Most of us are incapable of imagining a world without internet in general. But for many, a world without e-commerce is the core of the nightmare.
Online shopping has been a blast for us humans of the 21st century. I mean, in a world that counts milliseconds can you imagine having to be physically present at every single purchase you make? Not only is that a huge time waste but a tremendous effort that not everyone is willing to make.
In other words, the emergence of e-commerce has revolutionized our transactions and basically the way we live, and since the 70s it has been the focus of tech engineers and retailers. Today with a simple click from any device, you can make a purchase from across the oceans, which is awesome! But if you thought e-commerce has reached its top, I am delighted to tell you that it is still developing to make life even easier.
I am talking about Augmented Commerce as in the application of the latest technology augmented reality in E-commerce.
Despite all the great facts about online shopping, we can’t deny the inconveniences coming along with it post delivery. For example, products that do not resemble their online photos or clothes that do not much their sizes or defective items that were shipped because oh well they’ve been paid anyways. Products’ info margins and 360 photos do not guarantee customer satisfaction anymore.
AR, though, changes the equation. By blending virtual layers with our physical reality, AR enhances the visualization of online products and makes distant shopping even more helpful.
It creates an interactive shopping experience
It is hard to imagine how will online products look like in real life especially when it comes to clothes. Many factors are under examination: the color, the material, the size, the shape that is never truly predicted. Trying to imagine all of that and make a decision of purchase is a burden for online shoppers, but AR technology takes it off their shoulders. With its body & face detection and 3D conversion, AR can make you see what your clothes will look like when you wear them. It will help you figure out where to put the new sofa in the living room or where to hang the painting you count on buying for your house.
If you want to go even further, you can also customize the items in your cart. With AR’s digital layers you can make all the modifications that you wish and see how they would turn out.
Those scenarios would have sounded like fantasies a few years ago but today they are real thanks to augmented reality.
See: 5 ways AR reshapes your life
What is in it for retailers?
Retailers who allow AR experiences for their customers benefit from many advantages:
1/ They are offering a more personal and compelling shopping experience that increases the appeal of their brands, hence widen their reach and increment their conversion rate.
2/ They are providing a benign commercial environment with AR’s effects. For example, triggering descriptive video animations and adding clear graphic 3D visuals help better showcase and understand complex product features. This decreases customer’s uncertainty and reduces return rates. It also leads to more loyalty and engagement and ensures retailers’ credibility.
Related: The key to your marketing success
Augmented Reality was envisioned revolutionary and was proven right!
So if you are a retailer or a digital marketer then you better enhance your AR engagement and make it among the pioneers of the new digital era. Start by subscribing to Augmania and discover how promising our augmented reality platform is for your business.
See you next time!