Top 10 Creative Examples of Augmented Printables

Augmania Augmented business cards

Deciding which tools and channels to use is key in formulating robust marketing strategies. Of course, lots of factors go into that decision. These include the types of products, customer research and data analysis, brand values, and cost, to name a few. Notably, printables remain among the most popular marketing tools. That’s to the dismay of some marketers who believe they’re antiquated and should go extinct. Yet, disposing of such extant tools wouldn’t be wise. Perhaps, the answer here is to level up printables. In other words, use augmented printables!

Ironically, the argument that printables are unbecoming of this age is exactly why you should use them more. Today, brands are using digital channels in marketing all the time. Digital ads are present everywhere and that turns many consumers off. Using printables would be a bold move to catch their attention once again. The ‘what’s old is new again’ adage applies well here.

Still, to ensure an element of novelty, though, you could use augmented printables. Augmented printables are those which customers can scan to unlock exclusive digital content. This content can be of any kind from educational content to coupons and everything in between. Thus, using augmented printables means your audience gets the best of both physical and digital marketing worlds.

Now, let’s go over some examples of printables that we come across everyday and turn them into augmented printables! Some of these aren’t even looked at as marketing tools generally, but can become so using AR.

1- Pictures

Credit: LifePrint

Pictures are a huge part of any business running on touristic attractions. People visiting historical sites, museums, and theme parks are always keen on snapping shots to share with loved ones. For instance, PhotoPass is an integral part of any Disneyland experience. It allows visitors to buy professional pictures taken of them by Disney photographers during rides and whatnot. Normally, visitors get to choose select pictures for print or have all pictures delivered to their homes on CDs.

This process could use some Augmented Reality. Instead of the CD, the visitors could get one picture as an augmented printable. Then, scanning it would generate all the rest of the pictures in AR. You could throw in some videos as well or any other fun content that makes the experience more memorable. Talent agents could also use the same idea of pictures as augmented printables for celebrity meet-and-greets.

2- Catalogues

Credit: Business Insider

Logically thinking, you may feel like catalogues aren’t valuable anymore with the rise of E-commerce. But, millennials have always had a reputation for defying most people’s logic. According to the DMA, millennials enjoy receiving catalogues in mail and love their imagery.

So, if you’re in the furniture industry, you should totally continue sending catalogues. Better yet, you could turn your catalogues into augmented printables. That way your lovely millennials could scan the catalogues and bring the furniture items to their homes before buying. Also, you could allow them to make a purchase through the augmented experience.

3- Posters

Credit: Wizard Poster

Say your brand will be present in a trade show soon. What do you think attendees would be looking forward to seeing from you the most? Any answer other than giveaways is wrong! That’s why brands are always looking for interactive ways to give away freebies during events. Utilizing posters as augmented printables in a treasure hunt setting is ideal in such cases.

Imagine having different posters around different locations in the venue of the trade show. Each augmented printable gives a clue to the location of the next one until attendees eventually find the giveaways. Not only would that be a mighty entertaining experience, but also each poster could promote one of your products. By the end of the hunt, attendees would have their giveaways and would know about all your products.

Although they aren’t necessary printables, billboards could be spectacular getting the same augmented treatment. You can apply the same concept as the posters, but have the billboards scattered all around a certain city. These augmented billboards would be an excellent fit for the movie industry. MCU fans, for example, would do anything to learn new info about Avengers: Endgame.

4- Business Cards

Augmania Augmented Business Cards
Augmania augmented business card

Speaking of events, networking is a major highlight of any business event. Accordingly, business cards are commonplace there. There are too many that it’s hard to stand out. Some people stand out using innovative designs. Others stand out using augmented printables. You could augment your business card to display your elevator pitch when recipients scan it. Knowing that your cards have extra value, recipients would be more likely to keep them.

5- Brochures

Credit: Engine Creative

We believe augmented brochures are such powerful tools as augmented printables. So much that we published a blogpost about maximizing their use. Mainly, a brochure’s power lies in its versatility. Brochures fit in the mail, during events, and pretty much anywhere. This versatility allows brochures to contain different kinds of content. No matter the content, augmenting it would add more layers of awesomeness to it.

6- Restaurant Menus

Credit: Augmented Reality USA

This one is for the world’s mushroom haters who order the perfect pizza, but forget asking to remove shrooms. Imagine being at a pizza restaurant and receiving a menu that allows you to customize your pizza in AR. It would be lots of fun creating the pizza of your dreams using this augmented printable. Then, after ordering, you get to see a timelapse of your augmented pizza going through different stages of preparation.

7- Receipts

Credit: Nikkei Asian

Establishing a solid feedback system with customers is very desirable for all brands to ensure quality. To encourage customers to give feedback, some brands like to employ reward systems. However, in order to get their rewards, customers usually have to go to websites or social media pages. Consequently, some customers end up zoning out and forget about the whole deal. One solution to this issue is a unique form of augmented printables; augmented receipts.

After users receive their receipts, they can scan it, rate the service, and get their rewards. Everybody wins and the process would take only a few seconds.

8- Postcards

Sure, we’re living in the age of Whatsapp, Messenger, and Skype. But still, nothing beats a good ol’ postcard. It takes a certain commitment to send one now, but it always shows. You could go a step further and augment that commitment by adding AR content to the postcards. If you’re traveling, you can send augmented postcards with videos of your travel highlights. For holidays, you could send carrols along with your augmented printables. The choices are endless!

9- Student Workbooks

Credit: 1Mobile

Today’s students are going through a lot. Honestly, any initiative to ease up their lives is basically a charity act. Since they practice regularly, we can make their days easier by turning their workbooks into augmented printables. After solving problems, students can scan them to teleport teachers to their study areas to explain the solutions. That would amplify the impact of their practice and help them understand the subjects they’re studying better.

10- Scratchcards

Credit: APKPure

Scratchcards are handy in multiple industries. They’re a great way for customers to redeem purchases. Though, the scratching itself is frankly borderline annoying. So how about we turn scratchcards into augmented printables? In telecom, for example, buyers would need only to scan the cards for their credit to automatically recharge. That would save a lot of time; the scratching, washing hands after scratching, and dialling the codes.

Got any other printables you’d like to transform to augmentable printables? Reach out to us at Augmania and we’ll help you find creative ways to augment them. You can also sign up to Augmania’s Web AR platform and see the superpowers of AR for yourself! P.S: No code needed whatsoever!

Christmas is here ; Time to send some augmented cards!

Christmas cards

Tradition is one word that we get to hear a lot around this time of the year. Ahh yes, it’s Christmas season, folks! ☃️ and we can’t wait for Santa to arrive with some AR magic gifts 🎅 

One of the popular traditions in this season is , of course, sending Christmas cards to loved ones. Yet it’s a tradition that hasn’t necessarily been going strong for the past decade. According to a research by WorldRemit in the UK , 52% prefer to send out Christmas greetings using social media rather than physical cards. Guys, admit it, you were giving up on the traditional Christmas cards lately… 

An obvious cause of this decline is the lifestyle humans abide by today. In spite of that, we still shouldn’t let our lifestyles take a toll on our traditions because they already have survived years for a good reason. On that note, let’s take a look at how and why sending greeting cards became one of the most popular Christmas traditions ever.

It all began in Christmas 1843 when Sir Henry Cole, a man of immense reverence in the art movement in the UK at the time, wanted to show love to his many friends, including those he hadn’t been able to stay in touch with due to how busy he was.

He reached out to renowned artist John Horsley and together they created the first Christmas card in history. The response for Cole’s thoughtful deed was heartwarming as recipients of the card saw the innovation that went into Cole’s way of wishing them a blessed Christmas.

Ever since, as Christmas cards evolved and became more creative, one aspect remained consistent. The purpose behind sending them was always to put in extra effort and time to celebrate the special relationships between the senders and the receivers every Christmas.

If you ask us, there’s nothing more wonderful in the entire world. We believe this is the very reason the tradition has lived on for all these years. One person who agrees with us is dear Santa Claus himself. Last Christmas in an alley near a vintage Christmas bazaar, we stumbled upon a conversation between Santa and someone he called a “not-so-good kid” (who looked to be a 30 year older by the way) that was so nostalgic but took an interesting turn toward the end. It went like this:

Santa: So, not-so-good kid, I see you didn’t send any Christmas cards last year. Are you planning on sending some this year?

Not-so-good kid: Nope. I think I’ll just stick to giving out greetings online again this year. Facebook status and a Whatsapp broadcast message will probably do. Might even pull out an Instagram post as well.

Santa: Care to elabo-Ho-Ho-Ho-rate on why you’ve stopped using actual cards?

Not-so-good kid: Well, Santa, considering how stressful my life has been recently, the last thing I’d go for right now is a trip to the post office. Not to mention, the amount of time and thought that I gave the cards I used to send is a luxury I simply do not have anymore.

Santa: Let me ask you this. Didn’t you have fun creating those cards? Weren’t they a so-Ho-Ho-Ho-urce of happiness for those you care about?

Not-so-good kid: Yeah, I did enjoy creating them and my family and friends really liked my cards.

Santa: Then, don’t you think you owe it to them and to yourself to invest extra time and effort only once every year to sho-Ho-Ho-Ho-w them how much you love them?

Not-so-good kid: Guess you’re right about that. I have been not-so-good, but not anymore!

Santa: Splendid! Here are the Fo-Ho-Ho-Ho-rtnite codes you asked for this year and I’ve got someplace to go now. Take care, my child. *hops onto his sleigh and takes to the sky*

Not-so-good kid: Thanks, Santa!

Oh, wait! Santa last Christmas I sent my mom a video of me using her recipe to make apple pies. She loved it. How can I do that using cards?

Santa: Huh? Sorry, child. Didn’t catch that. I think I’m getting o-Ho-Ho-Ho-ld. Talk next year!

Whoops! That’s some trouble Santa has found himself in. Indeed the one perk of sending Christmas greetings online over using Christmas cards is sharing personal digital content.

Using Augmented Reality, you can craft your special cards, scent them in your favorite perfume, and then overlay all kinds of digital content onto them to amuse your loved ones. You can go as wild as you wish. So, yes, not-so-good kid, now you can send your mother cooking videos in your cards 🥞.  You can also create a 3D Christmas tree, decorate it exactly the way you and your father used to, and then send it to him to interact with it. 🎄

You can definitely send your siblings an audio file containing a karaoke medley of all the Christmas carols you adored singing as kids 🎤. How about that friend of yours who is spending her/his first Christmas as a parent and may be a bit overwhelmed? Augmenting their Christmas card will allow you to send them a nice supportive video to help alleviate any stress. 😄

So that’s a message to all the not-so-good kids or even adults of the world. You are out of excuses. There’s nothing like receiving a Christmas card in your mailbox. It’s a tradition that never fails to draw smiles to people’s faces. Any human being will feel appreciated and loved when special care is put into your way of showing him/her that he/she is in your thoughts. And there’s no better way to show that special care than using AR for your Christmas cards.

So do-Ho-Ho-Ho-n’t mention it, Santa! And from our family to yours, we wish you a very merry Christmas!

Creating magic using AR is in never  limited to Christmas cards only. You can leverage all the perks of using AR for your business and learn how to do so effectively right now through Augmania! Sign up to our AR platform here: https://creator.augmania.com/sign_up 








How to Keep Your Brochures Away From Trash Bins

Brochures in trash bin

A brochure is often known as a brand’s silent salesperson. Why so, you ask? Well, simply because it comes with a plenty of perks! So it is important to keep it away from trash bins.

Brochures’ small size drives brands to create a smooth flow of the delivered content. It usually starts with eye-catching identity-reflecting visuals which direct readers to the story of a brand and/or a product before presenting a call to action.

This flow encourages prospects to both read and pass on the brochure. In addition, a brochure is highly versatile. Its means of distribution range from handing out during events to delivering to mailboxes. This versatility grants your brand remarkable opportunities at targeting a variety of interest groups effectively. And last but not least, brochures are relatively economical, especially when produced in bulk.

Brochure

Now all these lovely perks are certainly conditional. As mentioned, the first step in this cascade is a brochure capturing your prospect’s attention. But what if that never happens? Well, thanks to the era we live in,  the chances of your brochure, no matter how exquisite it is, to provoke potential consumers are getting slimmer.

If career and self-improvement thoughts are always bombarding your customers, then expecting them to give your good old brochure even a tiny bit of their time is wishful thinking. These customers already have a plethora of brands other than yours marketing their products to them. Considering all that, you really shouldn’t take it personally if you find your loyal clients throwing your brochures in the ummm trash bin.

Brochures been thrown in the trash bin

Of course, seeing your brochures go to waste is not a fun experience. It’s especially not one if you’ve devoted a sizable chunk of your campaign’s budget to printing. Another issue with brochures is their limited functionality compared to other tools that can provide analytics among other functions. These reasons have caused many brands (perhaps yours included) to rely less on brochures. Said brands have gone even to the point of totally excluding the use of brochures from their marketing strategies.

All that into perspective, it’s not hard to imagine a world where brochures have gone extinct. But not if Augmented Reality has something to say about it!

Man approaching: AR has something to say about it

Using AR, you can make readers unlock exclusive bonus content as they scan your brochure which means that the silent salesperson is silent no more. It’s rather a charismatic rock star who has the power to do all the talking for your brand.

AR have the power to keep brochures away from trash bins with Augmania

The sheer array of AR content you can utilize is endless. You could use hands-on demos of your products, a tell-all history of your brand, interactive games, and stirring short movies. You could go as creative as you want to. Yet again keep in mind that AR as a tech is regularly amidst exponential growth. So there are no limits to how far you can go with AR to engage your audience. Yes, that same audience that rejects traditional brochures will find itself helpless in front of your AR brochures.

Knowing that you have chosen them to witness this exciting new form of marketing and seeing the modern tech you’re using only to earn a minute of their time, they are much less likely to throw away your brochures because they understand they possess something valuable. They are more likely to give it to people within their circles as well because your brochure will serve as a way for them to brag.

Video Brochure GIF - Find & Share on GIPHY

Yet we are only getting started here with the magic powers of AR content when integrated into brochures. So far we have only discussed AR’s role in persuading your prospects to merely check out your brochures. But how about AR’s role in persuading your prospects to convert? That’s when things get mighty interesting.

According to a research published in Psychology Today by Pamela Rutledge from the School of Psychology in Fielding Graduate University, “AR is adept at facilitating the decision-making process”. With its nature, AR merges real with virtual and as the researchers discovered. This greatly influences both our conscious and unconscious cognition. This is a paramount discovery for unconscious thinking has been known by psychology experts to be the determinant of 95% of our daily decisions.

The cherry on top of all this is that augmenting your brochures can offer you incredibly detailed metrics. These metrics allow you to monitor the success of your brochures from knowing how many people scanned them to how many people converted after receiving them. Using this data, you can modify your distributing strategies all you want to develop the perfect marketing model that works best for your brand.

Learn more about how AR is disrupting the printing industry for brochures, business cards and more here: https://www.augmania.com/arprint/

AR Business Cards: Why and How To Use Them

Business Cards

Business cards. At a particular time,  technology completely overruled them with online tools that pushed some people to give up using the conventional business card to introduce themselves.

Is The Business Card Dead? 

However, the same technology that made them outdated once is now revolutionizing them through Augmented Reality (AR). With that, people are not exchanging a mere card with a name on it anymore, but rather an entire AR experience.

Nevertheless, some people still can’t see why or how they should use AR business cards. This makes sense as it is still a very disruptive trend yet to become popular.

Business cards are making a strong comeback for sure; however, we can’t say the same about printing expenses.

In fact, with AR business cards, printing costs will be cut short. This is because the need for printing a vast number of cards will no longer be a necessity.

All you need is a few copies or even one to share with your network and engage them with your augmented card. So, instead of spending large amounts of money on printing, you can augment your card by making it part of an interactive AR experience effortlessly. Not only will you be able to wow your customers with your innovative business card concept, but you will also have the opportunity to infuse more information than what the traditional cards allow. You can add videos of previous projects, pictures, audio tapes of past customers testimonies and much more.

Digging more into the reasons of using AR business cards, branding your products, and yourself should come as the top motivation.

Instead of having basic text written on a small piece of card, people will now be able to explore your work in an outstanding method. Just imagine holding the card, scanning it with your phone and then suddenly having 3d animations pop up. It could be related to your product, or a cool animation showing off the great achievements you have accomplished. Over and above leaving a great impression on people with the AR business cards, you will have the power to set aside competition by your original move.  After all, it shows a lot about your personality.

Animated 3d image of a man standing when scanning a business card
Source: Fiverr.com

 So the question now is how can you do that? How can you upgrade your business card and make it an interactive storytelling tool?

The answer is way more straightforward than what you might be imagining right now. The only challenging phase is probably with finding the right tool to do the AR magic. Luckily, we have that covered for you. Instead of wasting time and energy looking for the best AR platform to augment your business card, you can sign-up to Augmania here: https://creator.augmania.com/sign_up and achieve more with AR.

The log-in page of the Augmania AR platform
The Augmania AR platform

You will need to generate a QR code and put it on your card. Using the Augmania AR platform, you can add a different set of digital assets to be displayed when the code is scanned. You can even form a more interactive experience by asking your customers to engage with it. They can do that by taking a specific action like tapping on a picture or following a strong CTA leading to a URL link of your choice.

That’s it. Seriously. You now have a cool AR business card, and you are all set to hand it over to your network. You will enjoy watching their jaw drop while scanning the QR code. What’s even cooler is that you won’t have to make them download an app to engage with your AR card. It is effortless!

So are you ready to stand out from competition with your awesome AR business card?

Sign-up to our Augmania AR platform and go the extra mile with your business card! If you are interested in the printing industry, here is a chance to get a free consultation on ways to leverage AR for print with Augmania’s Founder and CEO. Click here.

AR the new language!

augmania,ar,blog

Do you sometimes get the feeling while sharing a Facebook post or a tweet that you are blocked? as if you can’t speak your mind?  As if your language is failing you to deliver the message you want or maybe the image you wish to portray?!

This might be annoying and can get you renouncing on a great deal of social media engagement. But for digital marketers, when captions are not catchy enough it becomes frustrating and could cause quite the loss.

Digital Marketers’ utmost challenge is to communicate their brand image in the most compelling way. They can’t afford to be short on language especially not when competition over content is at its highest.

See: Your way to brand legacy

Not to worry though! If you are a digital marketer and feel exposed to this burden then meet Augmented Reality (AR): The new language that will never fail you to express yourself.

AR is a technology that superimposes a computer-generated image on your view of the real world and provides you with a composite view.  But what makes it a language is its capability of storytelling and its interactive appeal that tends to get its users hooked from the first try.

How?

here are two features:

1/Storytelling

As mentioned, Augmented Reality blends in the digital world with the real one. It recognizes images and adds on augmented filters to bring them to life. AR enhances everything: videos with 3D visuals give you the feeling that you are physically present in them. With AR you can gamify almost anything: take a picture of a real person and make them interact with an avatar etc, all the while making it seem realistic.

With such high-quality viewer, your only challenge to create high-quality content is your imagination.

Marketers who believe that marketing is about storytelling need to take advantage of AR technology and use it to the utmost.

An example for storytelling created featuring  AR would be Coca-Cola and WWF campaign “Arctic Home” to raise awareness of the danger surrounding polar bears due to climate change. The campaign displayed the Arctic environment to people and showed the bears standing on ice and swimming across the ocean. No words were needed to extract empathy from people, no verbal language was used to make the attendees share the perception of the campaign. AR only worked its magic to sensitize people and make them adhere. How?  It is because AR exploits our senses and gets us engaged to what is being displayed by speaking both to our minds and emotions.

 

2/Interactive

What distinguishes AR is also the fact that it is extremely interactive.

While watching an AR campaign you don’t just stand still, you add and alter everything within it. You can touch an image and information will display. You can use filters and create new characters, you can add any visual and give it a motion. So not only you are exposed to content but you are able to edit it as much as you can in the most creative way.

You’ll be basically creating visuals and animating them in different ways. Everyone can react and understand this type of content. We see this usually with retail ads that feature AR, where people touch-scan products and customize them for example.

See more:  Augmented Commerce: why so important?

Every day a new innovation rises but up to now, AR has proven itself to be among the most effective tools of communication. It engages people within seconds with visuals and sound. It is applicable in almost every field: business, medicine, education etc.

Related: 5 ways AR reshapes your life

It is a language that unifies people everywhere in the world.

If you think you too can speak AR and want to spread messages with augmented features, check out Augmania! Its highly interactive AR platform will help you make countless of stories reach the world.

 

Subscribe here: https://augmania.typeform.com/to/gUQLrS 

See you next time!