AR Is for Everyone! How AR Promotes Inclusivity & Celebrates Diversity

So if you’re a part of any corporate entity, you probably have certain feelings toward buzzwords—amicable or not. Yes, those terms your HR team presents every year and wholeheartedly invites you to use. Usually (and thankfully), most of these don’t make it to the following year. Remember “blue-sky thinking”? Or “customer-centric” strategies (because companies before used to be marshmallows-centric)? Yeah, me neither. Well, what about inclusivity?

Now, that one still resonates, doesn’t it? That’s because inclusivity defies the laws of buzzwords. In fact, we shouldn’t consider it one in the first place. As an objective, inclusivity was finally popularized back in 2015 when researchers dug into its effects on workplaces. Since then, business juggernauts have been ranking inclusivity higher and higher as an objective. 

Without a doubt, promoting inclusivity grants companies desirable reputations. Yet, that is far from the only reason inclusivity is in higher demand than ever. The more significant reason is that simply inclusivity improves performance. 

In 2017, an Australian study showed that inclusive teams are 10 times more effective than non-inclusive ones.

Alright, hooray! Inclusivity is great. But, it sadly isn’t easy to accomplish. And the first step to doing so is to celebrate our diversity. When companies run celebratory initiatives and inhibit implicit biases, they assure personnel of all ethnicities, genders, and backgrounds that they belong.

Recently, a majority of these initiatives have involved AR. And rightfully so; Augmented Reality is one of the most efficient tools for mass communication. It has joined the fight against climate change. AR can even help parents enhance their parenting skills and connections with their young ones.

Hence, it makes sense that AR has been used as a medium to show us all the diverse beauty of the human race. Also, it makes just as much sense for us to tout how wonderful some of these AR initiatives have been. So, Ladies and Gentlemen, here are 5 AR experiences that celebrate diversity and promote inclusivity:

1- AR & Inclusivity for Women in History Books

You know, there’s this old adage: “the victor gets to tell the story”. Unfortunately in some cases though, even victors don’t get to tell their stories. In most of the said cases, the victors are women. That is, women who achieve and change the course of history only for history books to neglect them.

But perhaps not anymore. A brilliant AR initiative, Lessons in Herstory is fighting to bring female trailblazers the mainstream reverence they deserve. Frankly, this AR experience takes no prisoners. The only way to activate it is by using smartphones to scan certain history textbooks that are dominated by men. Doing so unlocks AR content telling the stories of the women who contributed to change without getting credit.

Lessons in Herstory is a quintessential example of proper tech use to empower women and bolster inclusivity.

2- AR & Black History Month Celebration

From Michael Jackson to Will Smith going through a limitless array of talents, there’s no denying African Americans’ artistic legacy. You can find the influences of African American artists everywhere in pop culture today.

As we bid farewell to Black History Month this year, let’s revisit Snapchat’s celebration of the month last year. I’m talking about the “For Us, By Us: Art Through the Eyes of Black Millennials” AR campaign. The campaign focused on the artistic edge of African Americans. As such, Snapchat invited proficient African American artists to create artworks that honor BHM. After that, Snapchat displayed the artworks in its first-ever AR museum. It was a sight to behold and all Snapchat users had access to it.

Plus, the whole campaign was the brainchild of African American Snapchat personnel. Thus, it was inspiring to see Snapchat push for inclusivity by putting this special team in charge.

3- AR & Inclusivity for Handicapped Shoppers

Gratefully, there are more efforts today to give handicapped people easier lives than ever. Overall, governments are doing great at disabled inclusivity. However, they need to focus more on the emotional health of disabled people. Sure, public transportation buses contain ramps that make the buses wheelchair-friendly. But, think of handicapped people every time drivers help them hop on and off. Being deprived of independence has to take a toll.

Specifically, boosting handicapped people’s sense of independence is what our next AR initiative tackled. A Ph.D. researcher in Barcelona set on transforming shopping experiences for handicapped people. Conventionally, most stores sort products over high shelves that are difficult to reach on wheelchairs. Sadly, that leaves handicapped shoppers no choice but to ask for assistance. 

Zulqarnain Rashid developed a game-changing AR app for stores to counteract this predicament. The app contains a database of all products in a store. Disabled people can use it to point their smartphones at any product. Right away, they’d get all the info they need on the product. Then, they could even make purchases straight through the app.

4- AR & Inclusivity for Deaf Theatergoers

Perhaps the most ambitious entry on our list, this AR initiative targets deaf people of good artistic taste. In 2018, the National Theatre in London decided there’s no reason deaf people can’t enjoy theatres. Consequently, the historic venue debuted AR glasses for deaf people to rock during plays.

These epic AR glasses displayed subtitles for every bit of dialogue and in complete sync. The memorable experience was the perfect way to empathize with hearing loss sufferers. Whatsmore, theatres in other cities like New York and Avignon have been following suit.

5- AR & Stonewall Pride

There was a time when police raids of gay bars were commonplace. But over 50 years ago, the LGBTQ+ community went full-on do-or-die. In the summer of 1969, Stonewall fought back. LBTQ+ individuals, who took Stonewall Inn in New York for a haven, resisted the police’s homophobic acts. Evidently, a week of resistance paved the way for today’s gay rights.

The bravery of the Stonewall people inspires the LGBTQ+ community every day. And it acts as a reminder to the community that they need to fight for inclusivity. In celebration of 50 years since the events of Stonewall, Google framed that reminder in AR. Enter, Stonewall Forever!

Launching Stonewall Forever inside Christopher Park (a park across Stonewall Inn) triggers a mesmerizing AR monument. Interacting with the monument unlocks stories documenting the triumphs of the community over the years. 

It’s right there in the title, people. AR is for everyone! Now is your chance to try on this innovative tech! Apply now to Augmania’s WebAR creator and join in on the fun!

5 Things You Should Know about the AR Cloud

Okay, I know what some of you could be thinking. “Not some other AR jargon! We’ve just barely gotten our heads what AR even is!” It’s totally understandable if you share these testaments. Indeed, AR evolves at an incredible pace. But, just like we did with a concept like WebAR, we’re going to dissect what the AR cloud is.

It’s been called a lot of things, including the future of information and the rightful heir to Google search. Actually, the cloud has the potential to be all that and more. As the cloud is such a crucial topic, this blogpost will be presented in the smoothest way possible; in a good ol’ listicle!

So, here are 5 things you need to know about the AR cloud: 

1- What is the AR Cloud?

Let’s kick this off with a nice surprise. Have you ever used your imagination to think of the world’s future with AR? Well, then, you already have an idea about what the AR cloud is. That’s because the cloud is the way to AR’s true potential. It’s AR done right!

To elaborate, the AR cloud is a digital copy of all the places on Earth. One day, the cloud will carry copies of the street where you live, Big Ben, the Sahara Desert, and literally everywhere else.

What’s in that for you, you ask? This, you curious soul, shall be answered in our next point.

2- How’s the AR Cloud Going to Affect our Daily Lives?

Imagine this scenario. You’re on your way to a job interview and you’re 15 minutes early. Unfortunately for you, you step into funky dog feces. Your shoes are in such bad shape that you can’t clean them. Also, you don’t have time to go back home to change. Your only option is to buy new ones, but you have only 15 minutes to do so.

Without the AR Cloud, you could be pretty panicked at that point. But with the cloud, all you’d have to do is let the cloud show you the nearest shoes shop. That could be through your smartphone, AR glasses, or soon enough, through AR contact lenses. When you arrive there, the cloud would show if shoes of the size and color you desire are available. You wouldn’t have to go into the store to check or ask. And if you’re lucky enough, the entire process would take only a few minutes.

Essentially, that’s what the AR Cloud is all about. It’s about increasing productivity and facilitating our daily lives. The key is that all that happens without having to scroll through endless pages of Google search. Instead, the AR Cloud will have our eyes always focused on our real environments.

3- Why Do We Need the AR Cloud?

As hinted above, the ease of info visualization is where the AR Cloud’s power lies. For sure, reading text has propelled humanity for millennia. However, humans still digest info best when they observe and interact.

Another perk of the AR Cloud is persistence. Current AR experiences all last for a short while and have no long-term effects. On the other hand, info on the AR Cloud stays there and can be accessed forever. In addition, when the AR Cloud is established, everyone will be invited. It will be one neverending mega multi-user AR experience. Consequently, it could make way for innovative collaborations and intimate relationships.

4- Who Coined the Term the AR Cloud?

So this isn’t just some good-to-know trivia. It’s always important to know and follow the pioneers behind the tech. That’s because they usually have their fingers on the pulse of the scene. For instance, Kevin Ashton coined the term Internet of Things over 20 years ago. To this day, he remains an IoT expert with solid insights and predictions.

In the case of the AR Cloud, we have Ori Inbar to thank. Without a doubt, he’s a world leader in AR with founding Augmented World Expo as one of his achievements. In 2017, he coined the term as he addressed the limitations to ARKit and ARCore on Medium

A few months later, he discovered a number of companies operating on his premise of the AR Cloud. Basically, one could argue that Inbar ushered these companies into existence. So it’s high time you give the man a follow!

5- What are Some AR Cloud Use Cases?

As mentioned a few moments ago, the AR Cloud could transform shopping experiences. Of course, that doesn’t go for shoes stores only, but for all brick-and-mortars. 

Beyond the scope of shopping, the AR Cloud has great potential in gaming. Mainly, its promise of shared experiences is what’s significant here. Google’s Just a Line game is a simple but mighty fun example of an AR Cloud game. It allows players to “draw on the world” and to do so together. That includes everything from tic-tac-toe battles to collaborative graffiti masterpieces. Plus, the game is a great opportunity for networking activities during events. In addition, Just a Line could be more than just a game. Google believes users could use it to customize their homes together.

In time, the AR Cloud will be involved in all walks of life and that includes sports. Recently, Harvard Business School’s Digital Initiative took a dive into that matter. Among the uses discussed were AR for coaches that could lead to unprecedented training techniques. During matches, coaches could use AR to visualize info such as shooting percentages. Then, coaches could provide immediate feedback to the players. This brings a whole new level of competitiveness to sports and excitement to fans.

Augmented Reality is the most promising tech in the world today with use cases everywhere. Try it on for yourself right now when you sign up to Augmania’s WebAR creator!

Can AR Improve Creative Self-Expression?

Folks, let me tell you: living in Berlin comes with perks galore, especially on the artistic side. For five months, I’ve lived here to study and to commemorate Augmania’s launch in Germany. And as my wonderful stay nears its end, I must say I’m enthralled by the art scene in Berlin. Simply put, art is unavoidable in Die Hauptstadt. What’s cooler, interacting with artists and getting to know their backstories have been highly inspiring. All in all, I loved being in Berlin because it’s a city that bolsters self-expression.

Yet, occasionally, I did come across artworks like this:

Specifically, this one I pass by every day on my walk back home. And while pedestrians usually deem it funny and cute, it always makes me ponder its message. Forgive my old-schoolness, but I’ve always believed that art is at its most successful when people do interpret it. Hopefully, for the artist’s sake, these interpretations are close to his/her intended message. To me, that is true self-expression.

Anyway, my interpretation of the artwork above is a bit dark. From the first time I saw it, the grizzly bear represented the (nearing endangerment?) species known as introverts. And the artwork a whole pictured introverts’ struggles with self-expression in today’s world. Despite its proven capability as a hunter, the grizzly decides to lie on its couch and stay the night. That’s eerily analogous to introverts avoiding self-expression against their creative competence.

What rattled me the most was the realization that even in Berlin, some, possibly including said artist himself, struggle with self-expression. It’s sad to think that there are still plenty of creative ideas and stories that haven’t seen the light.

Of course, the main culprit here is none other than fear of judgment.

Essentially, the cliche of all of us living under microscopes couldn’t be truer. In some way, we’re all connected nonstop to the public eye and expected to behave in a certain manner. For some (i.e. extroverts), they shine under that pressure. Contrarily, introverts might end up hiding their true selves in fear of not fitting in and the subsequent cynicism. 

However, I, personally, am of the notion that introverts can never really shut off their desire for self-expression. How else could an introverted artist create the reflective grizzly bear artwork above?

So, it’s my belief that introverts do self-express, but they do it subtly. One of the qualities leading researcher of introversion and bestselling author Susan Cain assigns introverts is indeed subtlety.

In most cases, subtlety is a way of self-protection to them. They do tell their stories, but in a subtlety that ensures they don’t fall into wrong (and judgmental) hands. To get access to their stories, you have to unravel that subtlety. In other words, you have to commit and spend effort to gain their trust. You have to leap into different realms of thought to witness the fruits of their self-expression.

In hindsight, that sounds like a pretty efficient strategy for safe self-expression. But, what if I tell you there is a much less complicated way to reach the same effect?

Introverts of the world, allow me to elaborate on the powers of Augmented Reality in self-expression.

If a show of commitment is what introverts require before letting others in, then AR could be just the answer. With AR, people literally traverse to a different reality to explore and unlock content.

Then, in essence, an introvert could create any form of self-expression and then add an AR layer to it. It would be almost like showing everyone the tip of the iceberg. But in order to see the iceberg in all its glory, people dip into the water aka use AR. Except, in this case, only those who feel a connection to the work of self-expression would be stimulated enough to know the full story.

Actually, I think there’s no better way to take this discussion further than by providing examples. So here are some AR tools introverts could use for self-expression.

1- Augmented Graffiti

So it’s only right that we start with the form of self-expression that triggered all this: graffiti. Graffiti is a universal language of self-expression. Artists have used it in every situation there is, including during revolutions. Of course, that’s because of the easy exposure, being on the streets for everyone to see. Cities like Berlin even encourage graffiti. Look no further than all the masterpieces over the Berlin wall.

Now, let’s go back to the graffiti of the grizzly on the couch. Imagine if the full story behind the artwork was accessible via AR. The graffiti could trigger another series of artworks, a music track, or even a short movie in AR. To unlock the AR content, pedestrians would only have to scan the graffiti with their phones.

You know what would be extra awesome too? That would be if the graffiti artist actually updated his/her artwork with new AR content every week. We’re talking a never-before-seen platform for long-term storytelling here. Personally, that would be an epic reward for me as I pass by the graffiti every week.

2- Augmented Tattoos

Tattoos are among the oldest tools for self-expression ever. Originally, some tattooed because they believed tattoos had therapeutic effects. Today, people get tattoos for emotional health. It doesn’t matter if the tattoo honors a passed loved one or celebrates a special day. Many love telling others their stories through the tattoos on their bodies.

With extroverts, their tattoos are usually big, loud, and self-explanatory. On the other hand, introverts get, again, subtle tattoos. That’s the aforementioned tip of the iceberg in the context of tattoos. As such, introvert tattoos only hint at what their possible meanings could be.

Like with graffiti, tattoos too could get the AR treatment to become augmented tools of self-expression. That would be an innovative form of AR print to expand the stories behind tattoos.

Here’s an example of a tattoo coming to life in AR:

3- AR Filters

Quite easily, AR filters might be the most popular AR tools. Brands use them for promotion all the time. Even, Taco Bell is famous for getting 224 million attractions with its Taco AR filter. But in this blogpost, we’re going to focus more on user-generated AR filters and their influence as self-expression tools.

Since not everyone can afford the trip to Paris for social engagement, social media users, especially millennials and Gen Z individuals, have taken to AR filters to gain a following. Also, it’s now easier than ever to create custom AR filters using Spark AR Studio.

Last year, Instagram user Johanna Jaskowska created her super viral filter Beauty3000. The filter turned users’ faces glossy, metallic, and fitting of a dystopian world. As of now, the filter has had over 400 million views.

Credit: Vogue

The potential of AR filters use as a means of self-expression has even led to new stunning inventions. In a dazzling display of technology, Russian teen Mikhail Murtazin created an AR filter based on Flappy Birds. What’s so impressive? Well, you play the game by blinking!

Called Flying Face, the gamified AR filter has amassed 1 billion views. And rightfully so! But what it really demonstrates is how far AR and an urge for self-expression can go together.

The time to self-express in AR is now! Join Augmania’s AR creator and tap into your creativity without ever worrying about code!

Hollywood, Say Hello to my [not so] Little Friend: Augmented Reality

As the title tells, this blog post talks to you, people of Hollywood. Originally dubbed the seventh art, cinema has been superiorly popular ever since its inception. For sure, a major reason behind that is the constant innovation from the pioneers of this industry. From the Lumière brothers’ invention of the cinematograph to the insane VFX of today, filmmakers have innovatively kept us hooked all throughout.

Though, a substantial question to ask now, especially with the Oscars being right around the corner, is: what’s next? Which disruptive advancement is going to be the bigger boat we need to take cinema to new heights? By all means, Hollywood isn’t at a stale position currently. But, why wait till staleness sets in?

With that said, it’s high time we properly introduce Hollywood to Augmented Reality. And, Hollywood, frankly, my dear, you’re going to give a damn about AR (oh I could do these movie references all day). Here’s why:

1- AR is an Extraordinary Tool for Promoting Hollywood Releases

So here’s why the word ‘properly’ is in bold above. Hollywood is actually well aware of AR. That’s evident by the plethora of AR campaigns that accompany big movie releases these days. From Game of Thrones to Detective Pikachu, every top franchise is currently safe and sound on the AR bandwagon.

Detective Pikachu
Credit: Google

Of course, we boast AR’s efficiency in marketing all the time on this blog. And since film companies seem to have that figured out well, let’s save the talking for AR wonders they’ve yet to discover.

2- AR is a Fertile Land for Hollywood Plots to Revolve around

To an extent, one could argue that AR as a tech was born out of movie fantasies. In 1988, sleeper hit movie They Live featured entertainment icon, Roddy Piper, donning AR glasses. These glasses showed people for who they really were (mostly aliens). Nobody really knew what AR was at that time or what it could be used for. It just came off as a super cool tech to viewers. A few years later, AR was just as cool when T-800 wore AR glasses in the Terminator 2.

Roddy Piper in They Live

Fast forward to 2012, AR became way more established. Tech visionaries started realizing how this tech could change the way we live and worked on it accordingly. But, they weren’t alone; filmmakers too came to that realization. Mostly, their response was to depict futures where AR consumed humanity and led to dystopias. Award-winning short film Sight was one of the first to touch on that.

Not too long after, Black Mirror released episodes such as Nosedive, Playtest, and Men Against Fire. Being Black Mirror episodes, they all showed horrific worlds. In said worlds, AR was the main culprit. All aforementioned Hollywood productions showcased solid plots. Yet, all of them presented futuristic fantasy settings.

But in the year 2020, we don’t need to imagine (and be scared of) the future AR has to offer.

AR is here and everyone is already using it. In fact, a stat shows that an estimated 1 billion human beings are currently AR users.

Hence, Hollywood plots need to take more in-depth looks at how AR is presently factoring into our lives. Also, they need to deviate from these dystopic narratives because we now have data on how AR affects us. Easily, this data can be translated into stories and brilliant works of art.

I’m no screenwriter, but how about a movie focusing on a couple that met through Pokemon Go? Would their relationship be fragile? Or would they hold on to each other strongly to escape the loneliness they both used to suffer from?

To sum it up, AR plays many central roles in our lives today. But Hollywood has yet to capture that in a thorough and realistic way.

3- AR Offers Thrilling Previsualization Possibilities

Previsualization is an essential part of any Hollywood production. Normally, that starts with storyboards that lay out scenes in drawings for crews to imagine and to stay aligned. As wonderful and handy as they are, storyboards could use an AR boost.

Imagine storyboards that are scanned to bring the scenes to life. That would be a form of augmented print which is so easy to create. At the same time, such storyboards could prove to be invaluable. That’s because augmented storyboards could help directors see and adjust their scenes in real-time before shooting.

Not to mention, prop stores such as Prop Heaven and HPR could make a fortune using the same concept. All they need would be to integrate AR into their services and create 3D models of their props. Definitely, that would be a major edge to lure filmmakers in. It would allow them to see props right in their movie sets before buying.

Last but not least, startup ARwall is aiming big with AR for previsualization. The company has created AR screens which Hollywood filmmakers could use to eliminate post-production. They are screens that enable instantaneous VFX. That way, they also allow actors to live right in the moment and struggle less with imagination. Promptly, ARwall is making waves and Netflix and HBO are just among their partners.

4- Hollywood’s Future Blockbusters Could be AR Films

Now, this is the most exciting part of this blog post. Here, we’re talking about a brand new medium for Hollywood to tell stories; a brand new way to watch movies.

But first, let’s digress a bit and talk about AR filters. While they haven’t been around for very long, these things almost define our times now. This begs the question: why are they that popular? Well, the easiest explanation is that filters put the spotlight on users and on their environments. On their own, they are rarely the center of social media stories. Instead, it’s how users interact with them and how they place them within their surroundings that matter.

But at the end of the day, filters don’t really go under storytelling-based content. Despite that, their immense popularity calls for experimentation with AR content that does tell stories.

Enter AR films!

In 2018, two Stanford undergraduates created Snowbird, the world’s first-ever AR film. The plot is simple as it follows two characters, a bird and a snowman. But, the beauty of it is that it unfolds right in the viewers’ environments. It’s an experience unlike any other and it comes with a heartwarming soundtrack.

Now, who’s to say the top movies of the future won’t be shot in AR? Obviously, there are some movies that will always be better experienced in cinemas. The Joker comes to mind just because of its unique setting in Gotham.

But imagine if a movie like Marriage Story was created as an AR film.

The story of Nicole and Charlie is an incredibly relatable one. And the arguments they had are sadly a lot like the ones that take place in our homes every day. So why not literally take them to our homes, then? How amazing would it be to have Nicole opening jars in your kitchen? Or Charlie punching holes through the walls of your very own house (well not cool but still amazing)?

Here at Augmania, we see a highly prosperous future for Hollywood AR productions. Thus, we’re taking initiative! Right now, you can log into Augmania’s AR creator and start creating your AR movies. All you would need is to create alpha channels of your assets (characters and objects). Then, upload them onto the creator to composite them in your AR experiences.

As we’ve hinted, AR film production is pretty novel. So if you’re still looking to make a name for yourself in Hollywood, becoming a pioneer of AR films could present an outstanding opportunity.

Don’t forget to subscribe to our powerful WebAR creator!

2020 Awaits: Top 5 Goals for AR in the New Decade

2020 goals

It’s a new year; yes, it is! Or, well, it almost is. But, how could anyone not be super excited? 2020 brings with it not only a new year but also a new decade! The 2010s are gone with their good and bad and now we’ve got ourselves a fresh start for everybody.

And, you do know what that means, folks. It’s time to discuss new year’s (decade’s) resolutions!

At Augmania, we’re aiming big with 2020. We tried that in 2019 and it mostly worked with a highlight being Augmania starting an office in Germany. However, we’re not here to talk about our 2020 resolutions. 

Rather, we want to canvass 2020 resolutions for Augmented Reality as an industry. And we’re inviting everyone involved in this avant-garde industry to take part and to aim big.

So without further ado, here are 5 goals we hope AR reaches in 2020:

1- Break Free from Current Boundaries

In general, this is the one goal we devote most of our effort to at Augmania. In 2020, that won’t change. You see, as disruptive as AR is, some still insist on building barriers around this novel tech. Essentially, what these barriers do is keep new users from exploring the wonders of AR.

For instance, one of these barriers is the choice of publishing AR experiences through apps. There are countless reasons as to why this decision is an unwise one. To put it simply, the clock is ticking on the age of apps. Today, the average American spends 80% of app time on only three apps. In part, this stat may be attributed to multiple factors, including the fact that apps require storage and time for downloading. Honestly, we believe engaging in AR experiences should never be that invasive.

That’s why the Augmania creator has been a WebAR platform from day one. Being web-based encourages users to try our AR experiences because everyone has a browser. From there, it becomes way easier for them to fall in love with AR. In addition, the Augmania creator is entirely code-free. That makes it just as easy for users to create their own WebAR content with no coding skills.

These are just a couple of the boundaries surrounding AR that we’ve overcome. But, we hope to overcome more and allow AR to shine bright enough in 2020 for the entire world to bask.

2- Infiltrate more Industries with Innovative Use Cases

Unfortunately, a harsh stigma has been following AR wherever it’s gone for years. And that stigma is that AR is solely an entertainment device. Well, there’s no denying AR’s extraordinary ability to captivate the masses. We see that all the time with marketing campaigns now. Yet, in no way is that the endgame for AR. We believe AR can play crucial roles in all kinds of industries. All we need are pioneers with the bravado to create game-changing use cases.

An example of these use cases is the Driver’s Best Friend. We came up with this use case in hopes of decreasing the scary number of accidents. We call it so because it familiarizes the driver with all parts of the car he/she is driving quickly and efficiently through an AR system. All he/she needs to do is scan the car part with his/her smart device. Then, all needed info would be triggered in an instant. It’s a super simple idea, but we believe it can be lifesaving. Promptly, we’ve had clients such as car rental owners reach out to us to implement the idea.

3- Fight Climate Change

Sadly, AR may not be strong enough to take down climate change on its own. However, it sure can raise awareness about the dangers of climate change. Carbon dioxide concentrations in the air are the highest they’ve been. Sea levels are rising at an accelerating rate. And we’re seeing new temperature records every summer.

Luckily, AR has already been in use to inform people about climate change. One of the best examples is a collaboration by WWF, Netflix, Google, and ArtScience Museum in Singapore. The AR experience in play here was titled REWILD Our Planet.

Participants got to watch footage coupled with AR content about the harms mankind has brought upon nature. But, they also got to learn how they could reverse these effects. 

4- Improve the Quality of Education

The potential for AR in the educational scene is mighty intriguing. We’ve seen pretty impressive use cases such as turning educational books into scannable ones that unlock amazing additional content.

Again, that might be fairly simple, but it truly could elevate the way we learn. A recent study revealed that the brain area responsible for encoding memory gets almost three times the activity from AR content than from non-AR content. The chief explanation behind that is the unparalleled interactivity of AR experiences. AR content invites users to play with it, move it around, and dictate their own learning pace.

Thus, we hope to see more AR educational initiatives in 2020 and beyond.

5- Bring us even Closer

Of course, there’s this old cliche that the world has become a small village. It all started with the birth of telephones and the transfer of audio through magical wires. Then came along the internet and the transfer of all sorts of data, including audio, images, and videos. But why stop here?

Why not teleport ourselves too? At this point, the closest we can get to that is using AR. AR can one day transform us into 3D models that travel around everywhere. We can’t overstate the impact that will have on the lives of remote workers. Actually, remote work might even become the norm.

Here’s a peek at how AR could transform our workplaces in 2020:

We wish you a year full of joy, love and AR magic!