A recent stat shows that 10 out of 10 business people love checking out stats. Okay, I may have just made that up. But it’s not that hard to believe. Generally, being a part of businesses with an abundance of statistics is very reassuring. Professional hardworking researchers devote immense time and effort so that we can receive the processed data and apply it. What’s not to love about that? Speaking of which, you’ll absolutely love these AR stats we’re about to reveal today!
Of course, it’s safe to say that AR has been a powerhouse for almost a decade now. All throughout that decade, AR has penetrated lucrative industries, solved monstrous problems, and wowed humans. And now the time has come to reveal the most impressive AR stats of this journey so far.
About One Seventh of The Entire World Population as AR Users
Well, we’re starting off huge with these AR stats, aren’t we? According to New Gen Apps , the number of AR users will reach 1 Billion users in 2020. So that’s happening in 1 year. Overall, you could be thinking this AR stat is exaggerated. But take a second to consider those who use AR daily without knowing it. These include Snap, Messenger, and Instagram users among others. Hopefully, they will be more familiar with what AR is by 2020.
7 in 10 Consumers Loved Using Mobile AR
This AR stat is courtesy of Thrive Analytics. In their research, 73% of consumers reported either satisfaction or very high satisfaction after using mobile AR. Hence, this AR stat shows that mobile AR is powerful and that we’re in no hurry for wearable AR.
AR Augments Retail
AR’s Magical Effect on Our Brains
In a monumental study, Mindshare revealed that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. This AR stat is especially significant in education.
Competitiveness in AR Is Ferocious
Today, 1746 companies work in AR solutions according to AngelList. Shockingly, that’s almost double the number listed on the website last year.
Could Facebook Be Going for an AR Monopoly?
Are we on the verge of a real-life Thanos finger snap? Directed at the AR industry? Well, you judge for yourself. For the past 5 years, Facebook has acquired 11 AR/VR companies, including Oculus. So don’t be surprised next year if the number of AR companies dropped to 873.
Rothenberg Ventures Is AR’s Biggest Believer
Meanwhile, Rothenberg Ventures has been showing AR quite some love. According to Redcon, the VC has invested in almost 40 AR/VR ventures. Thus, if you’re working in AR and are looking for an investment, you know where to go. Don’t mention it.
AR Headsets Have a Bright Future
After a few rough years, wearable AR sales are about to take to the sky. As Statista reports, 22.8 million AR headsets will be sold by 2022.
Magic Leap Makes a Phenomenal Leap
Speaking of wearable AR, Magic Leap is now valued at 4.5 billion dollars. While its products are still mostly in development, Magic Leap piqued everyone’s interests long ago. Most recently, Magic Leap introduced an AI assistant that only people wearing headsets can interact with. The future is here.
AI AR Joins the Billion Dollar Club
On the subject of AI, Magic Leap isn’t the only company making a fortune using AR and AI together. In fact, Quid reveals AI AR businesses collectively have garnered 1.4 billion dollars in investments. By and large, this AR stat shows the largest investment ever for any individual sector of AR.
China Turns the Tide
Until 2018, North America used to be the region with the biggest investments in AR. Then, China changed all that as it invested 3.9 billion dollars in AR over the past year. According to PYMNTS, these investments will mostly be directed towards AR in retail.
Advertising Agencies Are All In for AR
In a survey by Vibrant Media, 67% of advertising agencies executives said they look forward to using AR more. Moreover, 29% of these already had clients that they created AR digital campaigns. Plus, they look at AR in marketing as a solid approach to prevent ad blocking.
Taco Bell Campaign Is the King of AR Marketing Campaigns
For only a few seconds, allow me to digress here, please. In 2014, Pepsi invested crazy resources into an epic Pepsi Max bus shelter AR campaign. Consequently, the campaign got fairly viral. Yet, it’s nowhere near as viral as Taco Bell’s Taco filter on Snap. The ultra-popular filter went live to celebrate Cinco de Mayo in 2016. Even though it was up for only one day, the filter got an unfathomable 224 million interactions. To this day, no AR marketing campaign has even come close to duplicating that close.
97% of the World’s Most Valuable Brands Are AR Users
Ever since its inception in 2010, Forbes’ Most Valuable Brands annual list has been a major attraction. Forbes arranges the list based on brand value and the 100 gigantic brands gain significant prestige. Well, we have an announcement for you. Per Augmania, we can confirm that 97 of the World’s Most Valuable Brands today have used or are currently using AR. Some are clients of our own too! In general, their uses of AR vary between marketing, operational, and educational purposes among others.
AR to Reach Incredible Growth Soon
So we saved the best of the AR stats for last. As BusinessWire reports, the AR market will have a value of over 60 billion dollars in 2023. That’s an increase in CAGR of 40.29% from 11.14 Billion in 2018. Notably, factors including new uses in health and biotechnology and the rise of 5G will contribute to this growth.