR content of your dreams without having to write a single line of code and publish it easily on the web! Check out Augmania for more information!

What Corporate Training Should Expect From AR

When I first joined Augmania, I wasn’t necessarily a rookie. Actually, I had years of experience in content creation that qualified me to join the AR powerhouse. Yet, when I look back at my early blog posts and compare them to recent ones, I notice many improvements. While subtle, these improvements are significant and have made a difference. And the main factor contributing to these improvements is the corporate training I’ve received since joining the team.

Surely, most of you have similar stories to mine. That’s because corporate training, though employees may not enjoy it, is integral for punctilious development of an organization’s personnel. Of course, this consequently leads to solid financial performance. Hence, a ‘learn new stuff everyday’ mindset is very desirable in the corporate world. To help employees acquire said mindset, internal L&D (learning and development) teams take radical measures.

Unsurprisingly, most of these measures include the use of new tech. Many technologies have proven valuable in making corporate training more fun and more efficient.

With that, we reach the star of our blog post: Augmented Reality!

As always, what’s most impressive about AR is how it can solve industries’ toughest challenges. It’s no different in the corporate training realm. Thus, we shall list the biggest obstacles facing L&D executives and show how AR overcomes them:

1- Filling a substantial gap between job requirements and talent skills

According to Deloitte, 2 million job opportunities in the US industrial workforce will go unfilled by next decade. This statistic is a result of a major trend in the US. Lately, we’ve seen a decline in the number of qualified workers in manufacturing. While there is a surge in job openings, employers don’t see most of the available talent pool as competent.

With no apparent solution, the responsibility falls on the shoulders of L&D executives. Through their corporate training programs, they have to turn this incompetence into proficiency. For that, they can depend on AR corporate training.

Through AR training programs, employees will get virtual guidance through every step of their job requirements. They can undergo interactive tutorials again and again until they master the necessary skills. All the while, they won’t have any pressure from bosses shouting instructions at them.

Need a live-action example of what I’m saying? Alright, you got it. In this video, we see a comparison between a technician attempting a task using written guidelines versus using AR smart glasses. As a result, he completes the job 34% faster using the AR glasses. See for yourself!

2- Maintaining the attention of millennials

In the year 2019, a huge sector of the workforce is made up of millennials. Without a doubt, millennials have been under the magnifying glass of researchers for many years. Despite some of these researches being controversial, one thing millennials are infamous for is short attention spans. At this point, even millennials would admit it.

So how do you combat that using AR corporate training? Remember the part where I mentioned AR glasses? Well, that was just me suckering you into thinking that AR’s use is limited to wearable devices. Quite contrarily, the most popular form of AR and possibly the most effective is mobile AR. Mobile AR gives the same benefits of AR except users need only their phones to engage with AR content.

Now, let’s go back to our poor millennials in their workplaces. Often, millennials can’t focus on corporate training tasks because they keep getting impulses to check out their phones. In that case, a mobile AR corporate training program can neutralize this issue completely. Millennial employees won’t get distracted with their smartphones when their smartphones give them their tasks. Also, the learning process itself becomes much faster and fitting of millennials’ attention spans.

3- Providing clear learning objectives to trainees

At times, L&D teams have a hard time communicating to employees the objectives of their corporate training programs. Ultimately, these vague objectives leave employees scratching their heads. To counteract this, AR teams up with the wildly popular technique known as gamification. Gamification deploys essential elements of gaming, such as giving objectives, in non-game experiences.

For instance, think of a new hire‘s first day at the job. A gamified AR corporate training program could turn his/her entire day into digestible objectives. It would start by showing how to sign in for arrival. Then, it would orient the new hire with all the machinery he/she is going to work with. Next, the program guides him/her through all the reports and paperwork for the day. Of course, after completing each objective, the program can reward the user in a variety of ways.

4- Tracking trainees’ progress

What’s a great corporate training program if you don’t have sufficient insights to judge an employee’s progress? That would be almost like throwing all the hard work into the bin. However, the entire story changes with AR. Using AR, L&D teams can embed analytics, such as learner satisfaction and enrollments, into their corporate training programs. Immediately, they would get results in real-time and act on them.

Plus, these AR analytics provide a great opportunity for L&D experts to tailor programs to each employee. Yes, personalized corporate training is absolutely a thing with AR!

5- Reaching higher ROI

So ROI is not entirely an issue in L&D, but who hates better ROI? Now, this part is a summary that puts all the aforementioned perks of AR together to reflect on ROI. We’ve seen how AR helps employees get through their corporate training tasks faster. Then, we showed how versatile AR is as it can be both in wearable or mobile form. Should you choose mobile AR, you get a bonus perk which is cost-effectiveness. From there, we explored how fun and engaging AR corporate training can be. Finally, you can ensure efficient corporate training when you utilize AR analytics to monitor progress with potential for personalization.

If we put that in the form of an equation, it would look like this: Fast + Versatile + Cost Effective + Fun + Engaging + Efficient + Personalized. I’m pretty sure the answer here = Better ROI!

Would you like to enhance the corporate training initiatives at your business? Sign up to Augmania’s Web AR platform and reap all the aforementioned benefits of AR corporate training! And guess what? You won’t have to write a single line of code or hire a developer.

Augmented Reality Challenges and Hacks To Overcome It

solved cubic on a desk

Obviously, if you’ve ever been on this blog, you know we’re huge proponents of AR. Quite simply, AR’s integrations into different industries, including education, entertainment, marketing, and automotive, always leave us in awe. Yet, no industry comes without its obstacles. Of course, AR is no different. For that reason, we shall discuss the biggest AR challenges and hacks.

Technical Challenges

By and large, a lot goes into an AR experience. As fun as the output usually is, it’s not simple overlaying objects onto the physical world in real time. Hence, it’s crucial we highlight technicalities which can lead to AR challenges. For simplification, we’re going to look at an AR experience as a three-core system. Promptly, these cores are the user, the physical world, and the virtual objects. Now, each of the relationships between the cores poses unique AR challenges.

First of all, virtual objects need to be properly placed in their set locations in the physical world. In AR lexicon, this is called alignment. So how serious are misalignment issues? Well, they could be fun to laugh at such as in AR marketing. However, in other areas like medical AR, misalignment issues could be catastrophic.

Next, we have performance issues. Basically, these are issues that affect the virtual objects as the user interacts with the physical world. For example, these occur as the user moves around. In such cases, the virtual objects must adapt to any changes. So far, the user hasn’t yet interacted with the virtual objects. Generally, interactions can take many forms such as haptic, facial, and audible interactions. Regardless, the AR developers must ensure that virtual objects react as designed with no glitches to avoid AR challenges.

By the way, you only get to these technical AR challenges if you’ve already created the virtual objects. That’s a whole different story. Also, you must make them AR-friendly.  

Augmania’s Hack

Wow! So much could go wrong with these technical AR challenges. So you want a hack through all that? Instinctually, we’d tell you to eliminate all these technicalities from your responsibilities. But that sounds easier said than done, right? Nope! Today, most modern technologies have No-Code alternatives. That is, you don’t have to play developer; a software does that for you.

Augmania is the world’s leading No-Code platform for AR. Using Augmania, you need only to focus on the idea behind the tech and the design of your experience. In addition, Augmania is loaded with resources for virtual objects. Hence, you can still create awesome AR experiences even if you don’t possess the required visuals.

Augmania AR platform

Finding Talent

With all the aforementioned technical AR challenges, it’s not easy to find professional AR developers. Since AR is still relatively novel, not many young developers know how to join the industry. Despite this novelty, the competitiveness in AR is incredibly fierce. According to AngeList, over 1700 companies today work in AR. A considerable number of these is looking for hires that bring immediate results. Alas, they aren’t very keen on mentoring young hires. All that said, few pro-AR developers aren’t locked to short-term contracts at the moment.

Augmania’s Hack

Unfortunately, that one’s more of an advice than a hack. Naturally, our advice regarding this AR challenge is to not overlook beginner AR developers. Is that a risk? Yes. Could these beginners end up being more of a burden than a help?  Yes to that too. But that’s where your role during the hiring process comes. For starters, highlight the absolutely essential skills you need and test for them during interviews. For more assurance, assign minor tasks to your candidates that have to do with your AR work.

Public Perception

Exhibit A:

CEO: Hey, nice to meet you! I’m *insert CEO name* and I’m the CEO of *insert cool AR startup name*. We use AR to….

Investor: K. Nice to meet you. Bye.

A moment of silence for our fallen brothers and sisters.

Snoop Dogg Moment Of Silence GIF - Find & Share on GIPHY

Indeed, how the public sees AR is one of the toughest AR challenges. For some reason, AR can be such a turnoff to different people. Let’s dissect these reasons. First off, some people are actually not aware at all of what AR is. Thankfully, their numbers are declining and also investors aren’t likely to be among this group. Next, we have those who think AR projects are expensive, tiresome and take forever to develop. Then, there are those who believe AR is merely a marketing gimmick or a gaming platform. We call that the Pokemon Go effect. Finally, we have people who can’t differentiate between AR and VR. The common underlying theme here? A lack of awareness about AR and a lack of action from AR companies toward that.

Augmania’s Hack

For sure, your go-to friend here is your inbound marketing; specifically your blog. Use your blog to empathize with your prospects. Essentially, start from the ground up. Use that approach until they know what exactly what you do and how AR helps you do it. Also, create an efficient distribution strategy for your blogposts. Convert them into forms that can be used everywhere you’re present; whether physically or digitally.

More importantly, use this trick to solve that AR challenge. During pitches and networking sessions, tweak what you say a bit as follows. Instead of mentioning your work in AR first, start with your business’ value proposition. Without a doubt, that’s the interesting part which makes or breaks the pitch.

Ready to take on these AR challenges? Sign up now to Augmania’s Web AR platform and explore the unlimited wonders of AR!

These AR Stats Will Blow Your Mind

A recent stat shows that 10 out of 10 business people love checking out stats. Okay, I may have just made that up. But it’s not that hard to believe. Generally, being a part of businesses with an abundance of statistics is very reassuring. Professional hardworking researchers devote immense time and effort so that we can receive the processed data and apply it. What’s not to love about that? Speaking of which, you’ll absolutely love these AR stats we’re about to reveal today!

Of course, it’s safe to say that AR has been a powerhouse for almost a decade now. All throughout that decade, AR has penetrated lucrative industries, solved monstrous problems, and wowed humans. And now the time has come to reveal the most impressive AR stats of this journey so far.

About One Seventh of The Entire World Population as AR Users

Well, we’re starting off huge with these AR stats, aren’t we? According to New Gen Apps , the number of AR users will reach 1 Billion users in 2020. So that’s happening in 1 year. Overall, you could be thinking this AR stat is exaggerated. But take a second to consider those who use AR daily without knowing it. These include Snap, Messenger, and Instagram users among others. Hopefully, they will be more familiar with what AR is by 2020.

Credit Unsplash

7 in 10 Consumers Loved Using Mobile AR

This AR stat is courtesy of Thrive Analytics. In their research, 73% of consumers reported either satisfaction or very high satisfaction after using mobile AR. Hence, this AR stat shows that mobile AR is powerful and that we’re in no hurry for wearable AR.

AR Augments Retail

Based on Lumus Vision‘s insights, 71% of shoppers would prefer to go to stores which offer AR.  Complementing that AR stat, Gartner claims 100 million consumers will use AR to shop in 2020.

ShoppingExperiences


AR’s Magical Effect on Our Brains

In a monumental study, Mindshare revealed that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. This AR stat is especially significant in education.

Credit Unsplash

Competitiveness in AR Is Ferocious

Today, 1746 companies work in AR solutions according to AngelList. Shockingly, that’s almost double the number listed on the website last year.

Could Facebook Be Going for an AR Monopoly?

Are we on the verge of a real-life Thanos finger snap? Directed at the AR industry? Well, you judge for yourself. For the past 5 years, Facebook has acquired 11 AR/VR companies, including Oculus. So don’t be surprised next year if the number of AR companies dropped to 873.

Credit Unsplash

Rothenberg Ventures Is AR’s Biggest Believer

Meanwhile, Rothenberg Ventures has been showing AR quite some love. According to Redcon, the VC has invested in almost 40 AR/VR ventures. Thus, if you’re working in AR and are looking for an investment, you know where to go. Don’t mention it.

AR Headsets Have a Bright Future

After a few rough years, wearable AR sales are about to take to the sky. As Statista reports, 22.8 million AR headsets will be sold by 2022.

Credit Unsplash

Magic Leap Makes a Phenomenal Leap

Speaking of wearable AR, Magic Leap is now valued at 4.5 billion dollars. While its products are still mostly in development, Magic Leap piqued everyone’s interests long ago. Most recently, Magic Leap introduced an AI assistant that only people wearing headsets can interact with. The future is here.

AI AR Joins the Billion Dollar Club

On the subject of AI, Magic Leap isn’t the only company making a fortune using AR and AI together. In fact, Quid reveals AI AR businesses collectively have garnered 1.4 billion dollars in investments. By and large, this AR stat shows the largest investment ever for any individual sector of AR.

China Turns the Tide

Until 2018, North America used to be the region with the biggest investments in AR. Then, China changed all that as it invested 3.9 billion dollars in AR over the past year.  According to PYMNTS, these investments will mostly be directed towards AR in retail.

Advertising Agencies Are All In for AR

In a survey by Vibrant Media, 67% of advertising agencies executives said they look forward to using AR more. Moreover, 29% of these already had clients that they created AR digital campaigns. Plus, they look at AR in marketing as a solid approach to prevent ad blocking.

Taco Bell Campaign Is the King of AR Marketing Campaigns

For only a few seconds, allow me to digress here, please. In 2014, Pepsi invested crazy resources into an epic Pepsi Max bus shelter AR campaign.  Consequently, the campaign got fairly viral. Yet, it’s nowhere near as viral as Taco Bell’s Taco filter on Snap. The ultra-popular filter went live to celebrate Cinco de Mayo in 2016. Even though it was up for only one day, the filter got an unfathomable 224 million interactions. To this day, no AR marketing campaign has even come close to duplicating that close.

Credit: Taco Bell


97% of the World’s Most Valuable Brands Are AR Users

Ever since its inception in 2010, Forbes’ Most Valuable Brands annual list has been a major attraction. Forbes arranges the list based on brand value and the 100 gigantic brands gain significant prestige. Well, we have an announcement for you. Per Augmania, we can confirm that 97 of the World’s Most Valuable Brands today have used or are currently using AR. Some are clients of our own too! In general, their uses of AR vary between marketing, operational, and educational purposes among others.

AR to Reach Incredible Growth Soon

So we saved the best of the AR stats for last. As BusinessWire reports, the AR market will have a value of over 60 billion dollars in 2023. That’s an increase in CAGR of 40.29% from 11.14 Billion in 2018. Notably, factors including new uses in health and biotechnology and the rise of 5G will contribute to this growth.

What are you waiting for? All these AR stats show the future has never been brighter for AR. Sign up now to Augmania’s Web AR platform and solve all your business’ problems in AR!

Are 360 Videos Worth Their While?

360 videos

Of course, any proud member of the global marketing tribe understands and extols the value of video content. Actually, how about we turn that into a fancy statistic?

Alright, over half of the world’s marketing leaders believe video generates the best ROI versus other marketing tools. What’s more, backing up that is a myriad of other stats showing how much today’s customers love video content. Consequently, brands have been in a war of experimentation to determine the most unique and engaging forms of video.

In brief, 360 videos are those which free viewers to watch from all angles. Surprisingly, the idea of 360 videos isn’t as recent as you might think. In fact, it goes back to the 1950s. Back then, Disney created Circle-Vision 360; a Disneyland attraction that uses 9 screens and 9 cameras to display movies. Fast forward to 2015, better technologies became available and both Facebook and Youtube announced support for 360 videos. Shortly after, 360 hit its popularity peak and caught the eyes of marketers everywhere.

Today, enough time has passed since the world was properly introduced to 360 videos. That is, we have enough data to gauge the efficiency of 360 in marketing. Indeed, that’s exactly what we’re about to do now. To simplify the process, let’s look at the pros and cons of using 360 videos.

Pros

1- Immersive Nature

From the name alone, you can already tell that 360 videos offer exceptional immersion. Essentially, they put viewers in the driver’s seat. As such, viewers get to live the experience they’re observing as if they were there. In other words, they don’t watch through a camera’s lens, but through a director’s eyes. Hence, they get a significant degree of freedom.

As marketers, we can look at that as a gateway to personalized content. According to research, personalized marketing can increase sales by up to 20%.  Traditionally, brands use emails for personalized content. But, using 360 videos is way more appealing and can pay off hugely.

2- Novel Way to Engage

At Augmania, we frequently discuss novelty as a key factor to drive engagement. In general, the excitement we feel when we experience new things contributes to that. Plus, customers feel special and appreciated when brands use novel ways just to communicate with them. Thus, not only do customers enjoy the videos, but also become eager for new experiences with said brands. Applying that on 360 videos, research has shown that they increase consumers’ belief that brands have a “unique story to tell” by 12%. Coherently, they boost sales by 7%.

3- Ready for VR & AR Support

Mainly, VR experiences fall under two branches: 3D and real-time experiences. The former refers mostly to animated or gamified content while the latter are primarily forms of 360 videos. While less freeing than 3D VR, 360 VR is still handy, especially in filmmaking and live coverage.

Other than VR, marketers have also adopted AR as a medium for 360 videos. Far less tedious than VR, they use a simple yet slick AR trick. Particularly, they create AR portals! Basically, experiences get to walk through doors that transport them from their locations to the 360 videos. Massive brands like NBA and Netflix have deployed AR portals to great success.

Cons

1- Costly in Terms of Money, Effort, & Time

An omnidirectional camera and cool stitching software. Quick research might tell you that these are all you need to create 360 videos. To an extent, that’s true. However, there’s more to uncover here. First off, 360 cameras range from $100 (consumer level) to $10000. For some businesses, that could be a big investment.

Then, we move on to production. Alas, beginners have to devote time to learning techniques for shooting professional 360 videos. Accordingly, lots of Youtubing will be involved. Ditto, with editing. Overall, shooting 360 videos isn’t as easy to DIY as one would hope and it’s not cheap either.

2- Already Declining in Popularity?

Quite surprisingly, some evidence suggests the ship has already sailed on 360 videos. For instance, take a look at this chart from Google Trends:

Credit: Google Trends


Ever since the high peak in December 2016, Google searches for 360 videos have declined. While that sounds like bad news, it doesn’t have to be. As most brands shift their focus from 360 videos, one opportunist could use that to his/her utmost advantage. In this case, investing in a 360 video can help this brand stand out and score. For that same reason, print marketing is making a strong comeback today.

The Verdict

Truthfully, we wouldn’t ever want to tell you not to use a specific marketing tool. To us, that’s a violation of the marketing code. If there was such a marketing authority, then social media marketing and influencer marketing among others wouldn’t have existed. That’s why we believe that no tools, platforms, or strategies should be forbidden in marketing. Ever! Instead, what matters in marketing are ideas. And, what matter most about ideas is their originality and their alignment with marketing objectives.

So if you have that killer idea and think a 360 video is the right way to execute it, we say go for it! Yet what if you’re interested in 360 videos, but possess no ideas at the moment?  Well, we still have a gift for you. The following are our favorite creative examples of marketing using 360 videos:

Journey to the Edge of Space

Unfortunately for our generation, not all of us are going to try space travel. It’s not that accessible yet. However, we can experience this stunning 360 journey which starts on Earth and ends 90,000 feet into space.

Deadpool: 24/7, 360º a Year

For some, they have to own epic ideas and complement that with epic production to create viral 360 videos. For others, all you need is just the world’s favorite anti-hero goofing around in a wrecked bar. Certainly, that was the case for Marvel as they promoted the first Deadpool movie. Check it out here.

George at Asda’s Awesome Contest

Speaking of Deadpool, easter eggs are among fans’ favorite parts about superhero movies. Furniture retailer George at Asda Took notice of that and acted on it in an awesome 360 video. The video was a part of a contest which challenged the customer to find easter eggs amidst furniture items. The first customer to find them all won a voucher from the store.

Oreo’s Twist on Behind the Scenes

Don’t we all love when our favorite brands let us behind the scenes? Well, Oreo created this fantasy behind the scenes look of how Filled Cupcake Oreos are made. And it’s absolutely joyful!

A ‘Unique’ Perspective Courtesy of Colgate

Now, that’s one idea that wouldn’t be possible without 360 videos. As viewers, we watch from the perspective of oral bacteria as a dentist uses Colgate to clean the mess. Honestly, it’s an interesting watch. I assure you. And it has over 30 million views. Wonders of the internet.

Sold yet on 360 videos? Then, you should know one thing. AR can add tons more intrigue and fun to your videos! Sign up now to Augmania’s Web AR platform and feel free to use 360 videos, images, 3D models, audio, and much more in thrilling AR experiences!