For millennia, creativity has defined our species. And as our creative capabilities have evolved, so too have our creative tools.
In the Stone Age, our ancestors unleashed their inner creative beings by painting on cave walls. They did that using stones, sticks, and even whalebones. Tens of thousands of years later, creative minds developed and wanted their artworks to be more sophisticated. They wanted to infuse elements like motion and perspective into artworks. Hence, a change was needed to upgrade limited creative tools into more creatively-satisfying ones. And that’s how paintbrushes came about.
As the years went on, countless series of change in humanity’s creative tools followed and here we are today in the age of Photoshop. But could we be on the verge of yet another cycle of change? Are Photoshop and Co. not catching up to our creative needs?
Well, graphic design as a whole may not be as valuable today as it was years ago. Is it dead? Of course not. But it’s a task that humans are beginning to relegate to Artificial Intelligence. Yes, there are many web-based platforms today that do entirely automated logo design. Surely, AI graphic design is only going to get more advanced from there.
So perhaps that’s a sign to creative aficionados everywhere that they should stop worrying about website designs. Instead, they need to give more focus to full-on user experiences. In said experiences, they must account for the experiencers’ environments, backgrounds, and personalities.
That’s precisely what Augmented Reality is all about.
People are going crazy for AR because it puts users front and center. AR is not about showing off aesthetics. Contrarily, it’s about empathizing with users and giving them space to tell their stories.
Delving deeper, here are three reasons we believe AR is the change we need for proper creative output:
1- AR Is Next-Gen MAYA
If that subheading is a bit cryptic to you, worry not. We’ll decode it right away. But first, we’re going to get philosophical for a moment. What makes an idea creative? From a purely linguistic standpoint, an idea is creative if it’s completely new. However, that’s not how we as humans perceive creativity in actuality.
Or at least that’s what Raymond Loewy, owner of one of the 20th century most creative minds, believed. Loewy claimed creative ideas are those that balance between new and familiar. Puns are the most primal example of this principle. They take a familiar word/phrase/name and use it in a new context. In the process, this wordplay gets to stimulate our brains and we think of it as “creative”.
Raymond Loewy called this the MAYA principle which stands for “Most Advanced Yet Acceptable”. Till this day, many people of the creative industry use this principle while generating ideas.
Now, let’s switch gears back to AR. Intrinsically, AR is the overlaying of virtual objects onto real environments in real-time. Does that ring any bells? Respectively, we could think of real and virtual as synonyms to familiar and new.
Thus, the MAYA principle applies to any AR experience. What’s more, you can go as wild as you wish with the virtual content of AR experiences. That is because experiences will always have their real-world spaces for familiar zones.
2- AR Is a Swiss Knife
By all means, AR’s true power lies in its versatility. In daily life, it’s everywhere because it takes up a plethora of forms for a plethora of purposes. For instance, social media filters are a basic form of AR. They don’t take much effort to develop and brands from Netflix to Taco Bell always use them. Of course, audiences all over the world love to play with them. For this reason, filters make up great creative tools for engaging customers.
Then, we have AR print. This cutting-edge tech transforms old-school print in a major way. Essentially, augmenting print is making it scannable via smart devices. When scanned, all sorts of virtual info can be generated. In part, this virtual info could tell a lot more than a simple paper would and in a way more interesting way. So far, we’ve seen business cards, brochures, catalogs, magazines, books, and products converted into AR print. All of these stood out much brighter after being augmented.
Kicking things up a notch, we have wearable AR. Usually, AR experiences that require headsets are utilized corporately. Specifically, managers use them in corporate training. In doing so, they allow employees to learn in unprecedently interactive ways.
If you wish to go bonkers with AR, then you could try bus shelters AR. Yes, that’s a thing. In 2014, Pepsi Max ran a fascinating campaign that utilized this approach. As commuters sat there waiting for their buses, they were greeted by terrifying creatures. The campaign was a massive hit and generated tons of buzz.
To summarize, it doesn’t matter how much your budget is or what your objectives are. You’ll always find a creative haven in AR.
3- AR Can Be Easy to Create
In hindsight, it may seem like an arduous process to develop AR content. However, that’s not the case; especially not in the presence of a platform like Augmania. As a longtime believer in the creative powers of AR, we wanted to build something that makes AR content creation super easy and quick.
First off, you don’t need to write a single line of code. The platform does that for you so that you can give maximum attention to your ideas and nothing else. Plus, the Augmania platform is fully DIY with a user-friendly drag-and-drop basis. As for the assets, it already has a huge library of 3D models, images, videos, and audio for you to use in your AR experiences.
The best part is that people will easily be able to interact with your creative AR content. That’s because it’s a WebAR platform. That is, users need only a mobile browser to engage in Augmania content. In other words, they don’t need to commit to downloading any apps.