Google Introduces AR Search; Are You Searchable?

google-ar-search

Fun story: I got to pet a tiger in my living room today. Well, it may have been only through Google’s AR search. Still, it was wildly joyful!

It turns out tigers are quite adorable creatures. If you don’t believe me, you can give it a shot yourself. In case you own a smartphone with updated ARCore or ARKit, search Google for “tiger”. Right away, you’ll see a stunning 3D model of a tiger. After touching it, you’ll have the option to “meet a life-sized tiger up close”. And that’s where the fun starts.

What you will have experienced is the current version of Google’s AR Search. Last month, Google introduced the world to AR search at I/O’19. Till now, the feature is limited to animal AR models. However, Google promises to allow support for a much higher variety of AR models very soon.

Still, AR search has got the digital marketing world abuzz and for good reason.

For one, everybody knows how much Google is into AR. For the love of Nick Fury, they even recruited Earth’s Mightiest Heroes to promote AR to the world.

Credit: The Verge

Meanwhile, everybody also knows that Google controls one of the most sought-after infinity stones: SEO. Hence, as Google starts a wider rollout of AR search, SEO algorithms are surely to prioritize AR-compatible pages. In part, this will grant marketers a new mighty weapon to win the SEO wars.

Interested now, aren’t you? Then, we reach the important part; the how to be searchable by AR search part. Assuming you’re still not sure what AR is or got it mixed up with another reality-based tech, here’s AR in a nutshell. By definition, AR is overlaying virtual objects over a user’s view of the real world in real time.

In other more casual words, AR is like putting your smartphone on LSD.

I mean, that wouldn’t be illegal, right? Your phone can then show you all sorts of fun content through its camera. Except none of this content is actually in your real environment. So it’s the perfect merge of the virtual and physical worlds.

To get ready for AR search, you’ll need to prepare 3D models for your AR experiences. After that, according to Google, you’ll need to write “3 lines of code” to make your AR content searchable. And it’s really as simple as that pretty much to get on the AR search train. But, if you’re not fond of coding, stick around till the end of this blog post for a lovely surprise.

Now, you know what it takes to capitalize on Google’s AR search. How about some inspiration for the types of content that you can turn AR searchable. Here are 5 types of content which fit perfectly with AR search:

1- Products

So far, showcasing products in AR has done wonders for brands. For example, revolutionary Michael Kors became the inaugural brand to run an AR ad on Facebook. Last National Sunglasses Day, Facebook users received ads for the Lon Aviators which said: “tap on me to try”.

In quick fashion, tapping initiated users’ front cameras and allowed them to try the aviators on themselves. Further, users were able to move their face around freely and could easily switch between different colors.

Credit: CNet

While the ad is fairly simple, it amassed astounding success. Apart from captivating Facebook users, the ad was the subject of over 30 pieces by major press outlets. Of these, names like the NYTimes, Forbes, and AdWeek praised Kors’ brilliant use of AR. In addition, the ad won multiple awards, including a Shorty Award and Campaign of the Year by Mobile Marketer.

Realistically, we can expect the same kind of impact when Google makes products searchable via AR search.

The only difference, though, would be that the products wouldn’t be in ad form. Essentially, pages with AR products would get all the aforementioned perks without paying a penny via AR search.

Of course, the feature wouldn’t be limited to sunglasses only. All sorts of apparel, as well as cosmetics and furniture, would shine in AR search. Besides, AR is a great medium for how-to content. Thus, AR search could be your way of showing your customers how to install complex products.

2- Brand Mascots

For years and years, marketers have deployed the use of mascots to promote their brands. Literally, this ageless strategy gives their brands faces which customers can identify and remember.

Plus, mascots do an impeccable job of catching kids’ attention. And targeting kids in marketing leaves Mommy and Daddy no choice but to pay for products.

Today, as kids become more entangled in the digital world, showcasing mascots through AR search would be smart. For instance, say a young boy googles McDonald’s. He would then get a result that says “meet Ronald McDonald up close”.

Then, the boy could play with him and have all sorts of fun. Ultimately, this experience would build a strong bond between the boy and McDonald’s.

Credit: Know Your Meme

3- Infographics

Without a doubt, infographics are among the most valuable content marketing tools today. Being visually attractive and concise on the text side, infographics are easily digestible by our brains and memorable.

As a result, infographics usually have solid potential for going viral. Moreover, well-researched and well-presented infographics can help brands establish thought leadership.

But do you know what infographics could really use? Some extra interactivity. And AR can be just the right tech for that job. Imagine an infographic that launches in the readers’ real environment.

To access info, they’d have to interact with it, move it around, and chase it all over the place. That way the experience itself becomes more engaging and promotes learning. Basically, it gives readers a chance to channel their inner Tony Stark.

As infographics become searchable via AR search, everybody will be Tony Stark. And that’s never a bad thing!

Iron Man GIF - Find & Share on GIPHY

4- Short Movies

In an era where ads are absolutely everywhere, brands always search for ways to be more humane. Chiefly, they try to put their brand stories front and center. That includes having brand stories as the first part customers see on websites.

But many brands utilize this tactic now that it may not be as resourceful anymore. Hence, brands should look for more innovative ways to tell their stories. On that note, an AR short movie telling a brand story would be nothing short of epic. Plus, eventually, it would be searchable on Google AR search.

Live Shot of AR Movie Snowbird. Credit: Stanford News

5- Maps

Along with its announcement of AR search, Google announced incoming support for arrow-based AR maps. This means that users could google certain shops and immediately get a map to help them reach their destination.

Also, such a feature would come in handy in exceptionally large shopping malls. Throughout the trip, brands could make use of the navigation experience to promote products or give rewards.

Credit: The Verge

Overall, Google AR integration is promising a lot for the future of technology, search and customer experience. The best thing about it is that it will all be on the web, without having users download an app to see their search results in 3D models or AR, something we’ve been advocating for at Augmania for years now and we are glad to see the huge search engine also opting for the WebAR approach to provide more value to users. Now is the time for brands to implement AR and revolutionize their content, else they’ll be missing out on many opportunities and mostly losing the SEO battle.

Remember the aforementioned lovely surprise? You can now create the AR content of your dreams without having to write a single line of code and publish it easily on the web! Check out Augmania for more information!

These AR Stats Will Blow Your Mind

A recent stat shows that 10 out of 10 business people love checking out stats. Okay, I may have just made that up. But it’s not that hard to believe. Generally, being a part of businesses with an abundance of statistics is very reassuring. Professional hardworking researchers devote immense time and effort so that we can receive the processed data and apply it. What’s not to love about that? Speaking of which, you’ll absolutely love these AR stats we’re about to reveal today!

Of course, it’s safe to say that AR has been a powerhouse for almost a decade now. All throughout that decade, AR has penetrated lucrative industries, solved monstrous problems, and wowed humans. And now the time has come to reveal the most impressive AR stats of this journey so far.

About One Seventh of The Entire World Population as AR Users

Well, we’re starting off huge with these AR stats, aren’t we? According to New Gen Apps , the number of AR users will reach 1 Billion users in 2020. So that’s happening in 1 year. Overall, you could be thinking this AR stat is exaggerated. But take a second to consider those who use AR daily without knowing it. These include Snap, Messenger, and Instagram users among others. Hopefully, they will be more familiar with what AR is by 2020.

Credit Unsplash

7 in 10 Consumers Loved Using Mobile AR

This AR stat is courtesy of Thrive Analytics. In their research, 73% of consumers reported either satisfaction or very high satisfaction after using mobile AR. Hence, this AR stat shows that mobile AR is powerful and that we’re in no hurry for wearable AR.

AR Augments Retail

Based on Lumus Vision‘s insights, 71% of shoppers would prefer to go to stores which offer AR.  Complementing that AR stat, Gartner claims 100 million consumers will use AR to shop in 2020.

ShoppingExperiences


AR’s Magical Effect on Our Brains

In a monumental study, Mindshare revealed that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. This AR stat is especially significant in education.

Credit Unsplash

Competitiveness in AR Is Ferocious

Today, 1746 companies work in AR solutions according to AngelList. Shockingly, that’s almost double the number listed on the website last year.

Could Facebook Be Going for an AR Monopoly?

Are we on the verge of a real-life Thanos finger snap? Directed at the AR industry? Well, you judge for yourself. For the past 5 years, Facebook has acquired 11 AR/VR companies, including Oculus. So don’t be surprised next year if the number of AR companies dropped to 873.

Credit Unsplash

Rothenberg Ventures Is AR’s Biggest Believer

Meanwhile, Rothenberg Ventures has been showing AR quite some love. According to Redcon, the VC has invested in almost 40 AR/VR ventures. Thus, if you’re working in AR and are looking for an investment, you know where to go. Don’t mention it.

AR Headsets Have a Bright Future

After a few rough years, wearable AR sales are about to take to the sky. As Statista reports, 22.8 million AR headsets will be sold by 2022.

Credit Unsplash

Magic Leap Makes a Phenomenal Leap

Speaking of wearable AR, Magic Leap is now valued at 4.5 billion dollars. While its products are still mostly in development, Magic Leap piqued everyone’s interests long ago. Most recently, Magic Leap introduced an AI assistant that only people wearing headsets can interact with. The future is here.

AI AR Joins the Billion Dollar Club

On the subject of AI, Magic Leap isn’t the only company making a fortune using AR and AI together. In fact, Quid reveals AI AR businesses collectively have garnered 1.4 billion dollars in investments. By and large, this AR stat shows the largest investment ever for any individual sector of AR.

China Turns the Tide

Until 2018, North America used to be the region with the biggest investments in AR. Then, China changed all that as it invested 3.9 billion dollars in AR over the past year.  According to PYMNTS, these investments will mostly be directed towards AR in retail.

Advertising Agencies Are All In for AR

In a survey by Vibrant Media, 67% of advertising agencies executives said they look forward to using AR more. Moreover, 29% of these already had clients that they created AR digital campaigns. Plus, they look at AR in marketing as a solid approach to prevent ad blocking.

Taco Bell Campaign Is the King of AR Marketing Campaigns

For only a few seconds, allow me to digress here, please. In 2014, Pepsi invested crazy resources into an epic Pepsi Max bus shelter AR campaign.  Consequently, the campaign got fairly viral. Yet, it’s nowhere near as viral as Taco Bell’s Taco filter on Snap. The ultra-popular filter went live to celebrate Cinco de Mayo in 2016. Even though it was up for only one day, the filter got an unfathomable 224 million interactions. To this day, no AR marketing campaign has even come close to duplicating that close.

Credit: Taco Bell


97% of the World’s Most Valuable Brands Are AR Users

Ever since its inception in 2010, Forbes’ Most Valuable Brands annual list has been a major attraction. Forbes arranges the list based on brand value and the 100 gigantic brands gain significant prestige. Well, we have an announcement for you. Per Augmania, we can confirm that 97 of the World’s Most Valuable Brands today have used or are currently using AR. Some are clients of our own too! In general, their uses of AR vary between marketing, operational, and educational purposes among others.

AR to Reach Incredible Growth Soon

So we saved the best of the AR stats for last. As BusinessWire reports, the AR market will have a value of over 60 billion dollars in 2023. That’s an increase in CAGR of 40.29% from 11.14 Billion in 2018. Notably, factors including new uses in health and biotechnology and the rise of 5G will contribute to this growth.

What are you waiting for? All these AR stats show the future has never been brighter for AR. Sign up now to Augmania’s Web AR platform and solve all your business’ problems in AR!

Top 5 AR TED Talks You Must Watch

Fun fact: I first met Augmania CEO Rania Reda during her TED talk at my alma mater!

The passion from Rania, other speakers, and the organizing TED team that night was palpable.  A year later, it inspired me to join the TED community myself. Without a doubt, the experience remains among the closest to my heart throughout my young career.

So as a former TEDster myself, allow me to elaborate on what makes TED and TED talks so reputable. TED as an organization is founded on a simple yet wonderful principle: ideas worth spreading. Duly, audiences have come to expect TED talks to provide them with novel, provocative, well-researched, and well-presented ideas.

They know that a TED stage is the last place on Earth to find money scams or cheesy acts. The cherry on top? TED talks generally are not allowed to last over 18 minutes. TED curator Chris Anderson (bless his benevolent heart) believes that’s the most a speaker can hold attention of viewers.

Eventually, the success of the TED formula gave rise to a monumental cascade with the creation of TEDx events. TEDx events are TED-licensed yet independently organized. That is, TED gifted its stage to thousands of communities to share their own ideas. When I joined my university’s TEDx, I saw that it didn’t matter how far we were from TED’s headquarters. ‘Ideas worth spreading’ was still at the core of literally everything we did.

The TED acronym stands for Technology, Entertainment, and Design. The TED stage has seen a who’s who of tech pioneers showcase their new tech to the masses. As one of the world’s most impactful technologies, Augmented Reality is unsurprisingly featured in TED talks aplenty.

Now without further ado, let’s take a look at the top AR ideas worth spreading:

1- The dawn of the age of holograms | Alex Kipman

Alex Kipman, a tech aficionado and a key Microsoft player, has been growing frustrated with today’s tech. He believes that the most popular technologies today only serve to trap us inside pixels. Ultimately, Kipman longs for a day when humans are set free from devices and allowed to interact once again.

In his TED talk, Kipman demos the Microsoft Hololens. He goes on to explain how its premise of projecting holograms is the fitting technology for our non-binary universe. The target Kipman has in mind is a technology that “understands humans” rather than limiting them. To achieve that, he attempts to view our world from the perspective of a machine.

I may have spoiled a bit his Ted talk for you, but I honestly don’t feel guilty. That’s because there’s still a lot more amusement in this mighty interesting visually stunning talk.

2- Augmented Creativity | Bob Sumner

At first, this TED talk sounds like an introduction to what AR is before quickly taking an intriguing turn. Bob Sumner is an animation and gaming expert. He’s the Associate Director of Disney Research Zurich. His TED talk examines how AR potentiates creative output.

Specifically, he sheds light on that topic due to worries about the increasing passiveness of children. The kids may not be to blame, but it’s still an issue that Sumner wishes to act upon. Moving on, the TED talk progresses as Sumner starts showing many demos of his Augmented Creativity children games. These games encourage users to engage in many activities from painting to composing music.

3- Chris Kluwe | How augmented reality will change sports … and build empathy

This TED talk from former NFL player Chris Kluwe tackles the use of AR in sports. He starts with the use of technology in general in copying sports experiences. After going through GoPro 360 videos and VR, he gets to the edge AR offers in that aspect. AR will more than just let fans and coaches see what a player is seeing. It will transform how American football as a whole is played.

Footballers will wear AR-enabled helmets. These helmets overlay important data over players’ field of vision. This data, obtained from cameras monitoring stadiums, helmet sensors, and accelerometers, will allow players to strategize better mid-game. Thus, a purely athletic contest turns to one where players must know how to use data to their advantage.  

4- How augmented reality could change the future of surgery | Nadine Hachach-Haram

Surgeon Nadine Hachach-Haram uses her TED talk to reflect on the use of AR in a noble cause. She reports that 5 billion people don’t have access to surgeries. When these people need to undergo surgeries, they have to travel elsewhere. Needless to say, that’s a costly move. That’s especially true when you consider that a majority of these patients live in economically compromised areas.

Dr. Nadine has an AR solution for this medical crisis. Instead of making patients’ surgery travels more affordable, she wants to train unexperienced surgeons in the patients’ countries. That’s why she has come up with what she called remote surgery. Essentially, it allows renowned surgeons to teach young surgeons good surgery practice using AR headsets. In her TED talk, Dr. Nadine showed many examples of the project’s success in different countries.

5- Marco Tempest | The Augmented Reality of Techno-Magic

I may start by digressing a bit here. But if you’ve never seen Marco Tempest before, get ready to meet one of Earth’s most extraordinary people. Super impressively, Tempest has a habit for finding intersections between his very different passions. His first passion as a child was magic, but as he grew older he fell in love with technology. Today he calls himself the technology magician and he has worked on loads of projects to validate that name.

Tempest was one of the first speakers to bring AR to the TED stage. In this incredibly entertaining TED talk, Tempest uses AR as a modern platform for magic. It’s a reminder that while AR sure can solve our problems, it can also put smiles on people’s faces. As for Marco, I’ll have you know that he recently connected his passion for space to tech. By working with NASA. Yep, NASA. I would say ‘goals’, but that would still be an understatement.

You’ve seen for yourself how AR has been mesmerizing audiences even on a stage like TED. It’s time for you to get your hands on AR too! Sign up now to Augmania’s Web AR platform and explore all the magical possibilities you can create using AR!

The Limitless Wonders of AR Education

For all the resentment we give today’s age, we should be grateful for the current state of education. We’re seeing major strides every day to make education more efficient and more accessible. Without a doubt, technology has immensely contributed to reaching that stance. Nobody can understate the impact of MOOC (Massive Open Online Courses), AI, and augmented reality (AR) education to name a few. Indeed, these technologies are effectively transforming the landscape of education as we know it.

Imagine if the great Richard Feynman got reincarnated in a random contemporary era classroom. In one scenario, his reincarnation could take him to a room with desks and a good ol chalkboard. As such, he wouldn’t be all that unfamiliar with the layout of that room. In another reincarnation, he may struggle to even identify that he’s in a classroom. That would be the room of a student taking a MOOC at home.

Yet the changes in education then versus now are far deeper than how classrooms look. Today institutes armor students with all they need to create the change they want to see in their environments. Whereas back in the day, some educational entities merely focused on helping students secure future ordinary jobs. Professor Feynman would be most proud of modern educational systems, though, for they emphasize critical thinking and fundamental understanding.

However, there’s one thing the Physics icon wouldn’t be fond of.

Richard Feynman Drugs GIF - Find & Share on GIPHY

And that’s how some of today’s educational techniques, including MOOC, limit us physically. Humans learn best by interacting with objects and seeing them from different angles. Thus, our minds are not wired to learn by observing through screens. So there is some sort of dilemma here. Online courses fantastically allow students to enroll in courses offered thousands of miles away from their homes. At the same time, they don’t fully capitalize on our brain’s capabilities. There must be a solution that reaches a common ground.

Well, it’s nothing AR can’t solve. AR application in education can overlay all forms of content in front of users’ fields of vision. In this case, no matter where they are, students will be able to interact with the materials they’re studying. Now while we’re at it, let’s take a look at the limitless perks of AR for education!

1- AR in education helps students lacking imagination

Imagination is defined as the ability to form images of substances not present to the senses at a moment. Sure, imagination is important in education. Albert Einstein even famously deemed it more intelligence-indicating than knowledge. Accordingly, many teachers aim to stimulate their students’ imagination. In spite of that, many over the years have reported not being able to imagine things inside their brains.

Researchers just recently started paying attention to the condition. They haven’t discovered enough about its causality or whether it affects subjects similarly. At this time, all we know is that the condition is called congenital Aphantasia and that it’s real. Still, we also know that we can use AR to aid those suffering from it.

AR educative programs can help students see the tiniest details in objects of study. Not only see but actually, move the objects and interact with them as they wish. For instance, AR anatomy apps are brilliant implementations of AR in education. Med students regard anatomy as one of the toughest medical subjects to study. The apps make studying anatomy easier and more fun and improve students’ dexterity. Funny enough, this is why you’ll see med students always advocating for more use of AR for education.

2- AR EdTech enables personalized education

Many education passionates cite personalization as the ultimate goal for education. Each student has his/her own interests. Linking each student’s individual interests to the course he/she is taking will make him/her eager to study it. Another reason to push for personalization is that not all students have the same pace in learning. It’s an injustice to disregard this fact and it can deter slow-paced students from the learning experience.

AR is one way to personalized education. Using a platform like Augmania, for example, teachers can create customized AR educational experiences for each student. The platform is entirely DIY and users don’t need design or coding skills to create AR magic. Further, teachers can also use AR for education to print AR-enabled worksheets for each student. That way each student will exercise according to his/her own pace. Impressively enough, new studies show that AR can also even accelerate learning paces.

3- AR use for education leverages screen time instead of fighting it

So far, we’ve discussed AR perks for students of all ages. But this perk is especially for children. For a few years now, parents have had concerns over their children’s increased screen time. Screen time is basically the time a human spends staring at a screen; be it a TV, a PC, or a smartphone. Attempting to reduce their children’s screen time, some adults resort to drastic measures. These measures work sometimes. Other times, they lead to conflicts and barriers between parents and children that may last forever.

AR solves the issue of screen time in an unorthodox way. The main problem parents cite with screen time is that kids spend it idly with no physical activity. Thankfully, AR integration with education can turn that upside down. It can combine learning, physical exercise, and entertainment all together in AR games. Think of a Jurassic Park-themed game where players solve a mystery involving a chemical that makes all dinosaurs hostile. Through that game, kids will run, learn about different dinosaurs, and be entertained. Best of all, all of that will be screen time, but actually of the beneficial kind.

4- AR enhances memorization

We’ll keep this one short and sweet. According to a study by Mindshare, researchers discovered that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. In other words, using augmented reality in education can improve memory retention by 70%. With that said, students can now much more easily memorize even the most boring bits of information they study.

So lovely teachers now the chance to put all these wonders of AR to the test. Sign up now to Augmania’s Web AR platform and transform your students’ learning experiences!

AR Portals Can Take You Places: Here are the 5 Best Portals

AR Portals

For years now, Augmented Reality has been clearing up problems for us left and right. It has made work, personal responsibilities, and the (at times, not so simple) task of enjoying things easier. Yet AR is the gift that keeps on giving. And speaking of gifts, it’s the Christmas season, isn’t it?

Well as a gift for this holiday, AR is giving us the benefits of travel but without paying a penny. It’s through the magical powers of AR portals!

There will definitely be those who managed to save for holiday trips. It’s an arduous process that requires some sacrifices. Congrats to all who pulled it off. More power to them! On the other hand, there are those (*raises hand*) who feel like 2018 was extra harsh on them. As a result, these folks have no budgets for travel this year.

Macaulay Culkin Christmas Movies GIF - Find & Share on GIPHY

If “same” is the word coming out of your mouth as you are going this, lovely reader, then allow me to introduce you to AR portals. It doesn’t matter if you like traveling to learn new stuff or to get a thrill. AR portals will get the job done. Now hop along and let’s explore these 5 epic AR portals together!

Portal to Scottish Lore

Bagpipes, kilts, whiskey, and Angus meat may all pop into your head when Scotland is mentioned. But Scotland is one super awesome nation. Its centuries-long contributions to the world go way beyond. Telephones, TVs, bicycles, the Encyclopedia Britannica, penicillin, rock music, logarithms, and many other innovations we use daily originate in Scotland.

One of Scotland’s latest innovations ingeniously educates people on Scottish innovations and Scottish history. The country shows its forward-thinking ways once again with Portal AR. It is an app that invites users to experience Scottish culture while in the comfort of their homes. The app opens 4 portals of different disciplines: Visit, Live & Work, Business, and Study. Each portal unlocks unique destinations for users to travel to.

These destinations include the Edinburgh Castle, the North Coast 500, the UK’s highest mountain Ben Nevis as well as many iconic university campuses, headquarters of tech companies, and vintage whiskey distilleries. Through Portal AR, the Scottish government aims to boost tourism and establish leadership internationally in the tech world. The job was done well, I’d say.

Portal to Marriott Paradise

Since 1927, Marriott has been soaking visitors in its world-renowned luxury. Its impeccable hospitality has brought about an equally impeccable reputation and over 6500 hotels all over the world. To maintain this storied status, Marriott is always evolving in lots of areas. One of these areas is, of course, technology.

This past June, Marriott Caribbean & Latin America launched an AR app, Portal to Paradise. Marriott developed the AR portal in response to travelers’ change in perception of travel to the Caribbean following Hurricanes Irma and Maria last year to ensure them that plenty of beautiful places were not affected.

The app opens AR portals to 8 majestic Marriott resorts in the region. Users can explore the resorts in all their glory as each comes with 6 unique sites. So the app is your chance to take a walk by the beach, jump in a virtual spa, or witness for yourself the unparalleled coziness of Marriott rooms.

Marriott became one of the first brands to utilize AR portals as a canvas to sell its services. Other brands who have joined the club include Lufthansa. The company launched an app that opens portals to popular touristic cities such as New York and Hong Kong.

Portal to the NBA Finals

Last season, the NBA allowed its diehards to watch the finals on demand in a whole new way. On its app, the league assembled over 20 AR portals! Each portal allowed users to watch the game from a different perspective. This created unprecedented immersion for fans who watched from home. The portals also let users be a part of team huddles, introductions, and celebrations.

The NBA’s tech team is currently working on user data to see which features resonated most. That’s hopefully a sign of more AR portals to come from the NBA later on. With the success of NBA’s AR portals, there’s no reason to think that other organizations like the NFL and FIFA aren’t working on portals of their own. So it’s a pretty exciting time to be a sports fan with different sports leagues competing for your attention.

Portal to the Moon

Imagine you’re at the mall and you overhear a couple having this bit of conversation:

Partner 1: Honey, before we go, I want to check out this furniture store. I know furniture is not your thing. You can wait outside if you’d like. I’ll be back in no time.

Partner 2: Sure, babe. I’ll go for a walk on the moon in the meantime. I’ll be back in no time too.

Ouch, right? Is there any way what Partner 2 said doesn’t lead to an instant argument? Is there any way Partner 1 wouldn’t take it as a sarcastic dig done in bad taste? Yes, there is one; if Partner 2 goes moonwalking via an AR portal. Alright, I’m sorry. I just can’t help but think of such scenario every time I see the portal in action.

Just watch that portal user walk on the moon like he/she was walking down a shopping aisle. The user takes a look at the stunning view of good  Earth from there. Then he/she heads back to the mall. It’s so casual.

So exciting to try. So AR portals, if you ask me.

Portal to the Upside Down

Any Stranger Things fans here? If you are one, you probably know of the AR portal I’m about to go through right now. The portal to the Upside Down! To celebrate the premiere of season 2, Netflix collaborated with Snapchat to create a world lens that let users into Joyce Byers’ infamous living room. Fans could interact with everything in the room and unlock secret easter eggs.

Shazam was also a part of the campaign. If Snapchat was open, it would detect if the show’s theme was playing and open the AR portal. The nice people at Ads of The World published some incredible stats on the campaign. It turns out the campaign reached 45 million users who lived in the Upside Down for 22.5 million minutes.

Developers have been using Snapchat’s world lens to create portals to other fictional realms, including my personal favorite. An AR portal to the Rick and Morty multiverse. Wubba Lubba Dub Dub Y’all!

Well, where are you planning to spend your next holiday then? There’s no shame in spending it at home with family, playing around with AR portals or even creating your own through Augmania.