Augmented Reality Challenges and Hacks To Overcome It

solved cubic on a desk

Obviously, if you’ve ever been on this blog, you know we’re huge proponents of AR. Quite simply, AR’s integrations into different industries, including education, entertainment, marketing, and automotive, always leave us in awe. Yet, no industry comes without its obstacles. Of course, AR is no different. For that reason, we shall discuss the biggest AR challenges and hacks.

Technical Challenges

By and large, a lot goes into an AR experience. As fun as the output usually is, it’s not simple overlaying objects onto the physical world in real time. Hence, it’s crucial we highlight technicalities which can lead to AR challenges. For simplification, we’re going to look at an AR experience as a three-core system. Promptly, these cores are the user, the physical world, and the virtual objects. Now, each of the relationships between the cores poses unique AR challenges.

First of all, virtual objects need to be properly placed in their set locations in the physical world. In AR lexicon, this is called alignment. So how serious are misalignment issues? Well, they could be fun to laugh at such as in AR marketing. However, in other areas like medical AR, misalignment issues could be catastrophic.

Next, we have performance issues. Basically, these are issues that affect the virtual objects as the user interacts with the physical world. For example, these occur as the user moves around. In such cases, the virtual objects must adapt to any changes. So far, the user hasn’t yet interacted with the virtual objects. Generally, interactions can take many forms such as haptic, facial, and audible interactions. Regardless, the AR developers must ensure that virtual objects react as designed with no glitches to avoid AR challenges.

By the way, you only get to these technical AR challenges if you’ve already created the virtual objects. That’s a whole different story. Also, you must make them AR-friendly.  

Augmania’s Hack

Wow! So much could go wrong with these technical AR challenges. So you want a hack through all that? Instinctually, we’d tell you to eliminate all these technicalities from your responsibilities. But that sounds easier said than done, right? Nope! Today, most modern technologies have No-Code alternatives. That is, you don’t have to play developer; a software does that for you.

Augmania is the world’s leading No-Code platform for AR. Using Augmania, you need only to focus on the idea behind the tech and the design of your experience. In addition, Augmania is loaded with resources for virtual objects. Hence, you can still create awesome AR experiences even if you don’t possess the required visuals.

Augmania AR platform

Finding Talent

With all the aforementioned technical AR challenges, it’s not easy to find professional AR developers. Since AR is still relatively novel, not many young developers know how to join the industry. Despite this novelty, the competitiveness in AR is incredibly fierce. According to AngeList, over 1700 companies today work in AR. A considerable number of these is looking for hires that bring immediate results. Alas, they aren’t very keen on mentoring young hires. All that said, few pro-AR developers aren’t locked to short-term contracts at the moment.

Augmania’s Hack

Unfortunately, that one’s more of an advice than a hack. Naturally, our advice regarding this AR challenge is to not overlook beginner AR developers. Is that a risk? Yes. Could these beginners end up being more of a burden than a help?  Yes to that too. But that’s where your role during the hiring process comes. For starters, highlight the absolutely essential skills you need and test for them during interviews. For more assurance, assign minor tasks to your candidates that have to do with your AR work.

Public Perception

Exhibit A:

CEO: Hey, nice to meet you! I’m *insert CEO name* and I’m the CEO of *insert cool AR startup name*. We use AR to….

Investor: K. Nice to meet you. Bye.

A moment of silence for our fallen brothers and sisters.

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Indeed, how the public sees AR is one of the toughest AR challenges. For some reason, AR can be such a turnoff to different people. Let’s dissect these reasons. First off, some people are actually not aware at all of what AR is. Thankfully, their numbers are declining and also investors aren’t likely to be among this group. Next, we have those who think AR projects are expensive, tiresome and take forever to develop. Then, there are those who believe AR is merely a marketing gimmick or a gaming platform. We call that the Pokemon Go effect. Finally, we have people who can’t differentiate between AR and VR. The common underlying theme here? A lack of awareness about AR and a lack of action from AR companies toward that.

Augmania’s Hack

For sure, your go-to friend here is your inbound marketing; specifically your blog. Use your blog to empathize with your prospects. Essentially, start from the ground up. Use that approach until they know what exactly what you do and how AR helps you do it. Also, create an efficient distribution strategy for your blogposts. Convert them into forms that can be used everywhere you’re present; whether physically or digitally.

More importantly, use this trick to solve that AR challenge. During pitches and networking sessions, tweak what you say a bit as follows. Instead of mentioning your work in AR first, start with your business’ value proposition. Without a doubt, that’s the interesting part which makes or breaks the pitch.

Ready to take on these AR challenges? Sign up now to Augmania’s Web AR platform and explore the unlimited wonders of AR!

Augmania Recommends: 10 Marketing Blogs You Need to Follow

Reading blogs

At its core, the marketing world is one filled with ever-increasing intricacies. Generally, a marketer needs to be somewhat knowledgeable about all walks of marketing to capitalize on all opportunities. That said, it could take years for one to master a branch of marketing. Yet, mastery of a single marketing branch doesn’t have to guarantee mastery of all other branches. Due to that very mess, marketers are always appreciative of the marketing blogs they put out for each other.

Moreover, a marketer following marketing blogs of different branches can help with inspiration. Then again, it’s also crucial to follow blogs of one’s same marketing branch. Essentially, doing so allows marketers to broaden their horizons as they process the opinions of fellow experts. On that note, we present you our favorite marketing blogs.

1- HubSpot Blog

Without a doubt, HubSpot is an industry leader. By most measures, they dictate which inbound marketing strategies marketers deploy for the best results. In fact, HubSpot founders even coined the term inbound marketing. Hence, it makes sense we start our list with the HubSpot marketing blog. For starters, HubSpot publishes super important customer insights for marketers to devour. Coupled with that, the marketing blog boasts some of the world’s most competent marketing bloggers. At their core, they are clever writers who know how to convert their well-rounded marketing opinions into digestible blog posts.

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Augmania’s Favorite Piece: What Is a Blog, & Why Should You Create One

Specifically, we chose this blog post because it shows one of our favorite things about HubSpot. At HubSpot’s marketing blog, there’s something for everyone. So if you’re a marketing beginner, you’ll find great pieces for beginners. Then, as you become a regular reader, you’ll appreciate the more advanced blogs.

2- Content Marketing Institute Blog

As the godfather of everything related to content marketing, the CMI marketing blog is exceptionally generous. Generally, blog posts there are of the longer form, tackling different topics from all angles. For example, topics include formulating robust content strategies, creating buyer personas, and becoming better storytellers.

Here’s a tremendous example of CMI’s generosity. In our favorite post below, CMI highlights lessons we can learn from the 50 most famous blogs, not just marketing blogs.

Augmania’s Favorite Piece: 50 Most Popular Blogs: Key Lessons

3- Moz Blog

Overall, the Moz marketing blog could very well be your best friend for SEO. From choosing the right keywords to redistributing content, Moz is a guru of SEO how-to’s. In addition, Moz has a highly entertaining video series called Whiteboard Friday.

Augmania’s Favorite Piece: Beginner’s Guide to Content Marketing

In comparison to our favorites from other marketing blogs, our favorite Moz piece is quite different. Particularly, that’s because it’s a full guide made up of nine chapters (blog posts). While its reading time could be a hefty investment for you, we assure it would be worth it. The guide teaches you everything you need to know about content marketing from the ground up.

4- Social Media Examiner

Shortly after the idea of social media marketing was born, Social Media Examiner launched in 2009. Fast forward to today, over 60 million have reaped the benefits of this marketing blog. Notably, the marketing blog provides advice on how to maximize business use of Facebook, Youtube, Instagram, and LinkedIn. In addition, Social Media Examiner is popular for its mighty helpful annual reports.

Augmania’s Favorite Piece: 9 Ways to Humanize Your Brand With Social Media

As social media ads become more monstrous, this article sheds light on the importance of showing a human side. It’s a fun read and some of the ways suggested include using emojis and slang!

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5- Disruptive Advertising Blog

When it comes to Pay Per Click advertising, Disruptive Advertising simply gets it. Perhaps, the most perplexing PPC platform is Google Ads. Accordingly, Disruptive Advertising devotes much effort to help businesses get it right through its blog. For example, after auditing 2000 Google Ads accounts, they revealed that only 12% of keywords bring revenue. This major insight and others make Disruptive’s marketing blog a must-read.

Augmania’s Favorite Piece: SEO, PPC or Both? Finding What’s Right For You

It’s the eternal battle between organic and paid. Could SEO be what your business needs to reach its marketing targets? Or is it PPC? Maybe a little bit of both? Well, this awesome blog goes into that issue in length and dives into each’s advantages and setbacks.

6- Email on Acid Blog

If you can’t tell from the name, this marketing blog is a bit edgy. But that could be what email marketing needs to be. Generally, marketers visit the email marketing blog for conversant tips on tracking and testing emails. Additionally, the blog dissects the newest tech to use in emails to stand out such as AR and AI.

Augmania’s Favorite Piece: Use Augmented Reality in Email with Apple’s ARKit 2.0

Alright, do we really need to explain why we love this blog post? It features our favorite tech ever: Augmented Reality. Seriously, though, the post is a full guide on using AR in emails with all its underlying technicalities.

If you are not very familiar with Augmented reality, I recommend checking the Top 5 AR Ted Talks to fully understand the potentials of this technology.

7- Vidyard Blog

Of course, video marketing is a huge part of the marketing scene today as it should be. If you’ve yet to invest in video content, head to the Vidyard blog ASAP. For one, the marketing blog will convince you to enter the video marketing world. Then, it will show you how to do so.

Augmania’s Favorite Piece: How to capture buyers with the explosive power of Bruce Lee’s one-inch punch

Interesting blog title, right?

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Well, the blog post makes an allegory that the secret to video content supremacy is the same as that of legendary Bruce Lee’s punches. I don’t want to spoil it any further. Do give this awesome post read, please!

8- Gevme Blog

Event marketing is another massive discipline of marketing. For valuable insights on event marketing, count on Gevme’s marketing blog. Chiefly, the blog examines ways to make events stand out plus the tools to do so.

Augmania’s Favorite Piece: 11 Hacks to Boost Your Event Marketing Efforts

Generally, attaching the word ‘hacks’ to any blog title is a surefire way to grab attention. However, this blog post is far from clickbait. The 11 hacks it discusses are diverse, unorthodox, and worth a marketer’s time.

9- Guerrilla Hub

If you’re not familiar with guerrilla marketing, it’s the use of low-budget on-ground marketing stunts for maximum results. While some of the most successful marketing campaigns ever are guerrilla-based, guerrilla marketing doesn’t get enough love. Thankfully, Guerrilla Hub is one of the few marketing blogs which explore the weird wonderful world of ‘Guerrilla’.

Augmania’s Favorite Piece: 5 Common Crowd Marketing Mistakes

Unfortunately, Guerrilla Hub doesn’t post all that often. But most of its posts are gems! Our favorite blog post examines the biggest mistakes in crowd marketing. Our favorite thing about it? It’s only 428 words yet it’s still comprehensive. Less writing, more stunting is probably Guerrilla Hub’s motto.

10- Traackr Blog

In 2019, there’s no reason to still think of influencer marketing as controversial. Single-handedly, influencer marketing has put plenty of brands on the map. Thus, it’s the execution that matters. Speaking of which, the Traackr blog is the perfect place to learn how to nail influencer marketing.

Augmania’s Favorite Piece: The No-Longer-Secret Formula for Selecting the Right Influencers for Your Brand

To newbies of influencer marketing, this piece is incredibly insightful. Plus, it features techniques that aren’t that common in other branches of marketing.

What is your go-to marketing blog? Let us know in the comment section!

These AR Stats Will Blow Your Mind

A recent stat shows that 10 out of 10 business people love checking out stats. Okay, I may have just made that up. But it’s not that hard to believe. Generally, being a part of businesses with an abundance of statistics is very reassuring. Professional hardworking researchers devote immense time and effort so that we can receive the processed data and apply it. What’s not to love about that? Speaking of which, you’ll absolutely love these AR stats we’re about to reveal today!

Of course, it’s safe to say that AR has been a powerhouse for almost a decade now. All throughout that decade, AR has penetrated lucrative industries, solved monstrous problems, and wowed humans. And now the time has come to reveal the most impressive AR stats of this journey so far.

About One Seventh of The Entire World Population as AR Users

Well, we’re starting off huge with these AR stats, aren’t we? According to New Gen Apps , the number of AR users will reach 1 Billion users in 2020. So that’s happening in 1 year. Overall, you could be thinking this AR stat is exaggerated. But take a second to consider those who use AR daily without knowing it. These include Snap, Messenger, and Instagram users among others. Hopefully, they will be more familiar with what AR is by 2020.

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7 in 10 Consumers Loved Using Mobile AR

This AR stat is courtesy of Thrive Analytics. In their research, 73% of consumers reported either satisfaction or very high satisfaction after using mobile AR. Hence, this AR stat shows that mobile AR is powerful and that we’re in no hurry for wearable AR.

AR Augments Retail

Based on Lumus Vision‘s insights, 71% of shoppers would prefer to go to stores which offer AR.  Complementing that AR stat, Gartner claims 100 million consumers will use AR to shop in 2020.

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AR’s Magical Effect on Our Brains

In a monumental study, Mindshare revealed that the brain area responsible for encoding memory gets almost three times activity from AR content than from non-AR content. This AR stat is especially significant in education.

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Competitiveness in AR Is Ferocious

Today, 1746 companies work in AR solutions according to AngelList. Shockingly, that’s almost double the number listed on the website last year.

Could Facebook Be Going for an AR Monopoly?

Are we on the verge of a real-life Thanos finger snap? Directed at the AR industry? Well, you judge for yourself. For the past 5 years, Facebook has acquired 11 AR/VR companies, including Oculus. So don’t be surprised next year if the number of AR companies dropped to 873.

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Rothenberg Ventures Is AR’s Biggest Believer

Meanwhile, Rothenberg Ventures has been showing AR quite some love. According to Redcon, the VC has invested in almost 40 AR/VR ventures. Thus, if you’re working in AR and are looking for an investment, you know where to go. Don’t mention it.

AR Headsets Have a Bright Future

After a few rough years, wearable AR sales are about to take to the sky. As Statista reports, 22.8 million AR headsets will be sold by 2022.

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Magic Leap Makes a Phenomenal Leap

Speaking of wearable AR, Magic Leap is now valued at 4.5 billion dollars. While its products are still mostly in development, Magic Leap piqued everyone’s interests long ago. Most recently, Magic Leap introduced an AI assistant that only people wearing headsets can interact with. The future is here.

AI AR Joins the Billion Dollar Club

On the subject of AI, Magic Leap isn’t the only company making a fortune using AR and AI together. In fact, Quid reveals AI AR businesses collectively have garnered 1.4 billion dollars in investments. By and large, this AR stat shows the largest investment ever for any individual sector of AR.

China Turns the Tide

Until 2018, North America used to be the region with the biggest investments in AR. Then, China changed all that as it invested 3.9 billion dollars in AR over the past year.  According to PYMNTS, these investments will mostly be directed towards AR in retail.

Advertising Agencies Are All In for AR

In a survey by Vibrant Media, 67% of advertising agencies executives said they look forward to using AR more. Moreover, 29% of these already had clients that they created AR digital campaigns. Plus, they look at AR in marketing as a solid approach to prevent ad blocking.

Taco Bell Campaign Is the King of AR Marketing Campaigns

For only a few seconds, allow me to digress here, please. In 2014, Pepsi invested crazy resources into an epic Pepsi Max bus shelter AR campaign.  Consequently, the campaign got fairly viral. Yet, it’s nowhere near as viral as Taco Bell’s Taco filter on Snap. The ultra-popular filter went live to celebrate Cinco de Mayo in 2016. Even though it was up for only one day, the filter got an unfathomable 224 million interactions. To this day, no AR marketing campaign has even come close to duplicating that close.

Credit: Taco Bell


97% of the World’s Most Valuable Brands Are AR Users

Ever since its inception in 2010, Forbes’ Most Valuable Brands annual list has been a major attraction. Forbes arranges the list based on brand value and the 100 gigantic brands gain significant prestige. Well, we have an announcement for you. Per Augmania, we can confirm that 97 of the World’s Most Valuable Brands today have used or are currently using AR. Some are clients of our own too! In general, their uses of AR vary between marketing, operational, and educational purposes among others.

AR to Reach Incredible Growth Soon

So we saved the best of the AR stats for last. As BusinessWire reports, the AR market will have a value of over 60 billion dollars in 2023. That’s an increase in CAGR of 40.29% from 11.14 Billion in 2018. Notably, factors including new uses in health and biotechnology and the rise of 5G will contribute to this growth.

What are you waiting for? All these AR stats show the future has never been brighter for AR. Sign up now to Augmania’s Web AR platform and solve all your business’ problems in AR!

Are 360 Videos Worth Their While?

360 videos

Of course, any proud member of the global marketing tribe understands and extols the value of video content. Actually, how about we turn that into a fancy statistic?

Alright, over half of the world’s marketing leaders believe video generates the best ROI versus other marketing tools. What’s more, backing up that is a myriad of other stats showing how much today’s customers love video content. Consequently, brands have been in a war of experimentation to determine the most unique and engaging forms of video.

In brief, 360 videos are those which free viewers to watch from all angles. Surprisingly, the idea of 360 videos isn’t as recent as you might think. In fact, it goes back to the 1950s. Back then, Disney created Circle-Vision 360; a Disneyland attraction that uses 9 screens and 9 cameras to display movies. Fast forward to 2015, better technologies became available and both Facebook and Youtube announced support for 360 videos. Shortly after, 360 hit its popularity peak and caught the eyes of marketers everywhere.

Today, enough time has passed since the world was properly introduced to 360 videos. That is, we have enough data to gauge the efficiency of 360 in marketing. Indeed, that’s exactly what we’re about to do now. To simplify the process, let’s look at the pros and cons of using 360 videos.

Pros

1- Immersive Nature

From the name alone, you can already tell that 360 videos offer exceptional immersion. Essentially, they put viewers in the driver’s seat. As such, viewers get to live the experience they’re observing as if they were there. In other words, they don’t watch through a camera’s lens, but through a director’s eyes. Hence, they get a significant degree of freedom.

As marketers, we can look at that as a gateway to personalized content. According to research, personalized marketing can increase sales by up to 20%.  Traditionally, brands use emails for personalized content. But, using 360 videos is way more appealing and can pay off hugely.

2- Novel Way to Engage

At Augmania, we frequently discuss novelty as a key factor to drive engagement. In general, the excitement we feel when we experience new things contributes to that. Plus, customers feel special and appreciated when brands use novel ways just to communicate with them. Thus, not only do customers enjoy the videos, but also become eager for new experiences with said brands. Applying that on 360 videos, research has shown that they increase consumers’ belief that brands have a “unique story to tell” by 12%. Coherently, they boost sales by 7%.

3- Ready for VR & AR Support

Mainly, VR experiences fall under two branches: 3D and real-time experiences. The former refers mostly to animated or gamified content while the latter are primarily forms of 360 videos. While less freeing than 3D VR, 360 VR is still handy, especially in filmmaking and live coverage.

Other than VR, marketers have also adopted AR as a medium for 360 videos. Far less tedious than VR, they use a simple yet slick AR trick. Particularly, they create AR portals! Basically, experiences get to walk through doors that transport them from their locations to the 360 videos. Massive brands like NBA and Netflix have deployed AR portals to great success.

Cons

1- Costly in Terms of Money, Effort, & Time

An omnidirectional camera and cool stitching software. Quick research might tell you that these are all you need to create 360 videos. To an extent, that’s true. However, there’s more to uncover here. First off, 360 cameras range from $100 (consumer level) to $10000. For some businesses, that could be a big investment.

Then, we move on to production. Alas, beginners have to devote time to learning techniques for shooting professional 360 videos. Accordingly, lots of Youtubing will be involved. Ditto, with editing. Overall, shooting 360 videos isn’t as easy to DIY as one would hope and it’s not cheap either.

2- Already Declining in Popularity?

Quite surprisingly, some evidence suggests the ship has already sailed on 360 videos. For instance, take a look at this chart from Google Trends:

Credit: Google Trends


Ever since the high peak in December 2016, Google searches for 360 videos have declined. While that sounds like bad news, it doesn’t have to be. As most brands shift their focus from 360 videos, one opportunist could use that to his/her utmost advantage. In this case, investing in a 360 video can help this brand stand out and score. For that same reason, print marketing is making a strong comeback today.

The Verdict

Truthfully, we wouldn’t ever want to tell you not to use a specific marketing tool. To us, that’s a violation of the marketing code. If there was such a marketing authority, then social media marketing and influencer marketing among others wouldn’t have existed. That’s why we believe that no tools, platforms, or strategies should be forbidden in marketing. Ever! Instead, what matters in marketing are ideas. And, what matter most about ideas is their originality and their alignment with marketing objectives.

So if you have that killer idea and think a 360 video is the right way to execute it, we say go for it! Yet what if you’re interested in 360 videos, but possess no ideas at the moment?  Well, we still have a gift for you. The following are our favorite creative examples of marketing using 360 videos:

Journey to the Edge of Space

Unfortunately for our generation, not all of us are going to try space travel. It’s not that accessible yet. However, we can experience this stunning 360 journey which starts on Earth and ends 90,000 feet into space.

Deadpool: 24/7, 360º a Year

For some, they have to own epic ideas and complement that with epic production to create viral 360 videos. For others, all you need is just the world’s favorite anti-hero goofing around in a wrecked bar. Certainly, that was the case for Marvel as they promoted the first Deadpool movie. Check it out here.

George at Asda’s Awesome Contest

Speaking of Deadpool, easter eggs are among fans’ favorite parts about superhero movies. Furniture retailer George at Asda Took notice of that and acted on it in an awesome 360 video. The video was a part of a contest which challenged the customer to find easter eggs amidst furniture items. The first customer to find them all won a voucher from the store.

Oreo’s Twist on Behind the Scenes

Don’t we all love when our favorite brands let us behind the scenes? Well, Oreo created this fantasy behind the scenes look of how Filled Cupcake Oreos are made. And it’s absolutely joyful!

A ‘Unique’ Perspective Courtesy of Colgate

Now, that’s one idea that wouldn’t be possible without 360 videos. As viewers, we watch from the perspective of oral bacteria as a dentist uses Colgate to clean the mess. Honestly, it’s an interesting watch. I assure you. And it has over 30 million views. Wonders of the internet.

Sold yet on 360 videos? Then, you should know one thing. AR can add tons more intrigue and fun to your videos! Sign up now to Augmania’s Web AR platform and feel free to use 360 videos, images, 3D models, audio, and much more in thrilling AR experiences!


Is AR The Next Big Thing In The Entertainment Industry?

Despite all that’s plaguing our Earth, one thing we ought to appreciate is the entertainment scene. Now, I’m not talking about the quality of the entertainment here as that’s obviously subjective. Instead, I’m referencing and I’m glad about the variety of content we’re getting from the entertainment industry today.

Finally, we can say that there’s something for everyone. So you could be the kind of viewer who watches a TV show daily to kill an hour. Perhaps you’re one for spending a weekend binge-watching an entire multi-season series. In both aforementioned cases and beyond (and beyond), the entertainment industry has you covered.

The members of the entertainment industry become more and more motivated to excel. In part, this has led to the immense diversification of content. To reach that level, the entertainment industry has had to take big tech leaps over the years. Between adding audible dialogue, the stunning CGI of today, and even disruptive technology like Augmented Reality,the entertainment industry isn’t just tech-savvy. It’s tech-bold!

Aiming for diverse works, it makes sense that the entertainment industry adopted the highly versatile AR. So here are the different ways AR is involved in the entertainment industry:

1- AR in promoting upcoming and new releases

Here, we shed light on the entertainment industry’s biggest franchises to use AR in promoting their products.

– Game of Thrones

Oh, winter is here, folks. And it hasn’t been overly kind to our favorite Game of Thrones characters. But before the final season started, HBO utilized AR at SXSW for promotion. HBO hung large banners at different locations. As attendees scanned these with their smartphones, blood splattered everywhere. It could be a simple idea, but it certainly got the “Bleed For The Throne” across.

Later on, GoT producers partnered with AT&T also to promote season 8. This is rather unique. At select AT&T stores, GoT fans can live experiences right out of their favorite series via Magic Leap headsets. The experience, called “The Dead Must Die”, has fans actually light white walkers on fire. Honestly, I’m not sure if there’s anything more tempting in the world now.

Credit: Magic Leap

– Our Planet

Interestingly, the use of AR here is more than just for hype. Contrarily, it’s for a cause. Netflix, World Wide Fund for Nature, ArtScience Museum at Marina Bay Sands and Google all collaborated here. Titled REWILD Our Planet, this AR initiative lets experiencers explore different biomes. Plus, they get to see how humanity has contributed to their demise. All the video footage is from Netflix’s new Our Planet docuseries which is narrated by legendary Sir David Attenborough.

– Jurassic World

Who doesn’t want to have a pet raptor? Certainly not Jurassic World fans! Fans who bought disc versions ofJurassic World: Fallen Kingdom, received an AR version of the series’ beloved Blue. Now, that’s a bargain!

– Marvel

Seriously, I can’t say enough about Marvel’s dedication to fans’ enjoyment of their productions. Look no further than their recent “Don’t Spoil The Endgame” campaign. What other entertainment industry brand urges its audience not to spoil its movies for others? Marvel always goes extra miles which always leads to generous support from fans.

Anyway, Endgame is your latest blockbuster to get hyped in AR. If you’re a Pixel owner, get ready to meet your heroes. Marvel teamed up with Google to bring 10 Avengers to your living rooms in the form of AR Playmojis. *grabs his Pixel and recreates the Battle of New York* Also, you can’t pet my best friend Rocket!

N.B. 1: Marvel has had many other AR endeavors which shows the mogul’s continuous devotion to tech.

N.B.2: You’ll find Marvel again on this blogpost. That’s because of N.B.1 and because this writer is in love with everything Marvel.

N.B. 3: GO WATCH ENDGAME NOW! If you’ve already watched it, watch it again!

2- Using AR in production

Truthfully, the first use of AR we discussed isn’t the extraordinary part of this post. This next AR use in the entertainment industry easily cements our point.

Let’s go back to Endgame for a moment. Of course, all the amazing visuals and epic battles we see are products of green screens. While this doesn’t affect Endgame’s tremendous cast’s’ acting capabilities at all, younger uprising stars could use some help. At this point, AR comes in. In the future, AR would help bridge the gap between reality and fantasy. Thus, actors would be able to do better performances. Not to mention, directors would further enforce their vision if they could see final movie versions as they shoot.

Except, all that’s not a part of the future. It’s a part of the now. Budding AR startup ARwall is developing a LED wall which lets filmmakers capture visual effects in-camera. Basically, this eliminates the higher cost and effort of Hollywood post-production.

3- AR at the center of entertainment

At last, we get to the ultra-fun part. Here, AR is itself a part of the storytelling. So right now we’ll revisit the greatest entertainment industry works to feature AR in their stories.

– They Live

Alright, remember when I said that the relationship between AR and the entertainment industry goes way back? What proves this is all the works which had AR embedded in plots before the world even knew AR. Hence, it’s almost like AR is a tech brought out of fantasies due to popular demand.

Nonetheless, one underrated example of such works is the movie They Live. Like its lead, “Rowdy” Roddy Piper finds sunglasses which allow him to see the world for what it is. Not long after, he uses this anti-Google-Glass to discover that governments are ruled by aliens. Thus, he sets out on eradicating these creatures and freeing the planet.

– The Terminator Franchise

“I need your clothes, your boots, and your motorcycle.”


“You forgot to say please.”

Who could forget these iconic lines from The Terminator 2? Just as iconic is how Arnold scans people with his eyes to get info. Essentially, he had robotic AR eyes. The world went crazy about it at the time and looked at it as a superpower. I guess that means we all use superpowers as we use AR daily.

– Black Mirror

Unsurprisingly, the notorious Black Mirror has featured AR in its episodes before. In the episode Nosedive, the protagonist lives in a world where everyone wears AR contact lenses. Citizens get to wear these to give each other ratings with every interaction each has. The result is a horrifying, provoking, vintage Black Mirror episode.




– The Marvel Cinematic Universe

Meetings are unavoidable, right? Unfortunately, even the Avengers would agree. Even when they’re scattered around different continents, they must meet regularly. However, they do that via AR. Each Avenger stays at his/her comfort and holograms of fellow Avengers come to visit.

Most probably, such epic tech is the product of one Mr. Tony Stark. The Ironman himself is a big AR fan. Think of him and immediately a scene of him playing with some AR interface will pop into your head. Here’s some nostalgia:

– WrestleMania

So far, we’ve featured mostly movies and series. Yet, we simply can’t sleep on WWE. Without a doubt, WWE is a major force of the entertainment industry. Combining impeccable athleticism with fantastic storylines, WWE has fans of all ages and economic statuses. Its massive reach has put the sports entertainment titan at over $6B.

To maintain this supremacy, WWE always experiments with new tech, including AR. At this year’s WrestleMania, the company had gigantic AR visuals as part of many performers’ entrances. These visuals helped tell the stories of the characters and also represent a smart way to engage younger audiences.

Credit: WWE

Who said that low-budget movies have to be lacking on the tech side? If you’re a young filmmaker looking to make your project stand out, AR is your golden ticket. Sign up now to Augmania’s Web AR platform and leave your mark on the entertainment industry!