Google Introduces AR Search; Are You Searchable?

google-ar-search

Fun story: I got to pet a tiger in my living room today. Well, it may have been only through Google’s AR search. Still, it was wildly joyful!

It turns out tigers are quite adorable creatures. If you don’t believe me, you can give it a shot yourself. In case you own a smartphone with updated ARCore or ARKit, search Google for “tiger”. Right away, you’ll see a stunning 3D model of a tiger. After touching it, you’ll have the option to “meet a life-sized tiger up close”. And that’s where the fun starts.

What you will have experienced is the current version of Google’s AR Search. Last month, Google introduced the world to AR search at I/O’19. Till now, the feature is limited to animal AR models. However, Google promises to allow support for a much higher variety of AR models very soon.

Still, AR search has got the digital marketing world abuzz and for good reason.

For one, everybody knows how much Google is into AR. For the love of Nick Fury, they even recruited Earth’s Mightiest Heroes to promote AR to the world.

Credit: The Verge

Meanwhile, everybody also knows that Google controls one of the most sought-after infinity stones: SEO. Hence, as Google starts a wider rollout of AR search, SEO algorithms are surely to prioritize AR-compatible pages. In part, this will grant marketers a new mighty weapon to win the SEO wars.

Interested now, aren’t you? Then, we reach the important part; the how to be searchable by AR search part. Assuming you’re still not sure what AR is or got it mixed up with another reality-based tech, here’s AR in a nutshell. By definition, AR is overlaying virtual objects over a user’s view of the real world in real time.

In other more casual words, AR is like putting your smartphone on LSD.

I mean, that wouldn’t be illegal, right? Your phone can then show you all sorts of fun content through its camera. Except none of this content is actually in your real environment. So it’s the perfect merge of the virtual and physical worlds.

To get ready for AR search, you’ll need to prepare 3D models for your AR experiences. After that, according to Google, you’ll need to write “3 lines of code” to make your AR content searchable. And it’s really as simple as that pretty much to get on the AR search train. But, if you’re not fond of coding, stick around till the end of this blog post for a lovely surprise.

Now, you know what it takes to capitalize on Google’s AR search. How about some inspiration for the types of content that you can turn AR searchable. Here are 5 types of content which fit perfectly with AR search:

1- Products

So far, showcasing products in AR has done wonders for brands. For example, revolutionary Michael Kors became the inaugural brand to run an AR ad on Facebook. Last National Sunglasses Day, Facebook users received ads for the Lon Aviators which said: “tap on me to try”.

In quick fashion, tapping initiated users’ front cameras and allowed them to try the aviators on themselves. Further, users were able to move their face around freely and could easily switch between different colors.

Credit: CNet

While the ad is fairly simple, it amassed astounding success. Apart from captivating Facebook users, the ad was the subject of over 30 pieces by major press outlets. Of these, names like the NYTimes, Forbes, and AdWeek praised Kors’ brilliant use of AR. In addition, the ad won multiple awards, including a Shorty Award and Campaign of the Year by Mobile Marketer.

Realistically, we can expect the same kind of impact when Google makes products searchable via AR search.

The only difference, though, would be that the products wouldn’t be in ad form. Essentially, pages with AR products would get all the aforementioned perks without paying a penny via AR search.

Of course, the feature wouldn’t be limited to sunglasses only. All sorts of apparel, as well as cosmetics and furniture, would shine in AR search. Besides, AR is a great medium for how-to content. Thus, AR search could be your way of showing your customers how to install complex products.

2- Brand Mascots

For years and years, marketers have deployed the use of mascots to promote their brands. Literally, this ageless strategy gives their brands faces which customers can identify and remember.

Plus, mascots do an impeccable job of catching kids’ attention. And targeting kids in marketing leaves Mommy and Daddy no choice but to pay for products.

Today, as kids become more entangled in the digital world, showcasing mascots through AR search would be smart. For instance, say a young boy googles McDonald’s. He would then get a result that says “meet Ronald McDonald up close”.

Then, the boy could play with him and have all sorts of fun. Ultimately, this experience would build a strong bond between the boy and McDonald’s.

Credit: Know Your Meme

3- Infographics

Without a doubt, infographics are among the most valuable content marketing tools today. Being visually attractive and concise on the text side, infographics are easily digestible by our brains and memorable.

As a result, infographics usually have solid potential for going viral. Moreover, well-researched and well-presented infographics can help brands establish thought leadership.

But do you know what infographics could really use? Some extra interactivity. And AR can be just the right tech for that job. Imagine an infographic that launches in the readers’ real environment.

To access info, they’d have to interact with it, move it around, and chase it all over the place. That way the experience itself becomes more engaging and promotes learning. Basically, it gives readers a chance to channel their inner Tony Stark.

As infographics become searchable via AR search, everybody will be Tony Stark. And that’s never a bad thing!

Iron Man GIF - Find & Share on GIPHY

4- Short Movies

In an era where ads are absolutely everywhere, brands always search for ways to be more humane. Chiefly, they try to put their brand stories front and center. That includes having brand stories as the first part customers see on websites.

But many brands utilize this tactic now that it may not be as resourceful anymore. Hence, brands should look for more innovative ways to tell their stories. On that note, an AR short movie telling a brand story would be nothing short of epic. Plus, eventually, it would be searchable on Google AR search.

Live Shot of AR Movie Snowbird. Credit: Stanford News

5- Maps

Along with its announcement of AR search, Google announced incoming support for arrow-based AR maps. This means that users could google certain shops and immediately get a map to help them reach their destination.

Also, such a feature would come in handy in exceptionally large shopping malls. Throughout the trip, brands could make use of the navigation experience to promote products or give rewards.

Credit: The Verge

Overall, Google AR integration is promising a lot for the future of technology, search and customer experience. The best thing about it is that it will all be on the web, without having users download an app to see their search results in 3D models or AR, something we’ve been advocating for at Augmania for years now and we are glad to see the huge search engine also opting for the WebAR approach to provide more value to users. Now is the time for brands to implement AR and revolutionize their content, else they’ll be missing out on many opportunities and mostly losing the SEO battle.

Remember the aforementioned lovely surprise? You can now create the AR content of your dreams without having to write a single line of code and publish it easily on the web! Check out Augmania for more information!

What Corporate Training Should Expect From AR

When I first joined Augmania, I wasn’t necessarily a rookie. Actually, I had years of experience in content creation that qualified me to join the AR powerhouse. Yet, when I look back at my early blog posts and compare them to recent ones, I notice many improvements. While subtle, these improvements are significant and have made a difference. And the main factor contributing to these improvements is the corporate training I’ve received since joining the team.

Surely, most of you have similar stories to mine. That’s because corporate training, though employees may not enjoy it, is integral for punctilious development of an organization’s personnel. Of course, this consequently leads to solid financial performance. Hence, a ‘learn new stuff everyday’ mindset is very desirable in the corporate world. To help employees acquire said mindset, internal L&D (learning and development) teams take radical measures.

Unsurprisingly, most of these measures include the use of new tech. Many technologies have proven valuable in making corporate training more fun and more efficient.

With that, we reach the star of our blog post: Augmented Reality!

As always, what’s most impressive about AR is how it can solve industries’ toughest challenges. It’s no different in the corporate training realm. Thus, we shall list the biggest obstacles facing L&D executives and show how AR overcomes them:

1- Filling a substantial gap between job requirements and talent skills

According to Deloitte, 2 million job opportunities in the US industrial workforce will go unfilled by next decade. This statistic is a result of a major trend in the US. Lately, we’ve seen a decline in the number of qualified workers in manufacturing. While there is a surge in job openings, employers don’t see most of the available talent pool as competent.

With no apparent solution, the responsibility falls on the shoulders of L&D executives. Through their corporate training programs, they have to turn this incompetence into proficiency. For that, they can depend on AR corporate training.

Through AR training programs, employees will get virtual guidance through every step of their job requirements. They can undergo interactive tutorials again and again until they master the necessary skills. All the while, they won’t have any pressure from bosses shouting instructions at them.

Need a live-action example of what I’m saying? Alright, you got it. In this video, we see a comparison between a technician attempting a task using written guidelines versus using AR smart glasses. As a result, he completes the job 34% faster using the AR glasses. See for yourself!

2- Maintaining the attention of millennials

In the year 2019, a huge sector of the workforce is made up of millennials. Without a doubt, millennials have been under the magnifying glass of researchers for many years. Despite some of these researches being controversial, one thing millennials are infamous for is short attention spans. At this point, even millennials would admit it.

So how do you combat that using AR corporate training? Remember the part where I mentioned AR glasses? Well, that was just me suckering you into thinking that AR’s use is limited to wearable devices. Quite contrarily, the most popular form of AR and possibly the most effective is mobile AR. Mobile AR gives the same benefits of AR except users need only their phones to engage with AR content.

Now, let’s go back to our poor millennials in their workplaces. Often, millennials can’t focus on corporate training tasks because they keep getting impulses to check out their phones. In that case, a mobile AR corporate training program can neutralize this issue completely. Millennial employees won’t get distracted with their smartphones when their smartphones give them their tasks. Also, the learning process itself becomes much faster and fitting of millennials’ attention spans.

3- Providing clear learning objectives to trainees

At times, L&D teams have a hard time communicating to employees the objectives of their corporate training programs. Ultimately, these vague objectives leave employees scratching their heads. To counteract this, AR teams up with the wildly popular technique known as gamification. Gamification deploys essential elements of gaming, such as giving objectives, in non-game experiences.

For instance, think of a new hire‘s first day at the job. A gamified AR corporate training program could turn his/her entire day into digestible objectives. It would start by showing how to sign in for arrival. Then, it would orient the new hire with all the machinery he/she is going to work with. Next, the program guides him/her through all the reports and paperwork for the day. Of course, after completing each objective, the program can reward the user in a variety of ways.

4- Tracking trainees’ progress

What’s a great corporate training program if you don’t have sufficient insights to judge an employee’s progress? That would be almost like throwing all the hard work into the bin. However, the entire story changes with AR. Using AR, L&D teams can embed analytics, such as learner satisfaction and enrollments, into their corporate training programs. Immediately, they would get results in real-time and act on them.

Plus, these AR analytics provide a great opportunity for L&D experts to tailor programs to each employee. Yes, personalized corporate training is absolutely a thing with AR!

5- Reaching higher ROI

So ROI is not entirely an issue in L&D, but who hates better ROI? Now, this part is a summary that puts all the aforementioned perks of AR together to reflect on ROI. We’ve seen how AR helps employees get through their corporate training tasks faster. Then, we showed how versatile AR is as it can be both in wearable or mobile form. Should you choose mobile AR, you get a bonus perk which is cost-effectiveness. From there, we explored how fun and engaging AR corporate training can be. Finally, you can ensure efficient corporate training when you utilize AR analytics to monitor progress with potential for personalization.

If we put that in the form of an equation, it would look like this: Fast + Versatile + Cost Effective + Fun + Engaging + Efficient + Personalized. I’m pretty sure the answer here = Better ROI!

Would you like to enhance the corporate training initiatives at your business? Sign up to Augmania’s Web AR platform and reap all the aforementioned benefits of AR corporate training! And guess what? You won’t have to write a single line of code or hire a developer.

Augmented Reality Challenges and Hacks To Overcome It

solved cubic on a desk

Obviously, if you’ve ever been on this blog, you know we’re huge proponents of AR. Quite simply, AR’s integrations into different industries, including education, entertainment, marketing, and automotive, always leave us in awe. Yet, no industry comes without its obstacles. Of course, AR is no different. For that reason, we shall discuss the biggest AR challenges and hacks.

Technical Challenges

By and large, a lot goes into an AR experience. As fun as the output usually is, it’s not simple overlaying objects onto the physical world in real time. Hence, it’s crucial we highlight technicalities which can lead to AR challenges. For simplification, we’re going to look at an AR experience as a three-core system. Promptly, these cores are the user, the physical world, and the virtual objects. Now, each of the relationships between the cores poses unique AR challenges.

First of all, virtual objects need to be properly placed in their set locations in the physical world. In AR lexicon, this is called alignment. So how serious are misalignment issues? Well, they could be fun to laugh at such as in AR marketing. However, in other areas like medical AR, misalignment issues could be catastrophic.

Next, we have performance issues. Basically, these are issues that affect the virtual objects as the user interacts with the physical world. For example, these occur as the user moves around. In such cases, the virtual objects must adapt to any changes. So far, the user hasn’t yet interacted with the virtual objects. Generally, interactions can take many forms such as haptic, facial, and audible interactions. Regardless, the AR developers must ensure that virtual objects react as designed with no glitches to avoid AR challenges.

By the way, you only get to these technical AR challenges if you’ve already created the virtual objects. That’s a whole different story. Also, you must make them AR-friendly.  

Augmania’s Hack

Wow! So much could go wrong with these technical AR challenges. So you want a hack through all that? Instinctually, we’d tell you to eliminate all these technicalities from your responsibilities. But that sounds easier said than done, right? Nope! Today, most modern technologies have No-Code alternatives. That is, you don’t have to play developer; a software does that for you.

Augmania is the world’s leading No-Code platform for AR. Using Augmania, you need only to focus on the idea behind the tech and the design of your experience. In addition, Augmania is loaded with resources for virtual objects. Hence, you can still create awesome AR experiences even if you don’t possess the required visuals.

Augmania AR platform

Finding Talent

With all the aforementioned technical AR challenges, it’s not easy to find professional AR developers. Since AR is still relatively novel, not many young developers know how to join the industry. Despite this novelty, the competitiveness in AR is incredibly fierce. According to AngeList, over 1700 companies today work in AR. A considerable number of these is looking for hires that bring immediate results. Alas, they aren’t very keen on mentoring young hires. All that said, few pro-AR developers aren’t locked to short-term contracts at the moment.

Augmania’s Hack

Unfortunately, that one’s more of an advice than a hack. Naturally, our advice regarding this AR challenge is to not overlook beginner AR developers. Is that a risk? Yes. Could these beginners end up being more of a burden than a help?  Yes to that too. But that’s where your role during the hiring process comes. For starters, highlight the absolutely essential skills you need and test for them during interviews. For more assurance, assign minor tasks to your candidates that have to do with your AR work.

Public Perception

Exhibit A:

CEO: Hey, nice to meet you! I’m *insert CEO name* and I’m the CEO of *insert cool AR startup name*. We use AR to….

Investor: K. Nice to meet you. Bye.

A moment of silence for our fallen brothers and sisters.

Snoop Dogg Moment Of Silence GIF - Find & Share on GIPHY

Indeed, how the public sees AR is one of the toughest AR challenges. For some reason, AR can be such a turnoff to different people. Let’s dissect these reasons. First off, some people are actually not aware at all of what AR is. Thankfully, their numbers are declining and also investors aren’t likely to be among this group. Next, we have those who think AR projects are expensive, tiresome and take forever to develop. Then, there are those who believe AR is merely a marketing gimmick or a gaming platform. We call that the Pokemon Go effect. Finally, we have people who can’t differentiate between AR and VR. The common underlying theme here? A lack of awareness about AR and a lack of action from AR companies toward that.

Augmania’s Hack

For sure, your go-to friend here is your inbound marketing; specifically your blog. Use your blog to empathize with your prospects. Essentially, start from the ground up. Use that approach until they know what exactly what you do and how AR helps you do it. Also, create an efficient distribution strategy for your blogposts. Convert them into forms that can be used everywhere you’re present; whether physically or digitally.

More importantly, use this trick to solve that AR challenge. During pitches and networking sessions, tweak what you say a bit as follows. Instead of mentioning your work in AR first, start with your business’ value proposition. Without a doubt, that’s the interesting part which makes or breaks the pitch.

Ready to take on these AR challenges? Sign up now to Augmania’s Web AR platform and explore the unlimited wonders of AR!

Augmania Recommends: 10 Marketing Blogs You Need to Follow

Reading blogs

At its core, the marketing world is one filled with ever-increasing intricacies. Generally, a marketer needs to be somewhat knowledgeable about all walks of marketing to capitalize on all opportunities. That said, it could take years for one to master a branch of marketing. Yet, mastery of a single marketing branch doesn’t have to guarantee mastery of all other branches. Due to that very mess, marketers are always appreciative of the marketing blogs they put out for each other.

Moreover, a marketer following marketing blogs of different branches can help with inspiration. Then again, it’s also crucial to follow blogs of one’s same marketing branch. Essentially, doing so allows marketers to broaden their horizons as they process the opinions of fellow experts. On that note, we present you our favorite marketing blogs.

1- HubSpot Blog

Without a doubt, HubSpot is an industry leader. By most measures, they dictate which inbound marketing strategies marketers deploy for the best results. In fact, HubSpot founders even coined the term inbound marketing. Hence, it makes sense we start our list with the HubSpot marketing blog. For starters, HubSpot publishes super important customer insights for marketers to devour. Coupled with that, the marketing blog boasts some of the world’s most competent marketing bloggers. At their core, they are clever writers who know how to convert their well-rounded marketing opinions into digestible blog posts.

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Augmania’s Favorite Piece: What Is a Blog, & Why Should You Create One

Specifically, we chose this blog post because it shows one of our favorite things about HubSpot. At HubSpot’s marketing blog, there’s something for everyone. So if you’re a marketing beginner, you’ll find great pieces for beginners. Then, as you become a regular reader, you’ll appreciate the more advanced blogs.

2- Content Marketing Institute Blog

As the godfather of everything related to content marketing, the CMI marketing blog is exceptionally generous. Generally, blog posts there are of the longer form, tackling different topics from all angles. For example, topics include formulating robust content strategies, creating buyer personas, and becoming better storytellers.

Here’s a tremendous example of CMI’s generosity. In our favorite post below, CMI highlights lessons we can learn from the 50 most famous blogs, not just marketing blogs.

Augmania’s Favorite Piece: 50 Most Popular Blogs: Key Lessons

3- Moz Blog

Overall, the Moz marketing blog could very well be your best friend for SEO. From choosing the right keywords to redistributing content, Moz is a guru of SEO how-to’s. In addition, Moz has a highly entertaining video series called Whiteboard Friday.

Augmania’s Favorite Piece: Beginner’s Guide to Content Marketing

In comparison to our favorites from other marketing blogs, our favorite Moz piece is quite different. Particularly, that’s because it’s a full guide made up of nine chapters (blog posts). While its reading time could be a hefty investment for you, we assure it would be worth it. The guide teaches you everything you need to know about content marketing from the ground up.

4- Social Media Examiner

Shortly after the idea of social media marketing was born, Social Media Examiner launched in 2009. Fast forward to today, over 60 million have reaped the benefits of this marketing blog. Notably, the marketing blog provides advice on how to maximize business use of Facebook, Youtube, Instagram, and LinkedIn. In addition, Social Media Examiner is popular for its mighty helpful annual reports.

Augmania’s Favorite Piece: 9 Ways to Humanize Your Brand With Social Media

As social media ads become more monstrous, this article sheds light on the importance of showing a human side. It’s a fun read and some of the ways suggested include using emojis and slang!

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5- Disruptive Advertising Blog

When it comes to Pay Per Click advertising, Disruptive Advertising simply gets it. Perhaps, the most perplexing PPC platform is Google Ads. Accordingly, Disruptive Advertising devotes much effort to help businesses get it right through its blog. For example, after auditing 2000 Google Ads accounts, they revealed that only 12% of keywords bring revenue. This major insight and others make Disruptive’s marketing blog a must-read.

Augmania’s Favorite Piece: SEO, PPC or Both? Finding What’s Right For You

It’s the eternal battle between organic and paid. Could SEO be what your business needs to reach its marketing targets? Or is it PPC? Maybe a little bit of both? Well, this awesome blog goes into that issue in length and dives into each’s advantages and setbacks.

6- Email on Acid Blog

If you can’t tell from the name, this marketing blog is a bit edgy. But that could be what email marketing needs to be. Generally, marketers visit the email marketing blog for conversant tips on tracking and testing emails. Additionally, the blog dissects the newest tech to use in emails to stand out such as AR and AI.

Augmania’s Favorite Piece: Use Augmented Reality in Email with Apple’s ARKit 2.0

Alright, do we really need to explain why we love this blog post? It features our favorite tech ever: Augmented Reality. Seriously, though, the post is a full guide on using AR in emails with all its underlying technicalities.

If you are not very familiar with Augmented reality, I recommend checking the Top 5 AR Ted Talks to fully understand the potentials of this technology.

7- Vidyard Blog

Of course, video marketing is a huge part of the marketing scene today as it should be. If you’ve yet to invest in video content, head to the Vidyard blog ASAP. For one, the marketing blog will convince you to enter the video marketing world. Then, it will show you how to do so.

Augmania’s Favorite Piece: How to capture buyers with the explosive power of Bruce Lee’s one-inch punch

Interesting blog title, right?

Credit Giphy

Well, the blog post makes an allegory that the secret to video content supremacy is the same as that of legendary Bruce Lee’s punches. I don’t want to spoil it any further. Do give this awesome post read, please!

8- Gevme Blog

Event marketing is another massive discipline of marketing. For valuable insights on event marketing, count on Gevme’s marketing blog. Chiefly, the blog examines ways to make events stand out plus the tools to do so.

Augmania’s Favorite Piece: 11 Hacks to Boost Your Event Marketing Efforts

Generally, attaching the word ‘hacks’ to any blog title is a surefire way to grab attention. However, this blog post is far from clickbait. The 11 hacks it discusses are diverse, unorthodox, and worth a marketer’s time.

9- Guerrilla Hub

If you’re not familiar with guerrilla marketing, it’s the use of low-budget on-ground marketing stunts for maximum results. While some of the most successful marketing campaigns ever are guerrilla-based, guerrilla marketing doesn’t get enough love. Thankfully, Guerrilla Hub is one of the few marketing blogs which explore the weird wonderful world of ‘Guerrilla’.

Augmania’s Favorite Piece: 5 Common Crowd Marketing Mistakes

Unfortunately, Guerrilla Hub doesn’t post all that often. But most of its posts are gems! Our favorite blog post examines the biggest mistakes in crowd marketing. Our favorite thing about it? It’s only 428 words yet it’s still comprehensive. Less writing, more stunting is probably Guerrilla Hub’s motto.

10- Traackr Blog

In 2019, there’s no reason to still think of influencer marketing as controversial. Single-handedly, influencer marketing has put plenty of brands on the map. Thus, it’s the execution that matters. Speaking of which, the Traackr blog is the perfect place to learn how to nail influencer marketing.

Augmania’s Favorite Piece: The No-Longer-Secret Formula for Selecting the Right Influencers for Your Brand

To newbies of influencer marketing, this piece is incredibly insightful. Plus, it features techniques that aren’t that common in other branches of marketing.

What is your go-to marketing blog? Let us know in the comment section!

These AR Stats Will Blow Your Mind

A recent stat shows that 10 out of 10 business people love checking out stats. Okay, I may have just made that up. But it’s not that hard to believe. Generally, being a part of businesses with an abundance of statistics is very reassuring. Professional hardworking researchers devote immense time and effort so that we can receive the processed data and apply it. What’s not to love about that? Speaking of which, you’ll absolutely love these AR stats we’re about to reveal today!

Of course, it’s safe to say that AR has been a powerhouse for almost a decade now. All throughout that decade, AR has penetrated lucrative industries, solved monstrous problems, and wowed humans. And now the time has come to reveal the most impressive AR stats of this journey so far.

About One Seventh of The Entire World Population as AR Users

Well, we’re starting off huge with these AR stats, aren’t we? According to New Gen Apps , the number of AR users will reach 1 Billion users in 2020. So that’s happening in 1 year. Overall, you could be thinking this AR stat is exaggerated. But take a second to consider those who use AR daily without knowing it. These include Snap, Messenger, and Instagram users among others. Hopefully, they will be more familiar with what AR is by 2020.

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7 in 10 Consumers Loved Using Mobile AR

This AR stat is courtesy of Thrive Analytics. In their research, 73% of consumers reported either satisfaction or very high satisfaction after using mobile AR. Hence, this AR stat shows that mobile AR is powerful and that we’re in no hurry for wearable AR.

AR Augments Retail

Based on Lumus Vision‘s insights, 71% of shoppers would prefer to go to stores which offer AR.  Complementing that AR stat, Gartner claims 100 million consumers will use AR to shop in 2020.

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AR’s Magical Effect on Our Brains

In a monumental study, Mindshare revealed that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. This AR stat is especially significant in education.

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Competitiveness in AR Is Ferocious

Today, 1746 companies work in AR solutions according to AngelList. Shockingly, that’s almost double the number listed on the website last year.

Could Facebook Be Going for an AR Monopoly?

Are we on the verge of a real-life Thanos finger snap? Directed at the AR industry? Well, you judge for yourself. For the past 5 years, Facebook has acquired 11 AR/VR companies, including Oculus. So don’t be surprised next year if the number of AR companies dropped to 873.

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Rothenberg Ventures Is AR’s Biggest Believer

Meanwhile, Rothenberg Ventures has been showing AR quite some love. According to Redcon, the VC has invested in almost 40 AR/VR ventures. Thus, if you’re working in AR and are looking for an investment, you know where to go. Don’t mention it.

AR Headsets Have a Bright Future

After a few rough years, wearable AR sales are about to take to the sky. As Statista reports, 22.8 million AR headsets will be sold by 2022.

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Magic Leap Makes a Phenomenal Leap

Speaking of wearable AR, Magic Leap is now valued at 4.5 billion dollars. While its products are still mostly in development, Magic Leap piqued everyone’s interests long ago. Most recently, Magic Leap introduced an AI assistant that only people wearing headsets can interact with. The future is here.

AI AR Joins the Billion Dollar Club

On the subject of AI, Magic Leap isn’t the only company making a fortune using AR and AI together. In fact, Quid reveals AI AR businesses collectively have garnered 1.4 billion dollars in investments. By and large, this AR stat shows the largest investment ever for any individual sector of AR.

China Turns the Tide

Until 2018, North America used to be the region with the biggest investments in AR. Then, China changed all that as it invested 3.9 billion dollars in AR over the past year.  According to PYMNTS, these investments will mostly be directed towards AR in retail.

Advertising Agencies Are All In for AR

In a survey by Vibrant Media, 67% of advertising agencies executives said they look forward to using AR more. Moreover, 29% of these already had clients that they created AR digital campaigns. Plus, they look at AR in marketing as a solid approach to prevent ad blocking.

Taco Bell Campaign Is the King of AR Marketing Campaigns

For only a few seconds, allow me to digress here, please. In 2014, Pepsi invested crazy resources into an epic Pepsi Max bus shelter AR campaign.  Consequently, the campaign got fairly viral. Yet, it’s nowhere near as viral as Taco Bell’s Taco filter on Snap. The ultra-popular filter went live to celebrate Cinco de Mayo in 2016. Even though it was up for only one day, the filter got an unfathomable 224 million interactions. To this day, no AR marketing campaign has even come close to duplicating that close.

Credit: Taco Bell


97% of the World’s Most Valuable Brands Are AR Users

Ever since its inception in 2010, Forbes’ Most Valuable Brands annual list has been a major attraction. Forbes arranges the list based on brand value and the 100 gigantic brands gain significant prestige. Well, we have an announcement for you. Per Augmania, we can confirm that 97 of the World’s Most Valuable Brands today have used or are currently using AR. Some are clients of our own too! In general, their uses of AR vary between marketing, operational, and educational purposes among others.

AR to Reach Incredible Growth Soon

So we saved the best of the AR stats for last. As BusinessWire reports, the AR market will have a value of over 60 billion dollars in 2023. That’s an increase in CAGR of 40.29% from 11.14 Billion in 2018. Notably, factors including new uses in health and biotechnology and the rise of 5G will contribute to this growth.

What are you waiting for? All these AR stats show the future has never been brighter for AR. Sign up now to Augmania’s Web AR platform and solve all your business’ problems in AR!