How to Keep Your Brochures Away From Trash Bins

Brochures in trash bin

A brochure is often known as a brand’s silent salesperson. Why so, you ask? Well, simply because it comes with a plenty of perks! So it is important to keep it away from trash bins.

Brochures’ small size drives brands to create a smooth flow of the delivered content. It usually starts with eye-catching identity-reflecting visuals which direct readers to the story of a brand and/or a product before presenting a call to action.

This flow encourages prospects to both read and pass on the brochure. In addition, a brochure is highly versatile. Its means of distribution range from handing out during events to delivering to mailboxes. This versatility grants your brand remarkable opportunities at targeting a variety of interest groups effectively. And last but not least, brochures are relatively economical, especially when produced in bulk.

Brochure

Now all these lovely perks are certainly conditional. As mentioned, the first step in this cascade is a brochure capturing your prospect’s attention. But what if that never happens? Well, thanks to the era we live in,  the chances of your brochure, no matter how exquisite it is, to provoke potential consumers are getting slimmer.

If career and self-improvement thoughts are always bombarding your customers, then expecting them to give your good old brochure even a tiny bit of their time is wishful thinking. These customers already have a plethora of brands other than yours marketing their products to them. Considering all that, you really shouldn’t take it personally if you find your loyal clients throwing your brochures in the ummm trash bin.

Brochures been thrown in the trash bin

Of course, seeing your brochures go to waste is not a fun experience. It’s especially not one if you’ve devoted a sizable chunk of your campaign’s budget to printing. Another issue with brochures is their limited functionality compared to other tools that can provide analytics among other functions. These reasons have caused many brands (perhaps yours included) to rely less on brochures. Said brands have gone even to the point of totally excluding the use of brochures from their marketing strategies.

All that into perspective, it’s not hard to imagine a world where brochures have gone extinct. But not if Augmented Reality has something to say about it!

Man approaching: AR has something to say about it

Using AR, you can make readers unlock exclusive bonus content as they scan your brochure which means that the silent salesperson is silent no more. It’s rather a charismatic rock star who has the power to do all the talking for your brand.

AR have the power to keep brochures away from trash bins with Augmania

The sheer array of AR content you can utilize is endless. You could use hands-on demos of your products, a tell-all history of your brand, interactive games, and stirring short movies. You could go as creative as you want to. Yet again keep in mind that AR as a tech is regularly amidst exponential growth. So there are no limits to how far you can go with AR to engage your audience. Yes, that same audience that rejects traditional brochures will find itself helpless in front of your AR brochures.

Knowing that you have chosen them to witness this exciting new form of marketing and seeing the modern tech you’re using only to earn a minute of their time, they are much less likely to throw away your brochures because they understand they possess something valuable. They are more likely to give it to people within their circles as well because your brochure will serve as a way for them to brag.

Video Brochure GIF - Find & Share on GIPHY

Yet we are only getting started here with the magic powers of AR content when integrated into brochures. So far we have only discussed AR’s role in persuading your prospects to merely check out your brochures. But how about AR’s role in persuading your prospects to convert? That’s when things get mighty interesting.

According to a research published in Psychology Today by Pamela Rutledge from the School of Psychology in Fielding Graduate University, “AR is adept at facilitating the decision-making process”. With its nature, AR merges real with virtual and as the researchers discovered. This greatly influences both our conscious and unconscious cognition. This is a paramount discovery for unconscious thinking has been known by psychology experts to be the determinant of 95% of our daily decisions.

The cherry on top of all this is that augmenting your brochures can offer you incredibly detailed metrics. These metrics allow you to monitor the success of your brochures from knowing how many people scanned them to how many people converted after receiving them. Using this data, you can modify your distributing strategies all you want to develop the perfect marketing model that works best for your brand.

Learn more about how AR is disrupting the printing industry for brochures, business cards and more here: https://www.augmania.com/arprint/

5 Projects College Students Are Doing To Embrace AR 

College Students AR projects

Augmented Reality may not have been known to our world for too long, but the rise in its use and the impact it has had on all disciplines of life have been fascinating to watch.

College students, who may very well be the most energetic creatures on Earth have been watching closely the progress of AR and it was only a matter of time before they decided to get their hands on AR and create some magical AR student projects.

At Augmania, we’ve been researching AR for years. We would like to celebrate college students who devoted their diligent efforts to creating special projects using AR. Some of the projects are super exciting hints at what the future holds,  while others we’re sure will serve as an inspiration to fellow content creators reading right now. So here goes:

1- Guiding Astronauts through Spacewalks

Earlier this year, NASA invited students from many universities to apply to its S.U.I.T.S Design Challenge program in which students would design and create space suit information displays within an AR environment. A team of different majors from Bradley University and MIT among other universities was ultimately selected to take the lead. The undergraduates said they couldn’t believe it when NASA asked for their help in developing the AR project.

But that didn’t overwhelm them or stop them from innovating throughout the project. Working on Microsoft’s HoloLens and using input from NASA astronauts, the students came up with many impressive features for the suit. One of them allows astronauts to read instructions and view important diagrams through their facemasks. And if astronauts needed a clear view, an AI assistant could provide them with all the information they need. The astronaut will eventually use The AR program to facilitate communication between them and the ground control as they take spacewalks.

2- Creating An AR Film

Stanford students, Max Korman, and Khoi Lee,  had been observing the proven positive effect AR had on areas such as education. Nevertheless, they wanted to experiment with the use of AR in a narrative so they decided to create the first-ever short film using AR as a medium: Snowbird.

Snowbird tells the story of a bird stuck in a snow globe with an old ill-tempered snowman. The movie debuted at the Stanford Immersive Media Conference to much praise from attendees. However,  anyone who wants to watch it now can simply download the Snowbird app and layer the snow globe over any flat surface to start the viewing experience.

3- Empathizing with High Schoolers

Kiwi is an AR app that makes learning easier for high school students. The School of Visual Arts and Columbia University students recalled how some high schools were lagging behind in terms of tech when they themselves were high schoolers.

They created Kiwi to be a weapon to all bored students. They can use whenever they want to learn in more engaging ways. As students scan their textbooks using Kiwi, they unlock videos and other forms of content that provide extra info. This can make topics more interesting and more fun to learn. The app also allows features such as note-taking and highlighting to encourage sharing among students. The app won the NYC Media Lab Verizon Challenge 2017 in the category of AR/MR.

4- Celebrating History

The Washington College Archives has a rich selection of artifacts from different chapters in the history of USA. Visiting the exhibition is a great opportunity to learn more about the country’s history and remember its past. The problem is with how busy their lives have become today. Some students of The Washington College didn’t find a journey to the Archives too engaging. It didn’t take the people in charge of the Archives long to figure out that solving this problem had to involve new tech. This is why they decided to use AR.

They then left it to a team of students who took it all from there in what they called The Augmented Archives Project. They developed an app that gives users a 3D model of the item scanned. This allows users to interact with it in any way they like. In addition, they added to the experience videos and text to educate them about the history of the item. Other than turning students into history experts, The Augmented Archives Project is also a signal to how students may interact with materials they are researching while working on papers and projects in the future.

5- Bringing Art to Life

In 2017, MIT students Julia Rue, Tara Lee, Jessie Wang, Emma DeSoto, and Iris Fung who used to enjoy doing art before joining college set on to resurrect their passion for art with a series of 200 foot long murals inside tunnels and invited all MIT students to join them in creating the murals; a project they dubbed The Borderline Murals.

The tunnels where the murals were painted had been used before for protection against bad weather. That’s why they were quite useful even if they were bland. The project leaders wanted to change that and make the tunnels a place people anticipate and enjoy going to. To make that happen, they believed that art was not enough so they integrated AR into the project.

Scanning the murals using the BorderlineAR app brought the murals to life. It also unlocked extra content to tell the stories of the murals. Addition of an AR element made the visit to the tunnels a much more engaging experience. This helped the project achieve its goal of increasing the art’s appreciation. 

If you are looking to create cool college projects yourself, sign-up to The Augmania AR platform here.