2020 Awaits: Top 5 Goals for AR in the New Decade

2020 goals

It’s a new year; yes, it is! Or, well, it almost is. But, how could anyone not be super excited? 2020 brings with it not only a new year but also a new decade! The 2010s are gone with their good and bad and now we’ve got ourselves a fresh start for everybody.

And, you do know what that means, folks. It’s time to discuss new year’s (decade’s) resolutions!

At Augmania, we’re aiming big with 2020. We tried that in 2019 and it mostly worked with a highlight being Augmania starting an office in Germany. However, we’re not here to talk about our 2020 resolutions. 

Rather, we want to canvass 2020 resolutions for Augmented Reality as an industry. And we’re inviting everyone involved in this avant-garde industry to take part and to aim big.

So without further ado, here are 5 goals we hope AR reaches in 2020:

1- Break Free from Current Boundaries

In general, this is the one goal we devote most of our effort to at Augmania. In 2020, that won’t change. You see, as disruptive as AR is, some still insist on building barriers around this novel tech. Essentially, what these barriers do is keep new users from exploring the wonders of AR.

For instance, one of these barriers is the choice of publishing AR experiences through apps. There are countless reasons as to why this decision is an unwise one. To put it simply, the clock is ticking on the age of apps. Today, the average American spends 80% of app time on only three apps. In part, this stat may be attributed to multiple factors, including the fact that apps require storage and time for downloading. Honestly, we believe engaging in AR experiences should never be that invasive.

That’s why the Augmania creator has been a WebAR platform from day one. Being web-based encourages users to try our AR experiences because everyone has a browser. From there, it becomes way easier for them to fall in love with AR. In addition, the Augmania creator is entirely code-free. That makes it just as easy for users to create their own WebAR content with no coding skills.

These are just a couple of the boundaries surrounding AR that we’ve overcome. But, we hope to overcome more and allow AR to shine bright enough in 2020 for the entire world to bask.

2- Infiltrate more Industries with Innovative Use Cases

Unfortunately, a harsh stigma has been following AR wherever it’s gone for years. And that stigma is that AR is solely an entertainment device. Well, there’s no denying AR’s extraordinary ability to captivate the masses. We see that all the time with marketing campaigns now. Yet, in no way is that the endgame for AR. We believe AR can play crucial roles in all kinds of industries. All we need are pioneers with the bravado to create game-changing use cases.

An example of these use cases is the Driver’s Best Friend. We came up with this use case in hopes of decreasing the scary number of accidents. We call it so because it familiarizes the driver with all parts of the car he/she is driving quickly and efficiently through an AR system. All he/she needs to do is scan the car part with his/her smart device. Then, all needed info would be triggered in an instant. It’s a super simple idea, but we believe it can be lifesaving. Promptly, we’ve had clients such as car rental owners reach out to us to implement the idea.

3- Fight Climate Change

Sadly, AR may not be strong enough to take down climate change on its own. However, it sure can raise awareness about the dangers of climate change. Carbon dioxide concentrations in the air are the highest they’ve been. Sea levels are rising at an accelerating rate. And we’re seeing new temperature records every summer.

Luckily, AR has already been in use to inform people about climate change. One of the best examples is a collaboration by WWF, Netflix, Google, and ArtScience Museum in Singapore. The AR experience in play here was titled REWILD Our Planet.

Participants got to watch footage coupled with AR content about the harms mankind has brought upon nature. But, they also got to learn how they could reverse these effects. 

4- Improve the Quality of Education

The potential for AR in the educational scene is mighty intriguing. We’ve seen pretty impressive use cases such as turning educational books into scannable ones that unlock amazing additional content.

Again, that might be fairly simple, but it truly could elevate the way we learn. A recent study revealed that the brain area responsible for encoding memory gets almost three times the activity from AR content than from non-AR content. The chief explanation behind that is the unparalleled interactivity of AR experiences. AR content invites users to play with it, move it around, and dictate their own learning pace.

Thus, we hope to see more AR educational initiatives in 2020 and beyond.

5- Bring us even Closer

Of course, there’s this old cliche that the world has become a small village. It all started with the birth of telephones and the transfer of audio through magical wires. Then came along the internet and the transfer of all sorts of data, including audio, images, and videos. But why stop here?

Why not teleport ourselves too? At this point, the closest we can get to that is using AR. AR can one day transform us into 3D models that travel around everywhere. We can’t overstate the impact that will have on the lives of remote workers. Actually, remote work might even become the norm.

Here’s a peek at how AR could transform our workplaces in 2020:

We wish you a year full of joy, love and AR magic!

Introducing Augmania Templates

Invitation

Previously on the Augmania blog, we announced integration with Unity. And we explained what that means for users who wish to have gamified WebAR experiences. Today, the Augmania creator updates continue. Building on our aim to make the creator super easy to use, allow us to introduce Augmania Templates!

Indeed, for users who had never been exposed to AR before, it may be overwhelming to use the creator with all its customization options. Actually, it might be even more so to come up with ideas to implement using the creator. We totally understand if you want to invest in WebAR without fully grasping how you can utilize it efficiently. However, we’re here to change that together!

Augmania Templates are our latest step toward reaching that. After a fair share of research, we found two use cases that hold value in all kinds of business. Then, we turned them into templates on the creator. These two templates are *drumroll please* Biz Cards and Invitations!

Let’s start with Business Cards, which is what we call our uber fancy business cards, shall we?

This how the templates of Business Cards look like: https://augmania.co/bizcard

Here’s how Business Cards templates work:

Step 1: Upload your Business Card design.

Of course, you’re free to go as creative as you wish here, by either uploading a design or a video. In the case of the Business Card design, you must include a QR code which recipients will scan to unlock AR content. The Augmania creator immediately provides you with said QR code. You can then download it and add it to your Business Card design. Finally, upload your design with the QR code on it.

Augmania Business Card Template

Step 2: Fill out links of your social channels.

You’ll be asked to fill in your website, email, LinkedIn, Facebook, Twitter, Instagram, phone number, and work address. This is the info that will be displayed in AR icons when recipients scan your Business Card. Tapping any of these icons takes scanners of your cards directly to your accounts on each respective social channel. Alternatively, you could choose to upload an introductory video to be triggered by scanning the Business Card.

Augmania Business Card Template

Step 3: Activate the Business Card.

Now, you’re ready to go and your Business Card will be equipped with awesome AR content.

As you can tell, it’s a fairly easy process to use Business Card templates. However, it can make a massive difference.

So in a nutshell, there’s a number of advantages to Business Cards built using Augmania templates. For one, they provide card owners with an edge to stand out at large events. Plus, recipients have new ways to access your Business Cards such as through browser histories.

Alright, so we’re done with the magical perks of Business Cards. It’s high time we start talking about the second kind of Augmania templates, Invitation templates!

Does your company hold events frequently? Or are you a wedding planner who wants to put a special twist on conventional wedding invitations? Or are you perhaps someone who happens to enjoy partying more than most? Then, Augmania’s WebAR Invitation Templates are exactly what you need.

This is what Invitation templates look like: augmania.co/invitation

Here’s how Invitation templates work:

Step 1: Upload the Invitation design.

Simply, push the design you created for your event’s invitation to the creator. Again, there are no limits to how wild you want to go with your designs. Instead, you could also use video invitations.  Whichever option you go with, your invitees will get to see your invitations in AR.

Augmania Invitation Template

Step 2: Set your Yes and No button prompts.

Along with your invitations, there will be two AR buttons. One’s a Yes button and the other is a No button. As you set up your invitation to the creator, you will choose the prompts for your invitees’ responses. For the Yes button, you enter a link for the application form of your event. Should an invitee tap Yes, he/she will be instantly taken to said link to fill in the application. As for the No button, its prompt involves an email that you provide. Consequently, tapping No takes invitees to their default email apps to email you that they can’t make it.

Augmania Invitation Template

Step 3: Activate your Invitation.

And it’s a wrap on these Invitations. Go spread them like crazy!

Most notably, what Invitation Templates offer you is the effective speeding of RSVP processes.

Too often, we see organizers frustrated about not knowing the number of attendees of their events. Chiefly, that would be because of invitees not responding to RSVPs as that could be time-consuming.

But with Augmania Invitation Templates, you’ve seen that response takes only a few seconds. That should be encouraging enough for your invitees to respond. And then, you would be able to plan your event appropriately while knowing how many attendees would show up. It’s a win-win for both organizers and attendees!

What are you waiting for? Log into the Augmania WebAR creator now and get your hands on the super handy Augmania templates!

Augmania Creator Integrates with Unity

augmania AR game

Greetings one and all! In case you’re wondering, we went MIA on the blog because we’ve been extra busy in the Augmania lab. As always, refining our creator remains our team’s priority. That way, you can maximize the use of WebAR experiences in your business and do so easily. With that said, expect announcements commemorating the arrival of some pretty cool features to the creator as of today.

And today’s announcement is nothing short of a game-changer (pun intended). Today, we’re proud to tell you that the Augmania creator has added Unity integration!

While games weren’t the simplest kind of content to utilize on the Augmania creator, Unity support rectifies that. Without a doubt, we believe in the power of gamified AR content (further elaboration to follow). Hence, integrating games into AR campaigns was always an option on the creator, albeit a tedious one. It involved some hassle as it was through HTML5 links.

Now, it’s as effortless as uploading a ZIP file of your game on the Augmania creator.

However, that’s not the only reason we choose Unity as the main platform for game development on the creator. Here’s why we think it matches perfectly with Augmania:

Unity Leads with Ambition

Come to think about it, Unity is a vintage ‘started from the bottom, now we’re here’ scenario. In 2004, its three founders started building the game engine in their room in Copenhagen. Fast forward to today, over half of all mobile games are built on Unity as Unity CEO puts it.

Overall, ambition has been a major theme in the story of Unity. It was ambition that helped its team transform web-based gaming with the introduction of the WebGL add-on in 2014. Ambition is why Unity allows development for over 25 gaming platforms and why it’s driving the XR scene.

Plain and simple, the constant innovations from the game engine excite us at Augmania. We can’t wait to see what the future holds for Unity and how that will affect our creator too.

Unity is Easy to Use

Generally, multiple features make Unity fairly easy to use. For instance, you can drag and drop objects into their positions instead of writing code to do so. In addition, Unity includes a Play Mode. The mode allows you to instantly get into your game and try it first-hand to edit efficiently. Then, there is the awesome Asset Store. It contains all sorts of characters, objects, and places for you to create the games of your dreams.

So the aforementioned part was to show you how using Unity to create games would pay off for you. Yet, there is a chance you’re not sold yet on developing games for your AR campaigns. Well, if so, then we need to talk, friend. We did promise above to elaborate on how gamified experiences can level up your communication with customers. It’s time to do just that! Here we go:

Gamification for Better Connection with Younger Demographics

It’s not hard to imagine that gamification boosts engagement. Game elements such as progression, competition, and rewards keep everyone coming back. In a 2012 study, GIGYA confirmed that with these interesting stats:

GIGYA Stats
Credit: GIGYA

However, there is a specific age group for which gamification resonates way better. And that’s customers between 16 and 24 years of age. To many marketers, that segment comes off as complex and perhaps rightfully so. But boy do they love gamified content!

To put it in numbers, a study revealed that 91% of said group is open to playing games with brands. And a whopping 84% would buy from said brands if their games were fun. 

Hence, a thoughtfully-designed Unity-built gamified campaign could be exactly what tells them that they’re dealing with the right brand.

Gamification for Unmatched Interactivity

The degree of interactivity gamification offers can be quite ridiculous. To celebrate a campaign for Durango featuring none other than Ron Burgundy, Dodge released a killer gamified contest. And that’s how the world got its Hands-on Ron Burgundy (yes that’s the actual name of the game). As you can imagine, the game challenged users to touch the Anchorman. Whoever did it for the longest cumulative time won a Dodge Durango! It sounds like the silliest idea ever. But, we’ll have you know that a total of 2.4 years were spent on this game.

What this campaign shows best is the raw power of gamification. It got massive engagement with no dazzling graphics or thrilling storylines. Now, imagine if you add these elements to your gamified campaign and build it on Unity. 

Now, for the final part of the blogpost: the how-to! It won’t take long, promise! Here’s how you can add Unity-powered games to Augmania-powered WebAR campaigns:

Step 1: Create your Unity game 

While that’s the hardest part, it actually isn’t that hard. You have two options here. You could either hire someone to develop the game for you. In that case, you’re in luck because there’s a whole lot of Unity developers living on Earth today. In fact, LinkedIn ranked Unity development as the 7th most emerging job in 2017. Your second option would be to DIY. In that case, you’re also in luck because there are tons of resources online to learn Unity. These include programs from Unity itself.

Step 2: Upload your Game onto the Augmania Creator

Not much to do here. Just upload the ZIP file of your game and you’ll be ready to go.

Step 3: Publish your Gamified WebAR Campaign and Wow your Customers

After uploading your Unity game, you could instantly publish! All your customers would need to enjoy your campaign are smart devices with any Android version or iOS 13.2.2 and higher.

And well, that’s it. We did a cool experience for you to try out so access this URL from your mobile browser and enjoy the fresh coffee: augmania.co/costa

PS: If you’re on iOS, make sure you’re using the latest version and that the WebGL is disabled.

Are you excited about the integration of Unity into the Augmania creator? Then, sign up right now and join in on the fun! Also, don’t forget to tune in later this week for more updates coming to the creator!