I am sure you’ve heard about how top leading companies around the world are increasingly showing their enthusiasm regarding Augmented Reality. A perfect example would be Facebook’s recent announcement.
But, ever wondered what the fuss is all about?
The answer is simple: Augmented reality or simply AR is more than just a new trend or a new obsession. It is a key tool that will make our daily lives a whole lot easier. But how you might ask?
Well, here are 5 ways:
By overlaying a virtual world on top of the real one, AR helps people visualize and try on products from distance. For example, you can use AR for clothes, accessories and furniture shopping. It’s tiring to wander around stores for hours putting on different items hoping to find what suits you best. Now, you can easily use AR to virtually try on whatever pleases you.
Or, even cooler, if you ever feel the urge to buy new furniture but can’t figure out how to display them around your house, just take their picture and AR will show you the best position.
Augmania spent years researching how AR can enhance the shopping experience. If you are interested in being part of the exclusive list of early adopters, make sure to join the waitlist here:
2/ City Exploration
AR location detection feature has definitely proven itself a necessity for big city dwellers.
Regular GPS is struggling to give clear orientation because of the architectural complexity of streets and their proliferated buildings. However, augmented reality can better locate addresses and help you visualize your direction. AR can also make your trips and commute a ton more informative. For example, you can point your mobile or tablet at any monument you come across and AR will bring its walls to life, by giving you clues about its history. This could spice up your daily explorations and travels with both a sense of adventure and knowledge.
When competition is high, it is imperative for you as a brand manager or a digital marketer to trigger more customer interest and build a stronger brand loyalty. This is possible by applying AR technology for branding. In fact, many companies allowed consumers to try their products before buying them which earned them a huge success. Using tools like Augmania where you can make a creative and informative AR story about your products, will tremendously increase your customers’ engagement and, of course, augment your sales’ rate.
Educating children with boring textbooks and long lectures has resulted in many shortcomings; such as reluctance to go to school with lots of excuses to skip classes. This proves children’s need for more interaction and creativity to stimulate their minds, which is what AR is made for! By intriguing curiosity and making content more fun, AR is an epitome of the recognized educative approach “teach them while they play”.
5/ People with disabilities
By digitizing what surrounds us, AR helps people with autism through offering them an added layer to extend their capability of interaction. Moreover, with its very developed algorithm, you can use AR applications to point out at anything, anywhere, and you’ll hear a voice telling you what it is.
AR technology can detect your environment and basically guide you everywhere you are, which is a huge advantage for people with vision impairments.