These AR Stats Will Blow Your Mind

A recent stat shows that 10 out of 10 business people love checking out stats. Okay, I may have just made that up. But it’s not that hard to believe. Generally, being a part of businesses with an abundance of statistics is very reassuring. Professional hardworking researchers devote immense time and effort so that we can receive the processed data and apply it. What’s not to love about that? Speaking of which, you’ll absolutely love these AR stats we’re about to reveal today!

Of course, it’s safe to say that AR has been a powerhouse for almost a decade now. All throughout that decade, AR has penetrated lucrative industries, solved monstrous problems, and wowed humans. And now the time has come to reveal the most impressive AR stats of this journey so far.

About One Seventh of The Entire World Population as AR Users

Well, we’re starting off huge with these AR stats, aren’t we? According to New Gen Apps , the number of AR users will reach 1 Billion users in 2020. So that’s happening in 1 year. Overall, you could be thinking this AR stat is exaggerated. But take a second to consider those who use AR daily without knowing it. These include Snap, Messenger, and Instagram users among others. Hopefully, they will be more familiar with what AR is by 2020.

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7 in 10 Consumers Loved Using Mobile AR

This AR stat is courtesy of Thrive Analytics. In their research, 73% of consumers reported either satisfaction or very high satisfaction after using mobile AR. Hence, this AR stat shows that mobile AR is powerful and that we’re in no hurry for wearable AR.

AR Augments Retail

Based on Lumus Vision‘s insights, 71% of shoppers would prefer to go to stores which offer AR.  Complementing that AR stat, Gartner claims 100 million consumers will use AR to shop in 2020.

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AR’s Magical Effect on Our Brains

In a monumental study, Mindshare revealed that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. This AR stat is especially significant in education.

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Competitiveness in AR Is Ferocious

Today, 1746 companies work in AR solutions according to AngelList. Shockingly, that’s almost double the number listed on the website last year.

Could Facebook Be Going for an AR Monopoly?

Are we on the verge of a real-life Thanos finger snap? Directed at the AR industry? Well, you judge for yourself. For the past 5 years, Facebook has acquired 11 AR/VR companies, including Oculus. So don’t be surprised next year if the number of AR companies dropped to 873.

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Rothenberg Ventures Is AR’s Biggest Believer

Meanwhile, Rothenberg Ventures has been showing AR quite some love. According to Redcon, the VC has invested in almost 40 AR/VR ventures. Thus, if you’re working in AR and are looking for an investment, you know where to go. Don’t mention it.

AR Headsets Have a Bright Future

After a few rough years, wearable AR sales are about to take to the sky. As Statista reports, 22.8 million AR headsets will be sold by 2022.

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Magic Leap Makes a Phenomenal Leap

Speaking of wearable AR, Magic Leap is now valued at 4.5 billion dollars. While its products are still mostly in development, Magic Leap piqued everyone’s interests long ago. Most recently, Magic Leap introduced an AI assistant that only people wearing headsets can interact with. The future is here.

AI AR Joins the Billion Dollar Club

On the subject of AI, Magic Leap isn’t the only company making a fortune using AR and AI together. In fact, Quid reveals AI AR businesses collectively have garnered 1.4 billion dollars in investments. By and large, this AR stat shows the largest investment ever for any individual sector of AR.

China Turns the Tide

Until 2018, North America used to be the region with the biggest investments in AR. Then, China changed all that as it invested 3.9 billion dollars in AR over the past year.  According to PYMNTS, these investments will mostly be directed towards AR in retail.

Advertising Agencies Are All In for AR

In a survey by Vibrant Media, 67% of advertising agencies executives said they look forward to using AR more. Moreover, 29% of these already had clients that they created AR digital campaigns. Plus, they look at AR in marketing as a solid approach to prevent ad blocking.

Taco Bell Campaign Is the King of AR Marketing Campaigns

For only a few seconds, allow me to digress here, please. In 2014, Pepsi invested crazy resources into an epic Pepsi Max bus shelter AR campaign.  Consequently, the campaign got fairly viral. Yet, it’s nowhere near as viral as Taco Bell’s Taco filter on Snap. The ultra-popular filter went live to celebrate Cinco de Mayo in 2016. Even though it was up for only one day, the filter got an unfathomable 224 million interactions. To this day, no AR marketing campaign has even come close to duplicating that close.

Credit: Taco Bell


97% of the World’s Most Valuable Brands Are AR Users

Ever since its inception in 2010, Forbes’ Most Valuable Brands annual list has been a major attraction. Forbes arranges the list based on brand value and the 100 gigantic brands gain significant prestige. Well, we have an announcement for you. Per Augmania, we can confirm that 97 of the World’s Most Valuable Brands today have used or are currently using AR. Some are clients of our own too! In general, their uses of AR vary between marketing, operational, and educational purposes among others.

AR to Reach Incredible Growth Soon

So we saved the best of the AR stats for last. As BusinessWire reports, the AR market will have a value of over 60 billion dollars in 2023. That’s an increase in CAGR of 40.29% from 11.14 Billion in 2018. Notably, factors including new uses in health and biotechnology and the rise of 5G will contribute to this growth.

What are you waiting for? All these AR stats show the future has never been brighter for AR. Sign up now to Augmania’s Web AR platform and solve all your business’ problems in AR!

Why Everyone Is Betting On AR And Why Should You Do It Too

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Everyone is betting on AR.

After all, Augmented Reality is changing the world of consumer marketing. As a result, marketers need to keep up with the changes through betting on AR to provide their audience with a meaningful experience.

This is important as customers are no longer satisfied by old-fashioned marketing practices. They are looking for immersive experiences to stimulate their attention and purchasing behavior.

Overall, with the huge fuss AR is making, most companies began to see the potential of this disruptive technology and some has already started implementing it for their business.

But, why are these companies betting on AR, investing in it and leveraging it for their work?

To be fair, the right question should be why shouldn’t they bet on AR?

The disruptive technology is already giving us every single reason of why we need to believe in its power in transforming our world..

For the sake of the blog, we are just going to explore three major reasons.

For a starter,  AR could add a new dimension to your business…

This goes back to AR’s capacity for providing creative solutions that solve consumers’ most frequent challenges in an entertaining way. This will add value to the service already offered and eventually stand out from the competition.

A case in point is KLM Royal Dutch Airlines. Recently they addressed a common problem faced by travelers in the most efficient and original way possible. They developed an AR application that allows users to measure the size of their luggage and make sure it fits standards before even heading to the airport. The best part is that it is easy to use, solves the problem and is super engaging. This was guaranteed by the use of augmented reality.

Second reason on why you should implement AR for your business is that it provides a more interesting vision and understanding of complex concepts…

the interactive storytelling. There’s nothing more fascinating than breaking the hardest phenomenon to easy steps and actually interact with it live. This new kind of experiences boosts the audience’s curiosity and engagement with the content presented. The Weather Channel News is already killing it with terrifying yet amazing graphics and virtual representations of Hurricane Florence. The experience was successful as it exceeded people’s expectation and provided a deep explanation of the phenomenon.

Education is also integrating AR as part of its teaching methods to help instructors bring more life into their courses. Once teachers push lessons to AR apps, the whole learning experience will be more fun and attractive to engage with.

Here’s 5 Experiential Learning Augmented Reality Apps for Education

Finally, according to some of the great marketers, AR is going to be CMO’s next tool when it comes to engaging customers.

This applies especially in the retail industry. This explains why the giant retail leaders are using augmented reality campaigns to attract consumers, interact with them and increase their chances of boosting conversion and sales.

Let’s not forget that the AR market is predicted to keep on increasing until 2022.  This makes the technology more attractive to invest in.

So, are you considering betting on AR too?

Here’s a way to start; join our waitlist to get an early VIP access to the Augmania AR platform which will be launched later this week.

How to Use AR to Increase Retailers Revenue

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40% of consumers would be willing to pay more for a product if they could experience it through augmented reality according to Retail perception. This is one of the many indicators that the retail industry is changing.

Consumers are looking for more unique and personalized experiences before making a purchase decision.

So, how can retailers use AR to increase their revenues and reinforce customers’ interaction?

AR offers limitless opportunities for harnessing the technology and making it work for you. Thus, today we are going to give you 3 efficient ways of doing so :

AR Treasure hunt campaign

A way to improve the customer experience inside the retailing stores is the use of AR treasure hunt campaigns.  

Retailers should and some are already opting for treasure hunts since it provides an instant user interaction. Customers are already perceiving it as a way of winning a prize; the more the prize is appealing, the more the campaign is successful. After all, it is a game. The more people gamify it, the more addictive they make it, and the more the campaign will go viral.

Big retailers like Tesco, Walmart, and Ikea used AR treasure hunt campaigns.They all proved successful resulting in huge traffic and a sales boost.

You can find here a list of 10 campaigns done in retail.

Augmania has also successfully created two treasure hunt campaigns for well-known shopping malls in the UK which resulted in an increase in customer retention, footfall and a social media traffic of 30%.  Check out the campaign’s results here.

 AR DIY campaign

Another way of winning in retail through AR is by creating the campaign by yourself.

You can simply do it using a DIY (Do It Yourself)  tool. No hassle, no AR knowledge, no coding skills and mainly no need for an application downloading.

Those self-service AR tools are designed to make creating simple AR experiences a fun and an easy task to do. Their magic lies in making what usually takes months of hard work to prepare, achievable in few days … even in few minutes!  

You can use DIY tools to create QR based campaigns. After all, QR codes present a useful way of increasing the footfall and engaging customers in social channels. One successful campaign using QR codes was in a Singapore’s VivoCity shopping mall: They hired QR mascots in the form of shopping bags emblazoned with huge QR code to push shoppers to scan the code. Eventually, it will drive them to content promo page where they get the chance to win prizes.

Another cool campaign idea you can do using a DIY platform is creating a 3D animation. By simply uploading your 3D objects, your audience can interact with it and share the campaign with their friends. Pepsi Max has successfully used 3D animations to create a killer campaign in 2014. Pepsi Max: Unbelievable Bus Shelter.A live video-feed appeared on HD screen with 3D animation of a bus shelter. It was initially projected on a glass wall.This technique made it look so authentic.

There’s more to tell about the features and the opportunities that DIY tools can provide, and you can start learning about it through exploring Augmania’s DIY tool. Check out our blog on how to build your first campaign.

        

 AR analytics

The more you know about your customers, the better you can serve them, and the higher is your ROI!

Retailers recognize the importance of understanding customers behavior. That’s why they are investing in the use of powerful technologies, predictive analysis, and AI.

Now, this a win-win situation for both parties since consumers is also interested in how AI will be used in retail. A research from Sonar confirms this, stating that  70% of US millennials say they would appreciate a brand or retailer using AI technology to show a more interesting product.

Tesco, the retailer giant,  is already leveraging the use of AI to gain insights into its customer’s shopping behavior. They are even preparing to improve their approach toward this technology to be able to predict the changing buying pattern of their consumers.

The disruptive technology is usually integrated into the AR applications or platforms. It provides analytics about the campaign launched. 

Often, you can even customize your analytics to give you the exact information you need. This is why we made this a priority at Augmania and users can customize the metrics of the campaigns they create and tie them to their business KPIs.

Finally, as Thomas Husson, principal analyst at research firm Forrester stated,  “Outward is not only focusing on AR, it is also enabling other digital experiences. It will be key for retailers to leverage tech to simplify shopper experiences,”

Start building your own AR campaigns now by signing up to our platform, and remember, it’s all hassle free, you don’t need to be a developer or have any technical skills to do it!

Augmented Commerce: why so important?

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Most of us are incapable of imagining a world without internet in general. But for many, a world without e-commerce is the core of the nightmare.

Online shopping has been a blast for us humans of the 21st century. I mean, in a world that counts milliseconds can you imagine having to be physically present at every single purchase you make? Not only is that a huge time waste but a tremendous effort that not everyone is willing to make.

In other words, the emergence of e-commerce has revolutionized our transactions and basically the way we live, and since the 70s it has been the focus of tech engineers and retailers. Today with a simple click from any device, you can make a purchase from across the oceans, which is awesome! But if you thought e-commerce has reached its top, I am delighted to tell you that it is still developing to make life even easier.

I am talking about Augmented Commerce as in the application of the latest technology augmented reality in E-commerce.

Despite all the great facts about online shopping, we can’t deny the inconveniences coming along with it post delivery. For example, products that do not resemble their online photos or clothes that do not much their sizes or defective items that were shipped because oh well they’ve been paid anyways. Products’ info margins and 360 photos do not guarantee customer satisfaction anymore.  

AR, though, changes the equation. By blending virtual layers with our physical reality, AR enhances the visualization of online products and makes distant shopping even more helpful.

It creates an interactive shopping experience

It is hard to imagine how will online products look like in real life especially when it comes to clothes. Many factors are under examination: the color, the material, the size, the shape that is never truly predicted. Trying to imagine all of that and make a decision of purchase is a burden for online shoppers, but AR technology takes it off their shoulders. With its body & face detection and 3D conversion, AR can make you see what your clothes will look like when you wear them. It will help you figure out where to put the new sofa in the living room or where to hang the painting you count on buying for your house.

If you want to go even further, you can also customize the items in your cart. With AR’s digital layers you can make all the modifications that you wish and see how they would turn out.

Those scenarios would have sounded like fantasies a few years ago but today they are real thanks to augmented reality.

See: 5 ways AR reshapes your life

What is in it for retailers?  

Retailers who allow AR experiences for their customers benefit from many advantages:

1/   They are offering a more personal and compelling shopping experience that increases the appeal of their brands, hence widen their reach and increment their conversion rate.

2/  They are providing a benign commercial environment with AR’s effects. For example, triggering descriptive video animations and adding clear graphic 3D visuals help better showcase and understand complex product features. This decreases customer’s uncertainty and reduces return rates. It also leads to more loyalty and engagement and ensures retailers’ credibility.

Related: The key to your marketing success

 

Augmented Reality was envisioned revolutionary and was proven right!

So if you are a retailer or a digital marketer then you better enhance your AR engagement and make it among the pioneers of the new digital era. Start by subscribing to Augmania and discover how promising our augmented reality platform is for your business.

http://www.augmania.com/

See you next time!

5 ways AR reshapes your life

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I am sure you’ve heard about how top leading companies around the world are increasingly showing their enthusiasm regarding Augmented Reality. A perfect example would be Facebook’s recent announcement.
But, ever wondered what the fuss is all about?
The answer is simple: Augmented reality or simply AR is more than just a new trend or a new obsession. It is a key tool that will make our daily lives a whole lot easier. But how you might ask?
Well, here are 5 ways:

1/ Retail

By overlaying a virtual world on top of the real one, AR helps people visualize and try on products from distance. For example, you can use AR for clothes, accessories and furniture shopping. It’s tiring to wander around stores for hours putting on different items hoping to find what suits you best. Now, you can easily use AR to virtually try on whatever pleases you.

Or, even cooler, if you ever feel the urge to buy new furniture but can’t figure out how to display them around your house, just take their picture and AR will show you the best position.

Augmania spent years researching how AR can enhance the shopping experience. If you are interested in being part of the exclusive list of early adopters, make sure to join the waitlist here:

https://augmania.typeform.com/to/gUQLrS

2/ City Exploration

                                   

AR location detection feature has definitely proven itself a necessity for big city dwellers.

Regular GPS is struggling to give clear orientation because of the architectural complexity of streets and their proliferated buildings. However, augmented reality can better locate addresses and help you visualize your direction. AR can also make your trips and commute a ton more informative. For example, you can point your mobile or tablet at any monument you come across and AR will bring its walls to life, by giving you clues about its history. This could spice up your daily explorations and travels with both a sense of adventure and knowledge.

3/ Marketing

When competition is high, it is imperative for you as a brand manager or a digital marketer to trigger more customer interest and build a stronger brand loyalty. This is possible by applying AR technology for branding. In fact, many companies allowed consumers to try their products before buying them which earned them a huge success. Using tools like Augmania where you can make a creative and informative AR story about your products, will tremendously increase your customers’ engagement and, of course, augment your sales’ rate.

4/ Education

Educating children with boring textbooks and long lectures has resulted in many shortcomings; such as reluctance to go to school with lots of excuses to skip classes. This proves children’s need for more interaction and creativity to stimulate their minds, which is what AR is made for! By intriguing curiosity and making content more fun, AR is an epitome of the recognized educative approach “teach them while they play”.

5/ People with disabilities

By digitizing what surrounds us, AR helps people with autism through offering them an added layer to extend their capability of interaction. Moreover, with its very developed algorithm, you can use AR applications to point out at anything, anywhere, and you’ll hear a voice telling you what it is.
AR technology can detect your environment and basically guide you everywhere you are, which is a huge advantage for people with vision impairments.

Astonished by AR yet? Well, join the family and hit our subscription button for more info about AR’s awesomeness!