4 Extra Ways Marketers Are Using AR

Welcome back to the Augmania blog, lovely folks! Last time, we explored together 4 ways marketers are using AR. In addition, we discussed why Augmented Reality is a solid choice for these uses. Now, let’s dig deeper and uncover 4 more ways marketers are having fun with AR!

1- Packaging

Well, we touched on this a bit during the previous blog post. Without a doubt, today’s consumers are way different than those of the old days. Evidently, another proof of that is how brand trust is at an all-time low now. With the abundance and omnipresence of ads, consumers feel taken advantage of and overwhelmed. As a result, it has become harder for them to trust brands which can affect sales drastically.

To counteract that, some brands aim for transparency and empathy. Accordingly, they try to tell as much as they can to their customers about their products. Some marketers do that innovatively using AR. They turn products into scannable that unlock exclusive content to customers. For example, Nespresso shows customers how to use the device and what they can do with it. By and large, that’s a great example of giving more meaning to packaging and empathizing with customers using AR.

Credit: Nespresso

2- To gamify everything

Who said AR packaging content must be purely informative? It can most definitely be mighty entertaining too. McDonald’s and soccer fans all around the world know that very well. To celebrate the 2014 World Cup, McDonald’s launched the awesome McDonald’s Gol game. It’s a game that took customers to the football pitch to play as soon as they scanned their fries. That was all it took to convert packaging into fun gaming.

Credit: McDonald’s

Gamifying using AR could create magic in lots of other areas. Among these are shopping malls. In 2017, the UK’s County Mall created the magic of its own with its AR gamified campaign “Shrunk the Shoppers”. The Augmania-made campaign was a treasure hunt that spurred shoppers into exploring the mall. All the while, they got to unlock exclusive promotions from all the mall shops. The campaign was a win-win for everyone. It even won an award for best Strategic Marketing Campaign in the UK.

Credit: County Mall

3- To create buzz and achieve virality

At the end of the day, the dream of each and every marketer on Earth is to go viral. Doing so can catapult careers. But, that’s not the most important part. It’s the legacy-cementing that matters most; walking down streets listening to people talking about your campaign. Undoubtedly, nothing in the world would match that feeling for marketers. While Mount Virality is a dangerously difficult one to climb, using AR can make the journey easier.

Namely, that’s owing to the fact that AR imposes no restrictions. There are no restrictions to how, where, when, or at what context it’s used. Hence, utilizing such a freeing medium stimulates marketers and allows them to bring even the craziest ideas to life. For instance, take Pepsi Max’s iconic 2014 AR campaign.

The campaign ran at bus shelters. As commuters sat there waiting for their buses, they got to meet some terrifying creatures. Aliens, monsters, and tigers are examples of the ‘pleasant’ surprises waiting at the bus shelter. The campaign took extensive skill in order to match the shelter’s glass with the outer environment. But, it more than paid off for Pepsi. A video advertising documenting the campaign got 4.7M views in only one week. Plus, I still get freaked out every time I need to take the bus. Do you consider that an accomplishment too, Pepsi?

Credit: Pepsi

4- Teleportation

Teleportation is probably the superpower of choice for most human beings. AR is the closest thing we have to it for now. And for now, it’s doing a great job at it. AR teleportation can take the form of bringing celebrities to readers’ homes ala NY Times. Though marketers using AR for teleportation are doing more than just that.

A recent example of AR teleportation is a brilliant idea by KLM airlines. I say brilliant because it tackles a genuine struggle for most travelers. Oftentimes, travelers worry about whether or not their hand baggage is of the correct size. KLM airlines eliminated that worry via AR teleportation. Using the airlines’ app, travelers can bring a suitcase of the proper carry-on measurements to their homes. Then, they can compare it to their own baggage and determine whether or not it’s of appropriate size.

Credit: KLM

Another brand using AR teleportation is StubHub. Before last year’s Superbowl, the tickets provider let fans teleport the entire US Bank stadium into their homes. The aim was to orient attendees with the stadium. With that, they got to learn the locations of bathrooms and parking spaces as well as nearby shopping centers. Most notably, the AR campaign was helpful for non-Minnesota natives who traveled just for the game.

Credit: Stubhub

So far, we’ve discussed how Augmented Reality teleports objects to users? But, do you think it can teleport the users themselves? It can and it has via AR portals! Brands aplenty have been entertaining their fans and taking them to a variety of different places using AR portals. In fact, AR portals are so popular now that they aren’t limited to just brands. Believe it or not, governments too have started to use them!

Last year, the Scottish government inserted AR portals all around the nation. In doing so, Scotland gave travelers a closer look at what awaits them there. Witness the magic for yourself here!

AR knows no restrictions and neither does Augmania! Augmania is a Web AR platform that lets you execute the wildest AR campaigns without having to worry about coding. Sign up now and start reaping the benefits of using AR!

4 Ways Marketers Are Currently Using AR

Marketing strategy

It’s no secret that Augmented Reality reigns supreme now. While it may not be officially king yet, it sure is a promising prince. Imminently, AR’s true coronation as king will occur as we see its integration into a wider variety of fields. However, that doesn’t mean that this prince of a technology hasn’t already been revolutionizing a group of massive industries. Don’t believe me? Ask marketers. In short, marketers have been doing nothing but reaping rewards ever since they started using AR.

As part of their jobs, marketers onboard and abandon trends as fast as Tesla. Regularly tweaking their marketing strategies is essential to get and maintain a hold of prospects. Yet, there’s one common item between checklists of most competent marketing teams. It reads “Invest more in AR”. Actually, it’s more like “INVEST MORE IN AR!!!”.

Kristin Chenoweth Nbc GIF by Hairspray Live! - Find & Share on GIPHY

The reasons behind that are plenty. Perhaps, the most significant one for marketers (or their bosses) is that using AR produces tremendous results. One study has found out that AR experiences lead to almost double the level of attention from customers. Moreover, mirroring this stat is another showing that 50% of customers are more likely to buy from brands using AR.

What brings AR even closer to marketer’s hearts is its versatility. Quite simply, AR is for everyone. It doesn’t discriminate between campaigns of low and hefty budgets. Duly, using AR in marketing can serve different purposes. So long as you set on showcasing the essence of your brand, AR will deliver. Now, let’s take a look at some of the ways marketers are using AR.

1- To let audiences consume content in new interactive ways

Typically, print, social media posts, and blog posts make up the content most brands deploy in their content strategies. Less often, brands invest more and incorporate some video content too. That’s about it. Although all these forms of content could produce great results, they are all consumed passively. In other words, none of them offers interactivity.

Today’s customers aren’t content anymore merely sitting there and observing even if your content is of value to them. Instead, they want to be a part of the fun. And they deserve it! More and more brands are becoming aware of this and are acting on it. Actually, some have already found the perfect solution; AR! Well, that’s because AR simply is the epitome of interactive content.

Even the biggest of names understand the value using Augmented Reality adds to their content. Among these names is the New York Times. One of the most popular newspapers in history, the NY Times started publishing augmented articles last year. These features come with incredible AR models that give them souls. Features about everything from sports to tragedies have received the AR treatment to much success.

NY Times AR features
Credit: New York Times

More brands are leveraging AR interactivity…

NY Times’ AR articles are a new incarnation of an extant form of content; the good old newspapers. However, AR has led to the invention of new forms of content as well. Riddle me this! Everybody loves using them daily, but not all actually know that they are types of AR content. The answer is filters!

Yes, these adorable pieces of fun that almost define this current generation are nothing but AR content. Plenty of brands have been on a roll using AR in the form of filters. Speaking of rolls, Taco Bell absolutely hit the jackpot with its Taco filter for Cinco De Mayo. The filter was up on Snapchat for one day only but managed to snatch an astounding 224 million views. I’ll let the filter speak for itself:

Credit: Taco Bell

Marketers have also been using AR to rejuvenate printables as marketing tools. There’s a ton of creative ways to augment printables that we published a blog post for our favorite AR printables. Check it out here!

2- To facilitate ‘try before you buy’

Online stores are dominating brick-and-mortar in pretty much all areas except for one. Returns. A 2018 study found out that half of apparel online stores saw an increase in returns. For years, it seemed as if online stores would continue to suffer from returns. That is unless a miracle takes place that lets online shoppers try items before they buy them.

Well, that miracle is AR. Not only does AR affect returns, but it also encourages more customers to start shopping online. Of course, IKEA is the most famous for the use of this kind of Augmented Reality. The Swedish mogul allows customers to place items at their homes in AR through the IKEA app.

Credit: IKEA

More impressively, Sephora helps customers experiment with all kinds of makeup using the Sephora Visual Artist app. Even better, users can try all the makeup they want without having to remove it afterward. Thus, that’s a major advantage for shoppers who choose the app over the physical stores. Furthermore, another advantage is that now the app lets users see the effects of long-term use of Sephora skincare products. That’s truly an example of AR creating miracles.

Credit: Sephora

3- To catch eyes during events

Attending events and representing your brand is key to business success. Usually, though, brands simply being present at events isn’t enough. They need to make an impression in order to make attendance worth the while. Above all, marketers know they can rely on Augmented Reality to stand out and score big during events.

You’ll find AR activities in trade shows, product launches, pop culture conventions, and all other types of events. Just a few days ago, Game of Thrones captivated its fans using AR at SXSW. Promoting the slogan of season 8, Bleed for the Throne, GoT creators had huge banners for each character. As fans scanned banners, blood splattered everywhere in a horrific sign of things to come during the final season. The hype is real, ladies and lads.

4- To tell stories

Why storytelling is a crucial part of marketing strategies is a long interesting topic that needs its own blog post. Until then, let’s simplify that to storytelling being crucial for generating emotions and building bonds between brands and consumers. Recently, marketers have been experimenting with AR as a storytelling canvas. Surely, the potential is there for telling both real and fictional brand stories.

Credit: 19 Crimes

For fictional ones, Australian wine brand 19 crimes have done an excellent job using AR storytelling. The wine bottles showcase 19 fictional criminals. Scanning the bottles made the criminals speak and tell their stories humorously. The well-received campaign was reason 19 crimes won a wine brand of the year award.

While these may still be humble beginnings for AR storytelling, that won’t be the case for long. Some experts claim AR will be as disruptive as TV for the storytelling world. What’s more, we’ve already seen short movies that are fully augmented.

Well, this is what I have in mind so far about the uses of AR by marketers, but there’s more yet to come in our next blog post where I’ll be sharing more awesome use cases.

What is your favorite AR use case so far and if you are a marketer how are you using this disruptive technology? Leave us a comment and let us know!

5 Tips to Master QR Codes Marketing

QR code scanning

When QR codes first hit the marketing town, everyone thought they’d be every marketer’s best friend. especially that they connect on-ground marketing to digital marketing.  Overall, QR codes are scanned fast and trackable. Most importantly, they are considerably inexpensive. On paper with all these qualities, it seemed that QR codes would brew quite the marketing insurgency.

However, here we are years after the arrival of QR codes, and the insurgency hasn’t really taken off. This has created a grand debate between tech aficionados on whether or not QR codes are already dead. On one hand, statistics aren’t doing QR codes much favor. A 2012 study by comScore revealed that the number of US QR code scanners had reached a plateau. Another recent study by Statista in 2018 projects an increase from 9.76M to 11M scanners in 2020. That increase is not a drastic one, especially when you account for the increase in smartphone owners.

On the other hand, titans such as Coca-Cola still utilize QR codes regularly to communicate with their customers. At Augmania, we have given this debate much thought. Our verdict is ready. We believe that QR codes are alive and well. We just think that not many marketers use them efficiently. That’s why we’ve come up with 5 tips to help you master the use of QR codes.

Before we get to the tips, though, we must touch on one issue. Scanning a QR code isn’t an easy task at all for your prospects. It’s analogous to a Thanos finger snap. Much like Thanos needed 6 Infinity Stones to snap his fingers, prospects need 4 rudiments to scan QR codes:

I. A smartphone or a tablet

Who doesn’t own one of these?

II. Internet access

Accordingly, brands should place their QR codes in well-covered areas.

III. A QR code scanner app

Less of an issue now as iPhone users of iOS 11 and beyond have built-in scanners.

IV. A desire to actually scan the code

Now that’s the real culprit.

Rudiments I-III are mostly available. It’s rudiment IV that’s scarce. But not anymore because we’ve targeted our 5 tips specifically right at it! Let’s roll:

1- Give your codes value and let your audience know about it

If you plan to use QR codes to merely get scanners onto your website, then spare yourself the cost. Many marketing gurus affirm that it’s not about unlocking destinations with QR codes. It’s more importantly about unlocking content. Let’s think it through: If a potential customer decides to scan your QR code, chances are he/she is expecting something special. As such, if customers wanted your website or contacts, Googling it would be less tedious than scanning codes.

Hence, you should reward your customers’ curiosity. For a starter, you can do that by providing them with valuable content. It doesn’t have to be exclusive and only accessible through the QR codes. The content just must be helpful to them in the context they’re at. For example, if customers are on the verge of a purchase, direct them to reviews through your QR codes. Duly, think of what content will aid your customers in whichever marketing funnel phase they’re at.

Unfortunately, acing QR codes content is almost worthless without one more tiny thing. You need to elaborate to your customers on what exactly scanning the codes does. Even a simple ‘Scan Me’ note is not enough. So be generous and share the knowledge you are offering with your audience. No need for a copywriter to pull that off.

2- Customize your codes

Credit: charity: water
Credit: Patrick Donnelly
Credit: Star Wars
Credit: SnazzyGaz; a meme lord on Reddit

Traditional QR codes are far from visually appealing. They may even deter less tech-savvy customers from your brand. Thankfully, there are many QR code generators now that allow you to design your own codes. One way to use it is by inserting your logo onto the QR codes. Alternatively, you can color the code with your brand’s color scheme if it’s popular enough. Such a minimalist approach would work great in teaser campaigns.

There’s more to the creative work done with QR codes than you expect! It’s possible to turn your code into an artwork amidst the process. Yet in that case, mentioning that you’re using a QR code and mentioning its purpose becomes extra important.

3- Make your codes detectable and reachable

Now you’ve created relevant QR code content and then made your codes look beautiful. There’s no reason not to brag and have large QR codes on your flyers, posters, business cards, products, etc. That way you ensure that both prospects and their phones can detect your QR codes. The general rule goes: Scanning Distance= 10x the QR Code Size. Still, having large QR codes have contributed no harm to QR code campaigns.

Well, you know what they say about size, though. It’s not everything. So, please, help me scream that at Portugal’s Azores Airlines!

Credit: Airliners

The last thing you’d want is for your QR codes to be huge but unreachable. Thus, strategic code placement is crucial.

4- Make code destinations mobile-friendly

Remember when we said you had to reward code scanners for their curiosity? Landing them onto a desktop-only webpage tarnishes this curiosity. It leads to a disappointing experience that may prevent these customers from ever dealing with your brand again. Thus, customizing your QR code content for smartphones rids you of such worry for good.

Though to be honest, you can do better than just mobile-friendly pages. Much better, in fact. And that’s where Tip #5 comes in.

5- Create Augmented Reality destinations

In order to scan codes, prospects utilize their phone cameras. Now, If your code leads to a mobile page, then it’d take them into a new virtual medium. I say why the hassle? Instead of dissociating scanners from their realities, you can simply augment them using AR. Essentially, scanners will still see the same views from their cameras, but with your content layered on it.

A campaign by Poland’s Sukiennice museum brilliantly integrated AR into QR codes. After years of renovation, the museum was reopened with a new focus. Its personnel wanted to attract youngsters who weren’t normally fascinated by what the museum had to offer.  So, they came up with a solid idea to turn the museum’s artworks into live short performances. The performances pitted the artists telling the stories of their own masterpieces in AR.

After scanning QR codes, visitors could see these performances through their phones as if the artists were right in front of them. The result? A mesmerizing experience and over 20% of Krakow’s population visiting Sukiennice. It was truly a QR AR miracle.

Credit: Leo Burnett Warsaw

You’ve seen for yourself. AR is miraculous! Sign up now to Augmania’s AR platform and use AR content to create all the miracles your brand needs:   https://creator.augmania.com/sign_up 

What You Need To Know About Digital Nomads

Women working in cafe

You’ve probably heard the term ‘digital nomad’ before. But what exactly does it mean? Well, there’s no definition of a digital nomad in Oxford, Longman, or any other dictionary. If there was one, I’d imagine it would be something like this:

digital nomad (n): a person who needs only his/her skills and internet access to work. 

Or… digital nomad (n): a person working remotely without having to abide by a specific timezone.

Or… digital nomad (n): a person who’s actually productive at work who saves a lot of time, energy, and money because he/she doesn’t commute to work every day which generally significantly enhances his/her chances of having a life.

Okay, so there are many ways to define a digital nomad. That in itself is a nod to the lifestyles digital nomads get to mold and live. Regardless of definitions though, 2019 is a great time to be a digital nomad. It certainly was a bumpy journey reaching that point. Back in the day, companies embracing remote work struggled with maintaining strong brand cultures among other issues.

New technology has thankfully eradicated these issues and digital nomads are now here in full force. Statistics showing the rise of these 21st-century craftspeople are insane. According to a study by IWG,  two out of three people work away from offices at least once weekly. Moreover, a 2018 study by MBO Partners reveals that 4.8 million Americans already see themselves as digital nomads.

Another study by Buffer says 90% of digital nomads plan on working remotely for the rest of their careers. All these stats aren’t surprising when you consider studies proving that remote work enhances productivity, efficiency, and morale. But enough with the statistics. It’s time for a plot twist!


Animated Gif Plot Twist GIF - Find & Share on GIPHY

I myself am a digital nomad (please don’t tell me you saw it coming).

Yes, I create content for an awesome Silicon Valley tech startup, but I live much further away from there. 12,011 kilometers away to be exact. I come from the land of pharaohs.

Living here has provided me with perks, challenges, and lots of space for innovation. For a long time, I didn’t think I’d ever want to work elsewhere. However, when the opportunity to blog for Augmania arose, the tech enthusiast inside of me jumped right at it. So did the one looking forward to getting his hands on Vampire Penguin desserts one day.

I must admit when I first started as an Augmaniac I was semi-nervous. I didn’t know if the digital nomad lifestyle was for me. Questions like “what if they schedule meetings during my sleeping hours?” got me worried about my days being disrupted.

It turns out time slots, during which people from other sides of the globe are active, do exist! Aplenty, in fact. The lovely people at Augmania assured me of that and allayed all my semi-nervousness. They made my transition a seamless one.

In doing so, they oriented me with all the tools I would use at work. They fully elaborated on how they expected me to use them. Today, I can’t imagine my job without these tools. Thus, I’d like to briefly introduce the heroic tools to all fellow digital nomads and to-be digital nomads. They’re most popular tools, but if you’ve never used them, do so ASAP. They’ll make your day a whole lot easier. Here goes:

Slack

As one of the most effective communication tools, Slack sure hits all the right notes. Slack puts all of Augmania’s communication in one place. If I’d like to ask someone in particular for feedback, I could reach him/her privately. At the same time, for total team alignment, I could quickly send a message on a Channel. It’s a great alternative to having my email inbox overblown and the endless CC’s.

Credit Unsplash Images

Besides, I’d never had to worry about mistakenly sending dark memes to my higher-ups rather than my buddies. That’s because Slack is adamantly exclusive for work communication. Yet Slack is far from a dull place. It leaves space for personal connection. Slack’s actually allowed me to know lots about co-workers whose job responsibilities don’t intersect with mine. Some of them are digital nomads themselves. Hence, Slack is an excellent platform for developing brand cultures.

Google Suite

Whereas Slack is perfect for communication, Google Suite is my go-to for execution. Google Docs is my online writing haven (where I am right now). It allows easy sharing of content with my heads. They can leave me comments just as easily. So the feedback process becomes savvier. Google Sheets is good for organizing blog topics, but I don’t use it (more on that in a few).

Google Calendar is my scheduling assistant, arranging all the important events of the day and reminding me of them. Best of all, it gives me event timings according to my timezone even if I wasn’t the event creator.  Finally, Google Drive stores all that in the clouds safe and sound.

Trello

Trello is just the best. It’s the only tool I hadn’t used before joining Augmania. I got lots of recommendations to use it before, and I shrugged them off idiotically. I deeply regret that because Trello is epic at presenting all my tasks literally in one field of vision. Just one look at the Trello board tells me which blogs I’ve yet to research, produce, edit, etc. I prefer using it over Google Sheets due to its user-friendly drag-and-drop nature.

Credit Trello Blog

Zoom

Zoom is Augmania’s loyal online meetings platform. It allows video conferencing, messaging, recording, and screen sharing. All these features work as smoothly as advertised with scarce delays and lags. Zoom can also be integrated into Slack. There’s not much more a digital nomad can ask of such a tool.

Except there probably is. Or so believe Zoom personnel who are working on impressive new features to make their baby even more efficient. One of these features is Artifical Intelligence that does all the note-taking for meeting participants. The things digital nomads would do for this feature.

Another stunning feature Zoom is working on is Augmented Reality (AR)  integration. Zoom is targeting the feature for the online education sector as well. A teacher would have to be wearing a Meta 2 headset in that case. The teacher can then interact with realistic holograms of structures from various sciences. Students will observe all that live without wearing headsets themselves.

Perhaps more impressive than Zoom’s AR capabilities, though, is Spatial. Spatial is truly the workplace of the future. It can convert me to a 3D version of myself and transport me wherever my coworkers are. It does the same to my coworkers to bring them to my working environment. It’s the closest humanity is going to get to teleportation probably. See for yourself:

Credit YouTube

Spatial is simply a game changer for digital nomads. In hindsight, you can imagine Spatial will snatch a sizable chunk of users from Zoom and Co. Yet if you look deeper, you’ll see that Spatial can one day affect moguls like Lufthansa and Airbnb. That’s because Spatial may very well shake up the entire business travel industry. Unfortunately for this digital nomad, this probably means I’m not heading to Vampire Penguin anytime soon. So thank you, Spatial. Thank you very much.

It’s no surprise to us that augmented reality, 3D and similar disruptive technologies are taking over the online conferencing industry. AR taking over industries is the norm now. It’s high time you join the movement. Sign up to Augmania’s AR platform now and let your brand take over using AR content:
https://creator.augmania.com/sign_up


The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

 

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing

Now that we both have the same understanding of what digital marketing is,

let us move to my typical work day

In the morning, I head to the office, check my emails and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer work day. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO) etc.

If you are a digital marketer then you are also concerned with planning campaigns.Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaign, open rates, traffic, blog visits and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress and have a good night sleep. Not bad right!

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In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!