Introducing WebAR A.K.A the WordPress for AR

SaaS platform

Sorry, haters, but AR is here to stay. Not just stay, it’s here to thrive, lead, and change the universe. Although you may have succeeded before in dodging the AR movement, be assured that an AR raid is inevitable. In due time, all your competitors will be reaping their AR rewards and you’ll have to watch. So, please, just check your phobia of change out the door. Stick around till the end of this blog. In the end, you’ll learn that sometimes change is good. Yet with AR, change is awesome, especially when we get to WebAR!

Personally, if I was to sell somebody on AR, I’d use two main points. First, I’d elaborate on the mere concept behind AR. While it’s simple, it’s nothing short of rebellious. AR merges real with virtual by overlaying content over users’ field of vision. That is, it makes users’ realities more captivating without completely dissociating them from the real world. The second point is from the science of innovation. If you’re an innovation enthusiast, you know that innovative ideas are those that balance newness and familiarity.

With these two points in mind, it’s obvious that AR is a perfect platform for innovative ideas.

In addition, AR is an eminently versatile technology. Surely, you’ve seen some version of wearable AR in action before. While bulky, expensive, and visually unacceptable, headsets like HoloLens and Meta 2 are still impressive. It’s only a matter of time until they give rise to the AR lenses in Black Mirror’s Nosedive. For better or for worse.

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In the meantime, brands are generating lots of momentum with mobile AR. It’s way more accessible than wearable AR. We see AR apps accompany big product releases all the time now. Undoubtedly, that is for good reason. AR apps allow brands to engage audiences like never before. IKEA, for instance, has sure mastered the use of AR apps. But, what about people who won’t bother downloading an app to try AR experiences?

That’s where WebAR comes in!

Downloading time may not be an issue facing AR apps. Despite that, other major roadblocks stand in the way of AR apps. For one, you already have prospects on one of your platforms. Why direct them to another with an AR app instead of starting an experience immediately using WebAR? Today’s prospects are not that easy to keep a hold of. There are a plethora of brands other than yours vying for their attention. Hence, you should revere every moment customers are on your deck and not add extra steps to their experience.

Furthermore, another issue WebAR easily evades is storage. Hands down, one of the toughest chores for Earthians are clearing up space on their smartphones. Even if they have external storage devices, the moment of the transfer itself is always a dreaded one. It’s no wonder cloud services are gaining so much steam. Alas, asking your audience to download an app is asking for a hefty commitment. On the other hand, your audience would need only a browser to interact with your WebAR endeavors.

It’s how WebAR swiftly overcomes challenges facing its AR cousins that’s made proponents out of us at Augmania. From the very beginning, we’ve been advocating for more WebAR because of this belief Augmania‘s built upon. We believe that WebAR as a SaaS will be what WordPress has always been to websites.

That’s why at Augmania we pride ourselves on being the WordPress for AR initiatives.

Sure, WebAR has overcome many challenges, but that doesn’t mean it doesn’t have its own perks! At Augmania, we like to make WebAR campaigns as fun for creators as they’d be for customers. So we made our WebAR platform a DIY one. You get to create your AR campaigns yourself without getting your hands messy with the technical stuff. That’s right; you can create WebAR campaigns with no coding or design skills. Ultimately, you’ll enjoy the process which will result in highly creative output.

After that, you can publish your WebAR campaign and share it immediately on all your social media channels. Of course, no marketing campaign of any kind is complete without tracking. It’s a crucial step to ensure that your plan is as sound as it sounds if you will. Duly, WebAR campaigns are easily trackable with ROI and user experience metrics.

Okay, let’s list all the pros of WebAR so far. It’s accessible, it doesn’t take up storage, it’s mighty fun, and it offers solid analytics. Still, there’s one more edge to WebAR that makes it a must-bet on technology. That edge is WebAR’s novelty. Not too many brands have started using WebAR…….YET. Thus, this is your chance to take the ball and run with it. You’ll wow your customers and beat your competitor’s marketing strategies. And when WebAR becomes the norm, history will look at you as one of the first adopters.  

Honestly, if you’re still an AR hater at this point, I think I’ll just have to quit. I’ll just have to doubt my own competence as a blogger. That’s because I can never doubt WebAR as the tech of the future. So there you have it:

I Quit Dave Bautista GIF by WWE - Find & Share on GIPHY

Seriously though, there is no betting against WebAR! You know it and you need to act on it. Sign up now to Augmania’s WebAR Platform and become a part of the future!




How To Create an Augmented Reality Experience In few Minutes

Picture of an iMac

Imagine being able to create memorable Augmented Reality experiences in a matter of minutes… Great, right?

There’s more. Imagine that you won’t be needing any engineering skills to do that.

No way you must be thinking, well, Augmania says Yes way!

The Augmania AR platform allows you to easily build interactive Augmented Reality (AR) experiences in a few clicks with no coding skills required.

You simply sign in to our creator, and the magic AR journey begins!

Sign up now

Now, what makes The Augmania AR platform easy to use is that it is based on drag-and-drop technique.

After creating your campaign, by setting a name and a cover image, you start the fun part! 

Quick Tip: You can either start creating a campaign from a scratch or from the templates the Augmania AR platform will provide. We are preparing some cool templates for you supporting different scenarios and digital assets to help you get started easily. In this case, you will only need to make small changes and you are ready to go!  

You may want your audience to scan an image, a QR code or perhaps you want the campaign to be launched depending on their location.

Then simply upload your items in the Trigger section.

Quick Tip: Make sure your images are of a high-quality by checking our image quality checker.

If you are planning to take things to the next level and add more fun to your experience,  add a video URL, an audio file, 3D object, an animation or even a cool interactive game in the show interaction section, and add as many scenes as you wish! (it’s free, you know)

Quick Tip: To boost the campaign’s engagement, use the show interaction feature to ask your audience to take specific actions like tapping, swiping the content right/left to engage them with your experience.

Well, you are almost there!

Behind each campaign, marketers are seeking to initiate a certain action for the audience to take…

So what’s is it that you want your customers to do after seeing your AR experience?

Besides being easy to use, The Augmania AR platform is extra unique thanks to its WebAR technology.

Now what this means to you, is that you can easily share your campaign URL with your audience with no app downloads needed, independently from the device and the OS.

There’s more, you can even embed the campaign on your website!

It’s not enough to create and launch an AR experience, what you need is to know how well it’s doing, how much visitors did you get, and how often people saw it!

All this data and even more are provided through Augmania’s analytics, and you can even customize it.

Augmania AR Platform

Well, that didn’t seem a very hard thing to do! What are you waiting for then, go on, sign in and start creating your own experience and let us know how it goes.

If you have a question, simply ask us on our chatbot, we love hearing from you!

Interview with the CEO of Augmania, Rania Reda

augmania,ar, CEO, Founder

 

You have been curious about Augmania and the story behind it? well, here is an exclusive interview with our one and only CEO Rania Reda.

 

1/ Could you give us a brief about yourself?

“I am an engineer and I have been developing Softwares for more than 20 years.

I have worked on different types of technologies and applications but the best and the closest to my heart is Augmented Reality.”

2/ What inspired you to start Augmania?

“I am a very sociable and visionary person and I believe that a picture is worth 1000 words so I have been thinking about the best tool to clearly communicate one’s thoughts in a visual way.”

3/What does Augmania offer?

“Augmania is a new AR content creation and communication tool. It allows people to put their thoughts into a visual interactive AR content and send it directly through different communication channels to have the maximum people possible interact with it”

4/ What makes Augmania different than other AR platforms?

“We believe AR should be the next spoken language. So, we combine all known AR options in one effective tool to unleash the creativity of the AR creator”

5/Who are your target customers?

“Augmania will eventually be for everybody, but there is a huge need for this tool among brand managers, digital agencies, and marketers. These three sectors really need an all inclusive tool to create a highly interactive marketing campaign in no time and share it with as many people as they can”

6/Where do you see Augmania in two years?

“I see Augmania as the tool that everyone is using twice a day. I see it connecting people with the brands they love and bringing visual objects to life”

7/ What is Augmania’s secret?

“Our secret sauce is that our AR viewer very seamlessly integrates with all social media. It can be embedded into websites, published through mail campaigns and sent out via messages. It doesn’t require a specific app to be viewed”

8/ What are the main challenges that Augmania might face?

“With AR, the challenge is always the use case. How you make the best use of the technology. That is why we developed a repository of best practices and use cases that help inspire agencies with concepts and innovative ideas for the campaigns.”

9/What is your next milestone?

“Exhibiting at the Augmented World Expo AWE 2017 in Santa Clara on may 31st is a huge milestone for us because we’re launching our product”

 

know more: Time for Icebreakers: Meet Augmania

Augmania’s features: What is so special?

If you too think Augmania will revolutionize marketing and want to be part of our exclusive list of early adopters, then subscribe to our website: https://www.augmania.com/  and wait for our launch at the AWE 2017!