It’s a new year; yes, it is! Or, well, it almost is. But, how could anyone not be super excited? 2020 brings with it not only a new year but also a new decade! The 2010s are gone with their good and bad and now we’ve got ourselves a fresh start for everybody.
And, you do know what that means, folks. It’s time to discuss new year’s (decade’s) resolutions!
At Augmania, we’re aiming big with 2020. We tried that in 2019 and it mostly worked with a highlight being Augmania starting an office in Germany. However, we’re not here to talk about our 2020 resolutions.
Rather, we want to canvass 2020 resolutions for Augmented Reality as an industry. And we’re inviting everyone involved in this avant-garde industry to take part and to aim big.
So without further ado, here are 5 goals we hope AR reaches in 2020:
1- Break Free from Current Boundaries
In general, this is the one goal we devote most of our effort to at Augmania. In 2020, that won’t change. You see, as disruptive as AR is, some still insist on building barriers around this novel tech. Essentially, what these barriers do is keep new users from exploring the wonders of AR.
For instance, one of these barriers is the choice of publishing AR experiences through apps. There are countless reasons as to why this decision is an unwise one. To put it simply, the clock is ticking on the age of apps. Today, the average American spends 80% of app time on only three apps. In part, this stat may be attributed to multiple factors, including the fact that apps require storage and time for downloading. Honestly, we believe engaging in AR experiences should never be that invasive.
That’s why the Augmania creator has been a WebAR platform from day one. Being web-based encourages users to try our AR experiences because everyone has a browser. From there, it becomes way easier for them to fall in love with AR. In addition, the Augmania creator is entirely code-free. That makes it just as easy for users to create their own WebAR content with no coding skills.
These are just a couple of the boundaries surrounding AR that we’ve overcome. But, we hope to overcome more and allow AR to shine bright enough in 2020 for the entire world to bask.
2- Infiltrate more Industries with Innovative Use Cases
Unfortunately, a harsh stigma has been following AR wherever it’s gone for years. And that stigma is that AR is solely an entertainment device. Well, there’s no denying AR’s extraordinary ability to captivate the masses. We see that all the time with marketing campaigns now. Yet, in no way is that the endgame for AR. We believe AR can play crucial roles in all kinds of industries. All we need are pioneers with the bravado to create game-changing use cases.
An example of these use cases is the Driver’s Best Friend. We came up with this use case in hopes of decreasing the scary number of accidents. We call it so because it familiarizes the driver with all parts of the car he/she is driving quickly and efficiently through an AR system. All he/she needs to do is scan the car part with his/her smart device. Then, all needed info would be triggered in an instant. It’s a super simple idea, but we believe it can be lifesaving. Promptly, we’ve had clients such as car rental owners reach out to us to implement the idea.
3- Fight Climate Change
Sadly, AR may not be strong enough to take down climate change on its own. However, it sure can raise awareness about the dangers of climate change. Carbon dioxide concentrations in the air are the highest they’ve been. Sea levels are rising at an accelerating rate. And we’re seeing new temperature records every summer.
Luckily, AR has already been in use to inform people about climate change. One of the best examples is a collaboration by WWF, Netflix, Google, and ArtScience Museum in Singapore. The AR experience in play here was titled REWILD Our Planet.
Participants got to watch footage coupled with AR content about the harms mankind has brought upon nature. But, they also got to learn how they could reverse these effects.
4- Improve the Quality of Education
The potential for AR in the educational scene is mighty intriguing. We’ve seen pretty impressive use cases such as turning educational books into scannable ones that unlock amazing additional content.
Again, that might be fairly simple, but it truly could elevate the way we learn. A recent study revealed that the brain area responsible for encoding memory gets almost three times the activity from AR content than from non-AR content. The chief explanation behind that is the unparalleled interactivity of AR experiences. AR content invites users to play with it, move it around, and dictate their own learning pace.
Thus, we hope to see more AR educational initiatives in 2020 and beyond.
5- Bring us even Closer
Of course, there’s this old cliche that the world has become a small village. It all started with the birth of telephones and the transfer of audio through magical wires. Then came along the internet and the transfer of all sorts of data, including audio, images, and videos. But why stop here?
Why not teleport ourselves too? At this point, the closest we can get to that is using AR. AR can one day transform us into 3D models that travel around everywhere. We can’t overstate the impact that will have on the lives of remote workers. Actually, remote work might even become the norm.
Here’s a peek at how AR could transform our workplaces in 2020: