4 Extra Ways Marketers Are Using AR

Welcome back to the Augmania blog, lovely folks! Last time, we explored together 4 ways marketers are using AR. In addition, we discussed why Augmented Reality is a solid choice for these uses. Now, let’s dig deeper and uncover 4 more ways marketers are having fun with AR!

1- Packaging

Well, we touched on this a bit during the previous blog post. Without a doubt, today’s consumers are way different than those of the old days. Evidently, another proof of that is how brand trust is at an all-time low now. With the abundance and omnipresence of ads, consumers feel taken advantage of and overwhelmed. As a result, it has become harder for them to trust brands which can affect sales drastically.

To counteract that, some brands aim for transparency and empathy. Accordingly, they try to tell as much as they can to their customers about their products. Some marketers do that innovatively using AR. They turn products into scannable that unlock exclusive content to customers. For example, Nespresso shows customers how to use the device and what they can do with it. By and large, that’s a great example of giving more meaning to packaging and empathizing with customers using AR.

Credit: Nespresso

2- To gamify everything

Who said AR packaging content must be purely informative? It can most definitely be mighty entertaining too. McDonald’s and soccer fans all around the world know that very well. To celebrate the 2014 World Cup, McDonald’s launched the awesome McDonald’s Gol game. It’s a game that took customers to the football pitch to play as soon as they scanned their fries. That was all it took to convert packaging into fun gaming.

Credit: McDonald’s

Gamifying using AR could create magic in lots of other areas. Among these are shopping malls. In 2017, the UK’s County Mall created the magic of its own with its AR gamified campaign “Shrunk the Shoppers”. The Augmania-made campaign was a treasure hunt that spurred shoppers into exploring the mall. All the while, they got to unlock exclusive promotions from all the mall shops. The campaign was a win-win for everyone. It even won an award for best Strategic Marketing Campaign in the UK.

Credit: County Mall

3- To create buzz and achieve virality

At the end of the day, the dream of each and every marketer on Earth is to go viral. Doing so can catapult careers. But, that’s not the most important part. It’s the legacy-cementing that matters most; walking down streets listening to people talking about your campaign. Undoubtedly, nothing in the world would match that feeling for marketers. While Mount Virality is a dangerously difficult one to climb, using AR can make the journey easier.

Namely, that’s owing to the fact that AR imposes no restrictions. There are no restrictions to how, where, when, or at what context it’s used. Hence, utilizing such a freeing medium stimulates marketers and allows them to bring even the craziest ideas to life. For instance, take Pepsi Max’s iconic 2014 AR campaign.

The campaign ran at bus shelters. As commuters sat there waiting for their buses, they got to meet some terrifying creatures. Aliens, monsters, and tigers are examples of the ‘pleasant’ surprises waiting at the bus shelter. The campaign took extensive skill in order to match the shelter’s glass with the outer environment. But, it more than paid off for Pepsi. A video advertising documenting the campaign got 4.7M views in only one week. Plus, I still get freaked out every time I need to take the bus. Do you consider that an accomplishment too, Pepsi?

Credit: Pepsi

4- Teleportation

Teleportation is probably the superpower of choice for most human beings. AR is the closest thing we have to it for now. And for now, it’s doing a great job at it. AR teleportation can take the form of bringing celebrities to readers’ homes ala NY Times. Though marketers using AR for teleportation are doing more than just that.

A recent example of AR teleportation is a brilliant idea by KLM airlines. I say brilliant because it tackles a genuine struggle for most travelers. Oftentimes, travelers worry about whether or not their hand baggage is of the correct size. KLM airlines eliminated that worry via AR teleportation. Using the airlines’ app, travelers can bring a suitcase of the proper carry-on measurements to their homes. Then, they can compare it to their own baggage and determine whether or not it’s of appropriate size.

Credit: KLM

Another brand using AR teleportation is StubHub. Before last year’s Superbowl, the tickets provider let fans teleport the entire US Bank stadium into their homes. The aim was to orient attendees with the stadium. With that, they got to learn the locations of bathrooms and parking spaces as well as nearby shopping centers. Most notably, the AR campaign was helpful for non-Minnesota natives who traveled just for the game.

Credit: Stubhub

So far, we’ve discussed how Augmented Reality teleports objects to users? But, do you think it can teleport the users themselves? It can and it has via AR portals! Brands aplenty have been entertaining their fans and taking them to a variety of different places using AR portals. In fact, AR portals are so popular now that they aren’t limited to just brands. Believe it or not, governments too have started to use them!

Last year, the Scottish government inserted AR portals all around the nation. In doing so, Scotland gave travelers a closer look at what awaits them there. Witness the magic for yourself here!

AR knows no restrictions and neither does Augmania! Augmania is a Web AR platform that lets you execute the wildest AR campaigns without having to worry about coding. Sign up now and start reaping the benefits of using AR!

4 Ways Marketers Are Currently Using AR

Marketing strategy

It’s no secret that Augmented Reality reigns supreme now. While it may not be officially king yet, it sure is a promising prince. Imminently, AR’s true coronation as king will occur as we see its integration into a wider variety of fields. However, that doesn’t mean that this prince of a technology hasn’t already been revolutionizing a group of massive industries. Don’t believe me? Ask marketers. In short, marketers have been doing nothing but reaping rewards ever since they started using AR.

As part of their jobs, marketers onboard and abandon trends as fast as Tesla. Regularly tweaking their marketing strategies is essential to get and maintain a hold of prospects. Yet, there’s one common item between checklists of most competent marketing teams. It reads “Invest more in AR”. Actually, it’s more like “INVEST MORE IN AR!!!”.

Kristin Chenoweth Nbc GIF by Hairspray Live! - Find & Share on GIPHY

The reasons behind that are plenty. Perhaps, the most significant one for marketers (or their bosses) is that using AR produces tremendous results. One study has found out that AR experiences lead to almost double the level of attention from customers. Moreover, mirroring this stat is another showing that 50% of customers are more likely to buy from brands using AR.

What brings AR even closer to marketer’s hearts is its versatility. Quite simply, AR is for everyone. It doesn’t discriminate between campaigns of low and hefty budgets. Duly, using AR in marketing can serve different purposes. So long as you set on showcasing the essence of your brand, AR will deliver. Now, let’s take a look at some of the ways marketers are using AR.

1- To let audiences consume content in new interactive ways

Typically, print, social media posts, and blog posts make up the content most brands deploy in their content strategies. Less often, brands invest more and incorporate some video content too. That’s about it. Although all these forms of content could produce great results, they are all consumed passively. In other words, none of them offers interactivity.

Today’s customers aren’t content anymore merely sitting there and observing even if your content is of value to them. Instead, they want to be a part of the fun. And they deserve it! More and more brands are becoming aware of this and are acting on it. Actually, some have already found the perfect solution; AR! Well, that’s because AR simply is the epitome of interactive content.

Even the biggest of names understand the value using Augmented Reality adds to their content. Among these names is the New York Times. One of the most popular newspapers in history, the NY Times started publishing augmented articles last year. These features come with incredible AR models that give them souls. Features about everything from sports to tragedies have received the AR treatment to much success.

NY Times AR features
Credit: New York Times

More brands are leveraging AR interactivity…

NY Times’ AR articles are a new incarnation of an extant form of content; the good old newspapers. However, AR has led to the invention of new forms of content as well. Riddle me this! Everybody loves using them daily, but not all actually know that they are types of AR content. The answer is filters!

Yes, these adorable pieces of fun that almost define this current generation are nothing but AR content. Plenty of brands have been on a roll using AR in the form of filters. Speaking of rolls, Taco Bell absolutely hit the jackpot with its Taco filter for Cinco De Mayo. The filter was up on Snapchat for one day only but managed to snatch an astounding 224 million views. I’ll let the filter speak for itself:

Credit: Taco Bell

Marketers have also been using AR to rejuvenate printables as marketing tools. There’s a ton of creative ways to augment printables that we published a blog post for our favorite AR printables. Check it out here!

2- To facilitate ‘try before you buy’

Online stores are dominating brick-and-mortar in pretty much all areas except for one. Returns. A 2018 study found out that half of apparel online stores saw an increase in returns. For years, it seemed as if online stores would continue to suffer from returns. That is unless a miracle takes place that lets online shoppers try items before they buy them.

Well, that miracle is AR. Not only does AR affect returns, but it also encourages more customers to start shopping online. Of course, IKEA is the most famous for the use of this kind of Augmented Reality. The Swedish mogul allows customers to place items at their homes in AR through the IKEA app.

Credit: IKEA

More impressively, Sephora helps customers experiment with all kinds of makeup using the Sephora Visual Artist app. Even better, users can try all the makeup they want without having to remove it afterward. Thus, that’s a major advantage for shoppers who choose the app over the physical stores. Furthermore, another advantage is that now the app lets users see the effects of long-term use of Sephora skincare products. That’s truly an example of AR creating miracles.

Credit: Sephora

3- To catch eyes during events

Attending events and representing your brand is key to business success. Usually, though, brands simply being present at events isn’t enough. They need to make an impression in order to make attendance worth the while. Above all, marketers know they can rely on Augmented Reality to stand out and score big during events.

You’ll find AR activities in trade shows, product launches, pop culture conventions, and all other types of events. Just a few days ago, Game of Thrones captivated its fans using AR at SXSW. Promoting the slogan of season 8, Bleed for the Throne, GoT creators had huge banners for each character. As fans scanned banners, blood splattered everywhere in a horrific sign of things to come during the final season. The hype is real, ladies and lads.

4- To tell stories

Why storytelling is a crucial part of marketing strategies is a long interesting topic that needs its own blog post. Until then, let’s simplify that to storytelling being crucial for generating emotions and building bonds between brands and consumers. Recently, marketers have been experimenting with AR as a storytelling canvas. Surely, the potential is there for telling both real and fictional brand stories.

Credit: 19 Crimes

For fictional ones, Australian wine brand 19 crimes have done an excellent job using AR storytelling. The wine bottles showcase 19 fictional criminals. Scanning the bottles made the criminals speak and tell their stories humorously. The well-received campaign was reason 19 crimes won a wine brand of the year award.

While these may still be humble beginnings for AR storytelling, that won’t be the case for long. Some experts claim AR will be as disruptive as TV for the storytelling world. What’s more, we’ve already seen short movies that are fully augmented.

Well, this is what I have in mind so far about the uses of AR by marketers, but there’s more yet to come in our next blog post where I’ll be sharing more awesome use cases.

What is your favorite AR use case so far and if you are a marketer how are you using this disruptive technology? Leave us a comment and let us know!

Top 10 Creative Use Cases Of AR Prints

Augmania Augmented business cards

Deciding which tools and channels to use is key in formulating robust marketing strategies. Of course, lots of factors go into that decision. These include the types of products, customer research and data analysis, brand values, and cost, to name a few. Notably, prints remain among the most popular marketing tools. That’s to the dismay of some marketers who believe they’re antiquated and should go extinct. Yet, disposing of such extant tools wouldn’t be wise. Perhaps, the answer here is to level up prints. In other words, use Augmented Reality (AR) prints!

Ironically, the argument that prints are unbecoming of this age is exactly why you should use them more. Today, brands are using digital channels in marketing all the time. Digital ads are present everywhere and that turns many consumers off. Using prints would be a bold move to catch their attention once again. The ‘what’s old is new again’ adage applies well here.

Still, to ensure an element of novelty, though, you could use AR prints. AR prints are those which customers can scan to unlock exclusive digital content. This content can be of any kind from educational content to coupons and everything in between. Thus, using AR prints means your audience gets the best of both physical and digital marketing worlds.

Now, let’s go over some examples of prints that we come across every day and turn them into AR prints! Some of these aren’t even looked at as marketing tools generally but can become so using AR.

1- Pictures

Credit: LifePrint

Pictures are a huge part of any business running on touristic attractions. People visiting historical sites, museums, and theme parks are always keen on snapping shots to share with loved ones. For instance, PhotoPass is an integral part of any Disneyland experience. It allows visitors to buy professional pictures taken of them by Disney photographers during rides and whatnot. Normally, visitors get to choose select pictures for print or have all pictures delivered to their homes on CDs.

This process could use some Augmented Reality. Instead of the CD, the visitors could get one picture as an augmented print. Then, scanning it would generate all the rest of the pictures in AR. You could throw in some videos as well or any other fun content that makes the experience more memorable. Talent agents could also use the same idea of pictures as AR prints for celebrity meet-and-greets.

2- Catalogues

Credit: Business Insider

Logically thinking, you may feel like catalogs aren’t valuable anymore with the rise of E-commerce. But, millennials have always had a reputation for defying most people’s logic. According to the DMA, millennials enjoy receiving catalogs in the mail and love their imagery.

So, if you’re in the furniture industry, you should totally continue sending catalogs. Better yet, you could turn your catalogs into AR prints. That way your lovely millennials could scan the catalogues and bring the furniture items to their homes before buying. Also, you could allow them to make a purchase through the augmented experience.

3- Posters

Credit: Wizard Poster

Say your brand will be present in a trade show soon. What do you think attendees would be looking forward to seeing from you the most? Any answer other than giveaways is wrong! That’s why brands are always looking for interactive ways to give away freebies during events. Utilizing posters as AR prints in a treasure hunt set is ideal in such cases.

Imagine having different posters around different locations in the venue of the trade show. Each augmented poster gives a clue to the location of the next one until attendees eventually find the giveaways. Not only would that be a mighty entertaining experience, but also each poster could promote one of your products. By the end of the hunt, attendees would have their giveaways and would know about all your products.

4- Business Cards

Augmania Augmented Business Cards
Augmania augmented business card

Speaking of events, networking is a major highlight of any business event. Accordingly, business cards are commonplace there. There are too many that it’s hard to stand out. Some people stand out using innovative designs. Others stand out using AR business cards. You could augment your business card to display your elevator pitch when recipients scan it. Knowing that your cards have extra value, recipients would be more likely to keep them.

5- Brochures

Credit: Engine Creative

We believe augmented brochures are such powerful tools as AR print. So much that we published a blogpost about maximizing their use. Mainly, a brochure’s power lies in its versatility. Brochures fit in the mail, during events, and pretty much anywhere. This versatility allows brochures to contain different kinds of content. No matter the content, augmenting it would add more layers of awesomeness to it.

6- Restaurant Menus

Credit: Augmented Reality USA

This one is for the world’s mushroom haters who order the perfect pizza, but forget asking to remove shrooms. Imagine being at a pizza restaurant and receiving a menu that allows you to customize your pizza in AR. It would be lots of fun creating the pizza of your dreams using this AR print. Then, after ordering, you get to see a timelapse of your augmented pizza going through different stages of preparation.

7- Receipts

Credit: Nikkei Asian

Establishing a solid feedback system with customers is very desirable for all brands to ensure quality. To encourage customers to give feedback, some brands like to employ reward systems. However, in order to get their rewards, customers usually have to go to websites or social media pages. Consequently, some customers end up zoning out and forget about the whole deal. One solution to this issue is a unique form of AR prints; augmented receipts.

After users receive their receipts, they can scan it, rate the service, and get their rewards. Everybody wins and the process would take only a few seconds.

8- Postcards

Sure, we’re living in the age of Whatsapp, Messenger, and Skype. But still, nothing beats a good ol’ postcard. It takes a certain commitment to send one now, but it always shows. You could go a step further and augment that commitment by adding AR content to the postcards. If you’re traveling, you can send augmented postcards with videos of your travel highlights. For holidays, you could send carrols along with your AR prints. The choices are endless!

9- Student Workbooks

Credit: 1Mobile

Today’s students are going through a lot. Honestly, any initiative to ease up their lives is basically a charity act. Since they practice regularly, we can make their days easier by turning their workbooks into AR prints. After solving problems, students can scan them to teleport teachers to their study areas to explain the solutions. That would amplify the impact of their practice and help them understand the subjects they’re studying better.

10- Scratchcards

Credit: APKPure

Scratchcards are handy in multiple industries. They’re a great way for customers to redeem purchases. Though, the scratching itself is frankly borderline annoying. So how about we turn scratchcards into AR prints? In telecom, for example, buyers would need only to scan the cards for their credit to automatically recharge. That would save a lot of time; the scratching, washing hands after scratching and dialing the codes.

Got any other prints you’d like to transform to AR prints? Check out the various use cases we offer for AR prints at Augmania to get inspired!

3D Content: Why and How to Master It

If you wear eyeglasses, you must have been involved in this scenario several times before. You’re trying to play with a toddler and immediately the toddler goes for your glasses. Depending on the toddler in play, what follows could be benign or absolutely catastrophic. Regardless, this ever-occurring situation makes one thing crystal clear. Humans, even at a very young age, love interacting with all their surroundings. I believe this is exactly why humans have been fond of everything 3D since the inception of stereoscopes. And that’s truer than ever with the rise of 3D content in marketing.

3D knocks down boundaries and unlocks new layers of depth for us to inspect. It blurs the lines between real and imaginary. Ultimately, this makes whatever content 3D is acting as a vessel for more familiar to our human brains. When that happens, we can understand the content better and are more inclined to interact with it. For instance, a pharmaceutical company could increase sales of a new drug by using 3D to show its effects.

No matter what products you sell, 3D makes it easier for consumers to grasp how your products benefit them. Many brands are well aware of that and how 3D enhances their content’s chances of success. In addition, 3D ads have been showing stunning statistics. According to Sketchfab, 3D ads increase return on ad spend (ROAS) as well as websites bounce rate.

Credit: SketchFab

Last but not least, 3D content is simply epic for storytelling. Think about how some of Hollywood’s most heartwarming stories like Toy Story and the Lion King are 3D. It’s the same in the marketing world. For example, Airbnb’s Wall and Chain is an iconic ad with a storytelling base using 3D.

With all that said, 3D content has become a significant part of each of us’ daily marketing dose. Are you interested in joining the 3D content club too?

Alright then, let’s take a look at what goes into creating 3D content.

First off, you should know the different 3D file formats. That will help you choose the right ones for your 3D content. A universal format is OBJ. It’s mainly used for 3D design. Despite its popularity, it has a few disadvantages, including not allowing animation. Its competitor, FBX, is one of 3D developers’ most notable choices for animation. Also, FBX is regularly used in the movie industry.

The most advanced file format, however, could be glTF. Known as the JPEG for 3D, it’s packed with modern features as allowing multiple animations on a single file. Developers in Google, Microsoft, and Adobe among others use glTF for 3D content. These are just a handful of formats since there are actually hundreds of 3D formats. Other popular ones include JSON, COLLADA, STL, 3DS, and IGES.

Now, let’s get to the platforms which you can publish your 3D content on!

Sketchfab is the most 3D artists’ go-to platform to share their 3D content. It’s an immensely famous heaven where you can find and interact with 3D work of all kinds. If you’re not interested in creating your own 3D models, Sketchfab is the place to buy epic 3D models.

So you have your 3D models and you’ve created your 3D content. What about where to share it? Well, the choices are endless. Obviously, social media and Youtube would be great platforms. But we won’t really discuss those here.

That’s because if you use them, people would engage the same way they would with any other content. It wouldn’t be anything special. Sure, your 3D content could still be amusing, but the interactive edge that it offers would be gone. Therefore, people could easily miss it on their crowded timelines.

Though, I would be remiss if I didn’t mention that there’s one exception among these platforms. One platform noticed that issue and acted on it. Take a moment to guess which one did that. If you guessed Facebook, then my hat’s off to you.

Last year, the social medium renowned for its pioneering initiatives launched Facebook’s 3D posts. The posts provide a brand new way for users to interact with 3D content. Instead of merely observing, users can touch 3D subjects, move them around, and do whatever they wish to them.

Credit Tech Crunch

Duly, it didn’t take brands long to hop on the Facebook 3D posts bandwagon. Not only does it allow them to captivate their audiences in a novel way, the feature is Facebook-made.

In other words, Facebook, with its thought leadership, basically commanded brands to create 3D content to get impressive reach.

The larger-than-life brand beloved by people of all ages, LEGO, was one of the first to answer Facebook’s call. Back in February 2018, LEGO introduced a new character using 3D content on Facebook. The character, an adorable parrot, was a major hit with fans and the post blew up rather quickly. More interestingly, in the comments section, many users were asking about how to use Facebook’s 3D content themselves.

Furthermore, furniture retail company Wayfair was one of the big brands ushering in the era of 3D on Facebook. The company posted 3D models of many of its items for people to play with before buying. The campaign was another benchmark for success using Facebook for 3D content.

Credit: Wayfair

Other than Facebook, you can also publish 3D content on your website. If prospects go as far as visit your website, you should reward them with something special as 3D content. September 1st is a special day in the Harry Potter universe, for it marks the day of the epilogue. To celebrate the occasion in 2017, Pottermore launched the Welcome to Hogwarts website. The website is a fully interactive 3D experience that allows visitors to explore over 100 locations in legendary Hogwarts.

Credit: Pottermore

All of the above 3D content examples are solid. Yet, they do have one drawback. All of them dissociate users from their reality, taking them to a virtual one. That kind of beats the original purpose of 3D content. There must be some way to augment people’s reality using 3D content rather than detach them. Hmmm….augment….augmented…..Augmented Reality. That’s it!

AR is the perfect technology for 3D content!

Using AR for 3D content will bring your content to life right in the environments of your audience. So no dissociation whatsoever. Moreover, you can adjust your 3D content’s proportions to make it fit within your audience’s surroundings. Your content will be more real than ever. Marquee brands have already starting making incredible impressions using AR 3D content.

Fashion mogul Michael Kors was so lucky as to be the first brand to try AR ads on Facebook. The campaign was in the form of a post with a picture that says “tap on me to try”. Tapping allowed users to try on different models of glasses which were overlaid seamlessly over users’ eyes. At the end of the experience, users had the option to buy glasses right through the Facebook app. It may have been the first ever Facebook AR ad, but it was a brilliant one nonetheless.

Credit: Mobile Marketer

Over on the website side of things, Spider-Man: Into the Spider-Verse created an outstanding AR experience to celebrate release. The Academy Award winner launched a campaign that brings Spidey to people’s living rooms. They can take photos with him and have all sorts of fun with the all-time great superhero.

Credit: Sony Pictures

Are you ready to create fantastic AR 3D content of your own? Sign up now to Augmania’s Web AR platform to create AR experiences with zero code! The platform supports many 3D formats, including FBX, OBJ, and glTF and is fully integrated with Sketchfab and Flickr! You’ve got all the options; time to put your imagination to the test 🙂

AHA! That’s How to Get How-to’s Right!

How-to , content marketing

Have you ever Googled how to cook pasta? No? Perhaps, you’ve searched for how to apply screen protectors “without bubbles”? What about how to make money? Or how to be more confident? Well, if you’ve never Googled any of those before, you surely have the next one. *wait for it* How to tie a tie? Iconic! No human of any gender, age, or occupation hasn’t Googled that how-to between once and 107 times before.

Photo Credit Flicker

Simply put, the good folks of the internet love how-to’s.

How to do this and how to do that; they are everywhere. It’s like they are an evolutionary advantage that our generation has (for the most part) used very well. They make our lives much easier. They put us at a few clicks away from our next AHA moments. Beyond the aforementioned general how-to’s, though, brands aplenty have been scoring big by incorporating how-to’s into their content strategies.

This is mainly the case is because how-to’s effectively promote brand awareness. Another reason how-to’s are mighty valuable pieces of content is because they allow brands to establish thought leadership.

Take Hubspot, for instance. Sure, Hubspot is a provider of marketing softwares that help increase brands’ marketing efficiency. Yet, it’s also one of the world’s most reputable platforms for learning all kinds of marketing. In other words, it’s the ultimate source for marketing how-to’s. Even the most well-versed of marketers acknowledge that. Everyone is onboarding the marketing flywheel now that Brian Halligan retired marketing funnels. Ultimately, this powerful brand awareness and thought leadership reflects markedly on Hubspot’s sales.

This image has an empty alt attribute; its file name is hubspot-academy1-640x307.jpg
Hubspot Academy

With all that said, it’s obvious that how-to’s are essential in content marketing.

But, just as essential is getting them right. So let’s examine how you can hook your audiences on your how-to content. First off, take a look at your product and see if there’s any difficulty to using it. If so, there’s nothing wrong with that. Some products can be inherently hard to use; be it an app or an appliance.

Fear not, though, because that’s where your how-to content comes in like a superhero. It easily guides your buyers through using your products.

Case study time! The Instant Pot’s use of this type of how-to content is simply revolutionary. Launching in 2010, the Instant Pot started by sending its cooking pots to a plethora of food experts. The foodies fell in love with their pots. It wasn’t long before they started sharing recipes with their followers which they cooked using the Instant Pot.

Now, this strategy is brilliant for two reasons. First, the Instant Pot people didn’t create the content (the recipes) themselves; the food influencers did that for them. That’s user-generated content at its finest. Secondly, the content didn’t just demonstrate how to use the Instant Pot correctly. It let the target audience know how to use it extraordinarily. 9 years later, The Instant Pot is still reaping the rewards of that marketing master plan.

Instant Pot recipes
Instant Pot recipes

A different direction to take is to have a look at your ideal prospects’ daily routine. Observe the problems they face and see if you can offer solutions in the form of content. You can create golden how-to content, assuming you’ve conducted thorough target audience research. Furthermore, you should research to find trendy topics in your industry. Knowing what people online are inquiring about your industry is key in creating relevant how-to content.

As for which channels to publish your how-to content on, there are many choices.

Blogs are among brands’ favorite platforms for how-to’s. Ever heard of this website/platform/media company/not even sure what to call it anymore, Buzzfeed? Now, that’s one brand that’s built up the majority of its brand presence using how-to content. This high brand presence has led Buzzfeed to use its content as a main product.

BuzzFeed - Content - How to


Youtube is another popular option among brands. How-to videos are the most searched videos on Youtube. Viewers love watching them even if they don’t end up learning the how-to itself. Cosmetics tycoon Lush is renowned for its use of Youtube in showcasing the manufacture of its products. This innovative use of Youtube has rewarded Lush with a loyal fanbase that’d make Katy Perry envious.

Despite their popularity, blogs and Youtube may not be the best place to publish for how-to’s.

For one, no matter how awesome your how-to’s are, they may not achieve the success they deserve. That’s due to the fierce competition you’ll be getting from fellow brands of your industry. Your competitors share the same target audience with you. They want their content to perform better than yours. They may even be able to invest more in content than you can. In a crowded marketing scene, you can’t blame your audience for choosing your competitors’ content over yours.

Aside from being crowded media channels with lots of competition, blogs and Youtube just aren’t right for how-to’s. The name says it all: How to! So the purpose behind it should be to ultimately help people learn new things. We as humans learn best when we get to interact with substances, not by just observing. Thus, blogs and Youtube are on borrowed time because they simply aren’t effective anymore for how-to’s. Now is the time to explore better options. Now is the time to meet the future.

It’s time to meet AR how-to’s!

Augmented reality (AR) is novel, accessible, fun, and super interactive. All that makes AR experiences great for creating guides and tutorials that are actually memorable.

Let’s get back to ‘How to tie a tie’ for a second. Why do people search for it several times? Because they forget how to do it every time; because the results they get aren’t interactive enough.

Now, think of an AR experience for that.

It’ll be as effective and unforgettable as learning how to tie ties from someone face-to-face. You’d get that same level of engagement with virtually any other how-to content.

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Think of car rentals, for example. Car rentals are on the rise due to the increasing popularity of road trips and business travel. AR how-to’s can neutralize a major source of worry for this industry. Car rentals could provide AR manuals for each car to orient drivers with their rented cars. Drivers would be familiar with all car parts and know how to deal with emergencies. That could go a long way in accident prevention.

Credit SmartBird

Dance centers could also have much success with AR how-to’s. How to do the floss is a mainstream subject people are searching for everyday. One dance center could step ahead of the curve and create an AR campaign that teaches users the floss. It could be as simple as having an animated character walking the dancers through the dance move. Ultimately, the center would get tremendous traction and the users would have a blast.

Credit Youtube

Not to mention, maintenance and repair of a myriad of items would be much easier with AR. Repairing your pool will be easier than one two three!

Pool Fail GIF - Find & Share on GIPHY

What about AR recipes? It would guide cooks through every single step. People would start treating food right. No food would ever burn in the oven again!

Apart from how to’s in marketing, AR is also ideal for operational how-to’s.

Imagine you’re having a new batch of hires and you prepare AR tutorials for them. Using AR will be an empathetic way to orient them with their new workplace. It will make their first few days at the job a whole lot easier. More importantly, your new hires will see that you’re taking great measures to enhance their working experiences. This will undoubtedly amplify their productivity, efficiency, and loyalty. That’s a great work culture if I’ve ever seen one.

The AHA moment is now an AR moment! The time is now for you to create frictionless interactive how-to’s that stands out from any other content. Sign up now to Augmania’s Web AR platform, the Youtube for interactive experiences, and make the lives of everyone around you easier!