Interview with the CEO of Augmania, Rania Reda

augmania,ar, CEO, Founder

 

You have been curious about Augmania and the story behind it? well, here is an exclusive interview with our one and only CEO Rania Reda.

 

1/ Could you give us a brief about yourself?

“I am an engineer and I have been developing Softwares for more than 20 years.

I have worked on different types of technologies and applications but the best and the closest to my heart is Augmented Reality.”

2/ What inspired you to start Augmania?

“I am a very sociable and visionary person and I believe that a picture is worth 1000 words so I have been thinking about the best tool to clearly communicate one’s thoughts in a visual way.”

3/What does Augmania offer?

“Augmania is a new AR content creation and communication tool. It allows people to put their thoughts into a visual interactive AR content and send it directly through different communication channels to have the maximum people possible interact with it”

4/ What makes Augmania different than other AR platforms?

“We believe AR should be the next spoken language. So, we combine all known AR options in one effective tool to unleash the creativity of the AR creator”

5/Who are your target customers?

“Augmania will eventually be for everybody, but there is a huge need for this tool among brand managers, digital agencies, and marketers. These three sectors really need an all inclusive tool to create a highly interactive marketing campaign in no time and share it with as many people as they can”

6/Where do you see Augmania in two years?

“I see Augmania as the tool that everyone is using twice a day. I see it connecting people with the brands they love and bringing visual objects to life”

7/ What is Augmania’s secret?

“Our secret sauce is that our AR viewer very seamlessly integrates with all social media. It can be embedded into websites, published through mail campaigns and sent out via messages. It doesn’t require a specific app to be viewed”

8/ What are the main challenges that Augmania might face?

“With AR, the challenge is always the use case. How you make the best use of the technology. That is why we developed a repository of best practices and use cases that help inspire agencies with concepts and innovative ideas for the campaigns.”

9/What is your next milestone?

“Exhibiting at the Augmented World Expo AWE 2017 in Santa Clara on may 31st is a huge milestone for us because we’re launching our product”

 

know more: Time for Icebreakers: Meet Augmania

Augmania’s features: What is so special?

If you too think Augmania will revolutionize marketing and want to be part of our exclusive list of early adopters, then subscribe to our website: https://www.augmania.com/  and wait for our launch at the AWE 2017! 

Augmented Commerce: why so important?

augmania, blog,ar, commerce

Most of us are incapable of imagining a world without internet in general. But for many, a world without e-commerce is the core of the nightmare.

Online shopping has been a blast for us humans of the 21st century. I mean, in a world that counts milliseconds can you imagine having to be physically present at every single purchase you make? Not only is that a huge time waste but a tremendous effort that not everyone is willing to make.

In other words, the emergence of e-commerce has revolutionized our transactions and basically the way we live, and since the 70s it has been the focus of tech engineers and retailers. Today with a simple click from any device, you can make a purchase from across the oceans, which is awesome! But if you thought e-commerce has reached its top, I am delighted to tell you that it is still developing to make life even easier.

I am talking about Augmented Commerce as in the application of the latest technology augmented reality in E-commerce.

Despite all the great facts about online shopping, we can’t deny the inconveniences coming along with it post delivery. For example, products that do not resemble their online photos or clothes that do not much their sizes or defective items that were shipped because oh well they’ve been paid anyways. Products’ info margins and 360 photos do not guarantee customer satisfaction anymore.  

AR, though, changes the equation. By blending virtual layers with our physical reality, AR enhances the visualization of online products and makes distant shopping even more helpful.

It creates an interactive shopping experience

It is hard to imagine how will online products look like in real life especially when it comes to clothes. Many factors are under examination: the color, the material, the size, the shape that is never truly predicted. Trying to imagine all of that and make a decision of purchase is a burden for online shoppers, but AR technology takes it off their shoulders. With its body & face detection and 3D conversion, AR can make you see what your clothes will look like when you wear them. It will help you figure out where to put the new sofa in the living room or where to hang the painting you count on buying for your house.

If you want to go even further, you can also customize the items in your cart. With AR’s digital layers you can make all the modifications that you wish and see how they would turn out.

Those scenarios would have sounded like fantasies a few years ago but today they are real thanks to augmented reality.

See: 5 ways AR reshapes your life

What is in it for retailers?  

Retailers who allow AR experiences for their customers benefit from many advantages:

1/   They are offering a more personal and compelling shopping experience that increases the appeal of their brands, hence widen their reach and increment their conversion rate.

2/  They are providing a benign commercial environment with AR’s effects. For example, triggering descriptive video animations and adding clear graphic 3D visuals help better showcase and understand complex product features. This decreases customer’s uncertainty and reduces return rates. It also leads to more loyalty and engagement and ensures retailers’ credibility.

Related: The key to your marketing success

 

Augmented Reality was envisioned revolutionary and was proven right!

So if you are a retailer or a digital marketer then you better enhance your AR engagement and make it among the pioneers of the new digital era. Start by subscribing to Augmania and discover how promising our augmented reality platform is for your business.

http://www.augmania.com/

See you next time!

Your way to brand legacy

augmania,blog,ar, branding

Can you tell me one characteristic that made you decide to pick a brand and stick with it? So can I, so can everyone.

When you go Christmas shopping or fetch the best birthday gift, you visualize how perfect it matches the person you are giving it to. You can see what makes the brand special and why would it be the most convenient purchase. But why?

It is because those brands had pulled off an enormous effort into making their customers attached to them. Those efforts resulted in brand loyalty, and if you read along you’ll pull it off as well!

One major step to achieving brand loyalty is to increase your brand awareness.

Brands within the same product range are uncountable but few of them make it to the list of “known”. That is a challenge faced by almost every team launching a new product or service. The likelihood that customers recognize your brand and are able to differentiate it from similar brands is a key factor in ensuring the viability of your brand.

The higher your brand awareness is the higher your chances are to make economic moat that will gain you a level of immunity towards competitors.

At this point, you might be asking yourself how can I do that?
Social media is definitely the way to go especially that we know by 2022 total spend for digital marketing will be $120 billion!

See make your ads stand out
But that is not enough.

Making people see your ads or accidentally read the name of your brand on a label or a Facebook post won’t grant you that they will remember it or actually know a thing about it.

Bummer I know, after all the effort you’ve put in advertising to make the crowd swoon over!

What you need is for people to remember you, your uniqueness and your offer.

At a time of stiff competition, the best way to achieve this mission is to embrace the latest marketing tool a.k.a It is all about creating a unique experience for them. Augmented Reality which is what we master at Augmania and this is how we leverage it:

Image recognition feature

This feature gives you the opportunity of linking your logo or any other visual relevant to your brand to an AR experience. Imagine a customer of yours with his/her smartphone that spotted your logo on a random street poster. You can astonish them by an augmented screen enhanced clip that tells an instant story about your brand.

You will basically make your brand a walking companion whether in the streets or on store shelves, anywhere and anytime.

QR and barcode reading feature

Your QR code is your identifier right! But it is a machine readable label. It contains data that basically nobody can access. AR can make your customers decipher that information. Once your QR code is spotted, you can use augmented technology and create any informative video with virtual layers to make it thrilling and educative.

 

By using AR to enhance your brand awareness, you are literally taking every opportunity there is to make your brand visible. You are fighting oblivion by not leaving a loophole for your brand to go unnoticed.

 

This is not only a chance for you to uprise competitors and make your products reachable but to also leave an impression and higher up your brand familiarity within the masses.

Successful marketers are convinced of the importance of building and maintaining brand awareness. Thus we can see their trials to reach people by optimizing their online search and making big budgets for paid promotion like AdWords or social media paid ads. Which is important, it is an efficient way to be found amongst millions of websites and pages.

 

Engaging prospects with AR experiences, however, is your way out from extremely spendy viewability methods with no guarantee of future memory nor engagement.

All that you need is to unleash your creativity and think of the best way you want people to come across your brand. Make an appealing intro, share your core values and what makes you special. Educate the crowd about your brand while astonishing them with a spectacular reality. You’ll see how fast your 3rd party mentions will climb and how easy recognizing your products will become.

 

If you too believe that building such brand awareness will lead you to customer loyalty and rank you above your competitors, then join

http://www.augmania.com/

By the way, you are most welcome to come to our official launch at the world’s biggest Augmented Reality manifestation the AWE 2017! Come visit and start the demo that will revolutionize your marketing!

Make 3D your daily technology for better marketing

augmania,blog,ar,marketing

Remember the big fuss about James Cameron’s Avatar?

When the movie was released it became an instant hit. A tremendous part of the success was its amazing 3D technology. Everyone was crazy about how interactive the technology was. It instantly gained a huge focus and got the world far-seeing about its future impacts.

One wonders though; what is so great about this technology that gets people on their edges each time it has a new update?

The answer is very simple:

3D images look spectacular! They make you feel as if you are part of them. They are very vivid and have a direct effect on your brain which results in making them catchier than regular 2D images.

It is no wonder that people usually stop at the sight of 3-dimensional visuals.  The way our eyes and brains react to it becomes a matter of subconsciousness. We tend to get more attracted to anything that stimulates our senses, which is why the technology got so trendy from the first time it was introduced.

 

If you are a digital marketer then such technology should get you on your toes. Meaning: You need to take advantage of it!  

How?

Easy; we all know that visuals are a pillar for digital marketing. Any content you wish to publish on social media should have an image or a video that will trigger attention and get you more clicks. Knowing that 3D visuals get the most out of people’s attention, it is basic to say that using it for promotional purposes is a must.

Besides competition to make visuals stand out got rough along the way.

Know more: Make your ads stand out 

Every time there is a new campaign, marketers hire designers to make the perfect posters and the most creative 2-dimensional images. What you need to realize though, is that 2D drawing won’t be a standard of communication or expression anymore. it won’t attract the future tech-minded audience any longer. Our social platforms are becoming more interactive by the click. And to cope with that you need to generate more engagement from your viewers.

Now, this is where 3D technology comes handy.

 In matter of fact, after a series of 3-dimensional advertising campaigns, it has been proven that sharing content in graphical 3D visuals highers up your reach and increases your advertising efficiency in 2 basic ways:

  1.   It helps viewers feel a stronger feeling of presence (one of the tricks of the technology: it gives you the feeling that you are physically interacting with the objects you are seeing)
  2.   It helps viewers better remember the displayed products and increases brand awareness by enhancing their perception of it. which is actually a consequence of the first effect of 3D visuals.

Bottom line, 3D visuals are one of the keys to skyrocket your digital marketing

Related:  The key to your marketing success

 

But there is one problem that usually stands in marketers’ way, which is the fact that 3D technology is not very accessible. The creation of 3-dimensional visuals is limited to very skilled designers. The good news though is that emerging technologies such as Augmented Reality (AR) are here to save the day!

Indeed AR platforms such as Augmania are democratizing the 3D feature and allowing digital marketers to overcome technical barriers of advertising in 3 dimensions. At Augmania we have been working on this for years. We have studied the emergence of graphical 3D visualization in advertising and we tried to measure its impact on customer engagement and brand visibility. We then created our 3D animation feature and allowed marketers to bring their products to life by communicating with their audience in a 3D world. No headsets are necessary, no special skills are required! We do the hard work and create 3D visuals that best describes your product to share all over the media.

So, If you are interested in revolutionizing your advertising with the power of 3D then subscribe here and start your demo with an amazing augmented 3D experience!

Oh and stay tuned for more hacks that will skyrocket your marketing!

Make your Ads stand out

augmania, blog, ar, ads

Have you ever watched an ad then replayed it right away?
Yes, that is called good advertising! That is what you want for your business to have and this is how you will master it:

As much as we don’t want it, ” the first impression lasts”, and we can’t deny the effect it has on many people.

Unfortunately, many businesses waste a lot of time and money on ads, yet people drop in the first few seconds. Their ads usually do not reach as many people and when they do, it barely shifts the conversion rate. Why? It is because they lack three basic features: Originality, thrill, and intimacy

  • Originality

Advertising existed for centuries now. We’ve seen campaigns that made history and some that increased ad nausea and encouraged digital ad blocking. People are exposed to thousands of ads per day: visuals, captions, audios etc. They have seen it all which makes them hard to impress.

So one way for your brand to be noticed is to avoid the déja vu feeling and be unique.

You can start by embracing the latest technologies such as Augmented Reality (AR) and taking advantage of innovative tools like Augmania to make customers feel the freshness and the creativity of your product.
Augmented Reality is still considered very recent and it proved itself to be quite appealing, which is why you shouldn’t waste more time and be among the first to surprise your audience with a magical augmented experience.
Click here if you want to be an early adopter:

Know more about Augmented Reality marketing  the key to your marketing success

  • Thrill

Aside from being creative and new, you surely do not want to be short on the thrilling part. If your ad does not catch the viewer’s attention within seconds, then the chances that it will do its job are not going to be high enough. And the only way for it to cease the opportunity is to be catchy and exciting. You can’t expect a dull, lifeless advert to make your target convert.
You want your campaigns to arouse emotions. You want to make your customers see something they haven’t encountered before, and feel the urge of wanting to know more and to discover what you are offering. You can make them visualize your products in a different way, you can tell thrilling stories about your brand and what makes you unique, you can gamify your campaign and make the thrill last. We ourselves definitely work every day to get the essence of that and make people engage with all their senses!

  • Intimacy

Last but not least, after you earn the attention of the audience you want to make them remember you. you want your ad to be spoken about with both excitement and attachment.
Steve Jobs’ marketing lesson “don’t sell products, sell dreams” is not to be forgotten. We all love Nike’s Just do it and apple’s Think different campaign. why? It is because they were not only selling shoes and electronics they were sharing values and goals. Their ads grew personal to people. When you see their logo you immediately recall the feeling they gave you.

Our extensive research about this made us build our dream to not only help people share the content they wish in an exhilarating way but to give them an actual way that will help make their brand memorized. Our goal is to give anyone the chance with the simple scan of their logo, to tell their story. “Don’t just advertise, Create an experience to forge a bond”.

 

Advertising is an art and we are keen on making you master it! If you are curious about seeing that happen then go ahead and hit the subscription button to start your journey with Augmania

See you next time!