Do you sometimes get the feeling while sharing a Facebook post or a tweet that you are blocked? as if you can’t speak your mind? As if your language is failing you to deliver the message you want or maybe the image you wish to portray?!
This might be annoying and can get you renouncing on a great deal of social media engagement. But for digital marketers, when captions are not catchy enough it becomes frustrating and could cause quite the loss.
Digital Marketers’ utmost challenge is to communicate their brand image in the most compelling way. They can’t afford to be short on language especially not when competition over content is at its highest.
Not to worry though! If you are a digital marketer and feel exposed to this burden then meet Augmented Reality (AR): The new language that will never fail you to express yourself.
AR is a technology that superimposes a computer-generated image on your view of the real world and provides you with a composite view. But what makes it a language is its capability of storytelling and its interactive appeal that tends to get its users hooked from the first try.
here are two features:
As mentioned, Augmented Reality blends in the digital world with the real one. It recognizes images and adds on augmented filters to bring them to life. AR enhances everything: videos with 3D visuals give you the feeling that you are physically present in them. With AR you can gamify almost anything: take a picture of a real person and make them interact with an avatar etc, all the while making it seem realistic.
With such high-quality viewer, your only challenge to create high-quality content is your imagination.
Marketers who believe that marketing is about storytelling need to take advantage of AR technology and use it to the utmost.
An example for storytelling created featuring AR would be Coca-Cola and WWF campaign “Arctic Home” to raise awareness of the danger surrounding polar bears due to climate change. The campaign displayed the Arctic environment to people and showed the bears standing on ice and swimming across the ocean. No words were needed to extract empathy from people, no verbal language was used to make the attendees share the perception of the campaign. AR only worked its magic to sensitize people and make them adhere. How? It is because AR exploits our senses and gets us engaged to what is being displayed by speaking both to our minds and emotions.
What distinguishes AR is also the fact that it is extremely interactive.
While watching an AR campaign you don’t just stand still, you add and alter everything within it. You can touch an image and information will display. You can use filters and create new characters, you can add any visual and give it a motion. So not only you are exposed to content but you are able to edit it as much as you can in the most creative way.
You’ll be basically creating visuals and animating them in different ways. Everyone can react and understand this type of content. We see this usually with retail ads that feature AR, where people touch-scan products and customize them for example.
See more: Augmented Commerce: why so important?
Every day a new innovation rises but up to now, AR has proven itself to be among the most effective tools of communication. It engages people within seconds with visuals and sound. It is applicable in almost every field: business, medicine, education etc.
Related: 5 ways AR reshapes your life
It is a language that unifies people everywhere in the world.
If you think you too can speak AR and want to spread messages with augmented features, check out Augmania! Its highly interactive AR platform will help you make countless of stories reach the world.
Subscribe here: https://augmania.typeform.com/to/gUQLrS
See you next time!