Everyone is betting on AR.
After all, Augmented Reality is changing the world of consumer marketing. As a result, marketers need to keep up with the changes through betting on AR to provide their audience with a meaningful experience.
This is important as customers are no longer satisfied by old-fashioned marketing practices. They are looking for immersive experiences to stimulate their attention and purchasing behavior.
Overall, with the huge fuss AR is making, most companies began to see the potential of this disruptive technology and some has already started implementing it for their business.
But, why are these companies betting on AR, investing in it and leveraging it for their work?
To be fair, the right question should be why shouldn’t they bet on AR?
The disruptive technology is already giving us every single reason of why we need to believe in its power in transforming our world..
For the sake of the blog, we are just going to explore three major reasons.
For a starter, AR could add a new dimension to your business…
This goes back to AR’s capacity for providing creative solutions that solve consumers’ most frequent challenges in an entertaining way. This will add value to the service already offered and eventually stand out from the competition.
A case in point is KLM Royal Dutch Airlines. Recently they addressed a common problem faced by travelers in the most efficient and original way possible. They developed an AR application that allows users to measure the size of their luggage and make sure it fits standards before even heading to the airport. The best part is that it is easy to use, solves the problem and is super engaging. This was guaranteed by the use of augmented reality.
Second reason on why you should implement AR for your business is that it provides a more interesting vision and understanding of complex concepts…
the interactive storytelling. There’s nothing more fascinating than breaking the hardest phenomenon to easy steps and actually interact with it live. This new kind of experiences boosts the audience’s curiosity and engagement with the content presented. The Weather Channel News is already killing it with terrifying yet amazing graphics and virtual representations of Hurricane Florence. The experience was successful as it exceeded people’s expectation and provided a deep explanation of the phenomenon.
Education is also integrating AR as part of its teaching methods to help instructors bring more life into their courses. Once teachers push lessons to AR apps, the whole learning experience will be more fun and attractive to engage with.
Finally, according to some of the great marketers, AR is going to be CMO’s next tool when it comes to engaging customers.
This applies especially in the retail industry. This explains why the giant retail leaders are using augmented reality campaigns to attract consumers, interact with them and increase their chances of boosting conversion and sales.
Let’s not forget that the AR market is predicted to keep on increasing until 2022. This makes the technology more attractive to invest in.
So, are you considering betting on AR too?
Here’s a way to start; join our waitlist to get an early VIP access to the Augmania AR platform which will be launched later this week.