Introducing Augmania Templates


Previously on the Augmania blog, we announced integration with Unity. And we explained what that means for users who wish to have gamified WebAR experiences. Today, the Augmania creator updates continue. Building on our aim to make the creator super easy to use, allow us to introduce Augmania Templates!

Indeed, for users who had never been exposed to AR before, it may be overwhelming to use the creator with all its customization options. Actually, it might be even more so to come up with ideas to implement using the creator. We totally understand if you want to invest in WebAR without fully grasping how you can utilize it efficiently. However, we’re here to change that together!

Augmania Templates are our latest step toward reaching that. After a fair share of research, we found two use cases that hold value in all kinds of business. Then, we turned them into templates on the creator. These two templates are *drumroll please* Biz Cards and Invitations!

Let’s start with Business Cards, which is what we call our uber fancy business cards, shall we?

This how the templates of Business Cards look like:

Here’s how Business Cards templates work:

Step 1: Upload your Business Card design.

Of course, you’re free to go as creative as you wish here, by either uploading a design or a video. In the case of the Business Card design, you must include a QR code which recipients will scan to unlock AR content. The Augmania creator immediately provides you with said QR code. You can then download it and add it to your Business Card design. Finally, upload your design with the QR code on it.

Augmania Business Card Template

Step 2: Fill out links of your social channels.

You’ll be asked to fill in your website, email, LinkedIn, Facebook, Twitter, Instagram, phone number, and work address. This is the info that will be displayed in AR icons when recipients scan your Business Card. Tapping any of these icons takes scanners of your cards directly to your accounts on each respective social channel. Alternatively, you could choose to upload an introductory video to be triggered by scanning the Business Card.

Augmania Business Card Template

Step 3: Activate the Business Card.

Now, you’re ready to go and your Business Card will be equipped with awesome AR content.

As you can tell, it’s a fairly easy process to use Business Card templates. However, it can make a massive difference.

So in a nutshell, there’s a number of advantages to Business Cards built using Augmania templates. For one, they provide card owners with an edge to stand out at large events. Plus, recipients have new ways to access your Business Cards such as through browser histories.

Alright, so we’re done with the magical perks of Business Cards. It’s high time we start talking about the second kind of Augmania templates, Invitation templates!

Does your company hold events frequently? Or are you a wedding planner who wants to put a special twist on conventional wedding invitations? Or are you perhaps someone who happens to enjoy partying more than most? Then, Augmania’s WebAR Invitation Templates are exactly what you need.

This is what Invitation templates look like:

Here’s how Invitation templates work:

Step 1: Upload the Invitation design.

Simply, push the design you created for your event’s invitation to the creator. Again, there are no limits to how wild you want to go with your designs. Instead, you could also use video invitations.  Whichever option you go with, your invitees will get to see your invitations in AR.

Augmania Invitation Template

Step 2: Set your Yes and No button prompts.

Along with your invitations, there will be two AR buttons. One’s a Yes button and the other is a No button. As you set up your invitation to the creator, you will choose the prompts for your invitees’ responses. For the Yes button, you enter a link for the application form of your event. Should an invitee tap Yes, he/she will be instantly taken to said link to fill in the application. As for the No button, its prompt involves an email that you provide. Consequently, tapping No takes invitees to their default email apps to email you that they can’t make it.

Augmania Invitation Template

Step 3: Activate your Invitation.

And it’s a wrap on these Invitations. Go spread them like crazy!

Most notably, what Invitation Templates offer you is the effective speeding of RSVP processes.

Too often, we see organizers frustrated about not knowing the number of attendees of their events. Chiefly, that would be because of invitees not responding to RSVPs as that could be time-consuming.

But with Augmania Invitation Templates, you’ve seen that response takes only a few seconds. That should be encouraging enough for your invitees to respond. And then, you would be able to plan your event appropriately while knowing how many attendees would show up. It’s a win-win for both organizers and attendees!

What are you waiting for? Log into the Augmania WebAR creator now and get your hands on the super handy Augmania templates!

Augmania Creator Integrates with Unity

augmania AR game

Greetings one and all! In case you’re wondering, we went MIA on the blog because we’ve been extra busy in the Augmania lab. As always, refining our creator remains our team’s priority. That way, you can maximize the use of WebAR experiences in your business and do so easily. With that said, expect announcements commemorating the arrival of some pretty cool features to the creator as of today.

And today’s announcement is nothing short of a game-changer (pun intended). Today, we’re proud to tell you that the Augmania creator has added Unity integration!

While games weren’t the simplest kind of content to utilize on the Augmania creator, Unity support rectifies that. Without a doubt, we believe in the power of gamified AR content (further elaboration to follow). Hence, integrating games into AR campaigns was always an option on the creator, albeit a tedious one. It involved some hassle as it was through HTML5 links.

Now, it’s as effortless as uploading a ZIP file of your game on the Augmania creator.

However, that’s not the only reason we choose Unity as the main platform for game development on the creator. Here’s why we think it matches perfectly with Augmania:

Unity Leads with Ambition

Come to think about it, Unity is a vintage ‘started from the bottom, now we’re here’ scenario. In 2004, its three founders started building the game engine in their room in Copenhagen. Fast forward to today, over half of all mobile games are built on Unity as Unity CEO puts it.

Overall, ambition has been a major theme in the story of Unity. It was ambition that helped its team transform web-based gaming with the introduction of the WebGL add-on in 2014. Ambition is why Unity allows development for over 25 gaming platforms and why it’s driving the XR scene.

Plain and simple, the constant innovations from the game engine excite us at Augmania. We can’t wait to see what the future holds for Unity and how that will affect our creator too.

Unity is Easy to Use

Generally, multiple features make Unity fairly easy to use. For instance, you can drag and drop objects into their positions instead of writing code to do so. In addition, Unity includes a Play Mode. The mode allows you to instantly get into your game and try it first-hand to edit efficiently. Then, there is the awesome Asset Store. It contains all sorts of characters, objects, and places for you to create the games of your dreams.

So the aforementioned part was to show you how using Unity to create games would pay off for you. Yet, there is a chance you’re not sold yet on developing games for your AR campaigns. Well, if so, then we need to talk, friend. We did promise above to elaborate on how gamified experiences can level up your communication with customers. It’s time to do just that! Here we go:

Gamification for Better Connection with Younger Demographics

It’s not hard to imagine that gamification boosts engagement. Game elements such as progression, competition, and rewards keep everyone coming back. In a 2012 study, GIGYA confirmed that with these interesting stats:

Credit: GIGYA

However, there is a specific age group for which gamification resonates way better. And that’s customers between 16 and 24 years of age. To many marketers, that segment comes off as complex and perhaps rightfully so. But boy do they love gamified content!

To put it in numbers, a study revealed that 91% of said group is open to playing games with brands. And a whopping 84% would buy from said brands if their games were fun. 

Hence, a thoughtfully-designed Unity-built gamified campaign could be exactly what tells them that they’re dealing with the right brand.

Gamification for Unmatched Interactivity

The degree of interactivity gamification offers can be quite ridiculous. To celebrate a campaign for Durango featuring none other than Ron Burgundy, Dodge released a killer gamified contest. And that’s how the world got its Hands-on Ron Burgundy (yes that’s the actual name of the game). As you can imagine, the game challenged users to touch the Anchorman. Whoever did it for the longest cumulative time won a Dodge Durango! It sounds like the silliest idea ever. But, we’ll have you know that a total of 2.4 years were spent on this game.

What this campaign shows best is the raw power of gamification. It got massive engagement with no dazzling graphics or thrilling storylines. Now, imagine if you add these elements to your gamified campaign and build it on Unity. 

Now, for the final part of the blogpost: the how-to! It won’t take long, promise! Here’s how you can add Unity-powered games to Augmania-powered WebAR campaigns:

Step 1: Create your Unity game 

While that’s the hardest part, it actually isn’t that hard. You have two options here. You could either hire someone to develop the game for you. In that case, you’re in luck because there’s a whole lot of Unity developers living on Earth today. In fact, LinkedIn ranked Unity development as the 7th most emerging job in 2017. Your second option would be to DIY. In that case, you’re also in luck because there are tons of resources online to learn Unity. These include programs from Unity itself.

Step 2: Upload your Game onto the Augmania Creator

Not much to do here. Just upload the ZIP file of your game and you’ll be ready to go.

Step 3: Publish your Gamified WebAR Campaign and Wow your Customers

After uploading your Unity game, you could instantly publish! All your customers would need to enjoy your campaign are smart devices with any Android version or iOS 13.2.2 and higher.

And well, that’s it. We did a cool experience for you to try out so access this URL from your mobile browser and enjoy the fresh coffee:

PS: If you’re on iOS, make sure you’re using the latest version and that the WebGL is disabled.

Are you excited about the integration of Unity into the Augmania creator? Then, sign up right now and join in on the fun! Also, don’t forget to tune in later this week for more updates coming to the creator!

FaceApp & 4 Other Experiences you Didn’t Know are AR-Based


Last July 2019 was quite an eventful month. Most of all, it marked humanity’s discovery of a rather unorthodox way to travel to the future. Using a revolutionary mobile app, people went crazy as they stood face-to-face with their future selves. Of course, you all know which app I’m talking about; FaceApp. But do you know of the unsung hero of a tech that powers FaceApp?

In case you don’t (which is the case with many), it’s called Augmented Reality. FYI, AR can do a whole lot more than depict how father time will affect your looks. Yet unfortunately, not enough people are aware of AR. Actually, we’ve discussed before how this very lack of awareness hinders AR on its way to full mainstream adoption. 

Believe it or not, a billion human beings will be AR users by 2020. That’s about one-seventh of the entire population and most of them might not even know they’re using AR. Such statistic calls for a moment of ponder. If people are already that infatuated with the wonders of AR, then think of the possibilities when they learn more about AR and about how they can leverage it. Hence, we need to shed a prominent spotlight on AR.

And that’s exactly what we’re about to do! Here are 5 AR experiences you may have engaged with without knowing they’re AR-based:

1- FaceApp

Without a doubt, FaceApp has taken the world by storm throughout the past few weeks. Everyone from Drake to Gordon Ramsay rushed to see how FaceApp would age them. It got to the point where my grandma actually sent me her FaceApp picture for when she “grows old”. 

Despite the recent outstanding popularity of FaceApp’s aging filter, the app has lots of other filters. These filters include a gender swap filter and a filter that reverses aging. No matter the filter, though, it’s important to note that all of FaceApp’s innovations are AR-backed. In fact, so are all non-FaceApp camera filters that you love using daily.

2- Adidas and Marcelo’s Tango League 2018 Campaign

Who doesn’t want to brag about athletic skills? Certainly, not soccer fanatics. Making superb use of that fact, Adidas launched an extraordinary campaign to promote its 2018 Tango League in LA. There are two reasons we deem the campaign extraordinary. First, it featured Real Madrid’s, Marcelo Vieira. Second of all, it deployed a cutting-edge AR technique.

Basically, the campaign consisted of a set where Tango League participants were invited to show off their skills. But they had to do so in front of none other than Marcelo who was there in AR. As participants executed cool soccer tricks, Marcelo cheered them on vigorously. On the other hand, when they faltered, Marcelo let them know it—making crushing disappointed faces. See for yourselves:

The technology in play here is called Broadcast AR. While FaceApp is a mobile AR experience, Broadcast utilizes a bigger vehicle for AR content. The setup for any Broadcast AR experience includes a large screen. That screen is almost like a mirror, except it’s not inverted. Oh, and it can also display all sorts of virtual content! In Adidas’ aforementioned campaign, a highly energetic Marcelo was that virtual content. However, other campaigns have displayed different kinds of virtual content—including our next experience.

3- Pepsi Max Unbelievable Bus Shelter Campaign

As the limitless medium it is, AR gives marketers the space to go wild with their ideas. In this campaign, the people of Pepsi Max did that and more. 

The campaign ran at bus shelters so the screen in that experience was the glass of the bus shelter. As commuters sat there waiting for their buses, they got to meet some terrifying creatures. Of these, aliens, monsters, and tigers made their presence eerily known.

Unlike Adidas’ campaign, this campaign utilized covert screens. None of the bus riders could have seen these frightening experiences coming. It’s this element of shock that earned this campaign considerable virality. In fact, a video from Pepsi Max showcasing the campaign received 4.7 million views in one week.

And of course, who could forget the horrific memories these poor bus riders will have to live with? Some of these unlucky fellows may have had their hair turned white at the hands of Pepsi Max. In a way, that makes the campaign a predecessor to FaceApp in showing how people age. But perhaps, it didn’t do so in the most endearing way possible.

4- AccuVein Vein Visualization

While FaceApp and Broadcast AR maybe just for fun, this next AR novelty solves a genuine pain. Literally.

If you’ve ever had a blood sample drawn from you, you know how the process goes. Before the actual drawing, the practitioner must locate a vein first. Inserting the needle anywhere else may lead to pain or other catastrophes.

Thankfully, the chances of successfully locating veins have increased with AccuVein devices. Quite simply, the mechanism behind AccuVein is brilliant. The devices use Near Infrared light which is absorbed by hemoglobin in the blood. The absorption pattern gives these devices information about the environment under the skin. In turn, AccuVein devices project AR images of available veins. Hence, the devices aid practitioners in locating where to collect samples from or where to administer drugs.

Notably, AccuVein devices are valuable to patients with diabetes, cardiac problems, or weak veins. As such, they are available at over 2000 hospitals in the US today.

5- Augmented Print

Are you a parent? Then, you must have heard of Disney’s AR coloring books. After kids color their favorite Disney characters in said books, they scan them to bring them to life. That is, the characters turn into 3D models that appear in AR. So far, these coloring books may be the most popular form of augmented print.

Yet, all sorts of traditional print can be converted to augmented print. For instance, think of augmented business cards. As you scan them with your smartphones, you generate all sources of digital contact for the cards’ owners. Thus, the card owner’s social media accounts, website, email, phone number, and more become available in an instant.

Augmania Augmented business cards

What about augmented catalogs? After scanning, they teleport the products they’re showcasing right to your environments. Could postcards, pictures, and restaurant menus get the AR treatment too? Well, absolutely! You can use AR to transform anything print. That way, you’ll bridge real and virtual worlds in the best way possible.

AR can do it all; from time travel to eradicating pain and absolutely everything in between. So you too must get your hands on AR and explore its marvels for yourself!

How can AR engage and retain guests in the hospitality industry

Without a shadow of a doubt, the hospitality industry is booming in every way possible. In fact, the industry contributes $3.4 trillion to the global economy annually. Largely, this stupendous stat is the result of a lucrative market as well as relentless competitiveness. Lately, amidst this competition, a new trend has taken hospitality by storm. But before we elaborate, take a look at this picture of a hotel in Japan:

Sure, the hotel sorts of looks cute. But, does it strike you as grand? There are certainly no stunning dancing fountains in sight as you would find in Vegas or Dubai hotels. Yet, the hotel is one of the most popular in the hospitality scene today. How so, you ask? Let this picture answer you:

Credit: Henn na Hotel

Yes, your eyes aren’t deceiving you. Robot dinosaurs work as receptionists in this place. In 2015, Henn-na opened in Nagasaki as the first-ever hotel staffed by robots only. As you can imagine, the hotel caught the eyes of travelers everywhere.

Henn-na hotel is a pristine example of the aforementioned trend the hospitality industry is prioritizing: creating unique experiences.

For proof, a 2018 study shows that 67% of high-income travelers would rather spend money on hotels that provide entertaining experiences than ones with nicer rooms.

And since we’re talking about creating experiences here, then we must talk about Augmented Reality. There’s a reason AR experiences have infiltrated every industry there is. AR merges the real and digital worlds in the most fascinating way. Best of all, AR experiences are as versatile as clay. Do you want your AR experiences to be flashy? Educative? Actionable? Or maybe all of the previous? It’s as easy and fun for you to design them as it will be when your audience experiences them.

While you can use AR for other purposes, such as enhancing productivity among your staff, this blog post will focus on your customers. So, here are five ways AR can augment your relationship with customers throughout all user journey stages:

1- Attracting Prospects

Back in the day, choosing a hospitality provider of any kind was much simpler. A hungry soul would wander in the streets before settling at the first restaurant he/she finds. Today, things are nowhere near as simple.

Thanks to the internet, prospects have become pickier than ever. Perhaps, Google’s Head of Strategic Partnerships Development in Spain, Portugal, and Italy described them best. She called them “super curious, very demanding and impatient”

Her words came during a gathering for hospitality experts where they discussed the rise of digital in the industry. Nowadays, prospects will use every channel provided to dig up info about places. That way, they can learn the tiniest details before investing in a trip or a meal. Of course, if they stumble upon anything they don’t fancy about a place, there’s always the next place.

With that said, key hospitality brands have used AR to showcase their properties in a novel more transparent way. For instance, last year, Marriott started a campaign which opened AR portals to eight of its resorts.

Users were able to explore everything about the experiences these resorts offered. They saw how rooms were furnished. They witnessed first-hand all the facilities awaiting them at these luxurious resorts. All in all, it was a fantastic attempt at converting those who had never experienced Marriott before. 

Credit: TravelSavers

2- Engaging Guests

After swaying guests to your hospitality brand, keeping them entertained is no easy task. However, AR has got your back. And big hospitality names know it. Specifically, Best Western has mastered the use of AR for the entertainment of guests.

In 2014, Best Western partnered with Disney to promote the movie Zapped. The hospitality icon hung posters of the movie in plenty of its properties. When scanned by guests, Zendaya herself came to life in AR to take pictures with everyone. Needless to say, kids loved the experience. 

Of course, AR entertainment isn’t limited to hotels and resorts. Definitely, you could use AR in restaurants too. If there’s one thing that could alleviate the agony of awaiting food after ordering, it’s seeing your order in AR. Famous restaurants everywhere have been using this strategy to keep guests from eating their fingers while orders get prepared.

3- Informing Guests

Generally, AR is looked at as a prime tool for delivering info because of its interactive nature. That’s an edge you could use to educate your guests about anything.

For example, London Covent Garden Hub by Premier Inn has used AR to inform guests about the neighborhood. In every room, there’s a map that generates AR content when scanned. In part, this content displays important info about areas of interest. 

Credit: Pocket-lint

Shifting gears, AR in delivering info is also of significant value to Airbnb owners. Moving to a rented place comes with a set of challenges for new tenants. Mainly, learning to use new appliances and devices can be complicated.

If you own an Airbnb, you could ease up that process for your tenants via AR. Simply, you could create augmented printables for each of your property’s devices. When scanned, they explain to tenants how to use them; all in AR. That would be an especially handy addition to your property if tenants don’t speak your native language. 

4- Establishing Customer Loyalty

Loyalty programs are commonplace in the hospitality industry. It makes perfect sense to reward clients who keep supporting your hospitality brand. But, integrating AR into your loyalty program could change the entire game.

We’ve all seen the ‘collect’em all’ Pokemon Go craze and it’s all due to AR’s curiosity-arousing ways. Thus, there’s no reason not to apply a loyalty program inspired by the successful game in your hospitality business. 

Say you own an extra spacious resort with a variety of facilities. You could easily encourage your guests to try them all to gain points in your AR-based loyalty program. Also, you could do the same if you own an F&B business. The loyalty program would be an incentive for customers to try all your different products.

5- Acquiring and Leveraging Data

Let’s face it. We live in the era of big data. If you go through all the aforementioned stages of the user journey without collecting data, then you’re missing out.

Luckily, using AR you can gather data about your customers in real-time. You’ll be able to learn more about their behavior. Which features and facilities did they like most? What frustrated them the most? What did they think of your AR experience as a whole? These are all critical questions you could answer by gathering and analyzing customer data.

What’s more, doing so would allow you to create personalized hospitality experiences. So the next time that allergic-to-garlic guest visits, you get it right.

So before we cap off this blog post, there’s a disclaimer; one more stat we should bring up.

Over 50% of travel apps are deleted one month after downloading.

Would be a shame devoting resources to integrating AR experiences into your app only for it to be deleted. Wouldn’t it? That’s why you should save your AR innovation for another platform. In that case, there’s no better platform than the Web.

Enter WebAR!

For all intents and purposes, WebAR experiences come with all the perks of AR plus one extra super perk. That is, that users need but a browser to engage in WebAR content. They don’t have to download an app or deplete their phones’ storage.

When it comes to hospitality, a WebAR experience is the most convenient choice because it’s frictionless. It’s the perfect fit for customers who are looking for fresh experiences and are also being targeted by competitors.

Are you ready to augment your hospitality business? Sign up now to Augmania’s WebAR platform!

Augmania’s SAP.iO Journey in Berlin

Dear diar….Sorry got caught away here! In a way, though, this blogpost will be akin to a diary entry. It’s an open expression of our thoughts at Augmania throughout every stage of our SAP.iO Foundry program odyssey. 

Oh yes, earlier this year, the good people of SAP invited us to participate in their ultra-ambitious accelerator program. Launched by SAP in 2017, SAP.iO aims to bolster multiple entrepreneurial ecosystems around the globe. That’s through supporting and investing in early-stage startups working in SaaS. 

SAP Foundry Berlin Program Manager along with the Startups Founders

A major focus of SAP.iO is the aforementioned Foundry program which we received an invitation for. Generally, the program is about 12 weeks and has taken place in entrepreneurial hubs, from New York to Tokyo. Mentorship sessions, engaging workshops, and funding opportunities are just a few perks of a Foundry program.

However, our invitation was for a rather unique SAP.iO Foundry program. In fact, it was a program with heaps of added pressure. 

So SAP wants to promote diversity in the start-up scene

Our Foundry program was for startups led by females and minority entrepreneurs.

As part of SAP.iO’s No Boundaries initiative, this program finally directed the spotlight on those who earned it. Since she doubles as both a female and an Egyptian entrepreneur, who also happens to rock the entrepreneurial tech scene, Augmania CEO Rania Reda was an easy pick. 

Rania Reda
Serial Entrepreneur, Founder & CEO of Augmania

Obviously, the SAP program sounded like an outstanding venture. Taking it should be a no-brainer, right? Well, there was only one obstacle. A program that inclusive needed to take place in a city as inclusive: Berlin.

So Berlin is one lovely city. But if you’re a friend of Augmania, you know that we’re based in Silicon Valley. Yes, we’ve had European ventures and worked with European clients before. Still, a 3-month excursion to Berlin or any other unexplored city was a hard gamble.

In Silicon Valley, exciting opportunities pop up every day. Hence, participating in the Foundry carried the possibility of missing three months of opportunities. At the same time, not joining the Foundry meant losing invaluable resources that could propel Augmania. So it was FOMO either way.

Our intuition was leaning more toward heading to Berlin. Though, we had to research the situation adequately to make the right decision. And so we did.

Now, get ready for an exclusive peek behind the Augmania scenes into why we joined SAP.iO’s Berlin Foundry:

1- Berlin has more Room for Tech Startups

If you think about it, the word ‘startup’ is always synonymous with tech in Silicon Valley. I mean, it’s called Silicon Valley for a reason. However, that’s not the case in Berlin; at least not yet. The ecosystem there boasts a variety of startups that have little to do with tech.

As tech pioneers, SAP wanted to change all that with the Berlin Foundry. Thus, they invited Augmania and 5 other tech-based startups to apply for the program. Of these, Augmania was the only participant working in Augmented Reality. And that was a sweet edge to have.

In addition, after multiple rounds of research, we discovered that the AR field is fairly uncrowded in Berlin. Contrarily, in Silicon Valley, the field is jammed and the competitiveness is fierce.  Therefore, it was exciting to potentially expose WebAR to new customers and explain how Augmania provides the best AR solutions.

2- Testing the Waters

Ultimately, joining the SAP.iO Foundry typified exploring a whole new market without investing many resources. We wouldn’t be crossing the Atlantic to launch a product there. Instead, we would be doing so to learn priceless info for later application. So the only resources we had to spend at the Foundry were time and effort. And these felt like solid investments, given the incredible line-up of the program.

3- Augmania Needed this Trip

Of course, the SAP.iO Foundry itself is loaded with benefits (we’ll get to them in a minute). But, we’re talking about the actual journey to uncharted land here. As cheesy as that sounds, taking calculated risks and chasing the unknown are sometimes very much needed in business. Accordingly, taking the entire company abroad for three months seemed like exactly what the doctor ordered. 

Augmania Team

With all that considered, we set our sails to Berlin and set our minds on augmenting this uber-vibrant city! To us, the program ended up being three months of insights, challenges, fun, and super cool rewards. Below are the coolest of cool rewards we gained from attending the Berlin SAP.iO Foundry:

1- Meeting SAP Customers

With over 437K customers, SAP has a special relationship with its customers. There is always an open line of communication between both parties and customers appreciate that. A part of that relationship is that SAP invites a group of its customers to Foundry programs. Heads of companies of different sizes come in to have one-on-one sessions with participants.

Without a doubt, that was one of our favorite experiences of the Berlin SAP.iO Foundry. To enumerate, we got to learn how these customers use tech, how satisfied they are with their tech usage, and what they would improve about their tech. Of course, we also explained to them how AR can augment their businesses. Some of them were so interested they even pitched brilliant AR ideas they want to be implemented ASAP.

2- Perfecting our Pitch

The cherry on top of each SAP.iO Foundry program is the demo day. During it, all program participants pitch their startups to a crowd of entrepreneurs, investors, and SAP heads. While Rania Reda is pretty much used to pitching Augmania, it was a new setting.

She wanted to make that pitch her best one yet. And she used the knowledge she acquired about the Berlin entrepreneurial scene to do that. That’s why she decided to hand giveaways to attendees that instantly showcased the powers of our WebAR platform. That way, she believed Augmania would leave a mark in the memories of attendees.

Behind The Scenes Preparations

Honestly, we believe she rocked that stage. But, don’t take our word for it. See the pitch for yourselves below.

3- Integration with SAP’s C4/HANA in the Works

By and large, an objective of SAP during Foundry programs is to add to its own products. That’s why during programs, SAP teams conduct sessions with participants to discuss potential integrations.

Today, we are proud to tell you that Augmania AR solutions will be integrated into SAP’s C4/HANA. It’s still a work in progress, but it’s mighty exciting. C4/HANA is a leading software that handles CRM for companies, from marketing to customer feedback.

4- We Simply Loved the Experience 

Remember when we said we felt like we needed the trip? Well, our gut feelings were right because we enjoyed the experience with all our hearts. Certainly, our product is more mature after going through the phases of the Foundry. Plus, the trip brought upon personal growth to our team and now they’re more motivated than ever.

Last but not least, Berlin, Germany, and Europe were beyond nice to us. Apart from the reasonable living expenses (a far cry from those of Silicon Valley), the ecosystem welcomed Augmania with open arms. We’ve made tons of new friends and discovered tons of thrilling opportunities.

Thee Augmania Team having a good time with our friend from MoBerries .

Because of that, we are pleased to announce that our watch in Germany is far from over. In fact, we’ll be back in less than two weeks. Augmania will be exhibiting at the world-renowned DMEXCO Trade Show in beautiful Cologne on the 11th and 12th of September.

We are super pumped to tell the world all about what Augmania has to offer. And we can’t wait to see you there!