AR Business Cards: Why and How To Use Them

Business Cards

Business cards. At a particular time,  technology completely overruled them with online tools pushing people to give up using them to introduce themselves.

Is The Business Card Dead? 

However, the same technology that made them outdated once is now revolutionizing them through Augmented Reality (AR). People are no longer exchanging a mere card with a name on it anymore, but rather an entire experience.

Nevertheless, some people still can’t see why or how they should use AR business cards. This makes sense as it is still a very disruptive trend yet to become popular.

Business cards are making a strong comeback for sure; however, we can’t say the same about printing expenses.

In fact, with AR business cards, printing costs will be cut short. This is because the need for printing a vast number of cards will no longer be a necessity.

All you need is a few copies to share with your network and engage them with your augmented card. So, instead of spending a lot on printing, you can augment your card by making it part of an interactive AR experience effortlessly.

Not only will you wow your customers with your AR business card, but you will also have the opportunity to infuse more information into it. You can add videos of previous projects, pictures, audio tapes of past customers testimonies and much more.

Augmania Augmented business cards

Digging more into the reasons for using AR business cards, branding your products, and yourself should come as the top motivation.

Instead of having basic text on a small piece of card, people will now be able to explore your work in an outstanding method. Just imagine holding the card, scanning it with your phone and then suddenly having 3d animations pop up. It could be related to your product, or a cool animation showing off the great achievements you have accomplished.

Over and above leaving a great impression on people with the AR business cards, you will have the power to set aside competition by your original move.  After all, it shows a lot about your personality.

Animated 3d image of a man standing when scanning a business card
Source: Fiverr.com

 So the question now is how can you do that? How can you upgrade your business card and make it an interactive storytelling tool?

The answer is way more straightforward than what you might be imagining right now. The only challenging phase is probably with finding the right tool to do the AR magic. Luckily, we have that covered for you. Instead of wasting time and energy looking for the best AR platform to augment your business card, you can sign-up to Augmania here and achieve more with AR.

You will need to generate a QR code and put it on your card. Using the Augmania AR platform, you can add a different set of digital assets to be displayed when the code is scanned. You can even form a more interactive experience by asking your customers to engage with it. They can do that by taking a specific action like tapping on a picture or following a strong CTA leading to a URL link of your choice.

That’s it. Seriously. You now have a cool AR business card, and you are all set to hand it over to your network. You will enjoy watching their jaw drop while scanning the QR code. What’s even cooler is that you won’t have to make them download an app to engage with your AR card. It is effortless!

So are you ready to stand out from the competition with your awesome AR business card?

Sign-up to our Augmania AR platform and go the extra mile with your business card! If you are interested in the printing industry, here is a chance to get a free consultation on ways to leverage AR for print with Augmania’s Founder and CEO. Click here.

Why Everyone Is Betting On AR And Why Should You Do It Too

Cover image of the blog

Everyone is betting on AR.

After all, Augmented Reality is changing the world of consumer marketing. As a result, marketers need to keep up with the changes through betting on AR to provide their audience with a meaningful experience.

This is important as customers are no longer satisfied by old-fashioned marketing practices. They are looking for immersive experiences to stimulate their attention and purchasing behavior.

Overall, with the huge fuss AR is making, most companies began to see the potential of this disruptive technology and some has already started implementing it for their business.

But, why are these companies betting on AR, investing in it and leveraging it for their work?

To be fair, the right question should be why shouldn’t they bet on AR?

The disruptive technology is already giving us every single reason of why we need to believe in its power in transforming our world..

For the sake of the blog, we are just going to explore three major reasons.

For a starter,  AR could add a new dimension to your business…

This goes back to AR’s capacity for providing creative solutions that solve consumers’ most frequent challenges in an entertaining way. This will add value to the service already offered and eventually stand out from the competition.

A case in point is KLM Royal Dutch Airlines. Recently they addressed a common problem faced by travelers in the most efficient and original way possible. They developed an AR application that allows users to measure the size of their luggage and make sure it fits standards before even heading to the airport. The best part is that it is easy to use, solves the problem and is super engaging. This was guaranteed by the use of augmented reality.

Second reason on why you should implement AR for your business is that it provides a more interesting vision and understanding of complex concepts…

the interactive storytelling. There’s nothing more fascinating than breaking the hardest phenomenon to easy steps and actually interact with it live. This new kind of experiences boosts the audience’s curiosity and engagement with the content presented. The Weather Channel News is already killing it with terrifying yet amazing graphics and virtual representations of Hurricane Florence. The experience was successful as it exceeded people’s expectation and provided a deep explanation of the phenomenon.

Education is also integrating AR as part of its teaching methods to help instructors bring more life into their courses. Once teachers push lessons to AR apps, the whole learning experience will be more fun and attractive to engage with.

Here’s 5 Experiential Learning Augmented Reality Apps for Education

Finally, according to some of the great marketers, AR is going to be CMO’s next tool when it comes to engaging customers.

This applies especially in the retail industry. This explains why the giant retail leaders are using augmented reality campaigns to attract consumers, interact with them and increase their chances of boosting conversion and sales.

Let’s not forget that the AR market is predicted to keep on increasing until 2022.  This makes the technology more attractive to invest in.

So, are you considering betting on AR too?

Here’s a way to start; join our waitlist to get an early VIP access to the Augmania AR platform which will be launched later this week.

How To Create an Augmented Reality Experience In few Minutes

Picture of an iMac

Imagine being able to create memorable Augmented Reality experiences in a matter of minutes… Great, right?

There’s more. Imagine that you won’t be needing any engineering skills to do that.

No way you must be thinking, well, Augmania says Yes way!

The Augmania AR platform allows you to easily build interactive Augmented Reality (AR) experiences in a few clicks with no coding skills required.

You simply sign in to our creator, and the magic AR journey begins!

Sign up now

Now, what makes The Augmania AR platform easy to use is that it is based on drag-and-drop technique.

After creating your campaign, by setting a name and a cover image, you start the fun part! 

Quick Tip: You can either start creating a campaign from a scratch or from the templates the Augmania AR platform will provide. We are preparing some cool templates for you supporting different scenarios and digital assets to help you get started easily. In this case, you will only need to make small changes and you are ready to go!  

You may want your audience to scan an image, a QR code or perhaps you want the campaign to be launched depending on their location.

Then simply upload your items in the Trigger section.

Quick Tip: Make sure your images are of a high-quality by checking our image quality checker.

If you are planning to take things to the next level and add more fun to your experience,  add a video URL, an audio file, 3D object, an animation or even a cool interactive game in the show interaction section, and add as many scenes as you wish! (it’s free, you know)

Quick Tip: To boost the campaign’s engagement, use the show interaction feature to ask your audience to take specific actions like tapping, swiping the content right/left to engage them with your experience.

Well, you are almost there!

Behind each campaign, marketers are seeking to initiate a certain action for the audience to take…

So what’s is it that you want your customers to do after seeing your AR experience?

Besides being easy to use, The Augmania AR platform is extra unique thanks to its WebAR technology.

Now what this means to you, is that you can easily share your campaign URL with your audience with no app downloads needed, independently from the device and the OS.

There’s more, you can even embed the campaign on your website!

It’s not enough to create and launch an AR experience, what you need is to know how well it’s doing, how much visitors did you get, and how often people saw it!

All this data and even more are provided through Augmania’s analytics, and you can even customize it.

Augmania AR Platform

Well, that didn’t seem a very hard thing to do! What are you waiting for then, go on, sign in and start creating your own experience and let us know how it goes.

If you have a question, simply ask us on our chatbot, we love hearing from you!

How to Use AR to Increase Retailers Revenue

augmania,blog,ar,retail

40% of consumers would be willing to pay more for a product if they could experience it through augmented reality according to Retail perception. This is one of the many indicators that the retail industry is changing.

Consumers are looking for more unique and personalized experiences before making a purchase decision.

So, how can retailers use AR to increase their revenues and reinforce customers’ interaction?

AR offers limitless opportunities for harnessing the technology and making it work for you. Thus, today we are going to give you 3 efficient ways of doing so :

AR Treasure hunt campaign

A way to improve the customer experience inside the retailing stores is the use of AR treasure hunt campaigns.  

Retailers should and some are already opting for treasure hunts since it provides an instant user interaction. Customers are already perceiving it as a way of winning a prize; the more the prize is appealing, the more the campaign is successful. After all, it is a game. The more people gamify it, the more addictive they make it, and the more the campaign will go viral.

Big retailers like Tesco, Walmart, and Ikea used AR treasure hunt campaigns.They all proved successful resulting in huge traffic and a sales boost.

You can find here a list of 10 campaigns done in retail.

Augmania has also successfully created two treasure hunt campaigns for well-known shopping malls in the UK which resulted in an increase in customer retention, footfall and a social media traffic of 30%.  Check out the campaign’s results here.

 AR DIY campaign

Another way of winning in retail through AR is by creating the campaign by yourself.

You can simply do it using a DIY (Do It Yourself)  tool. No hassle, no AR knowledge, no coding skills and mainly no need for an application downloading.

Those self-service AR tools are designed to make creating simple AR experiences a fun and an easy task to do. Their magic lies in making what usually takes months of hard work to prepare, achievable in few days … even in few minutes!  

You can use DIY tools to create QR based campaigns. After all, QR codes present a useful way of increasing the footfall and engaging customers in social channels. One successful campaign using QR codes was in a Singapore’s VivoCity shopping mall: They hired QR mascots in the form of shopping bags emblazoned with huge QR code to push shoppers to scan the code. Eventually, it will drive them to content promo page where they get the chance to win prizes.

Another cool campaign idea you can do using a DIY platform is creating a 3D animation. By simply uploading your 3D objects, your audience can interact with it and share the campaign with their friends. Pepsi Max has successfully used 3D animations to create a killer campaign in 2014. Pepsi Max: Unbelievable Bus Shelter.A live video-feed appeared on HD screen with 3D animation of a bus shelter. It was initially projected on a glass wall.This technique made it look so authentic.

There’s more to tell about the features and the opportunities that DIY tools can provide, and you can start learning about it through exploring Augmania’s DIY tool. Check out our blog on how to build your first campaign.

        

 AR analytics

The more you know about your customers, the better you can serve them, and the higher is your ROI!

Retailers recognize the importance of understanding customers behavior. That’s why they are investing in the use of powerful technologies, predictive analysis, and AI.

Now, this a win-win situation for both parties since consumers is also interested in how AI will be used in retail. A research from Sonar confirms this, stating that  70% of US millennials say they would appreciate a brand or retailer using AI technology to show a more interesting product.

Tesco, the retailer giant,  is already leveraging the use of AI to gain insights into its customer’s shopping behavior. They are even preparing to improve their approach toward this technology to be able to predict the changing buying pattern of their consumers.

The disruptive technology is usually integrated into the AR applications or platforms. It provides analytics about the campaign launched. 

Often, you can even customize your analytics to give you the exact information you need. This is why we made this a priority at Augmania and users can customize the metrics of the campaigns they create and tie them to their business KPIs.

Finally, as Thomas Husson, principal analyst at research firm Forrester stated,  “Outward is not only focusing on AR, it is also enabling other digital experiences. It will be key for retailers to leverage tech to simplify shopper experiences,”

Start building your own AR campaigns now by signing up to our platform, and remember, it’s all hassle free, you don’t need to be a developer or have any technical skills to do it!

The Dilemma Of a Digital Marketer

The dilemma of a digital marketer

As a digital marketer,  I often get the question of what exactly I do, how my  typical workday looks like, etc, but I never seem to give a straight answer 

Consequences? Drowned in the assumption that my everyday life is all fun with no real work.

It is true that I get to do a lot of awesome work, but believe me, it’s not always a walk in the park.. which is the reason today I decided to walk you through my typical day of work.

So, first things first

Let me start by explaining what is digital marketing, as most people believe that is a job in which I get paid for spending my day chatting and making new friends on social media.

Technically, they are not completely wrong… for I do spend most of my day on social media, and yes I do chat with people and make new friends … but wait… it is not what you think it is!

The purpose behind this is to talk to people like you, understand your challenges and pains in order to find a way to solve it.

So, you see, digital marketing is all about finding the right channels to tell your company’s story, join discussions with people to build relationships, gain trust to establish your brand identity, and eventually convert those people into customers.

To get further information about digital marketing check What Is Digital Marketing, and The Beginner’s Guide to Digital Marketing.

Now that we both have the same understanding of what digital marketing is,

let us move to my typical workday

In the morning, I head to the office, check my emails, and my social accounts to address any urgent matter quickly. Later, I check the latest news, the rest I put into my daily actions list.

Mid-morning, I will go over a team humble to get a look at the analytics reports. We go over the metrics to understand where our company is standing in order to improve our next work. Towards lunch, I do some research and continue to move down my lists of next action to-dos

Tip: Daily research is an essential part of any digital marketer workday. It is important to stay on top of trends, read related blogs to your industry, search for interesting stories to understand your customers’ interests, their pain and the challenges in order to establish your company as the creative solution to their problems

Mid-day, I will monitor our online channels, plan the daily posts, prepare the blog, and go over the strategy to make sure our work is aligned with our goals.

See more: 8 struggles you will face if you are a digital marketer

Tip:  Developing strategies is part of the work, it is, in fact, the most important task. The strategy includes creating a blog, feeding social media accounts, working on improving the search engine optimization (SEO), etc.

If you are a digital marketer then you are also concerned with planning campaigns. Perhaps today’s challenge is to come up with interactive campaigns that will Make Your Ads Stand out!

At Augmania, We believe that AR is the new language, it is Your way to brand legacy

Late in the day I have meetings with clients, understand their worries, give my recommendations, and so on. Afterward, I will work on preparing lead nurturing email campaigns, follow up with previous ones in order to ensure a consistent flow of leads and clients.

Tip:  The follow-up is crucial for digital marketers. Getting insights on email marketing campaigns, open rates, traffic, blog visits, and bounce rates is important as it helps in refining the work to stay on top of numbers.

Now we come to the most exciting part of the day: Gym time people!

Yes! Time to burn some calories, reduce the day’s stress, and have a good night’s sleep. Not bad right!

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In case you like the blog, do not hesitate to share it with your friends.  If you are a digital marketer, leaves us a comment about how you spend your working day!